How To Build Your Full and Rewarding Private Practice Casey Truffo, MFT www.BeAWealthyTherapist.com

How To Build Your Full and
Rewarding Private Practice
Casey Truffo, MFT
www.BeAWealthyTherapist.com
“I just want to help people.”
The Financially Successful Therapist
4 Simple Rules
What are
you selling?
Who wants
it?
Who knows
about you?
How
comfortable
are you
with $$$?
You are a business owner.
Your business is psychotherapy.
You
Marketing Director
You
Clinician
Money 101
• How do you feel about money?
–
–
–
–
What did you learn as a child?
How do you feel about rich folks?
How do you feel about making $$?
Are you getting in your own way?
Expect and Accept Objections
Marketing 101
• More feelings …
Marketing 101
• Great news! You aren’t marketing yourself or
even your services..
• How about a nice reframe?
Marketing 101
• Marketing Your Practice is a Community
Service
– It is all about service …
– How can I serve you?
Marketing 101
Trust you
Like you
Know you
People will
hire you
as their therapist
when they …
Believe you
Have the
Solution to
Their
Problem.
Are ready
So, How Do You Attract Clients?
4 Marketing Personality Types
Introverts
Creatives
Extroverts
Techno
Lovers
Introverts
• Love deep conversations
• Great in one-to-one meetings
Creatives
• Loves creating things, including experiences
Techno Lovers
• Your time has come…
Extroverts
• While marketing may be easier for you –
make sure you avoid the common pitfalls…
The Community Marketing Activities
•
•
•
•
Build Referral Partners
Business Networking Meetings
Network with Prospects
Speaking
Technology…
…will be the number one way we attract clients in the coming decade.
Technology…
…does not have to be complicated.
• You can learn some simple tools –or• You can get a teenager to help you –or• You can get help at Elance.com
You need a website.
1
People will Google you.
2
Let them get a sense of you.
3
Begin to build a relationship.
4
Invite your web visitor to contact you.
Websites
• What do you put on a GREAT website?
– HINT: It should be 80% about the client and
the client’s pain – and your hope for them.
Websites
• What if I don’t have a website?
– Consider hiring your 15 year-old
nephew
– Consider a “do-it-yourself”
templated package. See
www.CaseyRecommends.com
for recommendations.
Easy Internet Opportunities
• Online Therapist Locators:
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–
–
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TherapistFinder.com
Find-A-Therapist.com
Counsel-Search.com
Psychology Today
• Remember the 80-20 rule
• Less is more
• Do you really want that in your listing?
Create Information Products
• Information products: first free -then paid
products you can offer to market your
practice and increase your income.
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–
–
–
–
Articles, special reports
audio recordings (CDs or mp3s)
Workbooks
e-books, e-courses
Membership programs/online communities
Multiple Streams of Therapy Income:
Your Marketing Funnel
Pinks Spoon Marketing
Maximize Your Web Presence
•
•
•
•
•
Online scheduler
Audio on the web
Assessments
Blog
Pay Per Click
– Google AdWords
Back to the Marketing Activities
• What does your business card say about
you?
More Marketing Activities
• Tip Sheet - the ethical bribe - your Pink
Spoon
• Articles
The Marketing Activities
• Podcasting
• Recorded Messages (on a phone line)
• Direct Mail
The Keep In Touch Activities
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•
•
•
Newsletter
Unique holiday cards
Handwritten notes
Announcement of talks
5 Parts of Your Effective Marketing Plan
Vision
Marketing
Personality
Type
Marketing
Activities
Marketing
Task
Schedule
Results
“Metrics”
You can do this!
Don’t be a secret in your community.
Clients
They need you.
You
Let them know.
Visit BeAWealthyTherapist.com and
for more tips, techniques and audios.
With love, respect and blessings,
Casey Truffo
www.BeAWealthyTherapist.com