G8 MONDAY, MARCH 11, 2013
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Happy at home
Style tips offer versatility for entrepreneurs
Think working at home is all PJs
and yoga pants? Think again.
With client meetings, updates on
Skype and daily deliveries, style is
important for the self-employed
woman. Here are strategies for
three women who run businesses
from their homes.
n Amanda Kinnard has run Inspire Marketing, a marketing and
communications company, for the
last eight years.
“I have to look professional,” says
Kinnard. “I have UPS coming to the
Her wardrobe for consulting
with clients such as the Hamilton
Port Authority, restaurant La Piazza Allegra or Hamilton Halton
Brant Regional Tourism Office,
mixes traditional business pieces
with jeans or a denim skirt, and
boots and scarves.
Strategy: Business separates,
rather than a suit, are best for longevity, comfort and versatility. Pieces in a stretch blend worn with patterned flats will give her the comfort
she needs for the home office, a client’s boardroom and walking her
three children to school. A printed
top adds interest and shows off her
creative side.
n Jodi Posavad has run Grassroots HR Consulting from her
home for five years. The human resources consultant helps such companies as Gypsum Technologies
and Hess Millwork.
She will often wear leggings or
sweats from her morning workout.
She jokingly describes her classic
style as boring but here’s the kicker:
she will change her outfit three to
four times a day to suit her clients’
work culture.
Her challenge is finding suits she
likes. “Everything is skinny. Business clothes aren’t very appealing.”
Strategy: A bright patterned
dress won’t be boring. It can work
with her wardrobe staples and be
worn with a blazer and heels.
“When I’m meeting with multiple clients in a day I want to be able
to wear something that is appropri-
ate for all of them, and that’s why
this dress is great,” says Posavad.
“It can blend into many
n Karen Hewko confesses she
wore pajamas to pick up her two
young sons from daycare a few
weeks ago.
“It was one of those days
where they were too comfortable and I didn’t want to
take them off,” says Hewko, a partner with Bump,
Baby and Toddler Expo at
the Careport Centre next
month. She also blogs for, is a baby
sign language coach and does
pregnancy belly castings in plaster.
When she meets with clients at
her home and elsewhere she wants
to be comfortable and casual.
“I’m just starting to rebuild my
wardrobe,” she says referring to a
60-pound weight loss.
Strategy: Dress up denim with a
top in a bright colour and a blazer
rather than a casual jacket.
“I love it. It’s really fun. It’s not
something I would have picked for
Photos by Barry Gray and
Kaz Novak, The Hamilton
Spectator / Amanda
Kinnard’s makeup by Janet
Granados, [email protected] / Hair
by Lisa Brandow, McKinnon Hair Design,
905-544-6601 / Jodi
Posavad’s and Karen
Hewko’s makeup by
Lee-Anne Wilson, / Hair by Kate
Montani of Pure NV Salon
& Spa, 905-388-0100
Right, Amanda Kinnard wears
polyester, viscose and elastane
blazer, $150, with polyester top,
$60, viscose, polyester,
polyamide and elastane pant,
$80, from Mexx, Lime Ridge Mall.
Schutz flats are from Solee
Shoes, 230 Locke St. S., $176.
Jodi Posavad wears
DEPT viscose dress,
$129, Brave bracelets,
$60, GlamJulz crystal
bracelet and earrings,
$26, Michael Michael
Kors pump, $138, from
Joelle’s, 457 Brant St.,
Centre, Karen Hewko wears cotton
jacket, $100, with DKNY jeans, $90,
polyester top, $60, flats, $30,
synthetic bag, $50, bracelets, $22 for
two, watch, $25, and ring, $15, from
Addition Elle, Lime Ridge Mall.
31-- 21, 2013
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Body Therapies Yoga Training
*participants must call to reserve a spot
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An Interactive Introduction
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The simplest idea
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501 Sanatorium Road, Hamilton
Free parking!
All Wellwood programs are free.