breaking the mold

Transcription

breaking the mold
FREESKIER
FULL TILT
TREND BOOK
FULLTILTBOOTS.COM
FREESKIER
TREND BOOK
BREAKING THE MOLD
To say the Raichle Flexon Comp ski boot had
a cult following would be an understatement.
The lightweight, three-piece boot invented
by a former NASA scientist was the first to
allow a natural flex of the ankle, thanks to a
floating ribbed tongue. From the early 80s to
the late 90s, Flexon athletes won everything
from Olympic downhill medals to mogul
titles. The company dissolved by 2000,
but a black market for the highly desired
boots lingered on with Seth Morrison being
the highest profile Flexon hoarder. In
2006, the original molds were revived and
reintroduced to loyal and new fans alike
under the name Full Tilt Boots. Since then,
the company has listened to its customers by
not fixing what wasn’t broken.
“We updated what we could, but we didn’t change what
didn’t need to,” says Josh Malczyk, Full Tilt global brand
director. Over the years, Full Tilt updated things like the
liners, buckles and outsoles but there was never a need
for an overhaul—unless you were a Full Tilt fan with wider
feet than the original narrow shell could accommodate.
Brand new for 2015-16, Full Tilt’s wider-lasted
Evolution shell adds better fit, function and styling to
the company’s classic three-piece DNA. Built from
the ground up with new molds and toolings, the new
102-mm-last shell offers an advantageous strength-toweight ratio in a clean profile. The middle buckle sits
at a 45-degree angle and “really locks down the heel,”
says Malczyk. It’s a precision fit with Full Tilt comfort.
The men’s Descendant and women’s Plush offer a range
of flex and feature options in the new shell.
In addition to the new shell offerings, Full Tilt’s timetested Classic boot now comes in a bigger size range
(and lower price point) to accommodate just about
everyone. The company continues to sell parts to Full Tilt
customers who customize even further.
Because the boots are so versatile, Full Tilt sports an
impressive roster of athletes that spans all genres of
skiing. Athletes Phil Casabon and Henrik Harlaut will
be skiing in the new Evolution shell next season while
others will continue to ride and promote many models
across the versatile lineup that still speaks to en evergrowing audience.
Often, skiers with wide feet sacrifice comfort or
performance. Full Tilt’s new Descendant series offers
the Evolution shell with an adjustable three-position
forward lean, 45-degree heel lock, asymmetric ribbed
tongue (for smoother flex), a ladder cable buckle
system and, as always, a heat-moldable Intuition liner
for a customizable fit. The Descendant 8, the stiffest
model in the series, performs at the highest level while
maintaining a smooth flex and light weight.
The Plush 6, Full Tilt’s new female-specific 102-mm-last
boot, accommodates wider female feet with a light,
warm boot that’s easy to get in and out of thanks to an
adjustable three-position forward lean and a women’sspecific Intuition liner.
Designing future Full Tilts in Italy
PLUSH 6
Now women with a slightly wider foot can experience the comfort and performance
for which FT has long been known. Using the all-new 3-piece,102 mm lasted Evolution
shell and heat-moldable Intuition liners, this boot’s fit and warmth are out of this world. In
addition, the adjustable forward lean helps customize performance. $600
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CLASSIC
Full Tilt’s beloved Classic boot is now offered in a greater range of sizes (22.5-31.5), two
colorways and a lower price point than ever before. Featuring the original lightweight
3-piece shell design and a 6-flex tongue, the Classic’s proven performance will help
skiers of all ages step up their game. $500
DESCENDANT 8
The Descendant 8 is the stiffest model in the all-new Descendant Series. Created for skiers
with wider feet that refuse to sacrifice comfort and performance, the Descendant boots
(also offered in 4-flex and 6-flex models) retain the same award-winning, smooth-flexing,
lightweight performance that keeps the world’s top skiers demanding FT. $700
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