AURORA: Aggregated University Online Reputational Assessor

Transcription

AURORA: Aggregated University Online Reputational Assessor
AURORA: Aggregated University
Online Reputational Assessor
Prepared for:
London School of Economics and Political Science
Prepared by:
The World 100 Reputation Network
www.theworld100.com
May 2014
AURORA: Aggregated University Online Reputational Assessor
Contents
Introduction ........................................................................................................................... 2
Quantitative Analysis............................................................................................................. 4
Volume of Coverage for World 100 Universities ................................................................ 4
Volume of Coverage for Participating World 100 Network Members .................................. 6
Qualitative Analysis ............................................................................................................... 7
Individual Analysis for LSE ................................................................................................ 7
Group Analysis – Overall Impact ....................................................................................... 8
Group Analysis – Average Impact (Article Quality) .......................................................... 11
Group Analysis – Monthly Comparison ............................................................................ 13
Group Analysis – Research Focus .................................................................................. 14
Group Analysis – Monthly Comment ............................................................................... 19
Group Analysis – Article Focus ........................................................................................ 22
Summary of Article Impact Scores ...................................................................................... 24
Individual Article Reports .................................................................................................... 30
© 2014 The Knowledge Partnership
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AURORA: Aggregated University Online Reputational Assessor
Introduction
Aurora was developed in 2009 as a response to the fact that there was no reliable way for
World 100 universities to assess their media and reputational impact (some might call it
brand image) on the international stage, other than through the league tables themselves.
Whilst these rankings capture academic performance and peer commendation, they don’t
actually enable institutions to evaluate the reach or strength of their reputation amongst
wider publics and on an international basis.
Aurora therefore is a tool designed to map international media articles both quantitatively
and qualitatively to allow members of the World 100 Reputation Network to see the extent to
which their reputation is amplified in the international media. Aurora was originally run for six
months in 2009/10 followed by a full 12 months in 2010/11. With continuing support from our
members, we are running Aurora for its fifth year, and hopefully making it even more useful.
Over the past five years it has been interesting to follow long-term stories featuring the
institutions that participate in Aurora. For example, continuing research and discoveries
around graphene have kept Manchester firmly in the media spotlight, while Nottingham often
comments on Chinese politics and seems to be a leader in international expansion. Aurora
allows us to observe and comment as universities build these niche areas of specialisation,
and we look forward to following their development over the next 12 months.
As we move towards REF 2014 in the UK, the reporting will continue to focus on research
stories. Although it is clear that measuring “impact” will be much more important in the UK
over the next few years, it also has global importance; we have demonstrated in the previous
studies that the proportion of research stories is often very high for non-English speaking
universities. We will focus on how much impact is received through media articles, what
types of research are most impactful, and ways in which institutions can try to increase their
impact through research.
In 2013/14, we have seven institutions participating in Aurora: Manchester, Helsinki,
Nottingham, Queen Mary, LSE, Lancaster and Melbourne. We are also extending the tool to
the Research Members of the W100 Network by providing a brief overview of the
international media coverage of the World 100 universities, based on the quantitative
analysis provided in the Aurora report.
How it works
The full Aurora report contains two sections. The first is a quantitative assessment of the
total number of international media mentions during the assessment period (the first full
week of each month). This is carried out for all 150+ institutions who are ranked in the top
100 by the SJT, THE or QS world rankings and helps to set the monthly context for overall
media volume.
The second aspect is a qualitative study carried out for the participating World 100
members that provides an in-depth comment on the media impact each month by analysing
and comparing across the World 100 sample. Analysis scores individual articles for their
reputational impact and our reporting picks up interesting stories and trends, looking in detail
at what constitutes a “high impact” story for that month. Also provided is an individualised
summary of your institution’s media mentions, as well as individual article reports in which
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AURORA: Aggregated University Online Reputational Assessor
each mention is presented in detail, with every variable that it was scored by. This section
gives the most in-depth explanation as to why a media story generated a high or a low score
and is useful for making comparisons between stories.
Owing to its depth and analysis, Aurora continues to break new ground in the field of
assessing the impact of media communications. As the methodology is highly complex and
each article is being scored by two totally independent scrutinisers, slight refinements to the
methodology may be made each month. This is to improve the rigidity of findings, to reduce
the subjective elements as much as possible, and to make the results as useful as possible.
We will notify members in the report introduction if any changes are made.
We currently have a stable methodology, however, which we believe is providing reliable
results to our members. Therefore, we have decided not to make any methodological
changes for the start of the 2013/14 period. We would welcome any comments or
suggestions you may have about the methodology or reporting.
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AURORA: Aggregated University Online Reputational Assessor
Quantitative Analysis
Volume of Coverage for World 100 Universities
The volume of media mentions was measured for all 150+ institutions who qualify as a
“World 100” university. Owing to the number of institutions, only the first 40 have been
shown in the chart below. Different colours highlight an institution’s country.
Figure 1: Volume of international media coverage for World 100 ranked universities
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AURORA: Aggregated University Online Reputational Assessor
Overall Coverage
Oxford, Cambridge and LSE top the chart this month, with Oxford leading by a wide margin
– 288 stories, compared with 161 from Cambridge and 116 from LSE.
Overall, there are 15 US universites and 15 UK universities in the Top 40 by media volume
with four Australian universities, three Canadian universities, two from Asia, one from
Scandinavia (Copenhagen) and one from Israel (Hebrew University in Jerusalem).
There are five Aurora Subscribers in the Top 40 – LSE (3rd position with 116 stories),
Manchester (8th position with 73 stories), Nottingham (18th position with 48 stories),
Melbourne (20th position with 43 stories) and Queen Mary (35th position with 30 stories).
Lancaster has 15 stories this month and appears in 70th position whilst Helskinki is in 133rd
place this month with just five stories.
Aurora Research Members with significant volumes of coverage include UCL (7th place, 76
stories), Edinburgh (22nd place, 42 stories), Tokyo (25th place, 39 stories) and Copenhagen
(31st place, 30 stories).
UK and North American universities
The upper reaches of the chart are dominated by UK and North American universities this
month. Harvard, Stanford and New York are the US institutions with the highest volume of
coverage. Harvard placed 113 stories and occupies the 4th position, behind LSE. Stanford is
in 6th place with 76 stories and New York is in 9th place with 67.
Russell Group institutions again form the majority of UK universities receiving a high volume
of coverage, led by Oxford and Cambridge. Sheffield achieved the highest volume of
coverage of the Yorkshire universities, in 12th place with 62 stories. Leeds is in 26th place
with 38 stories. Edinburgh achieved the highest volume of coverage for the Scottish
universities and appears in 22nd place with 42 stories. Glasgow is in 28th place with 36
stories.
Australian universities
Sydney, Queensland and Melbourne are in the Top 20 institutions for volume of coverage
this month with Australian National University (ANU) in 21st position with 42 stories. Sydney
is in 16th place with 60 stories, Queensland is in 19th position with 44 and Melbourne is in
20th place with 43.
Canadian Universities
There are significant volumes for two Canadian institutions this month – Toronto in fifth place
with 112 stories and the University of British Columbia (UBC) is in 16th place with 60 stories.
Oriental Universities
Tokyo had the highest volume of coverage among Oriental universities. The W100 Research
Member came in 25th place with 39 stories. Hong Kong was in 40th position with 23 stories.
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AURORA: Aggregated University Online Reputational Assessor
Volume of Coverage for Participating World 100 Network Members
The graphs below look at the volume of coverage for the members of the World 100
Reputation Network who are participating in Aurora – either as a Research Member or as an
Aurora Subscriber.
Figure 2: Quantitative results for W100 Research Members
Table 1: Quantitative results for Aurora participants and Research Members
W100 Research
Members
LSE
UCL
Manchester
Sheffield
Southampton
Nottingham
Melbourne
Edinburgh
Tokyo
Glasgow
Number
of stories
116
76
73
62
49
48
43
42
39
36
W100 Research
Members
Copenhagen
Queen Mary
Lancaster
Cardiff
Bristol
York
Warwick
Aarhus
Helsinki
Lund
Number
of stories
30
27
15
14
13
12
11
7
5
4
Aurora Subscribers are marked in bold.
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AURORA: Aggregated University Online Reputational Assessor
Qualitative Analysis
Individual Analysis for LSE
In the monitored period this month there have been 108 media stories concerning LSE. Of
these 107 resulted in a positive impact score, while 1 returned a negative score.
The overall reputation score gained by LSE was 49,264 and the average score for one
article was 456, compared with 423 across the sample.
The highest impact score LSE received was 18,620 for the story “Election focus on London's
housing future” featured in BBC News. An LSE lecturer living in the borough of
Hammersmith and Fulham was interviewed alongside a local reporter in a BBC radio piece
about the reduction in council tax charges made by the Conservative-led council in a bid to
attract voters.
See: http://www.bbc.co.uk/news/uk-england-london-27430934
The highest score across the sample for a single article was 47,025, and was received by
Manchester for the story “Manchester University brings its skills to finding state school
governors” featured in The Guardian.
See: http://www.theguardian.com/sustainable-business/sustainability-case-studiesmanchester-university -school-governors
The story is examined in this month’s Article Focus.
The lowest impact score LSE received was -3,088 for the story “Sheffield University rated
best place to be a student? You'd better believe it” featured in The Guardian.
The lowest score across the sample was -23,750, and was received by Melbourne for the
story “Sophie Mirabella penned in by protesters at University of Melbourne” featured in The
Guardian.
See: http://www.theguardian.com/world/2014/may/19/sophie-mirabella-penned-in-byprotesters-at-university-of-melbourne
This article is examined in the Monthly Comment section.
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AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Overall Impact
The graphs below include the seven institutions whose articles have been qualitatively
analysed. The bars show the volume of media mentions and the data points represent the
total qualitative impact scores. (Note that these numbers may differ from the previous chart
as some may have been removed during reading due to paywalls, unavailable websites or
duplicate articles.)
Figure 3: Quantitative results for universities participating in Aurora
120
Number of articles in period
100
80
60
40
20
0
LSE received the highest volume of coverage by a wide margin – 108 stories (allowing for
duplications and stories on unavailable sites). Nottingham and Melbourne had a similar
volume of coverage – 42 and 41 stories respectively. Manchester had 32 stories and Queen
Mary had 26. Lancaster and Helsinki had the fewest stories with 15 and 5 respectively.
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AURORA: Aggregated University Online Reputational Assessor
Figure 4: Participating members’ media volume and total impact score
120
70,000
60,000
100
40,000
80
30,000
60
20,000
10,000
40
0
Overall reputational impact score
Number of articles in period
50,000
-10,000
20
-20,000
0
-30,000
The reputational impact score received by the Aurora Subscribers in relation to the volume
of coverage received during May 2014 varied somewhat.
Manchester achieved a total reputational impact score of 60,509 from its 32 stories and
Queen Mary was close behind with 59,575 reputational impact points from its 26 articles.
LSE’s reputational impact score was 49,264 from 108 stories whilst Nottingham placed 42
stories with an overall reputational impact score of 9,328.
Although it placed only 15 stories, Lancaster’s reputational impact score was high in relation
to the volume of coverage with 7,226 points. Helsinki also received a relatively high score
from a small number of articles – 317 points from 5 articles.
Melbourne suffered from negative coverage in high profile media this month, which lowers its
overall impact and average article scores – although it did achieve some very positive
publicity in both specialist and popular media. Melbourne’s overall impact score was -18,516,
largely due to videos of a scuffle between student protestors, security staff and a visiting
speaker which appeared in high profile media worldwide.
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AURORA: Aggregated University Online Reputational Assessor
Table 2: Aurora participants ranked by total impact score
University
Number of Stories
Total Impact Score
32
26
108
42
15
5
41
60,509
59,575
49,264
9,328
7,226
317
-18,516
Manchester
Queen Mary
LSE
Nottingham
Lancaster
Helsinki
Melbourne
© 2014 The Knowledge Partnership
Average Impact
Score
1,891
2,291
456
222
482
63
-452
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AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Average Impact (Article Quality)
The graph below plots the number of media mentions against each institution’s average
impact score.
Figure 5: Participating members’ media volume and average impact score
100
2,500
2,000
Number of articles in period
1,500
80
1,000
60
500
40
0
20
0
Average article impact score
120
-500
-1,000
Queen Mary had the highest average impact score with 2,291 reputational impact points per
article. This was largely due to BBC news coverage of asthma research and high-scoring
medical and research stories in high-profile media.
Manchester had an average impact score of 1,891 against an overall average of 423 points
per article across the Aurora participants. Lancaster achieved an average impact score of
482 and Nottingham 222. Helsinki’s average score per article was 63.
Two high profile instances of negative coverage drove Melbourne’s average score per article
down to -452.
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AURORA: Aggregated University Online Reputational Assessor
Table 3: Aurora participants ranked by average impact score
University
Queen Mary
Manchester
Lancaster
LSE
Nottingham
Helsinki
Melbourne
Number of
Stories
Total Impact
Score
26
32
15
108
42
5
41
59,575
60,509
7,226
49,264
9,328
317
-18,516
© 2014 The Knowledge Partnership
Overall
Average
Article Impact
423
423
423
423
423
423
423
Average
Impact Score
2,291
1,891
482
456
222
63
-452
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AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Monthly Comparison
The following graph shows the total volume of media mentions and the total impact score for
this month, in comparison to the previous month.
Figure 6: Participating members’ media volume and total impact score – Monthly
comparison
60,000
Number of articles in period
50,000
80
40,000
60
30,000
40
20,000
20
0
10,000
0
100
70,000
60,000
50,000
Number of articles in period
100
120
70,000
Overall reputational impact score
120
May 2014
80
40,000
60
30,000
40
20,000
20
0
Overall reputational impact score
April 2014
10,000
0
With the exceptions of Helsinki and Manchester all participating institutions saw an increase
in their volume of coverage from April to May 2014.
Queen Mary achieved a consistently high reputational score both months – 65,488 in April
and 59,575 in May.
Manchester’s reputational score increased considerably from 30,959 in April to 60,509 in
May.
Nottingham’s reputational impact score dropped from 58,321 in April to 9,328 in May –
largely due to the lack of BBC and other high-profile coverage this month.
LSE’s reputational impact score increased from 29,335 to 49,264 but Lancaster’s score
remained relatively stable – 8,036 in April compared with 7,226 in May.
Helsinki’s score has also decreased due to a lack of exposure in high-profile media.
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AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Research Focus
The graph below shows the proportion of the articles that were classified as ‘Research
Stories’ and the amount of impact that they created for each institution.
20
50,000
18
45,000
16
40,000
14
35,000
12
30,000
10
25,000
8
20,000
6
15,000
4
10,000
2
5,000
0
0
Overall reputational impact score from research stories
Number of research articles in period
Figure 7: Participating members’ volume and impact from research stories
Queen Mary had the highest volume of stories in the research category this month. Some
77% of the University’s stories were classified as research-related and accounted for 78% of
its overall reputational impact score.
Melbourne also placed a significant proportion of research-related articles – some 20 articles
or 49% of its total stories. Although the impact of these on its reputational score was
undermined by negative coverage in the non-research category they represent a significant
body of coverage and it will be interesting to draw comparisons during months when there
are no high-impact negative stories to skew the results.
Manchester also placed significant research stories – some 44% of its total coverage.
However they accounted for just 4% of its reputational impact score – mainly because they
appeared in specialist or low-profile media.
The same applies to Lancaster which had 33% of its stories in the research category
accounting for just 3% of its overall reputational impact score.
Helsinki, on the other hand, derived 38% of its reputational impact score from research
related stories which accounted for 40% of the University’s coverage.
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AURORA: Aggregated University Online Reputational Assessor
Some 13% of Nottingham’s overall reputational impact score came from the 12 research
related stories that made up 29% of its total coverage.
The bulk of LSE’s coverage each month comes from informed comment on world-affairs and
economics, alumni stories, articles written by staff or people previously connected with the
University and from name-checks and references to its world-class status. Research-related
stories account for a relatively small proportion of its monthly coverage despite its global
reputation. This month is no exception as just 10% of its volume of coverage was classified
as research-related, contributing 5% of its overall-reputational impact score.
Table 4: Aurora participants ranked by reputational impact score from research
stories
University
Queen Mary
Melbourne
Manchester
Helsinki
Lancaster
Nottingham
LSE
Number
of
Research
Stories
20
20
14
2
5
12
11
Total
Research
Impact
Score
46,266
1,991
2,631
120
250
1,174
2,625
Overall
Number
of Stories
26
41
32
5
15
42
108
Overall
Total
Impact
Score
59,575
-18,516
60,509
317
7,226
9,328
49,264
% of
Stories
that are
Research
77%
49%
44%
40%
33%
29%
10%
% of
Impact
from
Research
78%
-11%
4%
38%
3%
13%
5%
Significant research stories and articles containing academic comment included:
Queen Mary
Asthma research centre to be based in Edinburgh (joint venture with University of
Edinburgh)

BBC: http://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-27386806
Snail’s homing instinct can be overcome if you move them 20m away



The Guardian: http://www.theguardian.com/environment/2014/may/16/snails-hominginstinct-overcome-move-20-metres-away
The Independent: http://www.independent.co.uk/environment/at-last-how-to-banishsnails-from-your-garden-9379901.html
Also appeared in Nature World News, The Daily Mail.
Fossilised sperm found



Guardian Liberty Voice (USA): http://guardianlv.com/2014/05/fossilized-sperm-found/
Delhi Daily News: http://www.delhidailynews.com/news/Worlds-oldest---biggestsperm-discovered-1400091600/
USA Today: http://www.usatoday.com/story/tech/2014/05/13/worlds-oldestsperm/8897957/
© 2014 The Knowledge Partnership
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AURORA: Aggregated University Online Reputational Assessor
Melbourne
New species of metal-munching plant found in Philippines
The discovery of a plant that dissolves and absorbs metal appeared in scientific and general
publications and websites across the Asia-Pacific region.




Manila Standard: http://manilastandardtoday.com/2014/05/18/metal-eating-plantfights-pollution-says-new-study/
China Topix: http://www.chinatopix.com/articles/2285/20140513/philippine-scientistsdiscover-new-species-metal-munching-plant.htm
Russia Today: http://rt.com/news/158520-new-species-metal-plant/
Asian Scientist: http://www.asianscientist.com/in-the-lab/rinorea-niccolifera-nickelleaves-2014/
Commentary on Indian elections

Bloomberg: http://www.bloomberg.com/news/2014-05-16/congress-rout-threatensgandhi-dynasty-s-hold-on-indian-politics.html
Manchester
People sleeping two hours less than in 1960s, risking serious health problems


The Daily Telegraph:
http://www.telegraph.co.uk/health/healthnews/10826999/People-sleeping-two-hoursless-than-in-1960sAlso appeared in Ghana Web.
Whose fault is it that care workers can't speak English?
Comment piece in The Guardian citing Manchester analysis of census data.

The Guardian: http://www.theguardian.com/uk-news/2014/may/12/whose-fault-careworkers-cant-speak-english
Manchester University brings its skills to finding state school governors
Article in Guardian Professional about Manchester-led initiative to recruit high-flying
governors for state schools.

The Guardian: http://www.theguardian.com/sustainable-business/sustainability-casestudies-manchester-university-school-governors
Helsinki
Comment in debate over the influence of gravitational waves in the Big Bang

New Scientist: http://www.newscientist.com/article/dn25558-rumours-swirl-overcredibility-of-big-bang-ripple-find.html#.U6WJN5RdWSp
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Spread of the ‘Angry Birds’ viral computer game and its use in education

edSurge: https://www.edsurge.com/n/2014-05-12-happy-news-angry-birds-areflocking-to-schools
Lancaster
Lancaster to teach full-time MBA in London

Financial Times: http://www.ft.com/cms/s/2/879f2a7c-da86-11e3-a44800144feabdc0.html#axzz35HT4PdAd
Capitalism should inspire us and liberate potential
Comment piece with references to study by Lancaster on the growth and prosperity of UK
companies acquired by foreign investors.

Daily Telegraph:
http://www.telegraph.co.uk/finance/businessclub/10837824/Entrepreneurs-Britishsciences.html
Nottingham
Safeguarding the future of food security
A feature on Kew Gardens’ seed bank project which includes details of a plant preservation
scheme involving a Nottingham research unit.

The Guardian: http://www.theguardian.com/environment/2014/may/14/kew-foodsecurity
Immigration debate masks benefits to EU’s top economies
Article about the effects of immigration in various EU countries with comment on UKIP from
a Nottingham professor.

Reuters: http://www.reuters.com/article/2014/05/15/us-europe-immigration-economyidUSBREA4E0D020140515
Turning bacteria into their own 'intimate' enemies


Daiji World: http://www.daijiworld.com/news/news_disp.asp?n_id=234375
Phys Org http://phys.org/news/2014-05-potentially-fatal-bacterial-diseaseaffecting.html
Study: Green Buildings Don’t Create Happier Workers


Quality Digest: http://www.qualitydigest.com/inside/quality-insider-article/study-greenbuildings-don-t-create-happier-workers.html
Arch Daily: http://www.archdaily.com/506031/study-shows-green-office-buildingsdon-t-make-happier-workers/
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LSE
LSE ranked as Top University in London

The Financial (a financial news website based in Georgia):
http://finchannel.com/Main_News/B_Schools/130818_LSE_ranked_as_top_universit
y_in_London_/
Stage struck: Can theatre make happy-clappers of us all?
Research suggests that two theatre trips a year improve well-being.

Irish Times: http://www.irishtimes.com/culture/stage/2.636/stage-struck-can-theatremake-happy-clappers-of-us-all-1.1797158
LSE contributed comments and analysis to stories on a range of world issues, this month
including the Indian Elections, the European Parliament Elections in the UK and the
continuing civil war in Syria.
Examples include:


Syria, Washington Post: http://www.washingtonpost.com/blogs/monkeycage/wp/2014/05/12/the-icc-may-not-bring-justice-to-syria/
Indian Elections, Washington Post:
http://www.washingtonpost.com/world/asia_pacific/after-modis-big-win-is-the-gandhifamily-dynasty-over
UKIP and the EU Elections


The Guardian: http://www.theguardian.com/politics/2014/may/17/tory-generalelection-victory-ukip
BBC’s handling of internal crises:
http://www.theguardian.com/media/2014/may/14/bbc-crisis-jimmy-savile-david-kellysmith-review
Likely effect of reduction in Council Tax charges in Hammersmith and Fulham on local voting
patterns
An LSE lecturer living in the borough was interviewed in a BBC radio piece about the
reduction in council tax charges made by the Conservative-led council in a bid to attract
voters.

BBC News London: http://www.bbc.co.uk/news/uk-england-london-27430934
Finally, four of the Aurora Subscribers submitted insight and comments to a MintPress piece
on UKIP’s likely performance in the European elections – Queen Mary, Nottingham,
Manchester and LSE.

MintPress News: http://www.mintpressnews.com/britains-far-right-ukip-popular-getspoop-mail/190890/
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AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Monthly Comment
When bad news strikes
Negative publicity is comparatively rare, although it does cause concern when it arises. The
effects are generally short-lived and the monthly Aurora reports show that most negative
stories tend not to haunt or dog the institutions unfortunate enough to be on the receiving
end. There are exceptions – mud sticks – and there will occasionally be longer term
references to negative aspects associated with particular institutions. It is inevitable that
universities, as places which deal in discussion, analysis and debate, will occasionally attract
attention – either through association with ideologies that some commentators disagree with,
or in connection with visiting speakers and incidents involving staff or students.
This month Manchester, Nottingham, LSE and Melbourne all received negative publicity for
one reason or another. The Group Analysis section this month considers the potential impact
in each case.
LSE is an example of an institution which is sometimes ‘shot from both sides’. In some rightwing American publications it can sometimes be portrayed as a hot-bed of Marxist or
socialist thought or even a haven for radical Islamists. Conversely, LSE has sometimes
attracted negative comments from writers who see it as a supporter of the capitalist system
because of the focus on business, management and economics. Generally, these comments
are not significant enough to result in a negative score and in many instances are offset by
more positive comments elsewhere in the articles in which they appear. As a high-profile,
world-class institution it is inevitable that LSE will attract both positive and negative attention.
Sheffield University – a W100 Research Member – has received significant positive publicity
for its top-rating for student satisfaction in the THE Student Satisfaction Survey; a comment
piece in The Guardian is particularly effusive about the positive aspects of the University and
the city itself.
See: http://www.theguardian.com/commentisfree/2014/may/15/sheffield-university-numberone-student-experience-times-higher-education-survey
Inevitably, with articles of this kind, some attention is given to those institutions which have
not performed as well in certain aspects. LSE had a relatively low score for student
satisfaction in this year’s survey, despite its high academic reputation and the writer, Laura
Kay, speculates whether this might be due to a lack of ‘community spirit’ in the capital.
I cannot speak for the students of universities such as the London School of
Economics, which scored comparatively low on student experience, despite having a
great deal of academic prestige. But perhaps it is a lack of a community feel which
adds to this: the feeling of living in an anonymous city and not really belonging to
something, as well as other more tangible reasons such as expensive housing and
living costs.
Laura Kay, The Guardian 15 May 2014
The negative score in this instance is offset by positive comments about the academic
prestige of the institution itself. The comment itself is unlikely to cause reputational damage,
© 2014 The Knowledge Partnership
19
AURORA: Aggregated University Online Reputational Assessor
but clearly the onus is on the student support systems at LSE to investigate the causes of
the comparatively low satisfaction score.
Manchester received some negative publicity in the THE over the apparent lack of support
from ‘mainstream’ academics at the University for an ‘alternative’ curriculum prepared by a
lecturer apparently in response to students’ demands. Lecturer Sakir Yilmaz has not had his
contract renewed and has criticised the ‘stubbornness’ of some of his colleagues for
rejecting a module covering alternative approaches to the economic crisis. A student group,
The Post Crash Economics Society called for an alternative approach to the teaching of
economics in an initiative widely hailed in The Guardian and reported in broadsheet and
specialist media.
A petition calling for the renewal of the lecturer’s contract has been submitted to the
University and an unofficial ‘out of hours’ version of the module has allegedly attracted
around 50 students.
The article quotes the University’s reasons for not accepting the module and its plans to
deliver new modules by a ‘renowned’ economist and two new politics modules from
September.
So far, the story appears only to have featured in the specialist THE supplement but given
previous interest in The Post Crash Economics Society in The Guardian, it is likely to be
picked up by that paper and other media outlets in future.
Nottingham received potentially damaging publicity in The Daily Telegraph this month with a
highly emotive article about ‘value for money’ in the wake of the increased tuition fees. This
is a topic which is likely to recur and affect many universities in future. The paper ran a
strident headline, “Student criticises ‘appalling’ lack of teaching time at university”.
A subheading continues, ‘A student hit out at the substandard teaching and short term times
at Nottingham University which charges £9,000 per year for undergraduate courses’.
The emotiveness of the piece is heightened by the absence of quotation marks around
‘substandard’, implying that this is not solely an accusation brought by the student but the
opinion of the newspaper itself. A caption to the photograph of the student who brought the
complaint reinforces the negative tone, ‘Talia Samuelson, who is studying at Nottingham
University, complained over paying £9,000 per year for just four-and-a-half months of “semiintelligible” lectures and tutorials’.
The complaints, made in a letter to The Times, are repeated in the body of the article which
claims that the student was receiving just four-and-a-half hours of lectures a week on her Art
History course from ill-prepared and ‘inarticulate academics.’
The University defended itself with citations of its league-table performance, global standing
and Top 10 performance in the THE Student Experience Survey which had just been
published that week.
Whilst the University’s response is robust, with quotations from the head of department and
the Dean of the Faculty of Arts and a commitment to investigate the student’s concerns, the
overall tone is highly critical leading to a negative score of -3,960.
© 2014 The Knowledge Partnership
20
AURORA: Aggregated University Online Reputational Assessor
See: http://www.telegraph.co.uk/education/universityeducation/10831088/Student-criticisesappalling-lack-of-teaching-time-at-university.html
Although this score – and Manchester’s negative score of -3,088 – is lower than the negative
score that Melbourne received for news of a scuffle on campus, both the Manchester and
Nottingham stories have the potential to cause some longer term reputational damage.
Melbourne is unfortunate to have received high-profile negative publicity during its debut
month as an Aurora Subscriber. However, despite the dramatic video footage of an
unseemly scuffle on campus, the longer term effects are likely to be negligible.
Campus sit-ins and protests are often regarded as a thing of the past, but they do recur from
time to time. In this instance, scuffles on campus were captured on CCTV and the footage
shown on the websites of The Daily Mail (which has recently launched an Australian edition)
and The Guardian in the UK.
Controversial former Australian Liberal MP, Sophie Mirabella was forced to temporarily
abandon a lecture on campus when a ‘mob’ of about 20 students disrupted the event
chanting, ‘Say it loud, say it clear, racists are not welcome here.’
The lecture continued after the protestors were removed by security staff.
The incident was a comparatively minor one yet received negative scores of -180 in the
Daily Mail and -23,750 in The Guardian, largely because of the paper’s high-profile.
The tone of the articles is rather emotive, The Guardian headline and subheadings describe
the controversial former MP as being ‘penned in’ and ‘struggling to escape’ a ‘mob’ of
protestors – descriptions that are arguably rather more dramatic than the footage itself.
Daily Mail: http://www.dailymail.co.uk/news/article-2632366/Former-Liberal-MP-SophieMirabella-mobbed-student-protesters-Melbourne.html
The Guardian: http://www.theguardian.com/world/2014/may/19/sophie-mirabella-penned-inby-protesters-at-university-of-melbourne
It is unfortunate that Melbourne received negative scores from these articles but one-off
incidents of this kind rarely affect institutional reputation in the longer term.
Where negative stories concern provision, teaching and learning and decisions around the
curriculum the negative effects are likely to be cumulative and require monitoring and
remedial action by the universities involved. In the instances cited this month, both
Manchester and Nottingham have responded with measured and balanced comment
highlighting positive aspects – such as the development of new modules in the case of
Manchester and global reputation and a commitment to investigate complaints in the case of
Nottingham.
Negative publicity cannot be entirely avoided but in these instances there are clear signs of
reputational management and response.
© 2014 The Knowledge Partnership
21
AURORA: Aggregated University Online Reputational Assessor
Group Analysis – Article Focus
In this section, we will look at two important stories from this period side by side.
UNIVERSITY
Story 1 – Snails homing instinct can be
overcome, if you move them 20m away
http://www.theguardian.com/environment/
2014/may/16/snails-homing-instinctovercome-move-20-metres-away
UNIVERSITY
Story 2 –
http://www.theguardian.com/sustainablebusiness/sustainability-case-studiesmanchester-university-school-governors
Editorial Prominence
Due to:
Link to website
Written by special correspondent
More than 500 words
Editorial Prominence
165
Due to:
University name in bold
50
University described as world-class 10
Link to website
10
Mentions ranking
10
Institutional Amplification
Tone
Reach
95
10
20
40
Strong
Positive
The Guardian 95
Overall Reputational Impact
13,538
Institutional Amplification
Tone
Reach
Full
Overwhelmingly Endorsing
The Guardian 95
Overall Reputational Impact
47,025
This month’s Article Focus considers two very different stories – one looking at an aspect of
research of general interest and public relevance – at least to gardeners – and the other
covering an aspect of university work which is having an impact on the wider community.
The Queen Mary article concerns research that shows that the ‘homing instincts’ of common
garden snails diminishes if they are moved more than 20 metres from their original location.
The habit of throwing them into neighbouring gardens does not avail if the molluscs are
thrown less than 20m away. The story was covered in a range of media, including Nature
World News, The Independent and The Daily Mail. The Guardian’s coverage gained Queen
Mary the highest reputational impact points due to the paper’s ‘reach’.
All the articles picked up on the memorable aspect of throwing the snails into neighbouring
gardens – a good example of a ‘hook’ or image added to a research story in order to make it
accessible to a wider audience. Coverage is light-hearted but not flippant and The Guardian
piece combines colloquial and quirky observations with an examination of the science
involved.
It ends with the observation that ‘few snails were hurt in the course of this research’ – as the
scientists from Queen Mary and Exeter Universities reported that most had a ‘soft landing’ in
undergrowth.
The Guardian article and similar pieces in The Independent and Daily Mail is a good
example of serious research presented in a light-hearted and accessible way but without
damage to the scientific integrity of the research itself.
© 2014 The Knowledge Partnership
22
AURORA: Aggregated University Online Reputational Assessor
There are links to the Queen Mary website and to the scientific journal in which the findings
of the joint Queen Mary/Exeter research was published.
The Manchester story was the highest scoring in this month’s Aurora Comparison and
concerns the University’s involvement in an initiative to attract professionals into the role of
state school governors.
The piece appears as a ‘Sustainability Case-study’ on The Guardian Professional website,
as part of a series on ‘corporate sustainability’.
The initiative to recruit professionals to roles as state school governors is led by Professor
Dame Nancy Rothwell, the University’s President and Vice-Chancellor and a ‘distinguished
life scientist’.
In 2013 the University was the first to sign-up to an initiative with SGOSS, a charity which
promotes the role of state school governors and which seeks to attract professionals to
volunteer for these roles. Initially, the University promoted the volunteering opportunities
among its own staff and now it is involved in a wider initiative with its alumni and other
contacts. The aim is to deploy well-qualified volunteers with academic, estate management,
finance, law, human resources and student welfare expertise.
Progress has been impressive, with the University hitting its five-year target within the first
year. The growth has been the largest from any single-site employer in the UK and also the
highest among campus-based educational institutions. The use of impressive statistics and
highlighting the University’s achievements with support from its highest levels leads to a
‘Very Positive: Overwhelmingly Endorsing’ ranking in the ‘Tone’ category and contributes to
the high score of 47,025.
© 2014 The Knowledge Partnership
23
Summary of Article Impact Scores
Article Relevant
ID
University
16 LSE
17
LSE
18
LSE
19
LSE
21
LSE
22
LSE
23
LSE
24
LSE
25
LSE
26
LSE
27
LSE
28
LSE
29
LSE
31
LSE
32
LSE
33
LSE
Source
Name of Article
The Corruption of Human Rights Watch
Elections 2014: NRIs in the UK celebrate
Narenda Modi's victory
LSE ranked as top university in London
Improving the recruitment of community
health workers in Zambia
Canada needs balance in war on crime
Privacy Group Accuses UK Spy Agency of
Hacking Millions of Computers
Worldwide
Madison's Drew University
commencement speech to be farewell by
President Bull
Philadelphia Tribune picks Wolf for
Philadelphia Tribune
governor
The Malaysian
DAP's Dyana Sofya to take on Gerakan
Insider
President in Teluk-Intan by-election
Rutgers University - Newark will honor a
visionary entrepreneur at May 21
commencement ceremony
The Upside of Being a Night Owl
Only Lance Armstrong has thrown more
people under the bus
My view: Monica at the end of her
'humiliation derby'
A Drug-Free World? Try Some 21st
Century Remedies
Brent Budowsky: Rove, Benghazi lift
Dems
Skepticism Prevails as Europe Prepares to
Go to the Polls
A - Editorial
Prominence
70
B - Institutional
Amplification
0.25
The Economic Times
65
The Financial
C - Tone
D - Readership
1
1
E - Final Impact
Score
18
0.25
1
73
1,186
135
1
3
1
405
The Financial
60
0.75
2
1
90
Lethbridge Herald
50
0.75
2
1
75
Mashable
85
0.25
1
1
21
Madison Eagle
60
0.25
1
1
15
Pittsburgh New
Courier
55
0.25
1
1
14
MSN News
60
0.25
1
1
15
Rutgers Today
75
0.25
1
1
19
New York Magazine
60
0.75
2
1
90
Canada.com
80
0.25
1
1
20
Portland Tribune
70
0.25
1
1
18
The Diplomat
75
0.5
2
1
75
The Hill
70
0.25
1
12
210
Time Magazine
80
0.25
1
12
240
Media Title
Consortium News
AURORA: Aggregated University Online Reputational Assessor
Article Relevant
ID
University
34 LSE
35 LSE
Source
36
LSE
37
LSE
38
LSE
39
LSE
40
LSE
42
LSE
43
LSE
44
LSE
45
LSE
46
LSE
Press Trust of India
47
LSE
Press Trust of India
48
LSE
49
LSE
50
LSE
51
LSE
52
LSE
53
LSE
54
LSE
CNN
Strictly Confidential
A - Editorial
Prominence
75
85
B - Institutional
Amplification
0.25
0.25
C - Tone
D - Readership
1
1
1
1
E - Final Impact
Score
19
21
Upstart Business
Journal
80
0.25
1
1
20
Wall Street Cheat
Sheet
75
0.75
2
1
113
ABA Journal
70
1
2
1
140
Al Jazeera
90
0.25
1
1
23
Antara News
65
0.25
1
1
16
The Avenue Mail
40
0.25
1
1
10
Bayou Buzz
50
0.25
1
1
13
BBC News
70
0.5
2
266
18,620
Black Engineer
75
0.25
1
1
19
Business Standard
75
0.25
1
5
94
Business Standard
40
0.25
1
5
50
85
0.25
1
41
871
85
0.25
1
41
871
Calgary Herald
70
0.75
2
2
210
The China Post
65
0.25
1
1
16
Clinton Herald
70
0.25
1
1
18
Crowdfund Insider
65
0.25
1
1
16
Daji World
75
0.25
1
1
19
Name of Article
Media Title
Colonial continuity
Boko Haram and the value of evil
A politician, a pedophile and a doctor
disagree with Eric Schmidt about 'right to
be forgotten'
3 Ways the Rich Are Getting Richer at Our
Expense
Do you secretly believe your job isn’t
necessary? Academic sees corporate law
as one of the BS jobs
Syria: The odds are against the opposition
Wibisono to report objectively on human
rights situation in Palestine
Guneet of Sacred Heart Convent
commerce topper with 97.25 per cent
Opinion: Soma disaster threatens
Turkey's fragile social contract
Election focus on London's housing future
Chair Janet L. Yellen and the Economic
Outlook
UK NRIs celebrate Modi's historic victory
Indian-origin far-right UK party member
quits over 'racism'
Dougan's reign tested as Credit Suisse tax
charge looms
London Falling Short on Affordable
Housing Amid Boom
Brooker: Food shoppers paying price for
war on drugs
In a crowded world, can Asia think
strategically?
Lewinsky's Hillary favour
Switzerland: CHF 11.6 Million in
Crowdfunding for 2013
Data-crunched, digital-driven: A
watershed election in more ways than
one
The News on Sunday
The Express Tribune
© 2014 The Knowledge Partnership
Bloomberg
Businessweek
Bloomberg
Businessweek
25
AURORA: Aggregated University Online Reputational Assessor
Article Relevant
ID
University
55 LSE
56
LSE
57
LSE
58
LSE
59
LSE
60
LSE
61
LSE
62
LSE
63
LSE
64
LSE
67
LSE
68
LSE
69
LSE
70
LSE
71
LSE
72
LSE
74
LSE
75
LSE
76
77
LSE
LSE
Source
PTI
Name of Article
Have women become the richer sex?
CRAIG BROWN: Easy ways to teach
yourself Russell Brand
Under the sea: Incredible images how
what America's most famous coastal
landmarks would look like if sea levels
rose by just 12 feet
Cocaine flowing from taps in UK!
India's BJP celebrates historic election
win
Pakistan cautiously welcomes Modi's
victory
Elected, yet strangely unaccountable
Juniors operating from the driving seat:
Adrian Day
Will Flemish separatists save the Tories in
Europe?
Cambridge University beats Oxford,
named best in UK
UK varsities hooked on to Lok Sabha polls
Rising star' Indian-origin activist quits
'racist' UK party
Europe's finest enterprise operators take
on the USA at the Cambridge University
blueprint sessions. Who's sourcing
smarter?
NUS condemns 'anti-Islam' group Student
Rights
Editor’s Letter: Two nations with a shared
history that are suddenly in flux
IoS letters, emails & online postings (18
May 2014)
MEPs: Do they work for you?
Stage struck: Can theatre make happy
clappers of us all?
Here and there: 'Mind the gap'
A look at Monica Lewinsky's narrative
© 2014 The Knowledge Partnership
Strictly Confidential
A - Editorial
Prominence
85
B - Institutional
Amplification
0.25
C - Tone
D - Readership
1
1
E - Final Impact
Score
21
The Daily Mail
60
0.25
1
1
15
The Daily Mail
85
0.25
2
1
43
Delhi Daily News
40
0.5
2
1
40
Deutsche Welle
85
0.25
1
1
21
Deutsche Welle
85
0.25
2
1
43
The Economist
65
0.25
1
20
325
Equities.com
50
0.25
1
1
13
EurActiv
85
0.25
1
1
21
The Financial Express
55
0.75
3
1
124
Hindustan Times
50
0.25
1
20
250
Hindustan Times
55
0.75
2
20
1,650
Horses for Sources
65
0.25
1
1
16
The Independent
70
0.25
1
1
18
The Independent
75
0.25
1
1
19
The Independent
60
0.25
1
1
15
Irish Examiner
85
0.25
1
1
21
The Irish Times
70
0.5
2
1
70
The Jerusalem Post
Khaleej Times
65
85
0.25
0.25
1
1
1
1
16
21
Media Title
Daily Life
26
AURORA: Aggregated University Online Reputational Assessor
Article Relevant
ID
University
78 LSE
79
LSE
80
LSE
81
LSE
82
LSE
84
LSE
86
LSE
87
LSE
88
LSE
89
LSE
90
LSE
91
LSE
92
LSE
93
94
LSE
LSE
95
LSE
96
LSE
97
LSE
98
LSE
99
LSE
Source
LA Times
Bloomberg
Name of Article
The last of the Monica meme
Meghan Daum: The last of the Monica
meme
Newbie Dyana cannot help but be
EXCITED despite facing a VULGAR & SMUTFILLED battle against BN
World bank ranks Australia most
expensive in G20
Labour MEP pledges to donate half his
salary to philanthropic fund
An excerpt from 'Think like a Freak'
Review: Jan Maxwell speaks up in 'The
City of Conversation'
How to solve the economic crisis in
Albania: Has the housing market
'matured'?
Virtual currencies: Zim can lead the world
Amid boom, London falls short on
affordable housing
What's next for Monica Lewinsky?
Investors Look to Spain as Risk Appetite
Increases in 2014
Quantity and cost of housing not an easy
solution
DIARY-Top economic events to May 26
DIARY - Top Economic Events to May 29
Taking stock of science communication's
big challenges
Despite the detractors, historic Iranian
nuclear deal appears close
Academic Benny Tai proves he is not all
talk and no action
India's billionaire heirs who follow their
father's footsteps
Stella Magazine, The
It's a woman's world
Sunday Telegraph
© 2014 The Knowledge Partnership
Strictly Confidential
A - Editorial
Prominence
80
B - Institutional
Amplification
0.25
C - Tone
D - Readership
1
41
E - Final Impact
Score
820
Lima Ohio
70
0.25
1
1
18
Malaysia Chronicle
55
0.25
1
1
14
Malaysia Sun
75
0.25
1
1
19
Malta Today
75
0.25
2
1
38
MSNBC
60
0.25
1
1
15
NBC New York
60
0.25
1
41
615
New Eastern Europe
75
0.25
1
1
19
New Zimbabwe
The New Zealand
Herald
People
Propertyshowrooms.c
om
70
0.25
1
1
18
75
0.25
1
1
19
75
0.25
1
1
19
75
0.25
1
1
19
Point Reyes Light
75
0.25
1
1
19
Reuters
Reuters
55
55
0.25
0.25
1
1
41
41
564
564
SciDevNet
70
0.25
1
1
18
85
0.25
1
1
21
80
0.25
1
1
20
Silicon India
50
0.1
1
1
5
The Sydney Morning
Herald
85
0.25
1
20
425
Media Title
Los Angeles Times
South China Morning
Post
South China Morning
Post
27
AURORA: Aggregated University Online Reputational Assessor
Article
ID
Relevant
University
100
LSE
101
LSE
102
LSE
103
LSE
104
LSE
105
LSE
106
LSE
107
LSE
108
LSE
109
LSE
110
LSE
111
LSE
112
LSE
113
LSE
114
LSE
115
LSE
116
LSE
117
LSE
Source
Name of Article
Dr. Annie Bird to Speak at SMC
The Observer
Addiction: Treat the parent - treat the
child
Startling One Another, with Passion:
Hervé Varenne on George Bond
Enough is enough, we need higher
interest rates now
UK could be plunged into another crisis if
it left EU
EU elections 2014: Does Germany rule
your world?
High Wired update: Britain not so
impressed
Energy analyst tilts portfolio toward oil
and gas plays
Monica Lewinsky’s struggle to shed that
famous blue dress – and the hypocritical
feminist push back
London's best places to stay (that won't
break the bank)
New generation of skeptics put proEurope forces on the defensive
Sheffield University rated best place to
be a student? You'd better believe it
IPCC reports 'diluted' under political
pressure to protect fossil fuel interests
How can we improve local democracy in
the 21st century?
From David Kelly to Jimmy Savile, how
does the BBC deal with a crisis?
Looking back: Books
Are the Conservatives goimg to win the
next general election outright?
The truth about gentrification:
regeneration or con trick?
© 2014 The Knowledge Partnership
Strictly Confidential
A - Editorial
Prominence
B - Institutional
Amplification
C - Tone
D - Readership
E - Final Impact
Score
Santa Monica
Observer
45
0.25
1
1
11
Social Work Helper
75
0.5
2
1
75
Columbia University
60
0.1
1
1
6
The Telegraph
80
0.25
1
12
240
The Telegraph
95
0.75
2
12
1,710
The Telegraph
95
0.25
1
12
285
The Australian
105
0.5
1
12
630
The Globe and Mail
70
0.25
1
12
210
The Globe and Mail
90
0.25
1
12
270
The Globe and Mail
90
0.5
2
12
1,080
The Globe and Mail
85
0.25
1
12
255
The Guardian
65
0.25
-2
95
-3,088
The Guardian
85
0.25
1
95
2,019
The Guardian
70
0.5
1
95
3,325
The Guardian
85
0.25
1
95
2,019
The Guardian
50
0.25
1
95
1,188
The Guardian
80
0.5
1
95
3,800
The Guardian
80
0.1
1
95
760
Media Title
28
AURORA: Aggregated University Online Reputational Assessor
Article
ID
Relevant
University
119
LSE
120
LSE
121
LSE
122
LSE
123
LSE
124
LSE
125
126
LSE
LSE
127
LSE
128
LSE
129
LSE
130
LSE
131
LSE
293
LSE
Source
Global Post
Name of Article
Jokowi can learn from India’s
Manmohan Singh
The Lewinsky double standard
End “Failed” UN Drug War, Urges Panel of
Global Experts
Employer reward and benefit news STSE
100 companies fail to report on mental
health
Farewell comrade: Rich Russians are no
longer buying real estate in NYC
David Letterman Tells Barbara Walters He
Regrets Mocking Monica Lewinsky
Investing in Africa: The Abraaj Story
The ICC may not bring justice to Syria
After Modi's big win, is the Ghandi
political dynasty over in India?
Putin and the Russian menace
Hollywood glamour gals wake up to holy
war
Those Global Credit Bubbles Are Eerily
Similar To 2007
Saudi court sends message with sentence
of '1,000 lashes'
Britain’s Far-Right UKIP Is So Popular It
Gets Poop In The Mail
© 2014 The Knowledge Partnership
Strictly Confidential
A - Editorial
Prominence
B - Institutional
Amplification
C - Tone
D - Readership
E - Final Impact
Score
The Jakarta Post
65
0.25
1
1
16
The Nation
80
0.25
1
1
20
The New American
85
1
2
1
170
Thomsons
35
0.25
2
1
18
Travellers Today
55
0.25
1
1
14
Vanity Fair
70
0.25
1
1
18
Ventures Africa
The Washington Post
75
70
0.25
0.5
1
1
1
73
19
2,555
The Washington Post
90
0.25
1
73
1,643
Winnipeg Free Press
70
0.25
1
1
18
WND
65
0.25
1
12
195
World Crunch
65
0.25
1
1
16
Yemen Times
80
0.25
1
1
20
Mint Press News
70
0.25
2
1
35
Media Title
29
Individual Article Reports
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://consortiumnews.com/2014/05/13/the-corruption-of-human-rights-watch/
0
The Corruption of Human Rights Watch
13/05/2014
Consortium News
USA
Typology of Article
Main category
Website type
Other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Being written by a reader / featured in the letters page
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://economictimes.indiatimes.com/news/nri/nris-in-news/elections-2014-nris-in-the-uk-celebrate0
Elections 2014: NRIs in the UK celebrate Narenda Modi's victory
17/05/2014
The Economic Times
India
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Economic Times
1,186
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://finchannel.com/Main_News/B_Schools/130818_LSE_ranked_as_top_university_in_London_/
0
LSE ranked as top university in London
16/05/2014
The Financial
Georgia
Typology of Article
Main category
Website type
University news (branding/ranking/etc)
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
yes
The Complete University Guide
no
yes
yes
yes
no
no
no
yes
yes
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
135
full
1
Very Positive – overwhelmingly endorsing
3
other
405
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://finchannel.com/Main_News/B_Schools/130819_Improving_the_recruitment_of_community_he
0
Improving the recruitment of community health workers in Zambia
16/05/2014
The Financial
Georgia
Typology of Article
Main category
Website type
research news
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
90
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://lethbridgeherald.com/commentary/opinions/2014/05/13/canada-needs-balance-in-war-on0
Canada needs balance in war on crime
13/05/2014
Lethbridge Herald
Canada
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
75
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://mashable.com/2014/05/13/privacy-international-gchq-hacking/
0
Privacy Group Accuses UK Spy Agency of Hacking Millions of Computers Worldwide
13/05/2014
Mashable
Global
Typology of Article
Main category
Website type
other
online news aggregator
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://newjerseyhills.com/madison_eagle/news/madison-s-drew-university-commencement-speech0
Madison's Drew University commencement speech to be farewell by President Bull
16/05/2014
Madison Eagle
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
15
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://newpittsburghcourieronline.com/2014/05/13/guest-editorial-philadelphia-tribune-picks-wolfPhiladelphia Tribune
Philadelphia Tribune picks Wolf for governor
13/05/2014
Pittsburgh New Courier
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
14
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://news.malaysia.msn.com/tmi/dap%E2%80%99s-dyana-sofya-to-take-on-gerakan-president-inThe Malaysian Insider
DAP's Dyana Sofya to take on Gerakan President in Teluk-Intan by-election
17/05/2014
MSN News
Malaysia
Typology of Article
Main category
Website type
past students/staff news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
15
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://news.rutgers.edu/news-release/rutgers-university-newark-will-honor-visionary-entrepreneur0
Rutgers University - Newark will honor a visionary entrepreneur at May 21 commencement ceremony
15/05/2014
Rutgers Today
USA
Typology of Article
Main category
Website type
Past students/staff news
Other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Minor news
Extent
More than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
Weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://nymag.com/scienceofus/2014/04/upside-of-being-a-night-owl.html
0
The Upside of Being a Night Owl
15/05/2014
New York Magazine
USA
Typology of Article
Main category
Website type
research news
Digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
90
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://o.canada.com/news/politics-and-the-nation/only-lance-armstrong-has-thrown-more-people0
Only Lance Armstrong has thrown more people under the bus
13/05/2014
Canada.com
Canada
Typology of Article
Main category
Website type
other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
20
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://portlandtribune.com/pt/10-opinion/220396-80991-my-view-monica-at-end-of-her-humiliation0
My view: Monica at the end of her 'humiliation derby'
13/05/2014
Portland Tribune
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://thediplomat.com/2014/05/a-drug-free-world-try-some-21st-century-remedies/
0
A Drug-Free World? Try Some 21st Century Remedies
15/05/2014
The Diplomat
Japan
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
75
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://thehill.com/opinion/brent-budowsky/206133-brent-budowsky-rove-benghazi-lift-dems
0
Brent Budowsky: Rove, Benghazi lift Dems
14/05/2014
The Hill
USA
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
written by someone who used to be associated with the university
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Hill
210
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://time.com/98137/european-union-election/
0
Skepticism Prevails as Europe Prepares to Go to the Polls
13/05/2014
Time Magazine
USA
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Time Magazine
240
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://tns.thenews.com.pk/colonial-effect-on-authoritarian-agenda-pakistan/#.U3sD-vmSymY
0
Colonial continuity
18/05/2014
The News on Sunday
Pakistan
Typology of Article
Main category
Website type
Other
Digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Minor news
Extent
More than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
Weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://tribune.com.pk/story/707500/boko-haram-and-the-value-of-evil/
0
Boko Haram and the value of evil
13/05/2014
The Express Tribune
Pakistan
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
written by someone who used to be associated with the university
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://upstart.bizjournals.com/news/technology/2014/05/15/google-and-eric-schmidt-respond-to-eu0
A politician, a pedophile and a doctor disagree with Eric Schmidt about 'right to be forgotten'
15/05/2014
Upstart Business Journal
USA
Typology of Article
Main category
Website type
World news
Digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
More than 500 words
Weight given from journalistic prominence
Written by a journalist who is described as a ‘special’ correspondent – eg health/education/medicine
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
Weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Other
20
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://wallstcheatsheet.com/politics/3-ways-the-rich-are-getting-richer-at-our0
3 Ways the Rich Are Getting Richer at Our Expense
17/05/2014
Wall Street Cheat Sheet
USA
Typology of Article
Main category
Website type
other
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
More than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
113
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.abajournal.com/news/article/do_you_secretly_believe_your_job_isnt_necessary_academ
0
Do you secretly believe your job isn’t necessary? Academic sees corporate law as one of the BS jobs
15/05/2014
ABA Journal
USA
Typology of Article
Main category
Website type
other
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
full
1
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
140
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.aljazeera.com/indepth/opinion/2014/05/syria-odds-are-against-oppositi0
Syria: The odds are against the opposition
13/05/2014
Al Jazeera
Quatar/global
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
90
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
23
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.antaranews.com/en/news/94100/wibisono-to-report-objectively-on-human-rights0
Wibisono to report objectively on human rights situation in Palestine
16/05/2014
Antara News
Indonesia
Typology of Article
Main category
Website type
Other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.avenuemail.in/jamshedpur/guneet-sacred-heart-convent-commerce-topper-97-25-per0
Guneet of Sacred Heart Convent commerce topper with 97.25 per cent
19/05/2014
The Avenue Mail
India
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
10
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.bayoubuzz.com/top-stories/item/669446-opinion-soma-disaster-threatens-turkey-sCNN
Opinion: Soma disaster threatens Turkey's fragile social contract
16/05/2014
Bayou Buzz
USA
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
minor news
Extent
100-200 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
13
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.bbc.co.uk/news/uk-england-london-27430934
0
Election focus on London's housing future
15/05/2014
BBC News
UK
Typology of Article
Main category
Website type
Other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
yes
yes
no
Newsworthiness
Supporting news
Extent
100-200 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
BBC News
18,620
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.blackengineer.com/artman/publish/article_1705.shtml
0
Chair Janet L. Yellen and the Economic Outlook
13/05/2014
Black Engineer
Global
Typology of Article
Main category
Website type
past students/staff news
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.business-standard.com/article/elections-2014/uk-nris-celebrate-modi-s-historic-victoryPress Trust of India
UK NRIs celebrate Modi's historic victory
17/05/2014
Business Standard
India
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
yes
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Business Standard
94
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.business-standard.com/article/pti-stories/indian-origin-far-right-uk-party-member-quitsPress Trust of India
Indian-origin far-right UK party member quits over 'racism'
14/05/2014
Business Standard
India
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Business Standard
50
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.businessweek.com/news/2014-05-11/dougan-s-seven-year-reign-tested-as-credit-suisse0
Dougan's reign tested as Credit Suisse tax charge looms
12/05/2014
Bloomberg Businessweek
Global
Typology of Article
Main category
Website type
other
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Bloomberg.com
871
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.businessweek.com/news/2014-05-12/london-falling-short-on-affordable-housing-amid0
London Falling Short on Affordable Housing Amid Boom
13/05/2014
Bloomberg Businessweek
Global
Typology of Article
Main category
Website type
other
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Bloomberg.com
871
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.calgaryherald.com/news/Brooker+Food+shoppers+paying+price+drugs/9828989/story.htm
0
Brooker: Food shoppers paying price for war on drugs
12/05/2014
Calgary Herald
Canada
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
Calgary Herald
210
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.chinapost.com.tw/commentary/the-china-post/special-to-the-china0
In a crowded world, can Asia think strategically?
14/05/2014
The China Post
China
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.clintonherald.com/opinion/x2117388247/Lewinskys-Hillary-favor
0
Lewinsky's Hillary favour
12/05/2014
Clinton Herald
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.crowdfundinsider.com/2014/05/38597-switzerland-chf-11-6-million-crowdfunding-2013/
0
Switzerland: CHF 11.6 Million in Crowdfunding for 2013
14/05/2014
Crowdfund Insider
USA
Typology of Article
Main category
Website type
past students/staff news
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.daijiworld.com/news/news_disp.asp?n_id=234816
0
Data-crunched, digital-driven: A watershed election in more ways than one
14/05/2014
Daji World
India
Typology of Article
Main category
Website type
Other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.dailylife.com.au/life-and-love/work-and-money/have-women-become-the-richer-sex0
Have women become the richer sex?
18/05/2014
Daily Life
Australia
Typology of Article
Main category
Website type
other
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.dailymail.co.uk/debate/article-2628748/CRAIG-BROWN-Easy-ways-teach-Russell0
CRAIG BROWN: Easy ways to teach yourself Russell Brand
20/05/2014
The Daily Mail
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
15
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.dailymail.co.uk/sciencetech/article-2629015/Under-sea-Incredible-images-Americas0
Under the sea: Incredible images how what America's most famous coastal landmarks would look like if
15/05/2014
The Daily Mail
UK
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
43
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.delhidailynews.com/news/Cocaine-flowing-from-taps-in-UK-1399879956/
0
Cocaine flowing from taps in UK!
12/05/2014
Delhi Daily News
India
Typology of Article
Main category
Website type
other
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
40
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.dw.de/indias-bjp-celebrates-historic-election-win/a-17641050
0
India's BJP celebrates historic election win
16/05/2014
Deutsche Welle
Germany
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.dw.de/pakistan-cautiously-welcomes-modis-victory/a-17641810
0
Pakistan cautiously welcomes Modi's victory
16/05/2014
Deutsche Welle
Germany
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
43
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.economist.com/news/briefing/21602200-european-elections-will-neither-lend-new0
Elected, yet strangely unaccountable
17/05/2014
The Economist
UK/Global
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Economist
325
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.equities.com/editors-desk/stocks/materials/juniors-operating-from-the-driver-s-seat0
Juniors operating from the driving seat: Adrian Day
13/05/2014
Equities.com
USA/Global
Typology of Article
Main category
Website type
past students/staff news
Industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
13
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.euractiv.com/sections/eu-elections-2014/will-flemish-separatists-save-tories-europe0
Will Flemish separatists save the Tories in Europe?
13/05/2014
EurActiv
Europe
Typology of Article
Main category
Website type
world news
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.financialexpress.com/news/cambridge-university-beats-oxford-named-best-inPTI
Cambridge University beats Oxford, named best in UK
12/05/2014
The Financial Express
India
Typology of Article
Main category
Website type
University news (branding/ranking/etc)
Digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
No named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
yes
The Complete University Guide
no
yes
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
strong
0.75
Very Positive – overwhelmingly endorsing
3
Other
124
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.hindustantimes.com/elections2014/election-beat/uk-varsities-hooked-on-to-lok-sabha0
UK varsities hooked on to Lok Sabha polls
15/05/2014
Hindustan Times
India
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
HindustanTimes.com
250
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.hindustantimes.com/punjab/chandigarh/punjabi-origin-member-quits-far-right-uk-party0
Rising star' Indian-origin activist quits 'racist' UK party
14/05/2014
Hindustan Times
India
Typology of Article
Main category
Website type
current students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
HindustanTimes.com
1,650
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.horsesforsources.com/europe-v-usa-camb-uni_051614
0
Europe's finest enterprise operators take on the USA at the Cambridge University blueprint sessions.
15/05/2014
Horses for Sources
USA
Typology of Article
Main category
Website type
Event Listing
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.independent.co.uk/student/istudents/nus-condemns-antiislam-group-student-rights0
NUS condemns 'anti-Islam' group Student Rights
14/05/2014
The Independent
UK
Typology of Article
Main category
Website type
Education system news (funding/admissions/etc)
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.independent.co.uk/voices/comment/editors-letter-two-nations-with-a-shared-history0
Editor’s Letter: Two nations with a shared history that are suddenly in flux
17/05/2014
The Independent
UK
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.independent.co.uk/voices/letters/ios-letters-emails--online-postings-18-may-20140
IoS letters, emails & online postings (18 May 2014)
18/05/2014
The Independent
UK
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Being written by a reader / featured in the letters page
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
15
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.irishexaminer.com/analysis/meps-do-they-work-for-you-269062.html
0
MEPs: Do they work for you?
19/05/2014
Irish Examiner
Ireland
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who is described as a ‘special’ correspondent – eg health/education/medicine
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.irishtimes.com/culture/stage/2.636/stage-struck-can-theatre-make-happy-clappers-of-us0
Stage struck: Can theatre make happy clappers of us all?
16/05/2014
The Irish Times
Ireland
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
yes
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
70
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.jpost.com/Opinion/Columnists/Here-and-there-Mind-the-gap-352412
0
Here and there: 'Mind the gap'
15/05/2014
The Jerusalem Post
Israel
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.khaleejtimes.com/kt-article-display0
A look at Monica Lewinsky's narrative
17/05/2014
Khaleej Times
UAE
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.latimes.com/opinion/op-ed/la-oe-daum-lewinsky-vanity-fair-clinto-201405120
The last of the Monica meme
09/05/2014
Los Angeles Times
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Los Angeles Times
820
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.limaohio.com/news/opinion_columns/1341300/Meghan-Daum:-The-last-of-the-MonicaLA Times
Meghan Daum: The last of the Monica meme
16/05/2014
Lima Ohio
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.malaysia-chronicle.com/index.php?option=com_k2&view=item&id=284931:newbie-dyana0
Newbie Dyana cannot help but be EXCITED despite facing a VULGAR & SMUT-FILLED battle against BN
19/05/2014
Malaysia Chronicle
Malaysia
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
14
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.malaysiasun.com/index.php/sid/221918679/scat/hfu8sjsy4hjfjdha/ht/World-Bank-ranks0
World bank ranks Australia most expensive in G20
12/05/2014
Malaysia Sun
Malaysia
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.maltatoday.com.mt/news/europe_2014/39023/labour_mep_pledges_to_donate_half_his_
0
Labour MEP pledges to donate half his salary to philanthropic fund
15/05/2014
Malta Today
Malta
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
38
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.msnbc.com/morning-joe/excerpt-think-freak
0
An excerpt from 'Think like a Freak'
14/05/2014
MSNBC
USA
Typology of Article
Main category
Website type
book/other review
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
15
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.nbcnewyork.com/entertainment/the-scene/review-city-of-conversation-259712711.html
0
Review: Jan Maxwell speaks up in 'The City of Conversation'
20/05/2014
NBC New York
USA
Typology of Article
Main category
Website type
book/other review
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
NBC News
615
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.neweasterneurope.eu/articles-and-commentary/1222-how-to-solve-the-economic-crises0
How to solve the economic crisis in Albania: Has the housing market 'matured'?
16/05/2014
New Eastern Europe
Europe
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
written by someone who used to be associated with the university
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.newzimbabwe.com/columns-157150
Virtual currencies: Zim can lead the world
13/05/2014
New Zimbabwe
Zimbabwe
Typology of Article
Main category
Website type
other
digital-version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11257691
Bloomberg
Amid boom, London falls short on affordable housing
19/05/2014
The New Zealand Herald
New Zealand
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.people.com/people/article/0,,20817448,00.html
0
What's next for Monica Lewinsky?
18/05/2014
People
USA
Typology of Article
Main category
Website type
past students/staff news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.propertyshowrooms.com/spain/property/news/investors-look-spain-risk-appetite0
Investors Look to Spain as Risk Appetite Increases in 2014
12/05/2014
Propertyshowrooms.com
Global
Typology of Article
Main category
Website type
other
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.ptreyeslight.com/article/housing-supply-and-cost-not-directly-correlated
0
Quantity and cost of housing not an easy solution
15/05/2014
Point Reyes Light
USA
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.reuters.com/article/2014/05/16/diary-top-econ-idUSL3N0O15Y220140516
0
DIARY-Top economic events to May 26
15/05/2014
Reuters
Global
Typology of Article
Main category
Website type
Event Listing
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
yes
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Reuters
564
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.reuters.com/article/2014/05/19/diary-top-econ-idUSL3N0O246O20140519
0
DIARY - Top Economic Events to May 29
18/05/2014
Reuters
Global
Typology of Article
Main category
Website type
Event Listing
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
yes
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Reuters
564
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.scidev.net/global/communication/scidev-net-at-large/taking-stock-of-science0
Taking stock of science communication's big challenges
13/05/2014
SciDevNet
UK
Typology of Article
Main category
Website type
other
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.scmp.com/comment/article/1510600/despite-detractors-historic-iranian-nuclear-deal0
Despite the detractors, historic Iranian nuclear deal appears close
12/05/2014
South China Morning Post
Hong Kong
Typology of Article
Main category
Website type
Other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
21
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.scmp.com/news/hong-kong/article/1515056/academic-benny-tai-proves-he-not-all-talk0
Academic Benny Tai proves he is not all talk and no action
19/05/2014
South China Morning Post
Hong Kong
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
20
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.siliconindia.com/news/business/Indias-Billionaire-Heirs-Who-Follow-Their-Fathers0
India's billionaire heirs who follow their father's footsteps
15/05/2014
Silicon India
India
Typology of Article
Main category
Website type
past students/staff news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
none
0.1
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
5
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.smh.com.au/lifestyle/its-a-womans-world-20140513-387no.html
Stella Magazine, The Sunday Telegraph
It's a woman's world
18/05/2014
The Sydney Morning Herald
Australia
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Sydney Morning Herald
425
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.smobserved.com/story/2014/05/12/events/dr-annie-bird-to-speak-at-smc/473.html
0
Dr. Annie Bird to Speak at SMC
12/05/2014
Santa Monica Observer
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
minor news
Extent
100-200 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
45
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
11
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.socialworkhelper.com/2014/05/16/addiction-treat-parent-treat-child/
0
Addiction: Treat the parent - treat the child
16/05/2014
Social Work Helper
USA
Typology of Article
Main category
Website type
research news
industry specific publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
75
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.tc.columbia.edu/news.htm?articleID=9485
0
Startling One Another, with Passion: Hervé Varenne on George Bond
16/05/2014
Columbia University
USA
Typology of Article
Main category
Website type
past students/staff news
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
60
none
0.1
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
6
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.telegraph.co.uk/finance/economics/10825984/Enough-is-enough-we-need-higher0
Enough is enough, we need higher interest rates now
12/05/2014
The Telegraph
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Daily Telegraph
240
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.telegraph.co.uk/finance/economics/10836358/UK-could-be-plunged-into-another-crisis-if0
UK could be plunged into another crisis if it left EU
16/05/2014
The Telegraph
UK
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
95
strong
0.75
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
The Daily Telegraph
1,710
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.telegraph.co.uk/news/worldnews/europe/eu/10823036/EU-elections-2014-Does0
EU elections 2014: Does Germany rule your world?
15/05/2014
The Telegraph
UK
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
yes
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
95
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Daily Telegraph
285
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theaustralian.com.au/higher-education/high-wired/high-wired-update-britain-not-so0
High Wired update: Britain not so impressed
13/05/2014
The Australian
Australia
Typology of Article
Main category
Website type
University news (branding/ranking/etc)
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
yes
The Complete University Guide
no
no
no
no
no
no
no
no
yes
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
105
medium
0.5
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Australian
630
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theglobeandmail.com/globe-investor/energy-analyst-tilts-portfolio-toward-oil-and-gas0
Energy analyst tilts portfolio toward oil and gas plays
16/05/2014
The Globe and Mail
Canada
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Globe and Mail
210
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theglobeandmail.com/life/fashion-and-beauty/fashion/monica-lewinskys-struggle-to0
Monica Lewinsky’s struggle to shed that famous blue dress – and the hypocritical feminist push back
15/05/2014
The Globe and Mail
Canada
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
yes
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
90
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Globe and Mail
270
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theglobeandmail.com/life/travel/destinations/the-best-places-to-stay-in-london-without0
London's best places to stay (that won't break the bank)
16/05/2014
The Globe and Mail
Canada
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
yes
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
yes
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
90
medium
0.5
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
The Globe and Mail
1,080
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theglobeandmail.com/news/world/new-generation-of-skeptics-put-pro-europe-forces0
New generation of skeptics put pro-Europe forces on the defensive
18/05/2014
The Globe and Mail
Canada
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Globe and Mail
255
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/commentisfree/2014/may/15/sheffield-university-number-one-student0
Sheffield University rated best place to be a student? You'd better believe it
15/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
University news (branding/ranking/etc)
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Quite negative – press coverage that pulls the institution down
-2
The Guardian
-3,088
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/environment/earth-insight/2014/may/15/ipcc-un-climate-reports0
IPCC reports 'diluted' under political pressure to protect fossil fuel interests
15/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
2,019
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/local-government-network/2014/may/14/local-elections-vote-uk
0
How can we improve local democracy in the 21st century?
14/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
Event Listing
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
medium
0.5
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
3,325
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/media/2014/may/14/bbc-crisis-jimmy-savile-david-kelly-smith-review
0
From David Kelly to Jimmy Savile, how does the BBC deal with a crisis?
14/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
2,019
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/news/2014/may/16/looking-back-books
0
Looking back: Books
16/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
50
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
1,188
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/politics/2014/may/17/tory-general-election-victory-ukip
The Observer
Are the Conservatives goimg to win the next general election outright?
18/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
medium
0.5
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
3,800
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.theguardian.com/society/2014/may/18/-sp-truth-about-gentrification-how-woodberry0
The truth about gentrification: regeneration or con trick?
18/05/2014
The Guardian
UK
Typology of Article
Main category
Website type
other
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
yes
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
none
0.1
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
The Guardian
760
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.thejakartapost.com/news/2014/05/17/jokowi-can-learn-india-s-manmohan-singh.html
0
Jokowi can learn from India’s
17/05/2014
The Jakarta Post
Indonesia
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
minor news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.thenation.com/article/179876/lewinsky-double-standard
0
The Lewinsky double standard
14/05/2014
The Nation
USA
Typology of Article
Main category
Website type
past students/staff news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
yes
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
20
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.thenewamerican.com/world-news/item/18273-end-failed-un-drug-war-urges-panel-of0
End “Failed” UN Drug War, Urges Panel of Global Experts
15/05/2014
The New American
USA
Typology of Article
Main category
Website type
research news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
yes
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
85
full
1
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
170
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.thomsons.com/page/39183/ftse-100-companies-fail-to-report-on-mental-health
0
Employer reward and benefit news STSE 100 companies fail to report on mental health
12/05/2014
Thomsons
UK
Typology of Article
Main category
Website type
research news
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
minor news
Extent
200-500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
35
weak
0.25
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.travelerstoday.com/articles/9889/20140515/farewell-comrade-rich-russians-are-no-longer0
Farewell comrade: Rich Russians are no longer buying real estate in NYC
15/05/2014
Travellers Today
Global
Typology of Article
Main category
Website type
Other
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
14
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.vanityfair.com/online/daily/2014/05/david-letterman-barbara-walters-regrets-monica0
David Letterman Tells Barbara Walters He Regrets Mocking Monica Lewinsky
15/05/2014
Vanity Fair
USA/Global
Typology of Article
Main category
Website type
past students/staff news
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
yes
no
no
Newsworthiness
Supporting news
Extent
200-500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
yes
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.ventures-africa.com/2014/05/investing-in-africa-the-abraaj-story/
0
Investing in Africa: The Abraaj Story
12/05/2014
Ventures Africa
Africa
Typology of Article
Main category
Website type
Past students/staff news
Digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
yes
no
yes
Newsworthiness
Minor news
Extent
More than 500 words
Weight given from journalistic prominence
No named journalist
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
Weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Other
19
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/05/12/the-icc-may-not-bring-justice0
The ICC may not bring justice to Syria
12/05/2014
The Washington Post
USA
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
medium
0.5
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Washington Post
2,555
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.washingtonpost.com/world/asia_pacific/after-modis-big-win-is-the-gandhi-family0
After Modi's big win, is the Ghandi political dynasty over in India?
17/05/2014
The Washington Post
USA
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
90
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Washington Post
1,643
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.winnipegfreepress.com/opinion/analysis/Putin-and-the-Russian-menace-259015951.html
0
Putin and the Russian menace
13/05/2014
Winnipeg Free Press
Canada
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Major news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
18
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.wnd.com/2014/05/hollywood-glamour-gals-wake-up-to-holy-war/
0
Hollywood glamour gals wake up to holy war
11/05/2014
WND
USA
Typology of Article
Main category
Website type
other
other
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
worldnetdaily.com
195
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.worldcrunch.com/world-affairs/those-global-credit-bubbles-are-eerily-similar-to0
Those Global Credit Bubbles Are Eerily Similar To 2007
16/05/2014
World Crunch
Global
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
yes
no
no
no
no
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a journalist who has a ‘by’ line
Links to the university
Names current staff
A university website
Social Networking link
no
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
no
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
65
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
Other
16
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.yementimes.com/en/1781/opinion/3846/Saudi-court-sends-message-with-sentence-of0
Saudi court sends message with sentence of '1,000 lashes'
15/05/2014
Yemen Times
Yemen
Typology of Article
Main category
Website type
world news
digital version of an offline news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
Written by a current student or member of staff
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
no
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
80
weak
0.25
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
1
other
20
Article Details
University
URL
Source
Name of Article
Date of Article
Media Title
Country/Region of Media
LSE
http://www.mintpressnews.com/britains-far-right-ukip-popular-gets-poop-mail/190890/
Global Post
Britain’s Far-Right UKIP Is So Popular It Gets Poop In The Mail
17/05/2014
Mint Press News
USA
Typology of Article
Main category
Website type
world news
digital-only news publication
Editorial Visibility
Images within the article
Article has still illustration of any kind
Article has a picture slideshow
Article has video
If yes to the previous, is it of university/current
staff/students/research
If yes to the previous, is it of past
staff/students/research
no
no
no
0
0
Newsworthiness
Supporting news
Extent
more than 500 words
Weight given from journalistic prominence
no named journalist
Links to the university
Names current staff
A university website
Social Networking link
yes
no
no
World Class Amplification
Ranks mentioned
Mention international partnership/initiative/campus
Article calls Uni world class/one of best in
world/leading etc
Promotion of the University
"Direct quotes" from University staff
Mentions the University leader
Mentions famous alumni/academics/researchers from
the past?
Mentions famous current students/
academics/researchers associated with the uni
Mentions physical locations (campus/
building/city/location)
Mentions university subgroups (dept/ teams)
Univerity in title or large bold print somewhere
no
0
no
no
yes
no
no
no
no
yes
no
Scoring
A - Editorial Prominence
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Score
C - Tone
How positive/warm towards the university the text of
the article is
Score
D - Readership
Influence/significance of media by Alexa ranking
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
70
weak
0.25
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
2
other
35