Used Car Specials from Cars.com | Target Used

Used Car Specials
Used Car Specials
Used Car Specials moves used-car inventory off your lot. Prominent icons and
customizable ads motivate in-market, used-car shoppers to focus on your vehicle
listings and engage with your dealership.
HOW IT WORKS
In-market, used-car shoppers enter their ZIP code and the make
they’re searching for on Cars.com.
Used Car Specials serves shoppers a Click for Specials icon on multiple
Cars.com pages, including the used-car search results vehicle listing,
vehicle details and dealer locator pages.
When shoppers click the icon, up to eight vehicles from your inventory
are displayed to drive cross-selling and draw shoppers away from your
local competition.
Based on shoppers’ search specifications, Used Car Specials ads gives
shoppers information about your dealership and inventory, as well as a
link to the website of your choice.
REACH IN-MARKET SHOPPERS
• 6
8% of car shoppers rely on online sources to find a dealership – among those sources,
independent research sites like Cars.com are the most-cited source of influence.1
• 95% of Cars.com shoppers haven’t decided where to buy.2
1 C+R Research, Digital Influence in Automotive 2014
2 Millward Brown Custom Analysis, 2013
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