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SWUNG HOMI IMFHOVtMlNT tOUIOH
No toiger a rich mart pdayt h t e ; ccotttd fir QQodltlQtitag it
becomtng a necessity in tt* Ufa
of tht axidUle income hMteown«r. Today more than three milBoo American homes are centrally air conditioned, anil their
number £1 mushrooming at a
rate of 500,000 annually.
REMODELING A BASEMENT? START AT
THE TOP, is the foggesttai here. In this recreation room, unsightly overhead pipes are
camouflaged hy a wood framework covered
with woodgrained cherry paneling to match
HUlSJllHItUtAH-lAlaitDAY MARCH I t , 1M7
the walk. Similarly, meters can be hidden by
wood-frame boxes with paneled surfaces.
Boxes include small storage shelves. Used
here, masoaite panelling.
one of the largest mansfactirara of raddantial air coodittonIng systems.
If $1,000 is hard to come by
—as it sometimes is — then it
may help to know that central
air conditioning can be readily
Oat Hay Be Under %\tm
One reason for this rapid
growth is that whole house air
conditioning is not nearly as expensive as many people think.
It can be installed in many moderately-sized homes for substantially less than $1,000.
Even larger homes—such as
an existing eight-room house
with a hot-air furnace and adequate ductwork—sometime* can
be completely air conditioned
for as little as $1,000.
This estimate is provided by
the General Electric Company,
24, or » moo
Banks and sxvfeqp
associations u s i m trfi rtcsptivt to loans uodir Tttte l%tf
the Federal Hewing Atafadstration law. The** loans wttcfe
may be paid off la as mac* s i
five years, are! jAtractive
cause they are fc*#id< %
A secured bank loan may ba
used if you own property, insurance, stocks, bonds, or other
collateral and offer any of them
The Federal Housing Administration has stated to its field
appraisers that * within a few
years, any home without air
In a new home, the bank,
savings and loan association or
other lending institution general*
ly is willing to add the entire
cost of central air conditioning
to the original mortgage.
In existing homes, other financing plans are available.
In states where "open end1'
mortgages are permitted, the
owner may add the cast of the
air conditioning to the original
mortgage and pay off the loan
by extending his mortgage.
Dealers Can Help
In some cases, air conditioning dealers can arrange finano
and appropriate cabteft
should be located near the food
preparation, toodng and cleanup centers of the kitchen.
Make aura doors and drawers
of cabinets and appliances doal
block traffic aisles when tbty
New home at old address
>bed for spot
oing over the
When the family needs larger, i presence of friends and neigh- spending only minimum amount
to maintain their homes. Home
more luxurious quarters, with >bors close by.
is the single most
homeownan extra bath, a modern kitchen,!
more bedrooms, a spacious! so good a "climate' for re- family makes in a lifetime. Yet,
family room—is it time to' modeling as now.
the average expenditure for
move? Nowadays, a great many
By taking advantage of exist- home remodeing during 1966,
ing conditions, many families was; only $231, Hall pomts out.
homeowners would answer:
can start now to enjoy the comUnlike many major expendi••No!"
forts of a modernized home. In tures for purchases which quickMany families are discover- fact, indications are that the ly deteriorate in value, the
ing that the best move toward! present year should be a ban- money spent for home remodelachieving the aim of better, ner one for home improvement, ing projects will keep on adding
more comfortable living is not Hall says.
to the value of a home. There's
to move at all,
I He has Just one word of cau- no better investment, Hall mainInstead, homeowners now look tion. Too many families are tains.
for—and find—a "new home'* at j
the old address.
So says Edgar V. Hall, execu-1
::ve director, National Home \
Improvement Council, pointing
out that interest in improving
existing homes by remodeling;
—to increase livability. enhance !
appearance and upgrade value
—is growing apace, and for
some very sound reasons. By
concentrating on a new kitchen,
an extra bath, a room addition
or modernization, homeowners,
find that they are now able to
have, in existing homes, the
luxury features and advantages ]
that they have always longed
for—and that usually come only
with a new home.
The monthly payments for
such improvements are substantially less than for payments on
a new home. In addition, the
family avoids the ordeal of
While these are good reasons !
t^ remodel no*\ there are still
more powerful factors involved
:r. the trend to ""having a new
rr-me at the old address." savs
Thinking of Remodeling
Then start with a
19 ft NO FROST
Hall. A few of them are:
1 Mortgage money has been
..-. Limited supply, making it d^f.jult to buy a new home. Alt.-tjugh the mortage situation-rows some signs of improvement, there are still relatively
few buyers for "used" homes,
:' r the same "tight money*
reason. So, it's probably harder
f sell the present home—there
_st aren't enough buyers.
The alternative of staying put
r.nd improving the existing home
.5 made roil more attractive by
the fact that the availability of
funds for home improvement
:^es not present a "tight
money" problem. Them are
numerous sources wfflmg to
:«nd finds far refaodeUng pro2 Qualified remodeling eont--acton who can do expert work
ire on the increase. The industry has come of age, and the
-nethical operator is disappear.ng. Because of the leveling off
••? the new home market, more
arid more buiJders are fc-rrang
to reanririrng And baiting
materials defers, re&l^ang the
:-jrrent ned. are opening more
rr-ma improvement oenters to
:ffer plans for complete remodeling Jobs, from beginning to
end, with expert beip.
3 The nation's bonding materials manufacturers are tun>- g out an mcreasmg number
of new aad better products,
many of which are designed
?pecf.caSy for remodeling.
How to make
a clean sweep
Nobody likes house cleaning
Yet everyone likes a clean
So how do you have your cake
and eat it, too? Easy. Just live in a
house with electric heat.
You won't get rid of the housecleaning, but you'll sure do a lot less
of it. With electric heat, there's no
fuel to burn, so there's no soot, less
dust. Your house—your floors, rugs,
walls, drapes and furniturestay cleaner, longer,
So you clean less, have less
You stav more comfortable,
too. Electric heat is even and
steady. There are no drafts, and
you can control the temperature in each roonu
If you're planning to build or remodel, make a
clean start. Find out more about electric heat
by calling our nearest office. Or mail the coupoiu
Big Upright FREEZER
and Full-size REFRIGERATOR
Sand for fhla
FREE booklet on
alectrlc horns heating.
"with ice-maker" side by side
New Tart State Efeetrk a Oas Cm%
C*4JT!IK S. T.
Kq 245 fe. MO FROST
• H7O dtf-*:.-sf tvr • Atfwstabii •***«: *d*-*st Ink*
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I am planning to • Build Q Buy Q RtaodfiL
Please send me your FREE booklet cm, electric
Look for Otis Gold Medallion . . . it
Sftswas tht comfort sad ccuverrtence
c! Total Hactric livts$ ia fiat hozses
trerprhtrs. Yea lire better electrical y . . . ta a Geld MsdiKinfi
NO&S coQSnbute to tfc* deanoc
•J-* ruy put and ftx up.'' Not
-* least of these is the coo
-. eraeoce of schools wbere the
•:hjdrer* are already well eslabiishad Tbmz tbtrt t the shopxn£ area, where :ae housewife
JK well kno»T.. and the familiar
A Tax-paying, Investor-owned Utility
OCT Of tm WAT.. . WT USS TO MY)
US. Route 11, Mooen, N.Y.