Rob Minton - Lee Milteer

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www.InTheNext12Months.com
Experience
with
Rob Minton
Practitioner of the Phenomenon™
Best Opportunities
Today In Making More
and Working Less In The
Highly Profitable World
of Real Estate
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The Phenomenon™ Interview
An In-Depth Interview with Rob Minton About
Your Opportunities In Making More and
Working Less In Real Estate
Q1: Let’s start with a brief
description of the opportunities
you introduce people to and
the education and support you
provide....
Minton: I teach real estate agents
how to niche their businesses to
work with real estate investors. In
fact, we clone my highly successful
real estate sale business in their
market place. I help them create
their own “turn-key” Income for
Life Membership in their area.
Agents launching ‘Income For
Life’ have use rights for my entire
business system including, lead
generation, sales letters, celebrity
endorsement, they can co-author
their own version of my Income for
Life book. Each month, I provide
them with a national Income for
Life Newsletter and audio CD.
They charge their Income for Life
Members fees and create new
continuity income streams for their
business too. I provide one-on-one
assistance to agents launching my
system. In addition, they can attend
free trainings in my office and we
have group mastermind calls and
mastermind meetings. I only work
with agents on an exclusive area
basis which means they won’t
have competition. This has had a
dramatic impact on the mastermind
effect. Each person is willing to
openly share what is working and
what isn’t working.
“I can literally drive new clients
into my office through automated
marketing. In fact, prospects
now have to “apply” to become
one of my clients. I now have
hundreds of prospects applying
each year to be my client.”
Q2: What is it like for a person
wanting to break into the real
estate, in particular, working
with real estate investors? How
difficult? How costly? And, in
the spirit of The Phenomenon™,
how quickly can they experience
success? What can happen in just
12 months? Minton: When I began to niche my
business I had my work set out for
me:
• I had to test many lead
generation advertisements
• I had to write and test countless
sales letters
• Create the membership
including all of the special
benefits
• I had to figure out how to enroll
prospects into our Income for
Life Membership.
• Test different price points for
membership.
• Figure out how to sell our
members homes.
• I had to write, from scratch, each
monthly member newsletter.
• Get testimonials and build them
into our marketing materials.
• Print and mail all of the sales
letters.
And the list goes on and on.
Today, when an agent launches
my Income For Life System in
their area, all of this has been done
for them. All the headaches have
been removed and they have ready
to use blueprint with proven lead
generation marketing materials,
proven and tested sales letters, and
much more. New agents launching
my System are enrolling more
members faster than I did when I
was creating this on the fly. This
will save them countless hours,
frustration and wasted money on
marketing that doesn’t produce.
Plus allow them to achieve more in
a shorter amount of time.
Q3: Let’s go back to how you got
started.....
Minton: I went to college for
accounting. I graduated with an
accounting degree and started to
work for Deloitte and Touche, one
of the largest public accounting
firms in the world. I became a CPA
and was on the partner track. A few
of my clients at the accounting firm
were real estate companies. I was
able to see the numbers on some of
their investments. This led me to
start investing in real estate on the
side.
I decided to get my real estate
license so I could find my own
investments. A few of my coworkers at the accounting firm
heard about my investing. Next
thing I know, I’m helping them
find and buy properties using my
real estate license. I really enjoyed
real estate and was bored to death
with accounting. So I decided to
leave the accounting firm and sell
real estate full time.
As an agent, I began by trying
every business building system
available. I learned from some of
the top trainers. Unfortunately, all
of this time was doing ‘regular’
real estate. I was trying to compete
with every other agent for new
listings and new buyer clients.
What a struggle! I didn’t know a
thing about niche and I didn’t know
how to set myself apart from the
other agents. I struggled big time.
So what did I do…kept things
going by working 12 hours a day,
7 days a week.. I handled all of
the marketing, the majority of
the prospecting outbound calls
and sold homes to clients myself.
I invested tens of thousands of
dollars learning from the various
real estate sales trainers without
any measurable impact on my
business. I finally met Dan
Kennedy and meticulously reengineered by business. We created
an information marketing business
with monthly passive income and
tripled our home sales.
My business went from a net loss
with no real value to a massive
income with substantial value.
The best part is that Dan and I
were able to completely eliminate
prospecting. Most agents spend
hours cold calling prospects,
hosting open houses, going to
referral meeting and soliciting their
sphere of influence for clients. We
use lead generation advertisements
and high powered sales letters.
I can literally drive new clients
into my office through automated
marketing. In fact, prospects now
have to “apply” to become one of
my clients. I now have hundreds of
prospects applying each year to be
my client.
Q4: Fast forward and describe
your business and your life as it is
today...
Minton: Today, I don’t even run
my business anymore. I have
hired a President to run the day to
day operation. I have a full-time
marketing director who handles
all of the marketing activities and
5 full time sales agents. I do not
sell any homes. I simply manage
the business from my home office
working just a few hours a week
because it runs on auto-pilot. I
realize this might sound impossible
for a real estate agent, but it is true.
You can call my office - I promise
I won’t be there. They joke in my
office that I’m like the “Wizard” in
the movie Wizard of Oz.
My time now is focused on
spending quality time with my
family. My two daughters seem to
be growing up very quickly and I
don’t want to miss a minute with
them. I also devote a great deal of
my time to helping agents launch
my Less Clients More Money™™
System in their marketplace. I’m
creating new Wizards all over the
country! Welcome to OZ!
Q5: What are the five or six
most significant turning points,
discoveries or breakthroughs that
occurred for you along the way?
Minton:
1) The power of selecting a niche
- pick one target marketing and
let all other opportunities go.
(ALLOWS YOU TO CREATE A
COMPETITIVE ADVANTAGE)
2) The value of a strong sales
letter - The sales letter I wrote for
my real estate sales business has
generated well over $2,000,000
of income (ALLOWS YOU TO
AUTOMATE PROSPECTING)
3) Become the “EXPERT”. Being
an “expert” by writing a book
and gaining publicity makes a
significant impact on prospects
and clients.(ALLOWS YOU TO
CONTROL YOUR TIME AND
YOUR COMMISSION RATES)
4) Impact and power of
participating in a mastermind
group. I have been in mastermind
groups with Dan Kennedy
and some top business owners
throughout the country for the last
3 years. These groups have had a
tremendous impact on the way I
see and go after opportunity. (ALLOWS YOU TO SEE
BIGGER OPPORTUNITIES)
Q6: Is it reasonable to say that it
is easier for someone beginning
in real estate today to achieve
significant success than it was for
you, when you started out? I’m
going to assume you’ll say ‘yes’,
so - why?
Minton: YES! Agents launching
my system receive tested and
proven marketing materials. I
had to spend months testing and
tweaking all of our marketing
pieces. I now guide agents in
running a few of my “magic”
advertisements. They then send my
“magic” sales letter to investors
who call into their office. We
prepare customized new club
materials for them which they give
to their new clients. They have
my entire Investor Attraction and
Retention System customized and
working for them in about 59 days.
In addition, they have access to
a mastermind group of agents
launching the exact same business
plan. The focus between agents
is to leverage success. They also
have access to free trainings in
my office. The trainings are for
them and any agents they hire for
their teams. I had to train all of my
agents on my own. Everything has
now been put into systems and can
be cloned from area to area.
Lastly, they have my guidance
and assistance with their questions
and challenges. I have been where
they are going and can save them
hours of time and frustration. This
is because I have already been
through all of the problems they
might be faced with. It’s not like
I’m teaching them something I
have never done myself. Oh- one
more thing. I had to spend months
writing and publishing my book
“Income for Life.” This book now
gives me instant expert positioning.
Agents launching my system can
become a co-author of my Income
for Life book in their marketing
place and be recognized as an
author/expert in about a day. It
doesn’t get any easier than that!
Q7: What are the biggest benefits
of your type of real estate
business?
Minton: We have combined an
information marketing business
with consistent passive income
and a service business with
very large commissions. Most
information marketing businesses
survive with a high volume of
transactions. This is not the case
with our real estate business model
because our business is designed to
extract maximum value from each
and every client. Most real estate
agents sell one home to a client.
We sell multiple homes to the
same clients. Fewer clients - more
money. We are also positioned
as experts allowing us to control
our schedules. Most agents work
24 hours a day/ 7 days a week.
Our positioning allows us to work
during normal business hours.
Also, our clients are not emotional
over purchases. Most home buyers
and sellers are extremely emotional
which makes selling homes a
bigger challenge. Our clients
make decisions to buy based upon
numbers. If the numbers work,
they buy. We know in advance if
the numbers are going to work.
This saves us hours upon hours
showing home after home. Here is
a summary of the benefits of my
real estate business:
1) You’ll never have to worry
where your next home sale is
coming from
2) You’ll never have to worry
about cutting your commissions
again.
3) You’ll lock in a steady,
predictable stream of commission
checks
4) Stop hosting open houses forever
5) Stop ALL prospecting -forever
6) Stop wasting your time with
shoppers pretending to be buyers
7) NO more listing appointments
with the Seller’s dog humping your
leg
8) Have control over your clients,
time and your life
9) Be the envy of every other real
estate professional in your area
Q8: How much money are people
making with your strategies?
Minton: I have many success
stories I can share with you about
agents who have successfully
duplicated our business model.
These agents have transformed
their businesses to be just like mine
with amazing results. For example,
Preston Letts in Chicago wasn’t
even a licensed agent when he
decided to launch my System. He
obtained his real estate license and
used one of my marketing pieces
and signed up 32 new clients. He
quickly began selling multiple
homes to these clients. He also
does mortgages for his clients,
too. Each sale typically represents
a commission to him in excess of
$10,000. Now, if someone who
wasn’t even licensed can have this
immediate success, just imagine
what can happen to someone who
knows what they are doing. And
Preston isn’t the only one with
these results, I have many students
with similar success stories. (See
Success Stories page)
Q9: We both know - people are
skeptical. They’re going to doubt
that the real picture is as rosy as
you make it out to be. They’re
going to suspect there’s a part of
the story you’re not telling. Or
they’re going to accept your
accomplishments as fact, but still
doubt that they can experience the
same kind of success. What do you
have to say to people with these
kinds of doubts?
Minton: Skepticism is normal and
to be expected. It might be helpful
to step back and look at the big
picture. In the big picture, we have
stumbled into massive demand
for our services. The massive
demand for our services is created
by the big infomercial programs
on TV. These infomercials get
people excited about investing in
real estate. They sell books and
CD’s, but don’t provide any local
personalized help. We have been
able to grow so fast because we are
able to help investors locally in
one-on-one situations. We walk
through homes with investors. We
help them decide which homes
to buy, and which homes not to
buy. We help them negotiate the
best price. More importantly, we
help them with their investment
property until it is a profitable
investment operating on auto-pilot.
Many of our clients have purchased
the infomercial products but didn’t
invest because they were fearful
of making a mistake. We simply
eliminate the fear by providing
one-on-one assistance. In the big
picture, the infomercial companies
create excitement about real estate
investing and we capitalize on this
opportunity in a local, personalized
way. This demand for personalized
help with investing is everywhere,
not just in Cleveland, Ohio. Agents
launching my System tap into this
same demand and then copy our
format for helping these investors.
Another comment I have on this
topic would be that our business is
based upon systems, not people.
• We have systems for attracting
prospects.
• We have systems for enrolling
prospects into our investing club
• We have systems that get our
investors excited and motivated
to purchase homes
• We have systems for selling
homes
­• We have systems for retaining
our clients
“I manage my sales business
from my home office. I
don’t take clients, show
homes or sell any houses…
my business model is
systems based”
All of these systems are not
dependent on all star sales people.
In fact, I manage my sales business
from my home office. I don’t
take clients, show homes or sell
any houses. This is proof that my
business model is systems based.
My agents were all unlicensed
when I recruited them to join my
team. They learned my systems and
now sell an average of 6 homes a
month each. These agents didn’t
have any specific sales training
before getting licensed to sell real
estate. They are successful because
they are operating in a business
with great marketing that delivers
clients to them day after day. They
also don’t have to prospect. Our
sales letters deliver pre-sold clients
to our door.
Q10: All right, let’s get into some
detail. Let’s go through the nitty-
gritty of exactly how a person
makes money in real estate using
your strategies and methods. Let’s
start with Step One:
Minton:
1) Apply for and setup your
merchant account so that you can
collect income via credit card.
2) Run one of my magic
advertisements
3) Mail my magic sales letters to
prospects responding to my magic
advertisement
4) Receive prospects application to
become your client.
5) Have prospect come to your
office and enroll them into your
club. Charge their credit card so
the money automatically appears in
your bank account.
6) Sell new club members a home
7) Sell new club members another
home.
8) Rinse and repeat.
Q11: Next, I want to talk about
The Phenomenon™, and your
experiences with it - but first, let’s
tell people how they can take a
next step and learn more about
everything you offer to help people
succeed in real estate.
Minton: First off, my Less Clients
More Money™ System is not
some $300 box of stuff. This is
an exclusive working relationship
and a complete turn-key System
with ongoing support, so there’s a
substantial fee involved. Bluntly,
there is no point in responding
if you are unable or unwilling
to step up and make a serious
investment. This is NOT like
anything you’ve every seen
discussed in real estate magazines
or at seminars. Dan Kennedy
and I actually reinvented the
whole real estate sales business.
We’ve quietly “pioneered” the
System and started more than
75 Real Estate Professionals in
their market areas. Now that the
cat’s out of the bag to the entire
industry in the Phenomenon™
program, the rest of the areas will
be assigned quickly… and once
their gone, that’s it! If interested,
and you think your qualified, act
immediately. See page 15 to get Rob’s lengthy,
detailed FREE report: “How I
Made $90,487 Selling 20 Homes
to One Client in 12 Months” and
get a FREE copy of Rob’s NEW
book titled “Renegade Millionaire
Strategies for Real Estate Agents.”
Q12: Okay, let’s talk about The
Phenomenon™. Give us some
insight into your understanding
of it and how you’ve applied it in
your life. Minton: When you apply Dan’s
strategy of massive action to your
business, a point in time will come
when you have more opportunity
in 12 months then you did the
previous 12 years. This 12 months
is the Phenomenon™. The best
part is that it can be planned and
engineered in advance. In order
to experience the Phenomenon™
a person must focus on a few key
principles. You must eliminate
any and all distractions, negative
thinking and nay-sayers. People
will tell you that you’re crazy. You
must also be willing to do whatever
it takes. This means working like
crazy to spur the actual experience.
The first step is doing the exact
opposite of what everyone else in
your industry is doing. We decided
to stop working with sellers, taking
listings and helping regular buyers.
Everyone, including a few of my
team members thought I was crazy.
They didn’t think it would work.
By letting these unproductive
clients go, we instantly had more
time to focus on attracting better
clients. I studied our businesses
income and found that 80% of our
income was coming from just 20%
of our clients. These clients were
real estate investors. We simply decided to build
our niche around our top most
profitable clients. Most agents
build their businesses around
their bottom, least profitable
clients. You must utilize the
80/20 Rule to experience the
Phenomenon™. “The first step is doing the
exact opposite of what
everyone else in your
industry is doing.”
Q13: The theme of The
Phenomenon™ film that you
were a part of is - in the next
12 months.... getting more
accomplished in the next 12
months than in the previous 12
years. You have lived it, and seen
it, but for many people, this is
going to be a difficult concept,
possibility and goal to wrap
their heads around. Using your
strategies, capitalizing on the
opportunities we’ve been talking
about here, what could a person
do in just the next 12 months?
Minton: We created a club or
exclusive membership for our
investing clients. An agent
launching our business model
could very easily have 150 to
200 members in their own club.
Our investor membership has 3
levels. The signature level which
we charge the investor $29.95 a
month. The VIP level which we
charge the investor $99 a month
and a Platinum level which we
charge the investor $199 a month.
In fact, their club membership
should look something like this:
­• 150 total members in 12 months
(this is only averaging 12.5 new
members a month)
­•5 at the Platinum Level for
an annual passive income of
$11,940
­• 15 at the VIP Level for an annual
passive income of $5,940
­• 130 at the Signature level for
an annual passive income of
$46,722
­• The agent launching my business
model would also charge each
club member a $200 enrollment
fee. This would generate an
additional $30,000 of income.
This means that the real estate
agent would have created four new
passive income streams providing
$94,602.
However, the most lucrative part
of the club is the commissions
earned on home sales to club
members. 40% of our members
buy one home. This would lead to
60 additional home sales over the
course of the year. Depending on
home prices in their marketplace,
this could provide commissions
anywhere from $270,000 (avg.
commission of $4,500) to $525,000
(avg commission of $8,750). In
addition, roughly 24% of our club
members buy multiple homes. On
average, this 24% buys 4 homes.
This would lead to an additional
108 sales and bringing in anywhere
from $486,000 to $945,000 in
commissions.
Accounting for all income
opportunities above, the range
of income available to an agent
launching my Less Clients More
Mone™ Business is $850,602 to
$1,564,000 depending on their sale
price and average commissions.
Now these sales and income
numbers are not guaranteed. These
percentages are accurate for my
real estate sales business. Their
numbers may be higher or lower
depending on which Systems they
decide to implement.
Q14: I’m sure you have some final
‘words of wisdom’.....
Minton: The turnover in the real
estate sales business is rumored to
be around 80%. This means that
for every 100 new agents that get
their real estate license, 80 leave
the business. I believe this turnover
occurs because the majority of
real estate agents copy a failed
business model. When they get
started, they copy what they see
all the other agents doing. This
means that they are copying failure.
Copying failure will not lead to
success. The reason agents fail is
because they try to be everything
to everyone. Agents go after and
try to list every type of home, from
starter homes, to trade up homes,
to luxury homes. They solicit
condo owners, apartment owners,
waterfront homes, and even
listings outside of their geographic
market area. In addition, they do
the same thing with home buyers,
too. This does not give them any
advantage over their competition.
To be successful selling real estate,
one must draw a line in the sand
and build their business around
one particular niche. They must
turn away all other business and
become the specialist for their
niche. The absolute best niche is
working with real estate investors
because they buy multiple homes,
not just one home. Remember, one
of my clients bought 20 homes in
12 years. Others have bought 14
homes, 12 homes, 9 homes, etc.
My words of wisdom are to niche
and to pick a niche that provides
you with the greatest lifetime client
value. This is how you engineer the
Phenomenon™ in your life.
10 Steps to Success Using Rob Minton’s Proven
Real Estate Marketing Systems
By Rob Minton – Millionaire Real Estate Agent
Here are the 10 Steps you need to follow in order to experience “The Phenomenon™” in your real estate sales
business. Keep in mind, these are the exact same steps I followed to create the Phenomenon™ in my own life
and business. Each step is required, which means you can’t pick and choose. You must implement each and
every one of them in your business. You’ll definitely be happy you did!
STEP 1:You must select and target a niche.
You cannot be successful trying to be everything
to every client. You must set yourself apart from
the competition. Select a target niche and build
your entire business around your niche. You will
be rewarded with better clients, more referrals,
more free time and higher commissions. My
niche is real estate investors because one client
represents multiple sales.
STEP 2: Become an expert
Purposefully create the perception that you are
the one and only expert to your selected niche.
If you are perceived as the true expert, prospects
will literally chase you down to be one of your
clients. Expert positioning also allows you to
completely control your schedule and increase
your commission rates. You can easily create
expert positioning by publishing articles, getting
free publicity, giving speeches and writing your
own book.
STEP 5: Send a monthly newsletter to lock your
clients to you for life
I send my club members a 12 page newsletter
each and every month. This newsletter is funny,
entertaining and educational. They actually look
forward to my newsletters. Read the chapter titled,
“How to Profit from Your Monthly Newsletter”
in my new book Renegade Millionaire Strategies
for Real Estate Agents available at www.
RenegadeMillionaireStrategies.com for more
info.
STEP 3: Write a book
Write a book catered to prospects in your selected
niche. Promote yourself as an author to your
niche. This book will give you automatic “expert”
status. You can self-publish your own book and
eliminate the need for a real publisher. In fact,
you can become a co-author of my book, “Income
for Life” in just a few hours without having to
go through all of the hard work to write your
own book. For more information, visit: www.
LessClientsMoreMoney.com
STEP 6: Use long copy sales letters to compel
prospects to become your clients
I have several sales letters for my business.
These sales letters deliver new clients to our door
each and every week. These sales letters have
completely eliminated the need to prospect for
new business. My sales letters have generated
millions of dollars of income. They don’t call in
sick. They don’t complain. They are little money
machines. Agent’s launching my Less Clients
More Money™™ System get my million dollar
sales letters for their business. Imagine no more
cold calls, no more referral meetings, etc.
STEP 4: Create an exclusive program/club for your
clients
10
Create a club or membership for your clients.
Your club would obviously be created around
your selected niche. Clubs and their exclusive
membership make your clients feel special.
Study the AARP Membership and see how
they turned their membership into several
enormously profitable businesses. We have copied
their business model in my Less Clients More
Money™™ System.
STEP 7: Create new passive income streams in
your business
If your business is entirely dependent on
commissions, you’re in trouble. Build additional
income streams into your business to protect
yourself. I built several income streams into my
real estate business, including a very lucrative
passive income stream providing over $100,000 a
year.
STEP 8: Build your business around a future bank
of sales
Each home we sell today will bring two new future
additional sales in two to three years. This simply
means that we have designed our business to
automatically double every two years. To engineer
this into your business, you need to change your
focus from getting more clients to expanding each
client’s lifetime value.
STEP 9: Hire a celebrity to endorse you and your
business
Our celebrity endorsement has helped attract new
clients to our business. The endorsement gives
us instant credibility in our prospects mind. In
addition, it allows us to set ourselves further apart
from our competition. Agents launching my Less
Clients More Money™ System have get access to
our celebrity endorsement for free! Visit: www.
LessClientsMoreMoney.com
STEP 10: Find and participate in a mastermind
group
Mastermind groups have helped me see major
opportunities for my business. I highly recommend
that you find and participate in high level
mastermind groups. The saying is definitely true
– “You are who you associate with…”
11
Special Report
Why Specializing With Real Estate
Investors Could Make You Wealthy
B
efore I summarize my niche, let me share
some thoughts with you about the real estate
business in general. As mentioned earlier, 80
percent of the new real estate professionals quit the
business within the first year. That doesn’t count the
agents who maintain their licenses but don’t sell any
homes. Why do so many quit the business? They
are tired, frustrated, burned-out and NOT MAKING
ANY MONEY. With the recent market bubble,
many more will, unfortunately, be forced out.
Many real estate professionals have to start from
scratch each month ... living commission check to
commission check … always worrying about where
the next sale is going to come from. You know that
feeling. Hoping that your listing sells or that your
buyer doesn’t find a nice “For sale by owner” home
and cut you out of the transaction.
In my area, approximately 48 percent of the homes
listed for sale do not sell the first time they are
listed. You and I know the reason why – overpriced
homes. If you play the listing game, you kill
yourself to get the listing. You spend your time
advertising and promoting the home and 50 percent
of the time, you don’t get paid. There were many
times when I would list a seller’s home and then
spend my weekends showing that seller homes
to move into, only to lose both sales because the
seller’s home never actually sold. Two potential
sales became NO sales. This was pretty painful for
me both in lost income and time. I hope this hasn’t
happened to you, too!
If you don’t have a steady stream of sales coming to
you, you do NOT have a business. You have a job
with no guarantee of a paycheck – the worst kind of
job! If you want to avoid, possibly even eliminate,
the frustration and burnout that send 80 percent of
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new agents out of the business and the remaining
agents suffering in agony, there’s a very simple
requirement: You have to somehow steady the
“income ship.”
That means you must end roller-coaster income.
You must end anxiety. Replace anxiety with
certainty. And you must regain control of your time
and your life.
Everyone talks about this, but most real estate
professionals shrug it off as hopeless. A silly pipe
dream. They resign themselves to long, long hours
working seven days a week, fighting for every piece
of business, putting a lot of time into a listing then
losing the commission because the home doesn’t
sell. In fact, many agents are literally living in fear
– the fear of losing a client if they don’t leap up and
answer their cell phone anytime it rings, morning,
noon or night, dinner time, wherever, whenever. If
a buyer client wants to see homes on Saturday and
it’s your child’s birthday party, you are fearful that
they will find another agent if you say no. This, you
believe, is simply how it has to be. The nature of
business. Many spend as much time apologizing to
their spouse, son, daughter and friends for missing
or being late to ball games, school plays, birthday
parties, even wedding anniversaries as they do
selling homes! Every time they have to “take this
call,” they shake their head sadly and say “it’s just
the way my business works.”
www.RenegadeMillionaireStrategies.com
Copyright 2007 ©. Rob Minton. All rights reserved.
The Renegade Millionaire Strategies For Real
Estate Agents Book is available
Success Stories
”I have come to realize with
your system is the consistent and
predictable results I am getting
from my marketing investment.
At this point, for every 100 leads
I generate, between six and seven
people will apply to become one of my clients , and of
those people, I sign 95 percent to a one- year buyer’s
agency contract. That means mathematically for every
100 leads I generate, I will sign up between 5 and 6
new members. Like you, I charge an enrollment fee
and first month’s dues when I sign up a member, so
each of those new members represents $228.95 in
income the day I sign them up. My goal this year is
to sign five new members a week every week. That
means even if I do not sell a home but I do reach
my member goals, I will generate $54,948 this year
in new member fees alone. I also know based on
last year’s numbers that each new member I sign up
represents nearly $2,500 in future income. Therefore,
the 240 new members I hope to sign this year
will represent nearly $600,000 in income in both
commission and membership fees. That is why I feel
that you have reduced real estate to a math equation:
If I want to make X dollars this year all I need to do
is work backwards and figure how many leads I need
to generate to hit that number. Then, it is simply a
mathematical certainty. I can’t thank you enough. You
have already brought me Income for Life. “
Matt Shreves
St. Louis, MO
“We were brand new to real estate
when we launched Rob’s Less Clients
More Money™ System. Our licenses
are with a large brokerage in Toronto.
It is funny because many agents in
our office started to ask us what we
were doing because we have prospects stopping by the
office asking to be in our investor membership. These
prospects are chasing us, wanting to be accepted
as one of our clients while the other agents are
sitting around with nothing to do. Our receptionist is
completely confused by what we have started. She has
never had prospects stopping into the office, chasing
agents in our office. Most of the people in the office
we work in are kind of scratching their heads trying
to figure out how these new guys are getting so much
business. Needless to say, Rob’s marketing really does
work. Prospects will begin chasing you. I didn’t really
believe it would happen, but it is and our new business
is booming. We are now at the six month point since
launching your program and things are going crazy
for us! In the past few days, we have had a new
member buy two properties right out of the gates,
another member just bought their second property
two months after buying their first, another member is
also purchasing his second property, too. This doesn’t
even count all of our members purchasing their first
properties with us! All of these purchases have been
in the price range of $195K to 290K. We are now
generating monthly commission income in excess of
$30,000 and we just got started!”
Tom & Nick Karadza
Toronto, Canada
“I just wanted to give you an update on my progress
here… I’m astounded at the quality of applicants so
far. Of the people I have interviewed, I declined one
couple but everyone else has been well-qualified
and ready to go. The enrollment meetings are slamdunk easy so far and work brilliantly. The materials
provided at member enrollment work like magic. And,
most importantly, my new members are buying! Of
my first three members (signed up within the
last 2 weeks) I already have earnest deposits on 8
properties worth more than $2,000,000. Because
of some seller agent incentives, I am on schedule
to receive commissions totaling more than $95,000
FROM JUST 2 BUYERS! The other of my first
three members is from out of State and is flying out
to meet me later this month with the expectation of
acquiring 3 homes. I’ll be more excited as escrow
starts closing, but I’m flat out stoked with how easy
this has been so far. My old way could deliver the
same returns, but not with much ease. I’m not kidding
when I say I have invested a grand total of less than 10
hours so far with these two investors. Thanks!”
Matt Harward
Phoenix, Arizona
13
“All I can say is the Income for Life System for
Realtors has been a Godsend. Before, I really had
no idea how to differentiate myself from ‘other’
Realtors… I was just another one in a crowded
sea. But now, I actually feel like I have an unfair
advantage. In fact, I believe I will totally dominate my
market in the next 6 months. Here’s the best part, Rob
has hooked up with one of the best marketing minds
in the world, Dan Kennedy, to create advertising that
positions me completely differently from the average
Realtor. Now, clients seek me out instead of the other
way around. Not only that, but I feel like Rob and Dan
are right there by my side, guiding me every step of
the way, and preventing me from going through the
school of hard knocks. In fact, in Rob’s latest weekly
fax, he gave me an idea that stunned me. That one
idea alone will catapult the number of new clients I
14
get through the roof. The best part is it won’t cost me
a cent. It’s all part of the value-added association with
Rob and Dan that this system provides. I don’t feel
like I’m alone anymore. And I feel like it has taken
about 5 years off of the time it would have taken for
me to become successful. The immediate result is my
income has jumped dramatically. From zero sales
to over $60,000 in gross commissions in the first 3
months I started implementing everything I learned.
I still spend a lot of time growing this business,
but now, I see the light at the end of the tunnel. In
less than one year’s time I can see this business on
autopilot, me and my wife taking 3 months out of
the year on vacation, and pulling in a high six-figure
income.”
Harry Johnson, Jr.
Miami, Florida
Stop Struggling To Get Clients…
Stop Working Yourself To Death and Get
On Your Way To Making More In 12 Months
Than You Have In The Last 12 Years
Let me send you a lengthy, detailed FREE report: “How I Made $90,487 Selling 20 Homes to One Client
in 12 Months”, which tells my whole story and…
­ How I get people to apply to become clients
­ How I have over 400 clients locked to me and buying multiple properties, so I have guaranteed monthly income;
­ How I operate never doing listing appointments, open houses, etc.;
­ How I train my clients to work with me on my terms.
­ And I’ll send you PROOF of exactly how much money I’m making.
PLUS with this FREE Report, I’ll also send an Audio CD of Dan Kennedy and I discussing my System.
Then, if what you read and hear makes sense, the next step will be to complete an application and post a refundable deposit to reserve
first option on your area. A full-day orientation seminar on video will be sent to you and you’ll have 7 days to review it. If you proceed,
we can have you up and running in 59 days. If not, your deposit’s refunded. Because I can only accept one Real Estate Professional
per area, I’m not working hard to “sell” anyone on this. Your either “get it” or you don’t.
But WAIT… That’s Not All! …as an added bonus, when you request your FREE Report let me know that you are seeking the
Phenomenon™ experience in your own life and business and I will also send you a FREE copy of my new book titled “Renegade
Millionaire Strategies for Real Estate Agents.” Just remember, in order to get this free book, you must specifically say
that you are a part of the Phenomenon™ Program!
So are you ready to experience the Phenomenon™ for yourself?
Here 3 easy ways to get started and get your Free Report & CD and book:
1. Call 1-888-845-9670 and enter ID 593 and leave your name and mailing address and mention you heard about this in the
Phenomenon™
2. Complete the form below and fax to (440) 918-0347
3. Or simply visit www.LessClientsMoreMoney.com
It’s that easy! Don’t keep beating your head against the wall doing listing appointments, open houses… all
the traditional stuff that just doesn’t produce. Learn my proven system and have them beating your door
down and always working on your terms.
____YES Rob, I want to receive your FREE Report “How I Made $90,487 Selling 20 Homes to One Client in 12 Months” AND the audio
CD with Dan Kennedy AND a copy of your book “Renegade Millionaire Strategies for Real Estate Agents.”
Name*________________________ Email Address*______________________________
Street Address*_____________________________________________________________
City*_________________________________ State*_____________ Zip Code*_________
Work Phone*____________________________ Fax Number*______________________
Your Company’s Name*______________________________________________________
Are you an Agent or Broker? Agent Broker?____________________________________
What market do you operate in?_______________________________________________
15