85%+ CAR SHOPPING HAS GONE DIGITAL

BY THE NUMBERS
With 16.5 million new vehicle sales forecast for 2014, the opportunity for dealers
is huge. How are you staying in front of customers and ahead of the competition?
Source: Cars.com projection, Chief Analyst, Jesse Toprak
CAR SHOPPING HAS GONE DIGITAL
85%+
MORE THAN 85% of auto
shoppers go online to do research.
4 out of 5 shoppers use a smartphone
as part of their auto research process
Navigating the New Path to Purchase, Millward Brown
Placed, Inc., January 2014
Shoppers find third-party websites most
helpful in their automotive research process
J.D. Power 2013 New Autoshopper StudySM
REACH CAR BUYERS
At any point, only 11% of households are shopping for a car. Cars.com targets
in-market shoppers and puts you in front of them precisely when they’re making their buying decisions.
Cars.com Omnibus, Harris Interactive, September 2013
NEARLY HALF of all vehicles sold in the U.S. during a
nine-month window were to shoppers who had visited Cars.com
Based on a custom analysis of new and used sales provided by Datalogix, November 2013
27.3
80%
MILLION
FASTEST GROWING
brand awareness among its
competitive set
Cars.com Brand Tracker, Millward Brown, 2010-2013
27.3 MILLION visits
each month and growing
80% in market
to buy a car
Cars.com Site Data, Monthly Average
February 2013 – February 2014
Cars.com Demographic Survey, April 2014
CONNECT WITH MOBILE SHOPPERS
40%
Cars.com is the
“Highest Ranked
Third-Party Automotive
Mobile Site *”
More than 40% of traffic
is from mobile devices
SM
Cars.com Internal Site Data, 2013
THE KEY TO STANDING OUT FROM THE COMPETITION
Put your brand and inventory in the spotlight with tools built for the way consumers shop.
ABC MOTORS
80% of Cars.com shoppers
are accessing information
about specific dealerships,
not just inventory
Cars.com is among
the most useful sites for
SPECIAL OFFERS &
INCENTIVES
Cars.com Internal Site Data, Q4 2012/Q1 2013
J.D. Power 2013 New Autoshopper StudySM Competitive
Set Average includes: AutoTrader.com, Edmunds.com,
Kelley Blue Book, and TRUECar
Cars.com is the most
useful site for customers to
compare vehicles
J.D. Power 2013 New Autoshopper StudySM
Competitive Set Average includes: AutoTrader.com,
Edmunds.com, Kelley Blue Book, and TRUECar
1
#
More car shoppers turn to Cars.com
than any other review site
Service related visits are up 7x over 2013
Cars.com Internal Site Data, Q1 2014
Digital Air Strike, Spring 2013 Automotive Social Media and
Reputation Trend Study
At Cars.com, we know your business can’t run on leads or impressions alone.
Sales are what drive your dealership, and many key decisions are being made
long before a customer steps on a lot.
And that’s why we have built our brand to be the highest quality destination
for car buyers. And, in turn, the highest quality investment for you.
To learn more, visit dealers.cars.com
*Cars.com received the highest numerical score among third-party automotive mobile sites in the proprietary J.D. Power 2013 Automotive Mobile Site StudySM. Study results based on responses from 9,465
responses, measuring 9 companies and measures third-party automotive mobile site usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of
owners surveyed in August 2013. Your experiences may vary. Visit jdpower.com
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