The ultimate fundraising kit

The ultimate
fundraising kit
Your guide to having fun and creating better lives for children
why
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big book of ideas
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Help create positive change for children
Everyone has a goal to get fit, an ambition to host an event
or a dream to embark on an adventure of a lifetime. But
sometimes you just need the motivation to get started, and
this is where we can help.
When you fundraise for Save the Children, you can fulfil your
lifelong ambition, have fun and raise money to help provide
protection, healthcare and education for children overseas and
at home. A win-win for everyone.
WHY – p. 3
the impact you make
So boil the kettle for a cuppa, settle into the couch and read
on for all the information you’ll need to get started.
how – p.1
1
all the in
fo you n
eed
to chang
e lives
WHo – p. 5
appendix – p.15
meet other amazing
people like you
terms and conditions
and feedback form
Book sale volunteers take a break for a cup of tea. Photo: Save the Children.
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Kadija gets a second chance
When Kadija’s* mother brought her
to a Save the Children-supported
nutrition clinic, she was suffering
from vomiting and diarrhoea
and was refusing to eat. She was
malnourished and in urgent need
of help.
“When I got here [the nutrition
clinic], I had lost all hope of her
surviving… I was scared. Her
intermittent breathing got me
thinking that she might die,”
Kadija’s mother, Farida*, says.
Our health workers provided Kadija
with life-saving treatment and
specialised feeding.
“Now Kadija is different to hold.
There is a great change! Now I can
play with her. She plays with me
and the children around her. She
has stopped crying all the time.
She even reaches for food,” Farida
says happily.
More children like Kadija
need our help
In 2012, 6.6 million children under
the age of five died from easily
preventable causes like diarrhoea
and malaria. Your fundraising
efforts could help children access
the support and healthcare they
need to survive.
*Names have been changed.
One-year-old Kadija and her mother at the
Save the Children-supported facility providing
nutrition services in northern Nigeria.
Photo: Lucia Zoro/Save the Children.
“I lost my other child… she just fell
sick in one day and died before
the next daybreak. When Kadija
got sick I felt a déjà vu. Like I might
lose her too.”
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How your money helps:
$5o could pro vide a
course of emergency
food to save the life of
a severely malnourishe
d
child like Kandija.
A new start for Tim
Like many young people in the
criminal justice system, 17-yearold Tim* had a very unsettled
childhood.
His parents were absent and his
older siblings were in and out of
prison. Tim had also been sentenced
to detention on five different
occasions over a two-year period.
When Tim was in the Ashley
Youth Detention Centre, he started
working with our Transition from
Ashley Youth Worker, Julz. Over a
three month period, Julz helped
Tim to prepare for his release and
develop goals around education,
work and life.
When asked about the Transition
from Ashley program, Tim said:
“this is the most support I have ever
had from anyone in my whole life.
Julz helps me with anything that he
can and it’s really made a difference
to my life. The program is wicked
and I really, really appreciate it.”
y helps:
How your mone
de
$30 could pro vi
erials for
educational mat
r early
one child in ou
rams.
education prog
More young people in Australia
need our help
Nearly 12 per cent of Australian
children live below the poverty
line. This means many children
need help to access education,
healthcare and protection services.
Your fundraising efforts could help
children access the support and
services they need to succeed in life.
With Julz’s support, Tim stopped his
drug habit and returned to formal
education for the first time in many
years to complete Years 11 and 12.
*Name has been changed.
Young people’s lives are turned around through our
Transition from Ashley Youth Detention Centre program.
Photo: Save the Children.
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other amazing people like you
Meet Phil and Anthony: the bearded posties
Meet some incredible people who
have gone before you. Their efforts
have not only spread the word
about our work and raised vital
funds to support children and their
families, they’ve also achieved a
personal goal for themselves.
Long-time friends Phil and Anthony
grew beards and rode postie bikes
8,000kms around Australia to raise
money for Save the Children. Their
incredible journey took 35 days and
raised more than $3,000.
how your m
oney helps
$222 could
train two
health work
ers on clean
and safe de
liveries and
newborn car
e in Ethiopia.
“We both wanted to do a big ride
but wanted to have a purpose,”
Phil says.
“It’s cliché, but children really are
the future. I’ve been touched
by Save the Children’s great
work internationally, but they do
amazing work in Australia too – like
helping families recover after the
Queensland floods earlier this year.“
Port Douglas
Normanton
NORTHERN
TERRITORY
Mount Isa
QUEENSLAND
Alice Springs
Uluru
WESTERN
AUSTRALIA
SOUTH
AUSTRALIA
Brisbane
NEW SOUTH
WALES
Mildura
ACT
Victorian Alps
Narre Warren
VICTORIA
TASMANIA
Phil (left) and his friend Anthony rode postie bikes 8,000km around Australia. Photo: Save the Children.
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Phil (left) and Anthony. Photo: Save the Children.
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Cam and his colleagues take the plunge
Chardonnay dances up a storm
Chardonnay Woodleigh hit the
dance floor for five consecutive
hours to raise money for Save the
Children Australia. The enthusiastic
nine-year-old filled the hours with a
range of jazz, tap, contemporary and
hip hop routines and raised $930 all
while doing something she loved.
‘‘I wanted to do something to help,’’
she says.
“One thing that made me want to do
this is because we learnt at school
they hardly have anything. I feel bad
that they get dirty water and have
to walk miles and take hours to get
to school.
Cam and his team told their friends and family they would jump out of a plane if they donated to
Save the Children Australia. Photo: Save the Children.
Cam McPherson and his team from
Save the Children Australia decided
they needed to walk the talk and
sign up for a fundraising event. To
Cam’s dismay, his team suggested
jumping out of a plane. Luckily Cam
survived and the team raised a
whopping $7,700.
“The team and I were incredibly
happy with how much we raised for
Save the Children,” Cam says.
“There were a few moments of
trepidation before the sky dive but
the experience was thrilling and all
for a good cause.
“I don’t like how they don’t get food
and don’t have clean water and they
can get really sick.”
Chardonnay danced for five hours straight to raise
money for Save the Children.
How your mo
ney helps:
$500 could
vaccinate 25
children in S
ierra Leone
against five
deadly diseases, ensuri
ng they can
fight off illn
esses that
kill thousan
ds of childre
n
in their coun
try every year
.
“It was also a great team building
experience for us and a chance to
see a different side of each other.”
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Meet Samantha: the ultimate marathon runner
The big book sale
Rob Rippingale and his team of
volunteers hold a huge book sale
every year. It’s well-known around
Perth and people come from near
and far to rummage through the
thousands of books on offer.
big book of ideas
how
Volunteers work through the year
processing book donations and
preparing for the sale. In 2013, the
sale raised an amazing $270,000!
“I devised my own expedition and
ran 379kms non-stop across the
Simpson Desert. In what became
the greatest reward and motivator, I
collaborated with Save the Children,”
Samantha says.
“Save the Children is a wellestablished, trusted and
independent organisation that I truly
believe are committed to ensuring
that every child attains the right to
survival, protection, development
and participation. Your fundraising
can assist a child to access
education, health services, clean
water and shelter.”
Samantha Gash: lawyer, runner and fabulous fundraiser
for Save the Children. Photo: Save the Children.
Thursday morning regular volunteers Rosalind Lindsay, Wendy Silver and Liz Weir sort through recent book donations.
Photo: Save the Children.
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In 2012, ultra-marathon runner
Samantha Gash fought off dingos
and overcame towering sand
dunes to become the youngest
person to run non-stop across the
Simpson Desert. She raised more
than $30,000 that went towards
our early childhood education
programs in Australia.
But don’t worry; you don’t have to
conquer the Simpson Desert to raise
funds for us! Join one of Australia’s
many running events and choose a
distance that’s right for you.
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The steps to success
Steps to success
Before you race off and start organising your fundraising event, check out
our simple step-by-step guide to help you make your event a success. If you
get stuck at any point in the process, drop us an email or give us a call, we’re
always happy to help.
STEP 1: Choose a fun event,
activity or adventure
STEP 3: Set yourself a budget,
a target, location and date
While your event can be simple –
an egg and spoon race or morning
tea – adding a personal touch
is an excellent idea. For a little
inspiration, check out our Book of
Ideas. It’s jam packed with great
suggestions.
Try to keep your costs to a
minimum, use volunteers and use
equipment and materials that are
second hand, donated, borrowed or
free! Set an achievable fundraising
target to keep yourself motivated.
STEP 2: Get to know us and
some of our guidelines
Turn to page 15 of this kit and
read up on us and our terms and
conditions. Check out your state’s
fundraising legislation and any
permits required before you get
started as laws differ in every
state – particularly for raffles and
competitions.
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And pick a date that’s suitable for
your event, activity or adventure.
STEP 4: Make it official
Fill out our Fundraising Application
Form and tell us what you’re
planning to do. This makes sure
your event is aligned with what
we stand for and also means we
can offer you expert advice and
resources to make your event a
success. We’ll get back to you
within five working days and then
it’s all systems go.
STEP 5: Collecting the funds
Fundraising online is easy. Setting
up an Everyday Hero profile takes
less than five minutes and is a
simple way for people to donate.
If you’re hosting an event where
people pay on the day, check out
the other ways you can send your
donation to us. Keep a record of
your donors details and amounts
so we can provide tax deductible
receipts where possible.
STEP 6: Get your friends
on board
Many hands make light work and
it’s more fun with your friends. Ask
them to help you set up on the day,
train with you, leaflet drop or come
along for moral support.
1. Choose a fun event,
activity or adventure
2. Get to know us and some
of our guidelines
3. Set yourself a budget, a
target, location and date
4. Make it official
5. Collecting the funds
6. Get your friends on board
7. Spread the word
8. We’d love to hear
from you
STEP 7: Spread the word
Promote, promote, promote. The
more people who know and
care about your event, activity or
adventure, the more funds you’ll
raise. See page 13 of the kit for tips
on how to get noticed.
STEP 8: We’d love to hear
from you
Keep in touch along the way with
any questions, challenges or stories
of success. And at the end of it all,
fill out our super short feedback
form on page 16 of this kit. Your
feedback helps us improve the
fundraising experience for other
people like you.
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Spread the word
It’s fantastic you’re taking the time to fundraise for us, so don’t be shy about
telling people about it! Check out our three hot tips for getting your name
out there.
Tip 1: Socialise
Tip 3: Create your very own ad
Jump online and share your event
on Facebook, Twitter, Instagram
or YouTube – whatever takes your
fancy! Join our community on
Facebook and we can help promote
your event too.
Download our Share the vision
or Help me fundraise poster
and display it where your target
audience will see it. For example, if
you’re hosting an event at your local
pub, make sure you pin up posters
around the bar and in the bistro. Or if
you’re trying to get people to donate
for your ride around Australia, pin it
up in the kitchen at work.
Tip 2: Make the news
We have some great people in our
media team who would love to
help tell your story to your local
newspaper or radio station. Get in
touch, they’ll be happy to hear
from you.
Your
Event
Name Here
Save the
I’m fundraising for
d love
Children and I woul
your help.
ble
On [insert date – edita – edity
field], I’m [insert activ
itable field].
help Save
All funds raised will
nue to prothe Children conti
access to
vide children with
hcare
healt
quality education,
harm.
and protection from
and find
Please support me
ess – edout more [web addr
itable field].
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Your
Event
Name Here
Please join me for [event
name – editable field]. There
will be [bands/food/auction
items etc – editable field].
It will be loads of fun and all
for a good cause. All funds
raised will help Save the
Children continue its work
to provide children with
access to quality education
and healthcare and protect
them from harm.
Where: [editable field]
When: [editable field]
More information: [insert
website and phone number editable field]
We exist because of dedicated people like you. Thank you
for all your time and support – you’re amazing.
Your efforts will mean more children are protected from harm
and have access to quality education and health services.
With more than 90 years of experience, we are at the
forefront of saving children’s lives when disasters strike
and our long-term development programs create lasting
change for children and their families.
We have programs in more than 120 countries overseas, but
we also work in every state and the Northern Territory in
Australia. Each year we support millions of the hardest to
reach and most vulnerable children and young people.
We’ll make sure every dollar you donate to us is invested
to deliver the best possible outcomes for children at the
lowest possible cost.
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Appendix one: Our terms and conditions
The following information has been
produced to assist community
fundraising initiatives to ensure that
all fundraising is both transparent
and accountable to members of the
public donating to our cause.
Getting started
All fundraisers promoting
Save the Children as a beneficiary
must receive approval prior to
commencement of any activities.
Once Save the Children is in
receipt of your online Fundraising
Application form and is satisfied
that the fundraising activities are
in line with the philosophy and
policies of our organisation, you
will be notified and you can begin
planning your fundraising for
Save the Children.
We will of course also provide
support where possible. Due to
the large volume of fundraising
activities held nation-wide, Save
the Children may not be able to
attend your event or fundraiser and
may have limited time to meet with
you to discuss fundraising options,
however we will always do our best
to assist.
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Endorsement/Logo usage
If you wish to incorporate Save the
Children’s logo on any marketing
material or product, you must
obtain signed written permission
from Save the Children prior to use.
Any documents or promotional
material carrying the Save the
Children name in relation to the
fundraising activity must also
be approved in writing by
Save the Children.
Save the Children does not
and will not associate its name,
brand or involvement with the
tobacco, pornography or weapon
manufacturing industries.
Insurance
Save the Children has public liability
insurance and volunteer insurance,
however these insurances are only
applicable to Save the Children
events; not events run by third party
or community fundraising groups.
All insurance queries regarding
fundraising should, in the first
instance, be directed to your local
state office.
Contact details for Save the Children’s
state offices are available on our
website: www.savethechildren.org.au
Obligations of a
community fundraiser
Fundraising for Save the Children
must be carried out in accordance
with the relevant state fundraising
legislation.
Information on state fundraising
requirements can be found online
through the Australian Taxation
Office at: www.ato.gov.au/nonprofit
In general however, raffle tickets
must show:
• Permit number (if applicable)
• Ticket price
• Description and value of prizes
• Ticket number
• Name and contact number of
permit holder
Auctions/Selling goods
to raise money
• Name of organisation
The sale or auction of any good or
service to benefit Save the Children,
must be approved in writing by
the organisation prior to the sale or
auction event. Authority to conduct
fundraising auctions or sales can be
obtained by filling out the Save the
Children online Application form.
• Name and date of issue of the
publication in which results are
to appear
Raffles
If you intend to hold a raffle, you
will need to confirm the legislative
requirements applicable to your
state. Requirements will vary from
state to state according to the
value of prizes and how the raffle is
advertised. For further information,
go to www.ato.gov.au/nonprofit
and look under tax topics A-Z for
information on gifts and fundraising.
• Closing date of ticket sales and
drawing date
Events with an entry fee
Many events can have an entry fee
such as a dinner, golf day, theatre
night etc. It is important to note
guidelines below with regard to tax
deductibility of entry fees.
Tax-deductible Receipts
Receipts for tax purposes can
only be issued to people giving
donations of money. The following
payments do NOT give rise to the
issue of a tax-deductible receipt:
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Appendix one: continued
• Event entry fees
• Raffle ticket purchases
• Purchase of goods (e.g. chocolates,
merchandise) or services
• Purchase of goods and services
at an auction except where the
payment at auction is in excess
of the market value of the item.
Where such a payment is made,
the value which is in excess of
the market value would attract a
deductible receipt.
In general, for an entry price to be
tax deductible the value of entry
must be greater than $250 and
the value of the minor benefit (e.g.
dinner) is no greater than 10% of
the entry fee and does not exceed
$100. A receipt can only be issued
to an individual. Companies are not
entitled to receive a tax-deductible
receipt for entry fees.
Financial Records
Save the Children complies with
the regulations imposed by relevant
state fundraising legislation. Save
the Children does not provide cash
tins or receipt books. If donors make
a gift, Save the Children can provide
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Appendix tWO: Our feedback form
tax-deductible receipts if the donor’s
name and address are provided.
Banking
All monies raised must be either
sent by cheque or money order to
the Donor Relations Team (please
use the address listed at the bottom
of the Fundraising Agreement form).
My name: ___________________________________________________________
Event name: _________________________________________________________
Date held:___________________________________________________________
Activity:_____________________________________________________________
What worked well for you?_____________________________________________
____________________________________________________________________
Alternatively you can deposit
the money directly into the Save
the Children bank account using
your surname as listed on the
Fundraising Application Form, as
well as informing Save the Children
when the money is banked and
the amount. To receive the Save
the Children bank account details,
please contact the Donor Relations
Team on 1800 76 00 11.
____________________________________________________________________
Disclaimer
Do you have any ideas or suggestions for us to help improve the experience
for the next fundraiser?
Save the Children reserves the
right to withdraw its approval
for the fundraiser/event at any
time if it appears that there is a
likelihood of the fundraiser failing
to adhere to any of the above terms
and conditions. Further to this,
endorsement letters will not be
issued where the viability of the
fundraising activity is in doubt.
Did you have any challenges?__________________________________________
____________________________________________________________________
____________________________________________________________________
How would you do it differently next time?______________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Thank you! We value your thoughts and ideas.
1 Accessed on 23 July 2013: http://www.who.int/gho/child_health/mortality/causes/en/index.html
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