How to Manage Your Social Media in Twitpic

Transcription

How to Manage Your Social Media in Twitpic
How to Manage Your Social Media in
30 Minutes a Day (or less) Workbook
Twitpic
Facebook
Ping.fm
ByzHub
Scheduling Business Posts
Hootsuite
Scheduling Personal Posts
Using your Smart Phone
Getting Followers
Conclusion
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90% of this booklet is pictures
10% are words  90% is a 1X procedure,
set it up and you are DONE.
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Go to http://twitpic.com/
What is TwitPic?
TwitPic lets you share photos on Twitter in real-time.
In the top right you will see this, please sign in using your twitter account
Now that you are in click the settings tab in the top right now.
You will now see your own unique email address, it looks like this (this is a
fake address) make sure you use the one on your computer screen and keep
it private.
Go into your smart phone and add a contact.
Name that contact “Twitter” and in the email address section add your
unique twitpic email to it.
You’re done!
Take a picture with your smart phone…email that picture to your new
contact “Twitter”. What you put in the subject line will be your caption on
the picture and in twitter. Enjoy!
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Log into your facebook account and go to your page, then click “Account”
tab in the top right of the page, then click “Manage Pages”
A window will open with your pages click “Go To Pages”
Now you are in your fan page, click “Edit Page”
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Click “Mobile”
You will now see an email address in the middle of the page
Go into your smart phone and add a contact.
Name that contact “Facebook” and in the email address section add your
unique Mobile email to it.
You’re done!
Take a picture with your smart phone…email that picture to your new
contact “Facebook”. What you put in the subject line will be your caption
on your fan page.
Enjoy!
Tip:
After you take a picture from your smart phone add both your “Twitter” and
“Facebook” contacts to that email, now that picture will be posted on both
platforms with no extra effort when you send it.
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Login to Ping.fm
Make sure you are on your “Dashboard” (top left)
If you haven’t connected Facebook & Twitter and any other social media
applications you are involved with do so now by clicking this button and
then add/link your networks.
Once you have added/linked all your social media application
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Go back to your “Dashboard”
Because we are using Ping for Business use we need to make sure that you
are only going to post to your Facebook Fan Page and NOT to your personal
page.
Click “Posting” beside Facebook and follow all prompts to connect
Once you are here make sure all boxes on the left are unchecked (this is your
personal page). Check the boxes on the right (this is your Fan Page), make
sure you leave “Blogs (Notes)” & “Post links to streams” unchecked. Copy
the example below.
Remember to click “Save Settings”
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Go back to your “Dashboard”
Look on the right side near the middle depending on your screen size for this
list of options. Click “Application Keys” or go to http://ping.fm/key/
Now you will see this Web Key: highlight it and then Copy it (right click
copy or CTRL C)
This web key is now copied to your clipboard; we will use it in a minute.
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After you have logged in to ByzHub.com look to the top right and click
“Your Profile”
Now you are on your business Profile page, scroll down until you see your
ByzBuzz and check the box that you see circled below.
A yellow box will open up that looks like this
Paste (right click paste or CTRL V) your Ping.fm key that you copied to
your clipboard moments ago into the yellow box and then click “Save Ping
Key” after you have pasted the web key
You have now connected Ping.fm to your business profile on ByzHub 
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Scheduling your business posts
Open up the 30 posts you created and typed into the excel sheet that was
given to you.
Copy (right click copy or CTRL C) and paste (right click paste or CTRL V)
your 1st post into the text box under ByzBuzz.
Make sure the box next to “Post this on my social networks such as
twitter and facebook” is checked. Now click “Submit Later”
You will see this open, click inside the text box
A calendar will pop open, click tomorrow’s date, choose a time that you
want your post to go out to the world of social media and then click submit.
Repeat these steps. On the next post choose 2 days from today and then 3
days and 4 and 5 etc…
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Log in to Hootsuite
Click the Owl’s head that you see on the left, a drop down box appears, go
to “Settings” then click “Social Networks”
Now you can add your social networks
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Once you have added/linked your personal social media applications and
you are back on the main page after login, you will see a tab for your twitter
account. Click the “Add Stream” button.
A window will appear and you will see a drop down box. Click it and
choose “Pending Tweets” and then click “Create Stream”
The reason you do this is so you can view you’re pending tweets, you will
now know when to schedule the “next one”.
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Scheduling your personal posts
Open up the 30 posts you created and typed into the excel sheet that was
given to you.
Copy (right click copy or CTRL C) and paste (right click paste or CTRL V)
your 1st post into the text box where it says “Compose Message”.
After your post is pasted click the social media applications you wish to
broadcast too and then click the calendar icon, a calendar opens, choose the
date and time you wish to schedule your post. You can simply click
“Schedule” from there.
Repeat these steps. On the next post choose 2 days from today and then 3
days and 4 and 5 etc…
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Using your Smart Phone
Tip: Turn off all notifications of any kind. Little dings and beeps are a
major distraction. It’s better to get into the habit of checking your social
media a few times a day then to respond to notifications.
Theses screen shots are from an iPhone, if you use a different smart phone it
is ok, you will get the idea.
Facebook Mobile App
Remember make sure people know they are being heard. On Facebook,
check your notifications a few times a day; browse the News Feed to
engage.
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Hootsuite Mobile App
Here you see the streams, I chose to
look at my “Mentions”
Tap on the one you want to
reply to
Then click “Reply”
Type your message and click “Menu”
and “Schedule”
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Choose date & time & “Set Date”
Press send
…...
Tip: If you are going to re tweet someone, always schedule it at least an
hour ahead. The chances that you and that person have mutual friends is
high, if you post right away you are not giving your friend maximum
exposure.
I try and schedule a tweet an hour; I do this either in the evening for the next
day or in the morning for the current day. All I do is browse the last 24
hours of tweets and either reply or retweet (RT), scheduling one for every
hour during the day. This takes 10 – 15 minutes a day.
The other 15 - 20 minutes is engaging in others posts and responding to
those who engaged on my posts.
Remember Keep it Simple, Simple is Hard Enough!
Tip: Social Media is Activity Based Marketing
• Remember to take those twitpics
• If something happens that is engaging, entertaining or educational
post it right now through your smart phone.
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Getting Followers
Social Media is very much an organic process, there is no point automating
followers, you will just end up following people on the other side of the
world who you will never have a mutual relationship with.
TWITTER
The best way to get followers on twitter is to follow others.
You can search key words here http://search.twitter.com/ and engage and
follow.
My preferred method has been to go to influential tweeters twitter pages and
look at their lists. Take 30 minutes and you will get 600 followers this
week.
Tip: Only follow list that are relevant to you…these lists I’m showing you
are all businesses, look at the list names to get an idea of who is in them.
If you go to my profile http://twitter.com/ByzHubOwen
Click “Lists” and then choose one, let’s start with ByzHub
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Now you will be on the “tweets” page, click the “Following” tab
Here is the fun and easy part, simply click “Follow” beside everyone’s
name, scroll down and do this for the entire list. It is fast and easy!
The 3 lists I highlighted above have ~1200 Vancouver Businesses listed, it
will take you about 30 minutes to follow them all and then watch as they
follow you back. Engage them, reply and retweet during your 15 minutes a
day and they will certainly follow you back.
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Hashtags (the pound symbol - #) is another way to find followers.
I want you to copy your facebook fan page URL and then tweet it out and
use this hashtag #YVRWorkshop
I finished the #YVRWorkshop with @ByzHubOwen here is a link to my
FanPage http://www.byzhub.com/facebook I look fwd to meeting you.
Now go and search #YVRWorkshop on twitter or in Hootsuite and follow
each other.
Top right of Hootsuite
Everytime ByzHub has an event we use Hashtag #ByzHub, if you can’t
make the event you can check it out in real time or the next day to see what
happened.
These tweets are only indexed for 10 days or so.
Your Facebook Fan Page
The first step is to invite your friends, do this once & only once. Click
“Suggest to Friends”
Tip: Every time you connect with a new person go to your Fan page and
Click “Suggest to Friends” and send a request to only that new contact.
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Your ByzHub Business Profile
With ByzHub.com click the “Profiles” Tab
Now click the “Distance” tab
All businesses are now sorted by distance from you, connect and network
with businesses in your area.
Go to the Businesses profile page and you will see their social networks that
they belong to. If you want to connect with this business click the “Add To
My Network” button
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Conclusion
You don’t know where people are online so we use Ping.fm through
ByzHub and Hootsuite to aggregate to all our social media applications.
Remember keep business and personal separate.
1 post a day from your business side is plenty.
Tip: 80% social 20% business, stay away from selling - educate, entertain
and engage.
Document what you are doing in real time.
• What are you doing?
• What are you experiencing?
• What are you learning?
• What can you teach?
Become the expert to your followers in your field /Industry
Become the go to person to your followers in your field /Industry
Have icons and links everywhere so people can easily connect to you.
• Web pages
• Email signature
• Newsletters
• Business Cards
• Letterheads
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