Document 6440701

http://www.journaltimes.com
Unlike most national
news and classified
sites, a majority of the
visitors to the online
edition of The Journal
Times live and work
inside the Racine
County area.
More than 787,000*
times each month
someone logs onto
JournalTimes.com.
The site traffic to
JournalTimes.com is
also impressive with
more than
3.54* million pages
viewed over the course
of each month.
D E M O G R A P H I C S
Prime Age
Median Age
44 years old
Affluent Households
Median Household
Income $65,200
Well Educated
84% have some college
or technical training
Home Owners
Female / Male
Over 2/3 own their
own homes
Females dominate
visitors - 60%
High traffic and a targeted audience combine to make the JournalTimes.com a desirable place to advertise online
Demographic information: Belden Interactive Research (July 2006) • Traffic Measurement: Urchin Web Stats (December 2006)
You can target your message to readers based on the news section
(news, sports, features), along with positions within each section:
Index Pages (section table of contents), within each story and
adjacent to our developing news stories in our Weblogs section.
SECTION INDEX PAGES
Skyscraper Ad
160 x 600 pixels (Approx. 2.22 in x 8.33 in.)
Run of Site Banners
234 x 60 pixels
(Approx. 3.25 in x 1.00 in.)
To explore the advertising opportunities available on
The Journal Times family of Web sites, please contact:
Bill Boyd • [email protected] • 262-631-1733
Reach and
Frequency
Total Audience Reach: 75,100
In-Market Audience Reach: 49,400
Web Unique Audience Reach: 13,700
Audience visits 16+ days / month
Average 4.1 days / week
Average 2.7 times each weekday
In addition to high traffic and a desirable audience, the JournalTimes.com Web
site offers extended reach for newspaper print advertisers. According to the
Belden survey, the JournalTimes.com reaches 13,700 individuals each month
that do not read the print version of the newspaper.
LOCAL STORY PAGES
Big Ad
300 x 250 pixels (Approx. 4.17 in x 3.47 in.)
Run of Site Banners
234 x 60 pixels
(Approx. 3.25 in x 1.00 in.)
PURCHASE INTENTIONS
REAL ESTATE
14% of the audience
intends to buy, sell,
or rent real estate in
the next 6 months.
AUTOMOTIVE
20% of the audience
intends to purchase a
new or used vehicle
in the next 6 months.
EMPLOYMENT
44% of the audience
are very interested in
viewing job listing in
the area.
WEBLOGS PAGES
Skyscraper Ad
160 x 600 pixels (Approx. 2.22 in x 8.33 in.)
2006 JournalTimes.com Advertising Positions and Rates
All ads include:
1) Interactive link to web site or newspaper print ad (2) Design and monthly ad changes (3) Monthly statistics e-mailed directly to advertisers
Main Page and News Sections
Rotation
Rate*
Size
Rotation
Latest Local News
Size
Records & Announcements
Top Local Story
Local Featured News Story
Local Section Index Page
1
4
4
$450 300x250 pix
$350 300x250 pix
$150 160x600 pix
1
$100 160x600 pix
Latest National News
National News Index Page
Newsroom Special Reports
Special Report Index Page
1
$100 160x600 pix
Local Sports
Local Sports & Outdoors Index
Local Sports & Outdoors Pages
2
1
$150 160x600 pix
$150 300x250 pix
Features
Features Index Page
Features - Story Pages
1
1
$150 160x600 pix
$150 300x250 pix
Stuff to Do (Entertainment)
3
$150 160x600 pix
1
1
$150 160x600 pix
$150 300x250 pix
Business Stories
Local Business Index Page
Local Business - Story Pages
Rate*
Records Index Page
3
$150 160x600 pix
Death/Obit Index Page
Records - Death Notices
3
4
$125 160x600 pix
$200 300x250 pix
Births Index Page
Records - Birth Announcements
1
3
$100 160x600 pix
$100 300x250 pix
Wedding Announcement Index
Wedding Announcement Pages
1
1
$150 160x600 pix
$100 300x250 pix
Racine County Bride
Rac Cty Bride - Featured Bus
2
10
$ 75
$ 75
16
24
$350 240x400 pix
$225 240x120 pix
2
24
$150 160x600 pix
$350 160x600 pix
1
1
$100 160x600 pix
$100 300x250 pix
1
4
$225 160x600 pix
$225 300x250 pix
468x60 pix
125x125 pix
Obituaries
Obituary Pages - Legacy
Obituary Pages - Legacy
Blogs and Columns
Blog Index Page
Journal Times Blogs
Opinion Page
Opinion Index Page
Opinion Page Stories
Archive Search Section
Classified Sections
Employment
Employment
Employment
Employment
Employment
Main Page
- Featured Bus
Listings (Class)
Search
Archive Search Pages
Archive Search Stories
Ads Avail
Rate*
Size
3
6
1
3
$150
$150
$125
$300
300x250
120x160
300x250
160x600
pix
pix
pix
pix
Real Estate
Real Estate Main Page
Real Estate Listings (Class)
HomeSeller Search Pages
Top Homes Feature
3
3
12
1
$100 160x600 pix
$125 300x250 pix
$175 468x60 pix
$600
Special
Automotive
Automotive Main Page (Jump)
Automotive Listings (Class)
Wheels Featured Dealer
Wheels Inventory Search
Top Cars Feature
1
4
10
10
1
$100 160x600 pix
$100 300x250 pix
$100 125x125 pix
$250
Special
$600
Special
2
1
$100 300x250 pix
$100 300x250 pix
Other Categories
Merchandise for Sale (Class)
Services, Legal, BizOps (Class)
Special Sections- Sponsorship
Special Sections/Pages
Ads Avail
Rate*
Size
Special Events Pages
1
$150 468x600 pix
Photo Gallery Section
1
$150 468x600 pix
Front Page Image Enlargement
1
$150 468x600 pix
The Answer Book
1
$100 240x400 pix
Lifestyles Section
1
$100 240x400 pix
Healthwise Section
1
$100 240x400 pix
Wright in Racine Section
1
$100 240x400 pix
Movie Section
1
$100 240x400 pix
20
$150
Run of Site
Run of Site (ROS)
234x60 pix
Above rates based on 12 mo commitment. Rates, formats and rotations are subject to
change at any time. Publisher reserves the right to refuse any advertisement.
Effective 1/1/2006.