SNA vs. Network Science: what the difference and why bother? Alexander Semenov

Семинар кафедры системного программирования ВМК МГУ
SNA vs. Network Science:
what the difference and why
bother?
Alexander Semenov
(Social | Network | Data) Analyst
http://jarens.ru
[email protected]
… и в чём разница?
“Доисторический” этап SNA
1. Конец 19 века: «Bienayome-Watson-Galton” process;
2. Начало 20 века: Георг Зиммель: «общество начинается с 3х человек;
3. 30-годы 20 века: Якоб Морено: социометрия и социограмма.
Так что же такое SNA?
Теория
Математика
Картинки
Краткая история SNA (1940-1969)
Университет
Область
Учёные
Страна
Michigan State
Rural sociology
Charles Loomis, Leo Katz
USA
Sorbonne
Linguistics
Claude Levi-Strauss, Andre Weil
France
Lund
Geography
Thorsten Hagerstrand
Sweden
Chicago
Mathematical Biology
Nicholas Rashevsky
USA
Columbia
Sociology
Paul Lazarsfeld, Robert Merton
USA
Iowa State
Communication
Everett Rogers
USA
Manchester
Sociology
Max Gluckman
Great Britain
MIT
Political Science
Ithiel de Sola Pool, Manfred
Kochen
USA
Syracuse
Community Power
Linton Freeman
USA
Sorbonne
Psychology
Claude Flament
France
Michigan
Sociology
Edward Laumann
USA
Chicago
Sociology
Peter Blau, James Davis
USA
Amsterdam
Sociology
Robert Mokken
Netherlands
Ренессанс SNA 1970 гг.
Линтон Фримен
Харрисон Уайт
Барри Уэллман
Книги
•
•
•
•
Social Network Analysis (Quantitative Applications in
the Social Sciences)
Models and Methods in Social Network Analysis
(Structural Analysis in the Social Sciences)
Exploratory Social Network Analysis with Pajek
(Structural Analysis in the Social Sciences)
Social Network Analysis: A Handbook
•
•
•
•
•
http://jarens.ru/setevaya-vizualizatsiya-knig-po-analizu/
http://yasiv.com
•
Social and Economic Networks
Networks, Crowds, and Markets:
Reasoning About a Highly
Connected World
Connections: An Introduction to the
Economics of Networks
Linked: How Everything Is Connected
to Everything Else and What It
Means
Six Degrees: The Science of a
Connected Age (Open Market
Edition)
Bursts: The Hidden Pattern Behind
Everything We Do
Журналы
Social Networks is an interdisciplinary and international quarterly. It
provides a common forum for representatives of anthropology, sociology,
history, social psychology, political science, human geography, biology,
economics, communications science and other disciplines who share an
interest in the study of the empirical structure of social relations and
associations that may be expressed in network form. It publishes both
theoretical and substantive papers. Critical reviews of major theoretical or
methodological approaches using the notion of networks in the analysis
of social behaviour are also included, as are reviews of recent books
dealing with social networks and social structure.
Network Science is a new journal for a new discipline - one using
the network paradigm, focusing on actors and relational linkages, to
inform research, methodology, and applications from many fields
across the natural, social, engineering and informational sciences.
Given growing understanding of the interconnectedness and
globalization of the world, network methods are an increasingly
recognized way to research aspects of modern society along with
the individuals, organizations, and other actors within it.
The discipline is ready for a comprehensive journal, open to papers
from all relevant areas. Network Science is a defining work,
shaping this new discipline. The journal welcomes contributions from
researchers in all areas working on network theory, methods, and
data.
Citations of articles about “small-world”
http://blogs.iq.harvard.edu/netgov/2011/03/report_from_annsonicnico_confe.html
Разные данные
13
Те же методы?
Fire, Michael, Rami Puzis, and Yuval Elovici. "Organization mining using online social
networks." arXiv preprint arXiv:1303.3741 (2013).
Results might be offensive
Gaydar: Facebook friendships expose sexual orientation
Social graph revealing Facebook friendship associations between self–
identified gay male students in the MIT network.
http://firstmonday.org/ojs/index.php/fm/article/view/2611/2302
… dangerous
“Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors”
http://www.nytimes.com/interactive/2013/05/16/business/PHARMA.html?_r=2&
and just stupid
Bossaert, Goele, and Nadine Meidert. "" We
are only as strong as we are united, as weak
as we are divided'. A dynamic analysis of the
peer support networks in the Harry Potter
books." Open Journal of Applied
Sciences (2013).
"...We hope this study adds to the
current knowledge on peer support
in adolescence and promotes the
use of social theories and methods
in literacy research."
https://lirias.kuleuven.be/bitstream/123456789/389499/1/Bossaert+%26+Meidert+2013.pdf
И МОЙ ПЕРСОНАЛЬНЫЙ
ФАВОРИТ…
Власть меньшинств?
Xie, Jierui, et al. "Social consensus through the influence of committed minorities." Physical Review E 84.1
ТАК ЧТО ЖЕ НАМ ДЕЛАТЬ?
Message 1: Keep It Simple, Stupid!
Application of Social Network Analysis in Study Groups Formation
Initial groups
Inter-group connections
Clustering
Average score change
SNA-based
57%
New Groups
“Usual”
36%
Don’t believe me? Ask these guys!
Nicholas Christakis
Malcolm Gladwell
Message 2: Lets cooperate
Shall we?
Спасибо за внимание!
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