Star-Telegram Media Kit National Advertising Rate Card

NATIONAL ADVERTISING
2015
Dallas / Fort Worth / Arlington (DFW).
We are the nation’s 4th largest consumer market.
With more than seven million people, DFW is the fourth largest consumer market in the nation. Only New York, Los
Angeles, and Chicago are larger. Without the Fort Worth/Arlington side, DFW would fall out of the nation’s Top 10
Markets.
Dallas / Fort Worth / Arlington, (DFW’s official name), is one major consumer market with two distinct media
markets.
In order to achieve a complete print buy, you must use both daily DFW newspapers – the Fort Worth Star-Telegram
and The Dallas Morning News – to effectively cover both sides of the entire market.
You can also make an effective and efficient DFW media buy by advertising in both the printed Star-Telegram and the
companion DFW Online Network.
Source: Scarborough, Multi-Market 2012
DFW
one major market.
two must-buys.
Dallas / Fort Worth / Arlington (DFW).
One major market with two distinct media buys.
With similar demographics across the nation’s 4th largest consumer market and distinct media loyalties, DFW is one major market
and two must-buys in order to effectively and efficiently reach all of Dallas – Fort Worth – Arlington.
The greater DFW market is home to more than
6 million people and is the 4th largest consumer
market in the US. – behind only New York,
Los Angeles and Chicago.
Points of Reference:
1 DFW Airport
2 Dallas Cowboys and Texas Rangers
3 D
allas Stars and Dallas Mavericks
Similar Demographics Across DFW
Fort Worth/Arlington MD
Dallas MD
U.S.A.
Median Age
34.5 years
34.1 years
37.5 years
Any College
58%
61%
57%
Married
61%
60%58%
Child(ren) in Home
52%
54%
46%
Home Owners
65%
60%
65%
$
55%49%
Household Income 50,000+ 52%
Cost of Living Index
94.8
96.4
100.0
But, Different Newspaper Loyalties Across DFW
Fort Worth/Arlington MD
Average-Issue Reach
Dallas MD
Fort Worth Star-Telegram
The Dallas Morning News
30%
27%
21%
Fort Worth Star-Telegram’s DFW Online
Network reaches all of DFW. (49% audience in
Fort Worth/Arlington Metro and 51% in Dallas
Metro)
17%
4%
5%
Daily Sunday
Source: Scarborough. DFW Study (2013);
Claritas (2013); ACCRA (2013)
1%
Daily
The Dallas Morning News’ Online Network is
unbalanced: 18% Fort Worth/Arlington Metro,
and 82% in Dallas Metro.
3%
Sunday
DFW
one major market.
two must-buys.
Table of Contents
2-3
Audience
5
Commission & Cash Discount
6
Policy
6-7
Black & White Rates
7-8
Color Rates
8
Total Market Coverage (TMC), Ad Notes (Star Tabs), and Total Results 9-10
Special Ad Products
11
Direct Mail Programs
11
Special Services
11
Special Days, Pages & Features
11
Contract & Copy Regulations
11
Special Classifications/Political Ads
11
Mechanical Requirements
12
Star-Telegram Zoned Editions
13
Deadlines
14
Digital Ad Requirements
15
DFW Online Network Rates
16-17
Application for Credit
18
Importance of Reaching All of the DFW Market
Fort Worth Star-Telegram
808 Throckmorton Street, Fort Worth, TX 76102
Phone: (817) 390-7768 Fax: (817) 390-7321
Personnel
President and Publisher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gary Wortel
Vice President/Advertising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don Burk
Vice President/Online. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Craig Diebel
National & Major Accounts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . James Burda
Advertising Production Supervisor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Leticia Govea
Marketing Research. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Long
National Advertising Categories & Services
• Alcohol
• Financial/Energy
• Media
• Pharmaceutical
• Computer
• Food
• Miscellaneous
• Telecom
• e-Commerce
• Local/DFW Travel
• Movie Studios • Travel
Audience
How America Uses Advertising
Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what
media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media
sources to aid their shopping decisions.
Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers
are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in
planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped.
Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website,
clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to
research products, businesses or to make purchases.
Audience
Star-Telegram Media Services is well positioned to
help you effectively and efficiently communicate
with consumers. Our family of products includes:
- DFW DMA
Weekdays (M-F)
Avg. Issue Print
Avg. Issue Print + 7 Days Online Cume 5 Issues print Cume 5 Issues print + 30 Days Online 386,900
622,500
683,400
1,027,900
Sundays
Avg. Issue Print
Avg. Issue Print + 7 Days Online Cume 4 Issues print Cume 4 Issues print + 30 Days Online 625,400
821,000
896,900
1,206,000
Past Week
Print 7 Days
855,000
1,030,100
1,168,900
Net Print + 7 Days Online Net Print + 30 Days Online Online Only (DFW DMA)
Past 7 Days, net
Past 30 Days, net 277,400
474,400
Circulation
12-month average ending March 31, 2012­­
Total
Core Print
Sunday: 230,043
Monday-Friday: 192,613
Friday: 150,368
Saturday: ­270,992
221,965
136,625
142,040
155,348
• The daily and Sunday Star-Telegram in print (traditional and
innovative advertising)
• Star-Tabs, Polybags, Spadea, and Co-Op advertising programs
• Weekly and monthly Star-Telegram special sections
• Preprinted inserts and TMC products to saturate the market
• Sunday Select (yes!) to expand reach into high-value ZIPs
• Home-delivered, Spanish-language newspaper, La Estrella En Casa
• Weekly, intensely local community newspapers for the
Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville,
Grapevine, Roanoke/Trophy Club communities
• DFW.com entertainment section (weekly) for fun-loving folks
• DFW OT Sports Magazine for DFW sports enthusiasts. iPad
and printed magazine (monthly)
• INDULGE luxury monthly magazine for the affluent lifestyle
• E xpanded Dallas-Fort Worth Online Network: Star-Telegram.com,
DFW.com, Mom2MomDFW.com, dfwVarsity.com, indulgeDFW.com
• Integration with geo-, demo-, behavioral- and search-targeting,
Cars.com, CareerBuilder.com, HomeFinder.com & others
• impressLOCAL combining the power of traditional digital
media (search and display ads) and the latest in digital media
(social targeting and reputation management) in an easy-touse package with management tools and detailed reporting.
• Marketing research services
• Knowledgeable, local, and professional sales staff
*Total includes Branded Editions, and digital replicas, Core is S-T print-only.
Quick Notes
Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow.
A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV
station.
The 625,400 Star-Telegram readers from a single Sunday could fill DFW’s Cowboys Stadium for all of their regular season home
games, and still have tens of thousands of readers left tailgating out in Arlington.
Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month.
Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA.
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
5
Policy - General Provisions
A. RATE INCREASES
The Star-Telegram reserves the right to revise advertising rates at any time.
All contracts are accepted subject to this revision. Contracts must be completed
within one (1) year from date of signing. Representatives of the Star-Telegram
are not authorized to make any deviations from these published rates and
regulations, orally or in writing.
B. ADVERTISING GUIDELINES
The Star-Telegram reserves the right to reject or revise any copy for any reason
deemed material by the Publisher. In all cases, the advertiser assumes liability for
the content of all advertising copy printed and agrees to hold the Star-Telegram
blameless from all claims arising therefrom.
In the event the advertiser has prepaid for advertising which is later rejected
or cancelled by the Star-Telegram, the sole liability for such action by the
Star-Telegram shall be a refund of the unused portion of the prepayment for
such cancelled advertising. Advertiser shall not be entitled to any refund or
credit for prepaid advertising which is cancelled by the advertiser after the
first day of publication of the advertisement.
The Star-Telegram reserves the right to review any advertising set to resemble
news matter. Any advertising submitted in this style must, at a minimum, follow
this criteria for consideration for publication:
• C
ontinuous border around entire ad that includes “advertorial” style
copy.
PAID ADVERTISEMENT in all capital letters prominently featured
at the top of the ad in at least 8 point bold type. These words must
appear once for every two-column widths of the ad.
• Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used.
• Ad may not use a news style byline or dateline.
Free standing inserts which resemble editorial content, published by the
Star-Telegram, are subject to review. The Star-Telegram reserves the right to
accept or reject the insert. Advance copies should be received three weeks
prior to insertion date for review.
Any material submitted for publication that contains multiple advertisers that
are not under the same ownership should be received three weeks prior to
distribution for approval. The Star-Telegram reserves the right to refuse any
material that, in its opinion, contains advertising space that was sold by a third
party or at a brokered rate.
All advertising of a drug or medical nature must adhere to the drug and medical
standards of the Publisher and must be received in sufficient time before
publication for consideration by the Publisher.
Advertisers warrant to the Star-Telegram that publication of any advertisement,
including any photograph contained therein, shall not infringe upon any
copyright held by another person.
C. ERROR RESPONSIBILITY
The Star-Telegram cannot assume responsibility for errors in advertisements,
unless Advertising Graphic Services fails to correct errors clearly marked by the
advertiser on proofs returned to the newspaper within deadline requirements,
and then the Star-Telegram’s liability for an error shall be limited to the portion
of the advertisement affected by the error, and in no event shall such liability
exceed the advertisement in which the error occurs.
Notice of errors must be given in time for correction before additional
insertions are made.
All errors in advertisements (claims for error adjustment) must be reported
to the Star-Telegram within 30 days of publication. The Star-Telegram reserves
the right to adjust only those errors reported within this specific period.
No allowance will be made for errors that do not materially affect the value of
the advertisement.
On multiple insertion ads, credit for errors will be allowed on the first insertion only.
In the event of non-publication of copy furnished, no liability shall exist on the
part of the Star-Telegram, except that no charge shall be made therefore.
Billing discrepancies must be resolved within the calendar year the error occurred.
D. COLOR AND INSERT CAPACITY
At certain times of the year, the company may reach its capacity to handle
color advertising and preprinted inserts. The earlier reservations are submitted
for these two areas, the less likely problems will occur. In the event that
capacity is reached, advertiser requests for color and preprinted inserts will be
filled on a priority basis.
E. PRINTING MATERIALS
The Star-Telegram cannot be responsible for printing material left with publisher
for more than 30 days after publication unless instructions to return at
advertiser’s expense are furnished with the order.
6
F. B
ILLED SPACE REQUIREMENTS
Advertisements in excess of 18 inches deep in any column width will be
billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed
at 11 inches.
NOTE: Individual zone buys can not be combined to create same distribution
as full-run buy. Full-run distribution will be billed as a full-run buy and not
separate individual zone buys.
G. ADVERTISER RESPONSIBILITY
Advertiser and/or advertising agencies will assume liability for all content,
including text and illustrations, and also assume responsibility for any claims
arising therefrom made against the publisher.
H. KEY NUMBERS AND COUPON EXPIRATIONS
The Publisher is not responsible for key numbers or coupon expiration dates to
be set in ad copy unless written instructions are received from advertiser prior
to deadline.
I. ACCEPTANCE
Forwarding of an order is construed as acceptance of all rates and conditions
under which advertising space is sold by the Publisher.
J. AD POSITION
The Star-Telegram will attempt to honor all position requests but, we cannot
guarantee that your ad will be on a particular page or in a specific section
except as defined below. An advertisement of 27” or larger can be guaranteed
placement within a specific section for an additional $7.50 per column inch.
Guaranteed full run positions must be approved 5 days in advance by the
Retail Advertising Director.
K. DOUBLE TRUCK REQUIREMENTS
Double truck ads are 12 1/2 columns wide and billed at 262.5 total inches.
(Gutter is charged as 1/2 column.)
L. TERMS OF PAYMENT
Unless credit approval has been granted all advertising is pre-pay required.
If credit terms generated by an approved credit application exist, invoices are
“net 21” from billing and considered delinquent at 30 days from billing.
Delinquent accounts are subject to suspension of credit privileges without notice:
suspension or cancellation of advertising, products and/or services; or termination
of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred
in connection with all collection amounts payable under this contract including
collection fees, attorney’s fees and court costs.
M. CONTRACTUAL DISAGREEMENTS
Advertiser and Publisher agree that any contractual disagreements shall be
governed by the laws of the state of Texas and any litigation arising out of the
agreement shall be pursued in the venue of Tarrant County, Texas.
N. HOLIDAY QUANTITIES AND RATES
On the following days inserts and Star Tabs will increase to Sunday quantities:
New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation
Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day
(11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and
After Christmas Special Shopping Day (12/26).
On the following days Star Tabs will increase to Sunday quantities: Martin Luther
King, Jr. Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17),
NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01),
Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and
inserts are not available on this day.
On the following days inserts and ROP ads will be billed at Sunday rates: New
Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and
Christmas.
O. PREPRINT BUNDLING DAYS
On certain days, typically major holidays, the Star-Telegram requires bundling of
various products for preprint advertisements.
• Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La
Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday
Select (Special Edition delivered Thanksgiving Day).
• Christmas Day preprint advertisers must run full-run Star-Telegram and
Sunday Select.
P. SPECIAL REQUESTS
Special requests can be billed additional premium, up to 25% of ad cost.
Q. EARLY SUNDAY EDITION DISPLAY ADS
Sunday display advertising does not appear in the Early Sunday editions
delivered on Saturday.
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
R. COMMISSION AND CASH DISCOUNT
Payment for general advertising is due by the 20th of the month
following insertion of ads with approved credit. No cash discount
is allowed. Agency commission of 15% is available to all recognized
advertising agencies, when rate is quoted gross.
S. TERMS OF PAYMENT
For your convenience, a credit application is provided in the back
of this rate card. Please allow the Credit Department up to five (5)
business days after receipt of a signed credit application to review
the information and make necessary inquiries. Until a charge privilege
has been granted, advertising will be accepted on a CASH WITH
ORDER basis only. All credit account advertising statements are due
and payable net 21 days from billing. If payment of any statement or
statements has not been made as provided above, the Publisher may,
at his option, without waiving any other rights, withhold all advertising
until all past due payments are made. Any advertising agency
establishing credit and placing advertising with The Star-Telegram
shall be liable for payment of all media invoices. Any other written or
verbal agreement or statement policy pertaining to “sequential liability”
contained on insertion orders from the agency shall be subject to
conditions stated under The Star-Telegram Credit Policy, which will
be provided upon request. Should the advertising agency not wish to
be held liable for payment, the advertising agency’s client must present
credit information. That information will be processed for credit
extension as defined above.
T. POLITICAL ADVERTISING
All political advertising subject to regulations set forth by Federal Law
and/or Texas Law. Cash with copy required.
U. ALCOHOLIC BEVERAGE ADVERTISING
Alcoholic beverage advertising accepted; however, coupons are
prohibited by Texas liquor laws.
V. SEQUENTIAL LIABILITY
Any advertising agency establishing credit and placing advertising with
the Fort Worth Star-Telegram shall be liable for payment of all media
invoices. Any other written or verbal agreement or statement policy
pertaining to “sequential liability’ contained on insertion orders from
the agency shall be subject to conditions stated under the Fort Worth
Star-Telegram Credit Policy, which will be provided upon request.
Black and White Rates
A. Open Rates (Commissionable)
Daily (gross). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $455.00
Sunday (gross) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $495.00
1. 25% pick-up discount available off of Open National and Newsplan
rates when advertiser runs same ad within calendar week, beginning
on Sunday. Discount taken off of weekday ad and limited to one
pick-up discount per full price ad.
2. Rates above apply to advertising within the following categories:
Communications, Cruise Lines, Travel, Financial, Airlines,
Pharmaceutical, Automotive, Alcohol, Tobacco, Media, Food,
High-Technology, 800# Advertising, Energy Companies, Attorneys,
Legal Notices, Political Advertising, Seminars, Trade Shows, and
Medical Research Studies.
3. All copy measuring more than 18 inches in depth will be charged
as full column. A full page is billable at 126 column inches. For
tabloid, all copy measuring more than 9 1/2 inches in depth will be
charged as a full column (11 inches). Full page tabloid is billable at
60 column inches.
4. Gutter charged as one-half column. (ROP and tabloid).
1. “Newsplan” Bulk Lineage Contract Rates (Gross)
Pages
Daily
Sunday
Col. Inches
1
$417.00
$453.00
126
3
$402.00 $438.00
378
6
$376.00 $409.00
756
9
$370.00 $402.00
1,134
13
$364.00 $396.00
1,638
26
$352.00
$382.00
3,276
52
$344.00
$374.00
6,552
104
$312.00
$339.00
13,104
Contract Rate Regulations
To earn discounts, a representative of the advertiser must sign and return
a Star-Telegram contract to the Publisher prior to first run date. Contracts
are not back-dated, but become effective upon Star-Telegram’s receipt
of the agreement signed by both parties. Discounts apply to ROP space
in newspaper. Publisher reserves the right to change current open rate,
and therefore, current effective rate. Agreement is non-cancellable. If
advertiser does not fulfill terms of agreement, all space used is rebilled to
actual rate earned at time space was run. When advertiser reaches the
contract level, all ads will automatically bill at the next level.
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
7
2. Packaged Goods Rate (Daily & Sunday)
A national packaged goods rate is available to national food
manufacturers and marketers. Coupons are accepted. 2-page
(258 inches) and 6-page (774 inches) contracts are available
within 12 months. Contracts must be signed prior to first run date.
OPEN. . . . . . . . . . . . . . . $291.00 per column inch gross
2-page Contract . . . . . . $266.00 per column inch gross
6-page Contract . . . . . . $249.00 per column inch gross
3. Regional Hotel and Tourism Rate (Daily & Sunday)
Available to hotels and tourism promotion agencies in: New Mexico,
Oklahoma, Arkansas, Mississippi, Missouri, Colorado, Arizona,
and Louisiana, and to selected key destination cities from DFW
International Airport. May be billed net to individual properties.
OPEN. . . . . . . . . . . . . . . $266.00 per column inch net
3-time contract . . . . . . . $253.00 per column inch net
6-time contract . . . . . . . $244.00 per column inch net
13-time contract . . . . . . $236.00 per column inch net
26-time contract . . . . . . $231.00 per column inch net
48-time contract . . . . . . $212.00 per column inch net
4. Texas Tourism Rate (Daily & Sunday)
Available to hotels and tourism promotion agencies
within the state of Texas.
OPEN. . . . . . . . . . . . . . . $257.00 per column inch net
3-time contract . . . . . . . $248.00 per column inch net
6-time contract . . . . . . . $235.00 per column inch net
13-time contract . . . . . . $218.00 per column inch net
26-time contract . . . . . . $209.00 per column inch net
48-time contract . . . . . . $201.00 per column inch net
5. Wholesale Travel Rate (Daily & Sunday)
Available to designated travel brokers.
OPEN. . . . . . . . . . . . . . . $271.00 per column inch net
$75,000. . . . . . . . . . . . . . $236.00 per column inch net
$150,000. . . . . . . . . . . . . $213.00 per column inch net
$250,000. . . . . . . . . . . . . $203.00 per column inch net
$350,000. . . . . . . . . . . . . $189.00 per column inch net
$450,000. . . . . . . . . . . . . $173.00 per column inch net
B. Special Holiday Rate
On the following days inserts will increase to Sunday quantities:
New Year’s Day (01/01), Valentine’s Shopping Day (02/12),
Teacher Appreciation Day (05/07), Independence Day (07/04),
Thanksgiving Day (11/28), Black Friday Special Shopping Day (11/29),
Christmas Eve (12/24), Christmas Day (12/25), After Christmas Special
Shopping Day (12/26).
On the following days inserts and ROP ads will be billed at Sunday
rates: New Year’s Day, Memorial Day, Independence Day, Labor Day,
Thanksgiving, Christmas.
C. Preprinted Inserts (Gross CPM)
Tab Pgs. Full
$
2-6
99.00 8-14 $136.00 16-22 $169.00
24-30 $197.00 32-38 $232.00 40-46 $273.00 48-52 $314.00 54-60 $334.00
190-Full
105.00 $
142.00 $
176.00
$
202.00
$
237.00
$
278.00 $
318.00 $
337.00
$
20x — 6% discount
44x — 15% discount
D. Color Rates and Data
ROP Color Rates (Gross)
Black & one color. . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,990.00
Black & two color. . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,075.00
Black & three colors. . . . . . . . . . . . . . . . . . . . . . . . . . $4,675.00
Full or spot color available Daily and Sunday.
Reservations—Ten (10) days in advance.
Printing material—Five (5) days in advance.
Cancellation—Three (3) days before publication.
Two (2) progressive proofs must be furnished with all colors.
7. General Co-op Rate
Available to advertisers with dealer groups in the Dallas/Fort Worth
DMA. $316.00 Sunday-Saturday per column inch gross
25% pick-up discount available when advertiser runs same ad within
calendar week. Discount taken off second ad.
8. Charity Rate
All advertising copy must be for a non-profit, charitable, or
religious organization and appear without any commercialized
signatures. Ad must include information of charitable mission
and its benefactors. Restrictions may apply. –All rates are gross
Open
8
DailySunday
$292.00
10-130
144.00 $
181.00
$
216.00 $
243.00
$
277.00 $
319.00 $
359.00 $
379.00
$
PREPRINTS—FREQUENCY DISCOUNT
10x — 3% discount
30x — 10% discount
6. Local Travel Agent Rate (Daily & Sunday)
Available to local travel agents in the Dallas/Fort Worth metroplex
and is billable net. Frequency contracts are available during a 12month period. Contract must be signed prior to first run date.
OPEN. . . . . . . . . . . . . . . $190.00 per column inch net
6-time contract . . . . . . . $176.00 per column inch net
13-time contract . . . . . . $166.00 per column inch net
26-time contract . . . . . . $147.00 per column inch net
48-time contract . . . . . . $139.00 per column inch net
130-190
116.50
$
154.00 $
187.00
$
214.00 $
249.00 $
289.00
$
329.00
$
348.00
$
$316.00
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
Full run & zoned preprint distribution is available Sunday, Tuesday, Wednesday, Thursday & Friday. ZIP Code delivery is available Monday & Wednesday. It is
requested that advertiser secure latest gross press run figures from newspaper to insure full circulation. Advertisers can earn rate
discounts by signing a frequency contract for a minimum of 10 inserts. No discounts can be earned with an open contract. Call for quote on 60 or more pages.
Rates apply to Daily & Sunday. Retail or local advertisers appearing within a national preprint will be surcharged as a 42 column inch ad at the applicable retail
rate plus color charge. See “Section 4—Policy” for conditions. Minimum order 15,000 daily, one zone Sunday. Zoned insert info upon request. Card inserts
should be printed on 70 lb. or heavier stock. Size accepted: Minimum 4-3/4” x 7”; Maximum 10” x 12”. Sections to be shipped on disposable skids, F.O.B. to
the 3900 Plano Parkway, Plano, TX 75075. Sections are due ten (12) days before publication. Total Market Coverage packages available.
TMC Rates for Preprint Inserts
TMC rates apply to Wednesday non-subscriber shared-mail insert distribution. TMC rates may also apply to the subscriber carrier distributed portion if distributed in combination
with Wednesday non-subscribers and only when the non-subscriberportion is 25% or more of the total distribution quantity. All rates are net. All TMC rates are subject to postal
increase.
The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled. A Wednesday Home Delivery insert schedule would use
the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table.
Daily TMC (by weight)
Investment Level
OPEN
2,500
$
3,450
$
4,700
$
6,400
$
8,800
$
Level D
12,000
15,600
$
20,000
$
26,000
$
34,000
$
$
Level C
Level
44,000
56,000
$
B 72,000
$
93,000
$
119,000
Level
152,000
188,000
$
A 232,000
$
286,000
$
353,000
$
$
Up to .29 oz .30-.40 oz
63.99
58.76
$
57.27
$
55.85
$
54.44
$
52.98
$
51.55
$
50.35
$
49.21
$
48.00
$
46.77
$
45.58
$
44.48
$
43.32
$
42.14
$
41.02
$
$
72.17
67.65
$
66.04
$
64.50
$
62.95
$
61.36
$
59.82
$
58.51
$
57.27
$
55.96
$
54.62
$
53.33
$
52.13
$
50.86
$
49.58
$
48.36
$
$
Sunday TMC (by weight)
.41-.70 oz
.71-1.1 oz Up to .29 oz .30-.40 oz
79.69
76.33
$
75.28
$
74.25
$
73.23
$
72.17
$
71.13
$
70.27
$
69.43
$
68.56
$
67.67
$
66.81
$
66.00
$
65.17
$64.31
$63.50
$60.11
$83.04
$
$
103.26
99.96
$
98.92
$
97.93
$
96.92
$
95.89
$
94.90
$
94.05
$
93.24
$
92.39
$
91.53
$
90.68
$
89.90
$
89.09
$
88.27
$
87.47
$
$
82.01
76.33
$
74.55
$
72.83
$
71.11
$
69.33
$
67.62
$
66.16
$
64.77
$
63.31
$
61.82
$
60.39
$
59.05
$
57.65
$
56.22
$
54.86
$
$
.41-.70 oz
.71-1.1 oz
89.54
83.69
$
81.83
$
80.06
$
78.29
$
76.46
$
74.68
$
73.18
$
71.76
$
70.26
$
68.71
$
67.23
$
65.83
$
64.40
$
62.93
$
61.51
94.98
$90.82
$89.50
$88.24
$86.98
$85.69
$84.41
$83.35
$82.33
$81.27
$80.19
$79.12
$78.15
$77.12
$76.09
$75.07
$57.78
$70.99
$92.94
$
$
$
116.15
112.35
$
111.16
$
110.01
$
108.86
$
107.67
$
106.51
$
105.54
$
104.62
$
103.64
$
102.65
$
101.69
$
100.80
$
99.86
$
98.90
$
97.98
$
$
$
$
Note:
$39.14
$46.25
150K plus subtract 1.0%, 300K plus subtract 2.0%
$52.49
150K plus subtract 1.5%, 300K plus subtract 3.0%
Ad Notes (Star Tabs)
Make Your Message stick with Ad Notes (Star Tabs) self adhesive ads from the Star-Telegram. It goes right on the FRONT PAGE! Your 3” x 3”
adhesive ad will be placed at the top of the front page or on select special sections. Choose from multiple shapes and colors. All rates include printing
and distribution.
Placement AvailabilityDistribution
Front Page
Monday-Sunday
Full Run or By Zone
Rates:
Include printing and distribution. Ad Notes (Star Tabs): 3” x 3”, Image Area: 2.875” x 2.875”
Colors
50,000 100,000200,000300,000400,000500,000
1 color
$98.00$74.00$67.00$63.00$61.00$60.00
2 color
$116.00
$86.00$72.00$67.00$64.00$62.00
3 color
$140.00
$99.00$78.00$71.00$68.00$65.00
4 color
$184.00
$119.00$91.00$81.00$79.00$73.00
4 color process
$218.00
$147.00
$111.00
$103.00
$96.00
$93.00
Rates are gross. Minimum order of 50,000. $250 cancellation fee, $300 per copy change fee.
Deadlines:
New Art - copy due 12 working days from application date
Digital files - copy due 11 working days from application date (no proof)
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
9
Total Results
Rates are per thousand and include printing and delivery for 70 lb.
stock, up to 4/4.
Frequency is based on the number of press runs in a year.
Quantities are based on a single press run, which can be delivered
over multiple dates with a per date minimum of 15,000.
8 1/2” x 11” (non-bleed) • 8 3/8” x 10 7/8” (bleed)
Quantity
2X
4X
8X
12X
35,000
$50.50
$48.50
$47.00
$45.50
50,000
$46.00
$44.50
$43.00
$41.00
75,000
$44.50
$42.00
$40.50
$39.50
100,000
$43.00
$41.00
$39.50
$37.50
200,000
$40.50
$39.00
$38.00
$37.00
300,000
$39.50
$38.50
$37.50
$36.50
500,000
$38.00
$37.00
$35.50
$34.50
5.66” x 11” (non-bleed) • 5 1/4” x 10 7/8” (bleed)
5 1/2” x 8 1/2” (non-bleed) • 5 3/8” x 8 3/8” (bleed)
Quantity
2X
4X
8X
12X
Quantity
2X
4X
8X
12X
35,000
$42.50
$41.00
$39.50
$37.50
35,000
$42.00
$40.00
$38.00
$36.50
50,000
$37.50
$36.00
$34.50
$33.00
50,000
$38.00
$36.50
$35.00
$33.25
75,000
$36.00
$34.50
$33.00
$31.00
75,000
$36.50
$35.00
$33.25
$31.50
100,000
$36.00
$34.50
$33.00
$31.00
100,000
$35.00
$33.25
$31.50
$30.50
200,000
$34.50
$33.00
$31.00
$30.00
200,000
$33.25
$31.50
$30.50
$29.50
300,000
$32.00
$31.00
$30.00
$29.00
300,000
$31.50
$30.50
$29.50
$28.00
500,000
$31.00
$30.00
$29.00
$28.00
500,000
$30.50
$29.50
$28.00
$27.25
Call TMC Manager for larger quantities. One fold on 8 1/2 x 11 add: $5.50 per thousand. Photography available at additional cost. Black plate changes add: $50.00 per plate. TMC Packages count toward
fulfillment of pre-print contracts.
10
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
G. DFW OT IPAD APP AND PRINT SPORTS MAGAZINE
Special Ad Products
DFW OT is an engaging interactive sports magazine app (monthly)
dedicated to DFW sports. Engage DFW sports enthusiasts with your
interactive message.
A. FINANCIAL PAGE ISLAND POSITION
Information available upon request.
H. SUNDAY SELECT (YES!)
B. TRAVEL STRIP
Information available upon request.
C. SPORTS & BUSINESS PAGE STRIP
Bottom of most pages — 6 col. x 3 inches. Limited availability/exclusive
advertising on page.
D. POLYBAG ADVERTISING & SAMPLING
K. THEMED PAGES
Information available upon request.
Information available upon request.
F. LA ESTRELLA EN CASA
La Estrella En Casa has served the Dallas/Fort Worth Hispanic
community since 1994. La Estrella En Casa provides the ONLY homedelivered weekly Spanish-language broadsheet newspaper in Dallas/
Fort Worth for the Hispanic consumer. La Estrella En Casa is delivered
to approximately 125,000 homes each week in two convenient ROP
zones and 6 FSI zones.
Color Rates: Spot color: ad price +15% • Process color: ad price +30%
Minimum 1/4 page ad (31.5 col. inches)
ROP per column inch
Available in either 1-zone buys (Dallas zone or Fort Worth zone) or 2-zone
buys (both Dallas & Fort Worth)
Open
1
2
$
13x
40.00
$
51.00
$
Pick-Up Rate
37.00
47.00
$
1 Zone - 31.00
34.00
45.00
2 Zones - 41.00
$
1-2
$
Size FSI
Open
SS
$
13x
Open
50
$
45
$
55
$
49
$
72
$
66
$
$
97
90
+ $5 per 4pgs
$
4-12 tab
$
16-24 tab
$
28-36 tab
$
40+ tab
3-4
47
$
53
$
70
$
Open
40
$
47
$
64
$
$
94
88
+ $5 per 4pgs
$
13x
42
$
49
$
67
$
37
42
62
$
92
86
+ ­5 per 4pgs
Polybags
Distribution Only Full Run $60
Print & Distribution
Contact your Account Executive
Print & Deliver
SS, 1/2 sheet - 75#
4/0
4/4
8.5”x5.5”
8.5”x11”
46.00
$
51.00
$
$
$
54.00
Information available upon request.
Direct Mail Programs
Information available upon request.
Special Services Photography
Information available upon request.
Special Days/Pages/Features
Contract and Copy Regulations
5-6
13x
L. AD NOTES (STAR TABS)
Food Section. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday
Work & Money (Business Section). . . . . . . . . . . . . . . . . . . . Daily-Sat.-Sun.
Weekend Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday
Travel Section (Special Sections Calendar available) . . . . . . . . . . . . . . . . . . Sunday
TV Listing Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Daily-Sat.-Sun.
TV Supplement (TV Star) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Saturday
26x
$
Preprints per 1000 circulation
6 Zones available - 4 in Dallas, 2 in Fort Worth.
Minimum pre-print distribution quantity is 15,000.
#Zones
Information available upon request.
Information available upon request.
E. SPECIAL BUSINESS REPORTS
$
I. SKY BOX & “DOG EAR” ADS
J. COLOR COMICS (SUNDAY)
Information available upon request.
# Zones
Sunday Select (Yes!) is a weekly shopping publication that expands
your local footprint with 90,000 opt-in non-subscribing households
across key ZIPs in the area.
Part Run $54
A. See Section 5 (Contracts).
B. See Section 4 (Copy).
C. C
lients using master contracts covering subsidiary companies and
multiple products must arrange all contracts to run on the same fiscal
year basis. (Contracts will all start on the same date.)
Special Classification/Political Rates
Political advertising for candidates, referendums, and issues
of a national or statewide nature or originating outside of Tarrant
County qualify for open general rate of $378.29 daily and $411.00
Sunday gross and commissionable to standing agencies. Cash with
copy. Subject to approval.
Ad Notes (Star Tabs)
0-8 Colors
3-5 zones
6 zones
70 cpm
58 cpm
$
$
62.00
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
11
Additional Rates/Mechanical Requirements
Additional Rates
Mechanical Requirements
A. SPECIAL SERVICES
Digital PDF
Black & White. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25
Process Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100
Additional charges may apply for transfer media.
A. PRINTING REQUIREMENTS
Creative and production services for ad
materials are available through the Advertising
Graphic Services department, or through the
website: star-telegram.com/mediakit
B. PHOTOGRAPHY
A complete range of photographic services are available, including products,
people, store displays, architecturals, fashion, etc. on location or in-studio.
Contact your Account Executive for more information.
1. These services are available to advertisers only.
2. Photo charges are to offset our cost of creating photographs for
advertisers whose ads appear in our publications.
Photography Rates:
Single photograph (1 hour)
Additional shots at same time
Photo series (half day - 4 hours)
Photo series (full day - 8 hours)
Location
$
100
$
25 ea.
$
325
$
575
Studio
$
50
$
25 ea.
$
250
$
475
All photos taken by our staff are considered Copyright, Star-Telegram.
If you desire use of these photos either for personal use or commercial
use in other publications other than the Fort Worth Star-Telegram the
following rates and policy applies.
Charges according to the following price list will be billed to your account:
Electronic Files (CD Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250
Prints for Web Use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40
Credit must read: (photographer’s name), Copyright, Star-Telegram
In order to fill your request for a reprint of published pictures taken by
a Star-Telegram advertising photographer, we must have a tearsheet or
proof sheet of the picture taken and date of publication.
C. MULTIMEDIA AD FILES
Clients may purchase the ad files created by the Star-Telegram
Multimedia Design Team for use on other websites.
These services are available to advertisers only.
Creative Charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 per hour
Minimum of one hour required on all multimedia ads. This charge covers all
copyrights for ads created by Star-Telegram Multi-Media Design.
Printing Process: Offset, 85-line screen
All halftones should be created with a round or
square screen for best reproduction.
B. STANDARD PAGE SIZES
All dimensions are same as printed size 100% paste-up sizes. 44” web width.
PicasInches
1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56”
2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23”
3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91”
4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59”
5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26”
6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94”
Doubletruck add 6p (1”) for gutter.
Full width Doubletruck = 125p3.36 (20.875”)
Page depth. . . . . . . . . . . . . . 125p1.2 (20.85”)
Advertisements in excess of 18 inches deep in any column
width will be billed the full depth of 21 inches. Tabloid ads
over 9 1/2” deep will be billed at 11 inches.
C. TABLOID PAGE SIZES
PicasInches
1 column . . . . . . . 9p4.32. . . . . . . . . . . . . 1.56”
2 columns. . . . . . 19p4.56. . . . . . . . . . . . . 3.23”
3 columns. . . . . . 29p5.52. . . . . . . . . . . . . 4.91”
4 columns. . . . . . 39p6.48. . . . . . . . . . . . . 6.59”
5 columns. . . . . . 49p6.72. . . . . . . . . . . . . 8.26”
6 columns. . . . . 59p7.68p. . . . . . . . . . . . . 9.94”
Doubletruck add 6p (1”) for gutter.
Full width Doubletruck = 125p3.36 (20.875”)
Page depth. . . . . . . . . . . . . . 59p7.68p (9.94”)
Advertisements in excess of 18 inches deep in any column
width will be billed the full depth of 21 inches. Tabloid ads
over 9 1/2” deep will be billed at 11 inches.
D. SPADEA
Page 1 (outside front)
. . . . . . . . . . . . . . . 4.91” wide by 18.375” high
Note: masthead runs across top 2.5” of spadea
front and thus the shortened image height.
Page 2 (inside front)
. . . . . . . . . . . . . . . . 4.91” wide by 20.85” high
Page 3 (inside back)
. . . . . . . . . . . . . . . . 9.94” wide by 20.85” high
Page 4 (outside back)
. . . . . . . . . . . . . . . . 9.94” wide by 20.85” high
All pages are process color. Materials should be
in a four page format; do not combine pages
2 and 3 into one ad unit.
12
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
Star-Telegram Advertising Deadlines (All Times Central Standard time)
13
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
Effective 8-12-13
Digital Ad Requirements effective 10/25/11
DEADLINE
The deadline for submitting digital files to the Star-Telegram is the Digital
Copy deadline as indicated in the Star-Telegram Rate Book.
The Star-Telegram assumes NO responsibility for files
submitted late, incomplete, or incorrectly.
TECHNICAL SPECS
For newsprint or our 50/80 paper stock:
• 85 linescreen
• Pages output to 1016 dpi imagesetter
• Recommended values for toning are: Highlights, 0%-3%;
Shadows, 80%; Midtones, 30%
• Maximum recommended ink density percentages: Cyan, 68; Magenta,
60; Yellow, 60; Black, 85.
• 30% press dot gain @ 50% dot
For other paper stocks, please contact your Star-Telegram Account
Executive or Ad Design Team.
DESIGN REQUIREMENTS
• DO NOT use black defined to contain other inks (rich black).
• One ad per file.
• Ads should be built to the correct publication size.
• Extraneous information, boxes, etc., should be removed from the
document and pasteboard.
• Color images must be CMYK tiffs or eps’s with binary compression.
• Rescreened halftones must be used @ 100% to avoid moire.
• Use other artwork @ +/- 20%. Artwork not meeting this
requirement should be resized in its native application or
rescanned.
• For newsprint, resolution is 170-200 pixels/inch. For coated stocks,
resolution is 300 pixels/inch.
• Colors should be defined as process (not spot).
• Use specific typefaces; do not adjust fonts in style menu.
• 10 point minimum size for reverse type. Avoid reversing
condensed and italic fonts.
• 1 point minimum border size. Avoid “hairline” borders.
FILE DELIVERY
• www.fwstads.com (follow the instructions for file upload on the site)
• Star-Telegram FTP Site
Hostname: ftp.star-telegram.com
Username: adservice Password: ads
• AdSend (Site ID TXFOR)
• Other internet-based ad delivery services:
Fastchannel - fastchannel.com
AdTransit - adtransit.com
Both offer easy registration, low-cost ad transmission, reliable delivery,
and other benefits. Instructions are available at the web sites.
• CD
Include hard copy proof of ad and printout of media contents - extra/
unneeded ads, art, fonts, etc. should be removed.
Media should be labeled with Advertiser Name, Insertion Date,
and Star-Telegram Account Executive’s name.
FILE FORMATS
Adobe Acrobat PDF Preferred (Acrobat 5.0/pdf 1.4 level compatibility)
Ensure pdf is not password-protected and
other security permissions are not enabled.
Some pre-loaded Distiller job options may
not create a suitable pdf. For more info
contact (817) 390-7076.
Type I fonts recommended, and all fonts
MUST BE EMBEDDED.
Other File Types:
Macintosh Format Only:
• QuarkXPress up to 7.x
• InDesign up to CS5*
• I llustrator CS4* eps
(outline fonts)
•P
hotoshop CS4* eps
(recommended for art only)
•E
PS files created from other
programs require approval from
Digital Services.
*NOTE: for all Adobe Applications
the option to set “Implement
Overprinting” must be selected.
If it is not selected the Star-Telegram
assumes NO responsibility if the ad
publishes incorrectly.
NAMING CONVENTIONS
Use the advertiser name (or abbreviation),
the insertion date, and the file extension for
document names. (Example: an ad for AllStar
Pizza for May 1st: allstar0501.pdf)
When sending a file other than a pdf include:
• An “art” folder containing all images used
• A “font” folder containing all printer and
screen fonts used.
• No sublevel folders.
CONTACTS
If you have specific questions or need to send
a test file contact your Star-Telegram Account
Executive or contact Ad Production at
(817) 390-7076.
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
14
DFW Online Network: Base Rates & Add-Ons
Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
DFW Online Network
BASE OPEN RATE CPM (RON) Leaderboard
Ad size: 40k .gif or .swf
728x90
$10
Rectangle
Floorboard
972x110
Premium
Ad Positions*
Mobile
iPad App
$10
$24
$28
$18
$38
300x250
ADD’L
CPM PER
TARGET
Run of Channel (News, Sports)
+$1
Run of Channel (Business, Ent., Life, Travel, Other)+$2
Star-Telegram Homepage Rotation
+$10
GEO
+$1
Mom2MomDFW.com
+$10
DFWvarsity.com
+$2
DFW.com
+$2
728x90
Targeting Audience Add-Ons
Targeting Options/Audience Add-ons
To Customize Your Online Campaign
Star-Telegram Digital Network
300x50
Customize your online campaign by selecting options to target
a specific audience. Add each selected target to the base RON
rate. Targeting options include site specific, content channel,
geographic zone, behavior and more.
Example
TargetCPM
Base Open Rate
Leaderboard
$10
+ Targeted Add-On
GEO
+$1
+ Targeted Add-On
Retargeting
+$2
Total CPM
=$13
DFW Digital Network
Behavior (Contextual or Category)
+$10
Retargeting (Search or Site)
+$2
GEO, Age, Gender, Income
+$1
Creative Upgrades or Expandable
+$3
Star-Telegram.com
MAIN HOMEPAGE
DAILY FIXED
Leaderboard
Top Rectangle
Premium Ads*
Takeover CP,
Top Rec & Wallpaper
Combination
N.A.
$2,800
$3,500
$5,800
*Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable Top
Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials.
Quick Guide to Online Ad Specs
Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50, 300x50 and
216x36 pixels, Tower 300x600 pixels
Border: All ads require at least a 1 pixel border
Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted
Animations: Maximum of 15 seconds and 3 loops
Sound: Must be initiated by user
For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or
contact your account executive prior to submission of your ad.
15
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
DFW Online Network: Additional Products
Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites
Community Sites
COMMUNITY SITES
Ad Position
10,000 Ad
10,000 Ad
Impressions Impressions
Monthly ROS Monthly ROS
Leaderboard
Rectangle
Weekly ROS
Expandable
Rectangle*
Weekly ROS
Corner Peel*
Weekly ROS
Floorboard*
Weekly ROS
Page Break
Interstitial*
Weekly ROS
Tower*
ROS
ROS
Premium
Premium
Premium
Premium
Premium
$285
$285
$575
$575
$575
$575
$575
Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram.
Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.
E-Blasts, E-Newsletters, Yahoo!, impress LOCAL
E-Blast - Targeted Email Ads
Opt-In Counts
CPM
Up to 39,999
40,000 or more
($1,500 minimum)
$85
$65
Yahoo! Mail
CPM
300x600 Targeted by GEO Zone or Behavior (BT) $24
E-newsletter Sponsor
impress LOCAL
Sent Weekly
Yahoo! & Google
Optimized Program
Ad Size: 300 x 250
News Headlines $250
Sports Update $400
Business $350
Weekend Guide $400
Mom2Mom $250
Highly Targeted Program.
Optimization and
Mangement of Behavioral,
Retargeting and
Search Campaigns
Call for counts
Call for details
(No Minimum)
Creative Upgrades: Expandable Panel Or Video
Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user.
Applies to all ads; flash, rich media or .gif.
DFW OT
Sports
Magazine
App
Interactive to
engage DFW’s
sports enthusiasts.
impress LOCAL
impress LOCAL combines the power of search
and display ads with social targeting and reputation
management tools in a customizable and local
digital marketing platform.
Ask for a demo
and details.
Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan.
Craig Diebel • 817.390.7877 [email protected]
Star-Telegram 2015 National Rates | star-telegram.com/mediakit
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