NATIONAL BOOK DEVELOPMENT BOARD 2007 ANNUAL REPORT

Transcription

NATIONAL BOOK DEVELOPMENT BOARD
2007 annual repORT
NBDB ANNUAL REPORT 2007
CONTENTS
Chairman’s Message
Vision / Mission
NBDB Logical Framework
The Governing Board
and The Executive Officers
Executive Summary
2007 Accomplishments
Financial Highlights
“There’s Something About the NBDB”
The NBDB Readership Surveys
of 2003 and 2007
The Secretariat
2007 NBDB Partners
Cover image: Photographed by Ocs Alvarez at
Circle Café, Timog Avenue cor. Tomas Morato,
Quezon City. Models are Hannah Cassandra
Alagon and Marcus Flores. 100 Questions Filipino
Kids Ask, published by Adarna House, Inc.
CHAI RM AN’S ME S SAGE
With pleasure, I present
the Annual Report of the
National Book Development
Board for 2007.
their publishing units. This event has led to the
organization of the Philippine Association of
Scholarly and Academic Publishers.
The NBDB commissioned the Social Weather
Stations to conduct the 2007 NBDB Book
Readership Survey, whose highlights have been made
public together with the initial comparative analysis
with the first NBDB Readership Survey in 2003.
To promote reading habits and expand the market,
the NBDB takes to heart this implementing policy:
“Methodologically sound surveys on reading habits,
needs, and interests shall be undertaken regularly to
provide useful indices for the formulation of sociocultural policy related to publishing” (National
Book Policy 5.3).
Our partnerships with the private sector, citizens’
organizations, and other government agencies
remain strong. For example, the NBDB and the
DepEd worked closely together in conducting a
two-day seminar for private publishers and authors
to develop quality instructional materials for the
public and private schools.
This Report contains more accomplishments,
and I sincerely thank the members of the
Board and the Secretariat and our partners and
collaborators for the past year’s achievements,
which we shall likely surpass in 2008.
Photo by Ocs Alavrez
The Governing Board’s emphasis
on superior governance, innovation
and cost-sharing as essential parts of
its Secretariat’s modus operandi has made all the
difference in 2007. Our interventions have remained
catalytic and strategic, and have taken into account
the National Book Development Plan and evolving
opportunities and challenges.
The past year started propitiously with the
assumption into office of a new Executive Officer
and a new Deputy Executive Officer, who were
appointed by Her Excellency, the President, on the
basis of the Governing Board’s nomination.
The new officers intensified the process of
professionalizing the Secretariat and initiated new
approaches to book development and readership
promotion. The implementation of the Book
Development Plan continued through programs
and activities that enhanced the competitiveness
of the book industry, supported the creative
sector, expanded the market for our books, and
enhanced textbook quality.
Let me specify some of the accomplishments.
The very first conference on academic publishing
was organized with the participation of 80
representatives from local colleges and universities
that are interested in setting up or strengthening
Vision
The National Book Development Board is
the leading catalyst that provides directions
and the environment for the stimulation
and improvement of the book publishing
industry towards making it world-class and
globally competitive.
THE NATIONAL
BOOK DEVELOPMENT
BOARD’S MANDATE
Republic Act 8047 or the Book Publishing Industry
Development Act stipulates the mandate of the
National Book Development Board to:
Mission
n Formulate, adopt, and implement the
National Book Policy and the National Book
Development Plan;
the growth of the book publishing industry
n Enhance market growth of the book
industry by promoting lifelong learning
through readership
n Provide capability building services for the
agency’s stakeholders, such as publishers,
authors, printers, and other publishing
entities that will need its support;
n Increase investment in the book industry
n Develop an environment conducive for
Strategy
n Capability building services
n Investment promotion and market
development services
n Promote investments in the book industry
and develop markets, both domestic and
international; and
n Administer incentives geared towards
encouraging the production of more books.
n Incentives administration services
THE NBDB LOGICAL
FRAMEWORK
literature and exposing them to the excellent
works of our Filipino writers, it is hoped that
the Filipinos will patronize the works of local
writers more.
The NBDB continually finds ways to encourage
publication of more books in the country through
its Incentive Administration Services.
Rule VIII of Republic Act 8047, otherwise
known as the Book Publishing Industry Development Act, entitles persons and enterprises engaged
in book publishing and its related activities duly
registered with the NBDB to the applicable
incentives provided for under Executive Order No.
226, or the Omnibus Investment Code, because
it is provided that book development activities,
as provided for in R.A. 8047, shall always be
included in the Investment Priorities Plan (IPP).
Over the years, book publishers have also
benefited from the duty-free importation of
books and raw materials, stipulated in Section
2 of Rule VIII, resulting in the production of
more books.
Books, magazines, periodicals, newspapers,
including book publishing and printing, as
well as their distribution and circulation, have
been exempt from the coverage of the expanded
value added tax law through the enactment of
R.A. 8047.
The NBDB Logical Framework
(LogFrame) provides a visual image
of what the agency does, as well as a
concise description of its activities and outputs,
and the rationale behind its programs and
activities for the year.
The NBDB’s mission to Increase Investment
in the Book Industry, Develop an Environment
Conducive for the Growth of the Book Publishing Industry, and Enhance Market Growth
of the Book Industry by Promoting Lifelong
Learning through Readership are all geared
towards its mission to make the Philippine
book publishing industry world-class and
globally competitive.
Through its Capability Services Program, the
NBDB aims to enhance the competitiveness of
the local book industry. The NBDB continues to
address the changing needs of the industry and
provide stakeholders with the necessary trainings
that will enable them to build their business
domestically and compete internationally.
Focus on the Philippine market is given
priority through Investment Promotion and
Market Development Services directed towards
making Filipinos buy and read Philippineauthored books. By increasing the Filipino
readers’ awareness of the richness of our own
SOCIETAL
GOAL
Economic Growth and Poverty Reduction
SECTORAL
GOAL
World-Class and Globally Competitive Book Industry
OGANIZATIONAL
OUTCOME
MAJOR
FINAL OUTPUTS
(MFOs)
Increase
Investment
in the Book
Industry
Develop an
environment
conducive
for the growth
of the Book
Publishing
Industry
Enhance
Market Growth
of the Book
Industry by
Promoting
Lifelong
Learning
through
Readership
Capability
Building
Services
Investment
Promotions
and Market
Development
Services
Incentives
Administration
Services
THE NBDB LOGICAL FRAMEWORK
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From left: Ms. Alegria Sibal-Limjoco,
Asec. Ma. Lourdes Orijola, Usec. Elmer
Hernandez, Chairman Dr. Dennis T.
Gonzalez, Mr. Roland Robles, Dr. Nona
Ricafort, Mr. Alfredo Ramos, Dr. Vilma
Labrador (seated), Dr. Cristina Pantoja
Hidalgo (not in photo), Dr. Queena
Lee-Chua (not in photo)
n Members
Dr. Queena N. Lee-Chua is a Professor
at the Ateneo de Manila University,
where she teaches Mathematics and
Psychology. She is an award-winning
writer, scientist, and educator. She
writes a regular weekly column for the
Philippine Daily Inquirer.
Usec. Elmer C. Hernandez
(DTI) is Undersecretary for Industry
and Investments Group (IIG) of the
Department of Trade and Industry
and Managing Head of the Board of
Investments (BOI). As IIG Undersecretary,
he supervises DTI agencies such as
the National Development Company (NDC), Philippine
Retirement Authority (PRA), Center for Industrial
Competitiveness, and the National Industrial Manpower
Training Council. He is also Chairman of the Philippine
Contractors’ Accreditation Board and the NDC Maritime
Leasing Corporation. He is a board member (ex-officio) of
the Philippine Export-Import Credit Agency (PhilExim) and SB
Corporation.
Dr. Nona S. Ricafort is a
Commissioner of the Commission on
Higher Education (CHED). She is also
a commissioner of UNESCO, Vice
Chairperson of UNESCO National
Commission of the Philippines (UNACOM),
a Board Member of the Technical
Education and Skills Development Authority (TESDA),
Governor of the Philippine National Red Cross, and Chairman
of the Board of Regents/Trustees of 22 state schools,
universities, and colleges.
Asec. Ma. Lourdes P. Orijola
(DOST) is Assistant Secretary for
Technology Transfer of the Department
of Science of Technology. She is also a
commissioner of UNESCO, a member of
the Committee on Poverty Alleviation of
the World Association of Industrial and
Technological Research Organizations (WAITRO-Malaysia),
and Focal Person for Gender and Development of the DOST.
Mr. Roland R. Robles is the President
of Souvenir Publications, Inc., General
Manager of Cultural Publisher, and the
Director of Roman Instructional Media
Resources. He served as Director of
the New Book Suppliers Association of
the Philippines (NBSAP) and the Book
Exporters Association of the Philippines (BEAP).
The
Governing
Board
The Governing Board of the NBDB, composed
of dynamic representatives from both the private
and public sectors, assume the responsibility
of carrying out and implementing the Book
Publishing Industry Development Act and
formulating plans and programs to promote
book development.
Dr. Dennis T. Gonzalez
chairman
Dr. Gonzalez has been
presiding over the NBDB
Governing Board since 2002.
He is the Associate Dean of
the Ateneo School of Government, where he is
also the Academic Program Manager. He served
as Director of the Center for Social Policy- School
of Government and was a consultant of the
Curriculum Reform Committee of the Department
of Education (DepEd).
Dr. Vilma L. Labrador
(DepEd)
Vice-Chair
Dr. Labrador is the
Undersecretary for
Programs and Projects of
the Department of Education. She served as
President of the Supervisors Association and
Regional Director of the National Capital Region
and Regions I, III, and IV. She was also appointed
commissioner of the United Nations Educational
Scientific and Cultural Organization (UNESCO).
Photos by Ocs Alvarez; Dr. Hidalgo’s and Dr. Chua’s pictures taken by At Maculangan
Makeup by John Pagadua of Shu Uemura
Dr. Cristina Pantoja Hidalgo is
the Vice-President for Public Affairs of
the University of the Philippines System.
One of the country’s most prolific writers
of fiction and creative nonfiction, she
is a Professor at the Department of
English and Comparative Literature in
UP. Dr. Hidalgo also served as Director of the University of the
Philippines Press and the UP Creative Writing Center.
Mr. Alfredo C. Ramos is the
Chairman and President of National
Book Store, Inc., Anvil Publishing, Inc.,
and Solar Publishing Corporation. He is
the Vice Chairman of LR Publications,
Inc. and President of Power Books, Inc.,
Abacus Book and Card Corporation,
MRT Holdings Corporation, Crossings Department Store
Corporation, and Zenith Holdings Corporation.
Ms. Ma. Alegria Sibal-Limjoco
is the Chair of the Philippine Franchise
Association and Vice President for
Corporate Social Responsibility in
Governance of the Philippine Chamber
of Commerce and Industry (PCCI). She is
the Chief Executive Officer of Francorp,
Chair of the Philippine Franchise Association, and the Vice
President of Phoenix Publishing House and SIBS.
n The Executive Officers
In 2007, the NBDB welcomed aboard
its new Executive Director Atty.
Andrea Pasion-Flores and Deputy
Executive Director Frances Jeanne L.
Sarmiento.
Atty. Pasion-Flores, a lawyer by profession
and an author herself, worked with one
of the country’s leading law firms and
publishing companies before joining the
NBDB. Ms. Sarmiento was with the Board of
Atty. Laudimer Samar was appointed
Board Secretary of the NBDB Governing
Board in 2003. He finished his Bachelor of
Arts in Philosophy at the University of the
Philippines and earned his Bachelor of
Laws at San Beda College.
Investments (BOI) for 12 years, where she
was a supervising investments specialist in
the Legal Services Department.
Both were appointed by President Gloria
Macapagal-Arroyo on October 25, 2006.
They took their oath on January 16, 2007
and assumed office on the same day.
Atty. Pasion-Flores and Ms. Sarmiento
lead the NBDB Secretariat in its day-to-day
activities and in executing, administering,
and implementing the policies and
measures approved by the Board.
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e x ecutive summar y
Book Fair and provided free registration to authors
throughout the fair.
n Notable Filipino authors were brought closer
Geared towards making the
to their readers through the formation of the
NBDB Book Club, a reading group that aims
to encourage Filipino readers to form book
clubs of their own and read the works of our
very own writers.
local book publishing industry
a globally competitive one, the
n The NBDB partnered with BDAP and the
National Commission for Culture and the Arts
(NCCA) in hosting the “Books Across South
East Asia” conference, which gathered together
publishers across the region.
n The Philippine Book Development Month
NBDB, as the leading government
agency that creates a conducive
environment for the growth of
I. Capability Building Services
n Through the seminar “Responding to the
Challenge: Developing Better Instructional
Materials,” the NBDB, DepEd, and the Book
Development Association of the Philippines
(BDAP) responded to the call of producing
quality textbook and instructional materials.
the industry, adopted the following
strategies in 2007.
n In the academic conference “Developing Local
Knowledge through Academic Publishing,”
university publishing houses gathered together
to share their academic publishing experiences.
II. Investment Promotion and
Market Development Services
The NBDB continues to further expand the promotion
of local books in the country through programs and
projects that support the development of the industry’s
creative sector, stimulate the country’s reading culture,
by investing on relevant industry studies.
Executive
Summary
n This year, more celebrities joined the NBDB’s
campaign to make the Philippines a reading
nation through the Get Caught Reading
campaign. Stars like Iza Calzado, Karylle, Tintin Bersola-Babao, Lyn Ching-Pascual, and Rhea
Santos gave their time pro-bono to promote the
love of books and reading.
n The NBDB brought Booklatan sa Bayan to
Pasig City, Cabanatuan City, Davao del Sur,
Leyte, and Ifugao in 2007.
celebration created greater impact in its eleventh
year. Celebrities and icons of Philippine Literature
participated in storytelling, poetry readings, and
took a literary tour of Metro Manila’s significant
literary places. The NBDB also conducted the
following seminars: Setting up of a Community
Library, A Book is an Event, Book Talks:
What will It Tell?, and What Makes a Reading
Campaign Work?
n For 2007, the NBDB, in partnership with
different organizations, raised more than
29,000 books donated to 24 schools, libraries,
and institutions all over the country.
n The NBDB again invested on an important
industry study to provide relevant and up-todate information to industry stakeholders.
The 2007 NBDB Readership Survey, the most
comprehensive study on the country’s readership
situation, conducted by the Social Weather
Stations (SWS), was presented to the public in
November 28, 2007.
n The NBDB, in partnership with Adarna House,
launched the Book Illustration Contest during
the 11th PBDM, participated in by students from
different colleges and universities in the NCR.
n The NBDB filled 2007 with storytelling
III. Incentives Administration Services
n The NBDB held a consultative forum with
stakeholders to discuss and explain the incentives
available to them under the provisions of Rule
VIII of Republic Act 8047, otherwise known
as the Book Publishing Industry Development
Act, in relation to R.A. 8424, or the National
Internal Revenue Code of the Philippines, and
the Investment Priority Plan.
festivals all throughout the year in different
events like the 28th Manila International
Book Fair, the World of Knowledge Trade
Fair, 11th PBDM, and AHON Foundation’s
celebrity book fair.
n The NBDB presented the concept of fair
remuneration for authors to members of the
Coordinating Council of Private Educational
Associations (COCOPEA) to help solve the
problem brought about by book piracy.
n The NBDB Quality Seal, launched in 2007, is
another initiative taken by the NBDB to help
improve the quality of textbooks in the country.
The NBDB Quality Seal is conferred to a
private school textbook after undergoing strict
evaluation by NBDB’s pool of evaluators.
n The NBDB also participated in the World
Intellectual Property Organization (WIPO)
roundtable discussion on copyright organized
by the Intellectual Property Office of the
Philippines with Executive Director Andrea
Pasion-Flores presenting the country report.
n The NBDB, after consultations with the BIR,
now issues Certificates of Donations to its donors.
Donations to the NBDB are now 100% fully taxdeductible from the donor’s gross income. This
is to encourage local companies to give donations
to the NBDB and help foster a reading culture
among our people and the development of
industry sectors needing support.
n NBDB Executive Director Andrea Pasion-
Flores represented the country in the Copyright
and Related Rights in the Global Economy
training held in Sweden.
n The NBDB showcased award-winning Philippine-
published books in the 28th Manila International
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In the third year of the implementation
of the National Book Development Plan,
the NBDB continued to work hand in hand with
different sectors of the s ociety in pushing the
local book publishing in dustry towards making
the Philippines a publishing hub in Asia.
2007
Accomplishments
16
17
Developing Better
Instructional
Materials in the
Country Over 80
participants, which
included publishers,
writers, editors,
and illustrators,
benefited from
the “Responding
to the ChallengeDeveloping Better
Instructional
Materials” seminar
of the NBDB,
DepEd, and BDAP.
Love Your Books: The 11th Philippine Book
Development Month The Portrait of the City Exhibit
Love Your Books: The 11th
Philippine Book Development
Month The tour bus, the use of
which was donated by Makati Mayor
Jejomar Binay, brought participants
around literary Metro Manila.
Tour participants on
the way to UP Lagoon.
Developing
Local Knowledge
through
Academic
Publishing NBDB
Governor Dr. Cristina
Pantoja Hidalgo,
Executive Director
Atty. Andrea
Pasion-Flores, and
NBDB Chairman Dr.
Dennis T. Gonzalez
cut the ribbon
to formally open
the “Developing
Local Knowledge
through Academic
Publishing”
conference.
National Artist
for Literature
F. Sionil Jose
spends time
with the Portrait
of the City Tour
participants at
the Solidaridad
Bookshop.
2nd place,
Leo Agtuca
Award-winning
poet Conchitina
Cruz reads from her
book Dark Hours.
Tour
participants
stop by the
Bahay Nakpil
in Quiapo,
where
literary
pieces about
Quiapo were
read.
Representatives from different universities and
colleges in the country gather together for the
first time at SEAMEO-Innotech for the academic
publishing conference.
NBDB 2 0 07 ACCOMPLI SHMENTS
II
Capability Building
Services
Investment Promotion
and Market Development
Services
A. Enhance the Competitiveness of
the Book Publishing Industry
Materials in the Country
The NBDB and Adarna House launched the NBDB
Book Illustration Contest to tap the creative talents
of the youth in the college level. The winners formed
part of Adarna House’s pool of illustrators, making
the contest instrumental in jumpstarting the careers
of this new breed of book illustrators.
n Love Your Books: The 11th Philippine
Book Development Month
The NBDB, DepEd, and BDAP organized the
“Responding to the Challenge: Developing Better
Instructional Materials” seminar, which benefited
over 80 publishers, authors, editors, illustrators, and
other members of the publishing industry. Invited
speakers discussed important DepEd policies and
guidelines in reviewing textbook and instructional
materials, new developments in writing textbooks
and teacher’s manuals, and book design.
Themed “Love your Books,” the 11th PBDM
outshone previous years’ celebrations with a long
list of events that included reading and storytelling
with celebrities, promotion of reading centers and
libraries in the country, and the memorable Portrait
of the City Exhibit and Portrait of the City Tour,
which featured places in the city that have inspired
the literary works of local authors.
This year’s PBDM also focused on the promotion
of libraries and reading centers in the country.
n Developing Local Knowledge
through Academic Publishing
Seminar
The “Developing Local Knowledge through Academic
Publishing” conference gathered for the first time
university publishing houses all over the country to
provide a venue where they can share experiences and
information, as well as encourage interested academics
from other educational institutions to consider going
into publishing.
The winning entry
of Ariel Santillan
(1st Place)
No. of
Participants
Setting Up of a Community Library
53
A Book is an Event
78
Book Talks: What will it Tell?
48
What Makes a Reading Campaign Work?
27
Director Andrea Pasion-Flores presented the country
report during the discussion.
n Book Illustration Contest
A. Develop and Support the Creative
Sector of the Industry
n Developing Better Instructional
The Bahay Nakpil in
Quiapo, one of the
stops of the POTC tour.
NBDB Governor Dr. Queena
Lee-Chua and Executive
Director Andrea Pasion-Flores
cut the ribbon to formally open
the Portrait of the City Exhibit.
n Executive Director’s participation in
the IPR Training in Sweden
NBDB Executive Director Andrea Pasion-Flores
represented the Philippines in the Copyright and
Related Rights in the Global Economy training, held
in Stockholm, Sweden. Atty. Pasion-Flores’ country
project for the conference is the development of
fair use guidelines for classroom use to define the
threshold by which authors will be renumerated and
to help initiate the activities of a reprographic rights
organization to be endorsed by the NBDB.
n Fair Remuneration for Authors
The NBDB held a presentation on fair remuneration
for authors to the board members of the COCOPEA.
By introducing the problem of compensation for
authors due to massive book piracy and the absence
of collective management societies, the NBDB hoped
to seek the cooperation of COCOPEA to help curb
book piracy.
POTC photos by Monica Barretto
I
Book Illustration Contest Ray Nazarene Sunga,
Ariel Santillan, and Leo Agtuca, all from the UP
College of Fine Arts, bagged the awards in NBDB and
Adarna House’s Book Illustration Contest.
B. Expand Local and Foreign Markets
for Philippine books
n World Intellectual Property Organization
The NBDB took part in the “WIPO Subregional Roundtable on Copyright-Based Business:
Authorship, Publishing, and Access to Knowledge,”
an international conference organized by the
Intellectual Property Office of the Philippines, which
brought together local publishers, writers, artists,
government and private sector representatives, and
IP officials from several Asian countries. Executive
n 28th Manila International Book Fair
The NBDB once again participated in the powerhouse
gathering of local and foreign publishers and booksellers
in the 28th Manila International Book Fair. The NBDB
booth showcased award-winning locally published
books recognized by the National Book Awards and
the Gintong Aklat Awards, as well as works from the
country’s top cartoonists, writers, and illustrators.
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19
3rd Place,
Ray Nazarene
Sunga
28th Manila
International
Book Fair
Actress
Maricel LaxaPangilinan
signing her
book Super
Benj after
the NBDBsponsored
storytelling
session
Booklatan sa
Leyte Participants
of Booklatan
sa Leyte in
Ormoc City,
conducted in
partnership with
the Philippine
National Oil
CompanyEnergy
Development
Corporation
(PNOC-EDC).
Singer/actress
Karylle actively
supported the
NBDB’s reading
advocacy
programs and
storytelling
events in 2007.
Congressman Rufus
Rodriguez, author of the
proposed House Bill 1948
or the National Book
Development Trust Fund
for Filipino authors, at the
NBDB booth during the
28th MIBF.
Teen star and Get Caught
Reading supporter Sam
Concepcion participates
in NBDB’s storytelling for
children during the MIBF.
GET CAUGHT READING The Get Caught
Reading billboard on EDSA-Guadalupe
featuring GCR endorser Lyn Ching.
Lyn Ching-Pascual with NBDB Chairman Dr.
Dennis T. Gonzalez and BDAP President Lirio
Sandoval during the unveiling of the first Get
Caught Reading billboard sponsored by
MacGraphic-Carranz and BDAP.
Booklatan sa
Cabanatuan
Adarna House
and Vibal
Publishing
House
showcase
their books
in an exhibit
during the
Booklatan sa
Cabanatuan.
BOOK CLUB Gilda
Cordero Fernando
with Executive Director
Atty. Andrea PasionFlores and NBDB Book
Club moderator Tara
FT Sering during the
NBDB Book Club’s
discussion of her
autobiography The
Last Full Moon: Lessons
on My Life.
Booklatan sa
Ifugao Deputy
Executive Director
Frances Jeanne
Sarmiento
turns over book
donations for the
people of Ifugao.
The Booklatan
sa Ifugao was
made possible in
partnership with
SN Aboitiz Power,
Inc.
Booklatan sa
Davao Workshop
group presentation of
storytelling participants
in Booklatan sa
Davao del Sur. The
NBDB teamed up with
the Department of
Education (DepEd)
Division of Davao del
Sur in bringing the
Booklatan to Digos City.
Love Your Library
Poster printed in
partnership with
Filipinas Heritage
Library (FHL) and
distributed in public
schools nationwide.
Booklatan sa Pasig The NBDB
tapped the Bibliographic Services
Division of The National Library to train
the Bahay Karunungan volunteers
of Couples for Christ-Educational
Foundation Incorporated (CFC-EFI) on
the administration of their library and
reading centers.
Dr. Elena Cutiongco,
former president of the
Reading Association of
the Philippines (RAP),
was the resource
speaker for the READ
Program for Trainors in all
Booklatans held in 2007.
Book readership
promotion is
one of the many
advocacies that
TV news anchor
and host Rhea
Santos supports.
n Books Across Southeast Asia conference
n Booklatan sa Bayan
n Book Club
The NBDB partnered with BDAP and the NCCA
in hosting the “Books Across Southeast Asia”
conference. The event gathered together educators,
publishers, and government agencies all over
Southeast Asia and aimed to establish stronger trade
among the countries in the region.
This year, the NBDB brought the Booklatan to
Cabanatuan, Pasig, Digos, Ormoc, and Ifugao Province.
To stimulate the Filipino readers’ interest in reading
Philippine-authored works, the NBDB, formed the
NBDB Book Club in 2007.
The NBDB Book Club meets in different restaurants,
cafés, and venues in the city to discuss books written
by our very own Filipino writers. Authors who
have sat down with the NBDB Book Club include
Romina Gonzalez, Charlson Ong, Jose Y. Dalisay,
and Gilda Cordero Fernando.
Booklatan sa Bayan 2007
Summary of Number of Participants
Pasig City
C. Expand Local Markets by Stimulating
the Creation of a Reading Public and
the Development of a Reading Culture
Cabanatuan
City
n Get Caught Reading
In 2007, Rhea Santos, Lyn Ching, Iza Calzado,
and Karylle were among the celebrity bookworms
who helped the NBDB in spreading the love of
books and reading by getting involved in NBDB’s
many readership advocacy programs.
Through the generosity of MacGraphics-Carranz
and the support of BDAP, the GCR billboard,
which featured GCR endorser Lyn Ching was put
up in Guadalupe EDSA, Makati City.
In partnership with entities like Anvil, Adarna
House, and the F.H.L., a total of 2,800 posters for
the GCR campaign were published and distributed
to public schools nationwide.
Digos City
Ormoc City
Ifugao
Training
No. of
Participants
Storytelling Training and
Workshop
80
Seminar on Library Administration
12
READ Program for Trainors
65
Workshop
60
60
90
Workshop
40
70
Workshop
70
40
Workshop
30
30
children stories during the World of Knowledge
Trade Fair, 11th PBDM, the 28th Manila
International Book Fair, and AHON Foundation’s
Isang Milyong Aklat, Isang Milyong Pangarap
Celebrity Charity Book Fair.
n Book donation drives
The NBDB continues to team up with various
sectors of society to raise books for different
schools, reading centers, and libraries all over the
country. For 2007, the NBDB distributed a total
of 29,607 books to 24 schools, libraries, and
institutions nationwide.
n NBDB at the Read or Die Convention
Photos by Jay Alonzo, Ocs Alvarez, Monica Barretto
Venue
The first Book Club meeting at Casa Xocolat featuring
Katrina Tuvera’s Testament and Other Stories. Awardwinning writer Tara FT Sering (middle in grey) is the
vivacious moderator of the NBDB Book Club’s discussions.
The NBDB supported a new group of young booklovers
in the Read or Die Convention on February at the
Intercontinental Hotel in Makati. NBDB provided
free registration for authors and hosted a poetry
reading event, where celebrities like Christine
Bersola-Babao, Harlene Bautista, and Lourd De
Veyra read works from the books of National Artist
Virgilio Almario, Jose Y. Dalisay, Gemino Abad,
and Alfred Yuson.
n Bookwatch
The NBDB released four issues of the NBDB’s
quarterly publication Bookwatch featuring Get
Caught Reading celebrity endorsers on the cover
and relevant news on the publishing industry.
D. Industry Research for the Benefit of
Stakeholders and the Community
n Storytelling Sessions
n 2007 NBDB Readership Survey
The NBDB invited celebrity storytellers, like
Christine Bersola-Babao, Lyn Ching-Pascual,
Karylle, and Sam Concepcion to read well-loved
The NBDB presented the results of the 2007
NBDB Readership Survey to industry stakeholders,
members of the academe, as well as members of
20
21
Storytelling Sessions The
NBDB holds a storytelling session
for the children of ABS-CBN Bantay
Bata 163 at Glorietta 3 during the
11th PBDM celebration.
Penman Jose Y. Dalisay
with NBDB volunteers
during the Book Club
meeting held at Mag:net
Café, where the NBDB
Book Club read his book
Penmanship and Other
Stories.
NBDB Book
Club members
discuss F.H.
Batacan’s
detective story
Smaller and
Smaller Circles
over tangy
Mexican food
at Café Lupe
in Guadalupe.
Charlson Ong’s
Banyaga: A Song of War
is the subject of the NBDB
Book Club’s bohemianthemed gathering at
Serendra in Greenbelt.
NBDB
Chairman
Dennis
Gonzalez joins
the NBDB Book
Club during its
first meeting at
Casa Xocolat.
Karylle reads to the children
of AHON Foundation at the
Market! Market! during the
Celebrity Charity Book Fair for
the Kids of Tomorrow.
Christine Bersola-Babao
reads from her book
Basura Monster(Goodwill
Publishing), while Lyn ChingPascual reads Ompong
Remigio’s Papel de Liha
(Adarna House) during the
NBDB-sponsored storytelling
session at the World of
Knowledge Trade Fair.
first quarter issue
GCR endorsers Tintin Bersola-Babao,
Harlene Bautista, and Lourd de Veyra
perform love poems from Love Gathers
All (Anvil Publishing), One Hundred Love
Poems (UP Press), and Sari-sari: Mga Tula
Para sa Mag-aaral (Anvil Publishing).
Storyteller Myra Belleza reads to
Gawad Kalinga children during
the Portrait of the City exhibit
held at the TriNoMa Mall during
the 11th PBDM.
third quarter issue
second quarter issue
the media to find out about the Filipinos’ general
attitude towards books and reading. NBDB also
sought the expertise of Dr. Queena Lee-Chua of
the NBDB governing board, AIM’s marketing
expert Dr. Ned Roberto, and McCann-Erickson
Philippines’ Chair Emeritus Emily Abrera to give
their respective comments on the survey results to
better guide industry stakeholders.
III
Incentives
Administration Services
B. Provide Incentives for Industry
Stakeholders
Other Accomplishments
n Consultative Forum with Stakeholders
n Resetting the celebration of Philippine
The NBDB held a consultative forum with its
stakeholders on the available incentives under Rule
VIII of R.A. 8047 in relation to R.A. 8024 or the
National Internal Revenue Code of the Philippines
and the Investment Priority Plan.
Book Development Month from June to
The NBDB, after consultations with the Bureau
of Internal Revenue (BIR), now issues Certificate
of Donations to local companies and private
organizations. Donations to the NBDB, which
may include books, cash, and other property, are
now 100% deductible from the gross income of
the donor.
n NBDB Quality Seal
The NBDB launched the Quality Seal Awards
in 2007. The NBDB awards the Quality Seal to
published private school textbook (PST) after
undergoing strict evaluation by NBDB’s pool of
evaluators from reputable learning institutions.
For 2007, the NBDB accepted nominations from
14 different schools and publishers for textbooks
in Math used by private schools in the grade school
and high school levels. The First NBDB Quality
Seal will be awarded early in 2008.
Publishers, writers,
educators,
librarians,
and different
organizations were
presented the most
comprehensive
study on the state
of readership in the
country.
Philippine advertising leader
Emily Abrera
SWS Vice
President
Dr. Linda
LuzGuerrero
presented
the results
of the
2007 NBDB
Readership
Survey.
NBDB governor and
Ateneo professor Dr.
Queena Lee-Chua
n ATM Payroll Accounts for NBDB
Employees
With the transfer of the NBDB’s office to its
new location, the NBDB was also able to avail
of the ATM Payroll System through Land Bank
of the Philippines-NIA branch. The NBDB
now maintains a Payroll Fund Account with the
LBP to service its regular payroll requirements.
November
The NBDB Governing Board passed a resolution
invoking the President to reset the celebration of
Book Development Month from June to November
to garner a wider participation from its stakeholders
and the general public. Through P.D. 1436, President
Gloria Macapagal-Arroyo moved the celebration of
Philippine Book Development Month from June to
November of every year starting 2008.
n Tax-deductible Donations to NBDB
A. Enhance Textbook Quality and
Procurement
2007 NBDB Readership Survey NBDB Deputy Executive
Director Frances Jeanne L. Sarmiento, marketing expert
Dr. Ned Roberto, SWS Vice President Dr. Linda Luz-Guerrero,
NBDB Chairman Dr. Dennis T. Gonzalez, NBDB Executive
Director Andrea Pasion-Flores, and McCann-Erickson
Philippines’ Emily Abrera during NBDB’s presentation of the
2007 NBDB Readership Survey at the Magellan Suites of
Discovery Suites in Ortigas on November 28, 2007.
fourth quarter issue
n NBDB’s new office in NPO
Photos by Monica Barretto and Daniel Tan
Casa
Xocolat
sponsored
the
delectable
snacks
during the
first NBDB
Book Club
meeting.
NBDB at the Read or Die Convention
Celebrity poetry readers with NBDB’s
Governor Dr. Cristina Pantoja Hidalgo,
Executive Director Andrea PasionFlores, Deputy Executive Director
Frances Jeanne Sarmiento, and
members of the NBDB Secretariat.
Marketing specialist Dr.
Ned Roberto presented
innovative marketing
approaches that the
industry can adopt to
boost sales of books.
BOOKWATCH In 2007, Bookwatch
featured celebrity Get Caught
Reading (GCR) endorsers on
the cover. All the celebrities are
reading Philippine-authored
books and entice readers to get
into the habit of reading.
Bookwatch is distributed free
to public schools, government
agencies, and the NBDB’s
stakeholders and partners.
To better serve the public and its industry stakeholders,
the NBDB moved to a more accessible office at the
National Printing Office Building last October 2007.
The NBDB office is now located at the 2nd floor of the
NPO Building along EDSA in Diliman, Quezon City.
BDAP President Lirio
Sandoval congratulates
the NBDB during the
inauguration of NBDB’s
new office.
Executive Director Atty.
Andrea Pasion-Flores
and Deputy Executive
Director Frances Jeanne L.
Sarmiento cut the ribbon
during the inauguration of
NBDB’s new office.
n 2008 NBDB Executive Planner
The 2008 NBDB Executive Planner, released late in
2007, featured award-winning locally published books
of 2006 and 2007 to help in the promotion of locallyauthored works that are of the utmost quality.
Fr. Freddie Sabado goes
around the NBDB office,
blessing it during the
NBDB’s office inauguration
and Christmas party.
22
23
COMPARATIVE DATA ON REGISTRATION*
For 2006 and 2007
The NBDB continues to grow its list of registered entities as the total number
of NBDB registrants for 2007 increased by 17% from 100 in 2006 to
117 (92 new entities, 25 renewing entities) in 2007, with a significant
increase in the number of authors who registered with the agency this year.
CLASSIFICATION
2006
48
8
9
20
27
9
2
1
2
1
100
Book Publisher
Book Printer
Book Importer
Book Seller (Wholesale/Retail)
Author
Book Editor
Book Illustrator
Literary Agent
E-book Wholesale/Retail
E-book Publisher
TOTAL REGISTERED ENTITIES
2007
28
2
4
23
81
1
117
* The figures reflected in the table represent only the number of new and renewing entities who registered in 2007. Registration with
NBDB is valid for three (3) years from the year of registration. The NBDB now has a total of 364 registered entities.
DATA ON IMPORTATION OF TAX AND DUTY-FREE
RAW MATERIALS 2007
In 2007, the Philippine Bible Society availed of the tax and duty-free importation of raw materials incentive.
Taxes waived amounted to P11, 265,815.19, resulting in the production of more than two million books. Of
these, 1.8 million books were donated to 4,838 households in 31 churches nationwide.
Philippine Bible Society, Inc.
Incentives Availed
FOB
Paper
Taxes Waived
No. of Books Produced
Book Publisher
Tax and Duty-Free Importation of Raw Materials
US$ 974,276.07
929.693 MT
Php 11,265,812.19
2,362,200
BOI REGISTRATION
Through the endorsement of the NBDB, Vibal Publishing House is now a registered entity with the Board of
Investments (BOI). They are now eligible to apply for various incentives under the Investment Priority Plan.
FY 2007
FINANCIAL HIGHLIGHTS
During the year, NBDB had a total allotment in the amount of
P21,227,946.00 broken down as follows:
Particulars/Source
FY 2007 General
Appropriations Act
R.A. 9401
Automatic Appropriations
for Retirement and Life
Insurance Premium (RLIP)
Continuing Appropriations
(balance as of year
ended 2006)
Additional Fund for the
10% Salary Increase
effective July 1, 2007,
pursuant to E.O. 611 and
Performance Bonus
Per AO 213
Special Allotment Release
Order (SARO) from
proceeds on the Sale of
Various Unserviceable
Property
Released for the purchase
of desktop computer and
conference table
TOTAL
Personal
Services (PS)
P9,388,000.00
Maintenance &
Other Operating
Expenses (MOOE)
P9,866,000.00
P787,150.00
-0-
-0-
P481,456.00
Capital
Outlay (CO)
P200,000.00
TOTAL
P19,454,000.00
-0-
P787,150.00
-0-
P481,456.00
P390,840.00
-0-
-0-
P390,840.00
-0-
-0-
P114,500.00
P114,500.00
P314,500.00
P21,227,946.00
P10,565,990.00
P10,347,456.00
The NBDB was able to generate a total income of Five Hundred Fifty One Thousand Three Hundred Eighty Six
and 37/100 Pesos Only (P551,386.37), deposited to the Bureau of Treasury through its Government Servicing Bank
(GSB), Land Bank of the Philippines (Katipunan/NIA-EDSA branches). Sources of this income are shown below:
Nature of Income/Collection
Registration fees/renewal
Certification fee
Other Service Income
Seminar Fees
Processing Fees
Sale of Unserviceable Property/Equipment
Ad Placements in Bookwatch
Sale of Scrap Paper/Materials
TOTAL
24
25
Amount
P 78,150.00
1,100.00
26,350.00
93,200.00
113,658.12
174,500.00
43,000.00
21,428.25
P551,386.37
There’s
something
about
With the twin aim of
reducing poverty and fostering
economic growth, the National
Book Development Board
(NBDB) continues to develop
a world-class book publishing
industry, capable of competing
globally. By Alvin J. Buenaventura
the
“The NBDB is the partner of
the book publishing industry
to help ensure a sufficient
supply of good books that are affordable
and which are distributed efficiently in
all regions of the country and promoted
internationally,” Dr. Dennis T. Gonzalez
writes in BOOKWATCH, the agency’s
quarterly publication.
Prior to this partnership, the agency
was an idea tucked in the dark that took
almost ten years before seeing the light
of day.
Previously, private book publishers
observed that the country’s book
production was the lowest in Asia. The
industry did not have enough room for
growth because private book publishers
and sellers compete for small shares in
the private schools market. The public
school system, which was the largest
market for textbooks, was controlled by
the government through the Instructional
Materials Development Center.
The Philippine Educational Publishers
Association (PEPA) made a book industry
study and concluded that substantial growth
can be achieved if the government, as a first
step, would privatize the public schools
textbook market. This study was presented
to the 8th Congress in 1988. PEPA’s
president Jesus Ernesto Sibal and Atty.
Rufus B. Rodriguez, PEPA’s legal counsel,
drafted the bill which was presented to the
House of Representatives by Honorable
Carlos M. Padilla. Meanwhile, the Book
Development Association of the Philippines
(BDAP) and the Association of Philippine
Booksellers (APB) drafted another version
of the bill sponsored by Senator Edgardo J.
Angara.
Determined men and women of the
book industry were rewarded only
during the 10th Congress when the bill
was revived by Honorable Gregorio A.
Andolana and Honorable Antonio H.
Cerilles. Under the chairmanship of
Senator Leticia Ramos Shahani, the
committee approved the consolidated
House and Senate versions of the bill in
the May 31, 1995 Bicameral Conference.
This culminated with the signing of the
law a month later.
On June 7, 1995, President Fidel V.
Ramos signed into law Republic Act
8047 known as the “Book Publishing
Industry Development Act” which also
created the NBDB. R.A. 8047 marked
the triumph of book industry associations
who worked for many years to persuade
the government to address the industry’s
problems.
On April 23, 1997, the agency’s
Governing Board approved the
Implementing Rules and Regulations of
R.A. 8047. The NBDB coordinated with
various government agencies to finalize
the rules and regulations on areas like:
importation of tax and duty-free books, tax
and duty-free importation and monitoring
of the utilization of raw materials in book
publishing, availment of income tax
holiday, employment of foreign nationals,
availment of incentives on unrestricted
use of consigned equipment, availment of
additional deduction for labor expenses,
availment of additional deduction for
labor expenses, and availment of tax and
duty-exempt importation of spare parts
and supplies.
On April 28, 1999, the Governing
Board approved the National Book
Policy (NBP). This was promulgated
and adopted by President Joseph E.
Estrada through Executive Order No.
119 on July 4, 1999. The NBP “embodies
the specific measures which will serve
as the enduring basis for fostering the
viability and progressive growth of the
book publishing industry.”
On December 20, 2004, under the
leadership of Chairman Gonzalez, the
Governing Board approved the National
Book Development Plan 2005-2010 and
NBDB Investment Program. This vital
document “consists of interventions
directed at the creative, publishing, and
printing sectors of the industry. It is
designed to sustain growth and contribute
to the National Development Agenda
of the Arroyo Administration, namely
job creation and increased investments,
increased exports, education for all, and
decentralized development.”
A recent study under the auspices of
Intellectual Property Philippines found
that copyright-based industries, where
the book publishing industry belongs,
contribute 8.17 percent to the country’s
gross national product. This sector
26
27
also employs more than a quarter of a
million Filipinos.
The NBDB believes that its services to
the book publishing industry: capabilitybuilding, investment promotion and
market development, and incentives
administration will result in a revitalized
sector. The agency aims to increase
investment in the industry, develop an
environment conducive for its growth,
and enhance market growth by promoting
lifelong learning through readership.
With industry-friendly policies, and
innovative programs and projects, the
NBDB continues to be the partner of the
book publishing industry. The agency
looks to the future with confidence that
the Philippines will become a worldclass publishing hub in Asia, providing
employment to millions of Filipinos and
contributing to the nation’s economic
well-being.
Do Filipinos Read?
The NBDB Readership Surveys of 2003 and 2007
In order to provide the public and the local book publishing industry with a more accurate, upto-date, and wider range of information on the state of Filipino readership, the NBDB once again
commissioned the Social Weather Stations (SWS) to conduct the NBDB Readership Survey in 2007.
The survey is a follow-up on the 2003 NBDB Readership Survey. The NBDB Readership Surveys of 2003 and
2007 are, by far, the most comprehensive studies on Filipinos’ reading attitudes, reading preferences, and general
attitudes toward books and reading.
The highly-anticipated results of the 2007 NBDB Readership Survey were presented to the public in November
28, 2007 at the Discovery Suites in Ortigas, Pasig City. The momentous event was attended by industry
stakeholders, members of the education sector, different reading advocacy groups, and representatives from
different government agencies.
table 1
table 2
table 3
table 4
table 5
table 6
Highlights of the NBDB Readership Surveys
read in English. Other languages of books read are
Cebuano, Bisaya, Ilocano, Arabic, and Ilonggo. (see
Table 4 )
As in 2003, the main reasons for reading are still
for information and for enjoyment. More people are
now reading for enjoyment in 2007 (see Table 5).
n Total Percentage of Filipino Readers
From 94% in 2003, the total percentage of general
readers (readers of all types of reading materials)
slightly decreased to 92% in 2007 (see Table 1).
Book readers also decreased to 83% from 90%
four years ago. The good news is that among book
readers, more Filipinos are now reading non-school
books, from 69% of all book readers in 2003 to
80% in 2007 (see Table 2).
While non-school book readers from Balance
Luzon (80% in 2007 from 66% in 2003), the
Visayas (89% in 2007 from 60% in 2003), and
Mindanao (82% in 2007 from 74% in 2003)
increased, the percentage of non-school book
readers in NCR significantly decreased to 63%
from 79% in 2003 (see Table 2).
n The Filipino youth are reading at an
earlier age
The youth are now starting to read earlier. The 2007
survey shows that the youth are starting to read nonschool books at age 16, one year earlier than in 2003,
except in NCR where the youth start reading at age 18
(see Table 6).
Filipinos acquire the non-school books they read when
they receive them as gifts (42%) or by borrowing books
(41%) from friends or loved ones. Only 19% obtain
non-school books by purchasing them.
n What do Filipinos read?
The Bible remains to be the most read book by
the Filipinos followed by romance novels. Other
popular books are cooking books, comic books,
and religious/ inspirational books.
(see Table 3)
Most of the books that Filipinos read are those
written in Tagalog and English. More than fifty
percent (58%) of readers read in Tagalog while 41%
n Reading Influences
The survey also reveals that what most people would
consider distractions from reading, like the television
and the internet, strongly influence the reading of nonschool books. The more frequent a reader accesses the
television and the internet, the more time he/she also
spends reading non-school books.
28
29
N B D B annual report 2 0 0 7
Partner Organizations and Institutions
n
Adarna House
n
AHON Foundation
n
Alalay sa Kaunlaran, Inc.
n
ANC
n
Anvil Publishing, Inc.
n
ASKI Foundation
n
Association of Booksellers
for the Academe
and Professions
n
Ateneo de Manila
University Press
n
n
Ayala Group of Companies
n
Ayala Foundation, Inc.
n
Bantay Bata Foundation
n
Board of Investments
n
Bookman, Inc.
n
n
n
Bureau of Internal Revenue
n
Bureau of Secondary
Education – DepEd
n
Bureau of Treasury
n
Café Lupe
n
Cambridge University Press
n
Casa Xocolat
n
C & E Publishing
n
Central Books Supply, Inc.
n
Circle Café
n
Civil Service Commission
n
Department of Budget
and Management
n
Reach Out and Read
n
Light Rail Transit Authority
n
Read or Die
n
Living Asia Channel
n
Rex Bookstore
n
MacGraphic-Carranz, Inc.
n
Sa Aklat Sisikat Foundation
n
Mango Comics
n
Department of Budget
and Management
– Procurement Office
n
Manila Bulletin
Sagip GK – Child and Youth
Development Program
Manila Critics Circle
n
SEAMEO-Innotech
n
n
Department of Education
Senate of the Philippines
n
Department of Education
– Division of Digos City
Manila Genesis
Entertainment and
Management, Inc.
n
n
n
SGE Publishing, Inc.
n
SN Aboitiz Power, Inc.
Mary Jo Publishing
House, Inc.
n
Social Weather Stations
n
Book Development
Association of
the Philippines
Couples for ChristEducational
Foundation, Inc.
Radio Veritas
n
The Bookmark, Inc.
n
n
Atlas Publishing Company
n
Coordinating Council
of Private Educational
Associations
Land Bank of the
Philippines – EDSA-NIA and
Katipunan Branches
n
n
Department of Trade
and Industry
n
Development Bank
of the Philippines
n
Metro Rail Transit
n
n
STAGES
n
Milflores Publishing
n
Synergia
MSA Academic
Advancement Institute
n
Studio 23
n
The Master’s Workhouse
n
Thrift Recycling
Management, Inc.
– Seattle, USA
n
Tru-Copy Publishing
House, Inc.
n
Trust International
Paper Corporation
n
Universal Robina
Corporation
n
University of Sto. Tomas
Publishing House
n
University of the Philippines
Press
n
UnTV
n
UP Ex Libris
n
UP College of Arts
and Letters
n
Embassy of the United
States in Manila
n
n
Far Eastern University
n
National Bookstore
n
Filipinas Heritage Library
n
n
Filway Marketing
National Commission for
Culture and the Arts
n
Fookien Times
n
The National Library
n
Fuji Xerox Phils., Inc.
n
National Printing Office
Gawad Kalinga –
Mandaluyong Chapter
n
NBN-4
n
New Day Publishers
n
Philippine Bible Society
n
Philippine Board on Books
for Young People
n
Philippine Booksellers
Association, Inc.
n
n
n
Government Service Insurance System
Home Development
Mutual Fund
n
House of Representatives
n
Instructional Materials
Council Secretariat
n
Philippine Health
Corporation
n
Intellectual Property
Office – Philippines
n
College of Immaculate
ConceptionCabanatuan City
n
International Academy
of Management and
Economics
Philippine National
Oil Company-Energy
Development Corporation
n
UP Writers’ Club
n
Philippine Star
n
Vibal Publishing House, Inc.
Powerbooks
n
Commission on Audit
n
n
n
Primetrade Asia, Inc.
V. Veneracion and
Associates
n
Commission on
Higher Education
n
n
n
PSICOM Publishing
JC Palabay Enterprises, Inc.
KIDS Foundation
33 00
31
N B D B annual report 2 0 0 7
the secretariat
Partner INDIVIDUALS
n
Emily Abrera
n
Vanna Gonzales
n
Redgynne Alba
n
Dr. Linda B. Guerrero
n
Ani Almario
n
Dr. Cristina Pantoja Hidalgo
n
Rafael Altavas
n
Ruben de Jesus
n
Abi Aquino
n
Dr. Patricia May Jurilla
n
Rodolfo Azanza, Jr.
n
Harvey Keh
n
Dr. Joy Barican
n
Troy Alistair Lacsamana
n
F.H. Batacan
n
Ma. Margarita Ladrido
n
Daisy Batoc
n
Peter Langworth
n
Harlene Bautista
n
Genesis Manalo
n
Maricor Baytion
n
Kristin Mandigma
n
Pia Benosa
n
Batch Marasigan
n
Christine Bersola-Babao
n
Corren Marcelo
n
Hon. Jejomar Binay
n
Pao Mateo
n
Mike Braggins
n
Myra Menguito
n
Rio Brigino
n
Ricky Muñoz
n
Iza Calzado
n
Charlson Ong
n
Dr. Luisa Camagay
n
Maricel Laxa-Pangilinan
n
Dr. Queena Lee-Chua
n
Lyn Ching-Pascual
n
Gene Concepcion
n
Teresa Peralta
n
Sam Concepcion
n
Donna Pita
n
Dr. Milagros Cortez
n
Dr. Ned Roberto
n
David Cosico
n
Flor Rosalin
n
Dr. Isagani R. Cruz
n
Jordan Santos
n
Dir. Prudenciana Cruz
n
Rhea Santos
n
Dr. Elena Cutiongco
n
Sharon Sarol
n
Dr. Jose Y. Dalisay, Jr.
n
Tara FT Sering
n
Naomi David
n
Tweet Sering
n
Joanna del Prado
n
Juan Carlos Sibal
n
Sancho Dumenden
n
Manolo Silayan
n
Marinez Elizalde
n
Alex Tan
n
Vanesa Estares
n
Karylle Tatlonghari
n
Edith Fariñas
n
Katrina Tuvera
n
Gilda Cordero-Fernando
n
n
Mikke Gallardo
Monsignor Michael
F.I. Veneracion
n
Joaquin Gelvezon
n
Atty. Voltaire Veneracion
n
Dr. Angelina Giducos, CESO VI
n
Lourd de Veyra
n
Romina Gonzalez
n
John Jack Wigley
Accreditation and Incentives Division
(l- r) Lily Rosa Y. Pahilanga, Minda D. Reyes,
Salvador D. Briola, Jr. (officer- in - charge),
Digna M. Tayag, Rita A. Quinto
Atty. Ma. Andrea
D. Pasion-Flores
Executive Director
Ms. Frances Jeanne
L. Sarmiento
Deputy Executive
Director
Dir. Wilfred M. Castillo
Director I
Projects Division
Glenn L. Malimban (officer - in - charge),
Monica R. Ureta, Renato S. Catangay
Office of the
Executive Director
Grace G. Santos,
Camille Dianne S. Mendoza
OFFICE OF THE CHAIRMAN
(l- r) Alvin J. Buenaventura,
Nawawie D. Datu-Imam,
Edgardo P. Sabalvoro
Research, Policies, and Planning Division
Celedonio R. Tomonong, Jr.,
Ma. Asena A. Galang (officer - in - charge),
Roderick A. Feliciano
Administration and Finance Division
(1st row, l-r) Nervie R. Florentino, Sylvia C. Mendoza, Flordeliz A. Abiad (officer-in-charge),
Gemma E. Bermudes (2nd row, l- r) Evangeline L. Cabanban, Ruben R. Valencia,
Samuel G. Versoza, Roman Hubert P. Gritare, Lorna L. Magdael, Rhonnell C. Dacio,
Rodel L. dela Cruz, Adelyn B. Raimundo (not in photo), Alexander R. Lumbo (not in photo)
32
33
Commission on Audit
(l- r) Evelyn R. Hael, Virginia R. Baptista,
Ma. Teresa S. Tan

NATIONAL BOOK DEVELOPMENT BOARD 2007 ANNUAL REPORT

Transcription

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