When you apply for a job, you will often be... covering letter. This explains: How to write a compelling statement

How to write a compelling statement
When you apply for a job, you will often be asked to provide a personal statement or
covering letter. This explains:
1. Why you are interested in this post.
2. How your skills and experience make you suitable.
The statement should complement rather than duplicate your CV, and enable you to make
an initial personal connection with the reader so that they want to find out more about you.
It is a chance to sell yourself to the employer and set yourself apart from other candidates.
Employers will often decide whether to even look at your CV or completed job application
on the basis of this statement – so it’s crucial to take the time and effort to get it right. An
intelligent personal statement from a qualified candidate can make the difference in getting
an interview. The best statements demonstrate an individual spark as well as a good
understanding of the organisation and the requirements of the role.
When a job is advertised, the employers have analysed the kind of skills and experience
needed, and outlined these in the Person Specification in the Job Description. In order to
select the best candidate, each applicant is measured against the Job Description. When
you write a statement always focus on demonstrating, with evidence and examples,
how you meet the specific criteria required.
Start by putting yourself in the place of the person reading your statement. What will they
be looking for? Imagine that they may be reading 50 or 100 statements, so how can you
make it easier for them to get the information they need from your statement? How can
you make your statement stand out?
Tips on how to write a successful statement
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Read, understand, and follow the instructions.
Use a modern, standard font and clear, simple lay-out. Use headings where
appropriate.
Try to stay within the recommended page or word limit. Keep it succinct and
compelling.
Tailor your statement to the position and employer. It gives a poor impression if
your application for the post of Director of Oxford HR is headed “Sales Director –
Alpha Sales”.
Do your research on the organisation and demonstrate this when you explain why
you are interested in the role. You might refer to the organisation’s success in a
certain field, or to values that you share. Use industry buzzwords if appropriate.
Strongly convey how your skills and experience make you suitable for this
position. A useful way to do this is to copy the Person specification, and make
each point a heading in bold. Under each heading write bullet-points, explaining
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exactly how you meet the criteria. In the interests of keeping the statement succinct
and interesting, you may decide to group some of the points together, rather
than addressing each individually.
Be honest.
Do not repeat verbatim what is included in your CV. Use the statement as an
opportunity to bring out the points relevant to the employer.
Always provide demonstrable evidence to back up any statements or facts.
Check spelling and grammar – a statement showcases your writing ability.
Always proofread your documents and get someone else to check them.
Use formal, professional language.
Remember, a statement is there to attract and maintain the interest of the
employer.
Don’t forget to:
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Save the document with your name, type of document and date e.g. Pat-JonesStatement-1307, or according to the instructions provided.
Head the document with your name and job title applied for and put the date in the
footer.
Address your statement to the correct person – find out their name(s), and spell
them correctly. Follow business letter protocol, for example, Dear Sir... Yours
faithfully or Dear Name...Yours sincerely.
Provide an introduction: State which post you are applying for. Highlight why you
are interested in the post and the organisation. Use a short, arresting sentence to
get their attention.
Mention if you have had some connection with the organisation, and what
impressed you. Emphasise what you can do for the organisation, not vice
versa. Genuine enthusiasm and evidence that you have done your homework will
stand out.
Relate your skills to the competencies required in the job description and provide
evidence to back up your claims. If you do not have the relevant skill or
experience, be honest, and cite a transferable skill or willingness to learn.
Close on a positive note.
Provide contact details below your signature.
Common errors
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Ignoring instructions.
Poor spelling and grammar.
Use of clichés, stock phrases and abbreviations.
Too much use of the word “I”. Focus on the organisation rather than yourself.
Addressing your letter to the wrong person.
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Using a standard letter which is not tailored to the specific role.
Failure to mention the organisation and role applied for.
No evidence of enthusiasm or motivation.
Failure to provide evidence of competencies.
Exaggerating skills and achievements.
Repetition of the CV.
Including too much information.
Including salary expectations – do not mention this unless specifically requested to
do so.
Applying for posts which are clearly unsuitable.
Naming the document “Statement” or “CV” without a name or date.
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