Presentazione DMTC_En June 2016
Transcription
Presentazione DMTC_En June 2016
Ouraimisnottoproducechampions, buttocreateanenvironment wherechampionsareinevitable. ForbesCarlile IDENTITY DMTC is a ‘boutique PR agency’ specialized in communication, composed of 11 sport enthousiast staff. We apply PR skills senior - born in off-line era and now evolving in a digital prospective - in every aspect of communication. For this reason we have an efficient help desk, trained to read and follow the agenda set by the media. Our aim: TOBETHELEADINGPRSPORTAGENCYINITALY EXECUTIONALEXCELLENCE Coordination:MarcoDelCheccolo Team:10staff PreviousExperiences Backoffice&justintimewarehouse § Professional journalist § PRManager& InstitutionalAffairs § MediaDirector § MediaManager Strategiccooperation with INSPIRED BY We support theimageof not only professional athlets andwe sharewith them the strategy andsense ofbelonging. SPORTASVISIBILITYACCELERATOR Infographic by International Marketing Reports, july 2014 OURKEYSTRENGTH A high qualified working group and a valid, structured and reliable partner for sport stakeholders in a national and international scenary where sponsorship investments are increasing and need to be capitalized. KEY FACTORS TO IDENTIFY AND MANAGE A SUCCESSFUL SPORT SPONSORSHIP * DMTCINVOLVEMENT: STRATEGY • Aim Description (short, mediumandlongterm) • Individuation property to sponsorize • Negotiation of rights >BACKGROUND >NETWORK COMMUNICATION • Mediarelationsto become ‘relevant’ • Cooperation in istitutional communication for the event ACTIVATION >FASTLEARNING >MEASUREMENT • Socialnetworkactivation fromaPR‘point ofview’ • Effective socialnetwork integration inmarketing plan *Indagine “Lo scenario delle sponsorizzazioni sportive, tendenze e fattori critici di successo”, Sport Business Academy, marzo 2014 OUR SERVICES PRESSOFFICE DIGITALPR HELPDESK THINKTANK CLUSTER SENIOR SKILLS SIZE:M SOCIAL Webmonitoring & sentiment analysis Working group compose d of 10 staff Facebook:OpenGroup “LeggolaGazzettaallarovescia” Socialplatform setup Back office for a thletes/ journalists/sport leade rs image management Twitter:@AtletidItalia SkySport:MassimoCorcione RaiSport:GabrieleRomagnoli MediasetSport:Alberto Brandi GazzettadelloSport:A.Monti Corriere delloSport:A.Vocalelli IlMessaggero:MassimoCaputi Ansa:PiercarloPresutti RCSSport: PaoloBellino Content management Reactive contents Production DigitalPressRelease Direct contact withinfluencer &blogger Advisoring Lectio @Master STRAIGHTTOTHEPOINT ✔ digital formula ✔ mediarelations ✔ think tank ✔ celebrities management ✔ digital formula ✔ ✔ ✔ ✔ ✔ FedericaPellegrini|deliverybranded content adidas |EdicolaFiore adidas |FIFAWorldCup Brasil 2014 InternazionaliBNLd’Italia|communitymanagement Nilox |infographics digital formula Anti-violence campaign “Ferma il bastardo” (august 2013) DMTC monitors real-time conversations and delivers “FIB” branded content in streams where Federica Pellegrini is mentioned 5190 mentions 1367 mentions Increase of 500%inmentions compared to themost ‘discussed’ day for FP 31st July - 200FreeStyle silvermedal atWorldChampionship inBarcelona digital formula DMTC sensitive advisoring : the Italian ’preview’ of “brazuca”, the Official Match Ball of the 2014 FIFA World Cup, with top italian anchorman Fiorello during famous morning show ‘Edicola Fiore’. We have capitalized the ‘buzz’ leveraging adidas branded contents in social conversations. Brazuca Launch adidas mentions, november: 1.669 Daily adidas mediamentions, november: 54 adidas mention, december: 1.852 (+10%) Daily adidas mediamentions december :60 (+11%) digital formula DMTC ensured, for the whole period of the 2014 FIFA World Cup, a task force composed of 4 staff supported adidas to engage media, influencers, customers with branded contents . In constant close contact with both adidas Italy and with the adidas ‘social farm’ in Rio, our agency has given the coverage of all the matches of the World Cup up to the Final. DMTC Team focused on two areas: digital press releases editing to generate on/off line clippings and on web monitoring + social activation. digital formula Community management Internazionali BNL d’Italia 2012/2013 4^page pern.of likes among 9Masters 1000 (until december 2013) Nr.1AccountinItaly 100%dedicated to tennis(upto december 2013) Creativefactory coordination forclips shooting ForoItalicoMagic in100pictures digital formula Original reactive branded contents crafting Infographics published onOfficial Nilox Sportprofile during thecompetitions ofthetestimonials MarcMarquez(MotoGP)andPeterSagan (cycling) ✔ mediarelations ✔ Ortholabsport |communication plan ✔ MassParticipation Events Rcs Sport|pressoffice mediarelations Ortholabsport Communication plan mediarelations Press Office The Color Run (2013, 2014, 2015, 2016) Fisherman’s Friend StrongmanRun (2015, 2016) Breakfast Run (2016) ✔ think tank ✔ Facebook |LeggolaGazzettaallaRovescia ✔ Twitter |@AtletidItalia think tank Facebook Group “Leggo la Gazzetta alla rovescia” think tank The account @AtletidItalia and the hashtag #sportalleelementari ✔ celebrities management ✔ ✔ ✔ ✔ ✔ PeterSagan |globalicon ClementeRusso|local hero Somatoline |testimonialrecruiting Blog|webdesign Sportsymbols |webconversation stream celebrities management GlobalIcon:PeterSagan WORLDCHAMPION– ROADRACE 2015 celebrities management Local Hero: Clemente Russo celebrities management Recruiting testimonialfor Somatoline Manadvertisingcampaign. Markets:Italy(GiorgioRocca),Spain (CarlosMoya)andFrance(Fabien Pelous) celebrities management Graphic Concept andbloghighperformancesetup celebrities management Conversation stream activation on our athletes’ social accounts #appenasveglio THANK YOU FOR YOUR ATTENTION www.dmtc.it Leggo la Gazzetta alla rovescia @AtletidItalia