COVER SHEET Accessed from Copyright 2002 Elsevier
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COVER SHEET Accessed from Copyright 2002 Elsevier
COVER SHEET This is the author-version of article published as: Pike, Steven D (2002) Destination Image Analysis: A Review of 142 Papers from 1973-2000. . Tourism Management 23(5):pp. 541-549. Accessed from http://eprints.qut.edu.au Copyright 2002 Elsevier Destination Image Analysis - A Review of 142 Papers from 1973 to 2000 Steve Pike Pike, S. (2002). Destination Image Analysis: A Review of 142 Papers from 1973-2000. Tourism Management. 23(5): 541-549. ABSTRACT The analysis of destination image is relatively recent. However, in almost three decades since the first studies emerged, the topic has become one of the most popular in the tourism research literature. A review of 142 destination image papers, published in the literature during the period 1973 -2000, was undertaken to provide destination image researchers with a reference guide to the context, method and focus of previous studies. Key words: Destination image. Travel context. INTRODUCTION At the 2000 Travel & Tourism Research Association (TTRA) conference in Los Angeles, John Hunt used the analogy of three peasants breaking in a new field, to describe the 1970s destination image research undertaken by himself, Edward Mayo and Clare Gunn. In almost three decades since this early work, the topic has become one of the most prevalent in the tourism literature. Researchers now have a wealth of destination image literature at their disposal. A review of 142 destination image papers, published in the literature during the period 1973-2000, was undertaken to produce a synthesis of key characteristics. It was felt that such a summary would provide destination marketers with a useful reference guide. Two significant reviews of the destination image literature have previously been reported, both of which were a decade ago. Chon’s (1990) review of twenty-three frequently cited destination image studies, found the most popular themes were the role and influence of destination image in traveller buyer behaviour and satisfaction: The central postulates of the destination image studies are that a destination image has a crucial role in an individual’s travel purchase related decision making and that the individual traveler’s satisfaction/dissatisfaction with a travel purchase largely depends on a comparison of his expectation about the destination, or a previously held destination image, and his perceived performance of the destination. (p. 3) Echtner and Ritchie (1991) examined the conceptualisation and operationalization of fifteen previous studies. Their review concluded that researchers had not yet been successful in operationalizing destination image. They also found that researchers held a strong preference for quantitative techniques, with few involving consumers in unstructured methods. The current review was limited to the following issues: • How many studies examined destination image in an explicit travel context? • How many studies used a structured approach? • How many studies utilised qualitative methods in either the measurement of destination image or in the development of attribute lists? • What range of methods was used in the data analysis? • Apart from measuring destination image, positioning, satisfaction or attribute importance, what other research foci or moderating variables have been of interest? LITERATURE REVIEW A review of 142 papers in the destination image literature from the period 1973-2000 was undertaken. Table 1 presents a summary of the findings, where studies have been presented in chronological order. Due to the way the data has been summarised, the following explanatory notes are provided: Column A lists the number of destinations of interest. Column B lists the number of attributes used as independent variables in those papers that used structured methods. Column C uses ‘U’ to denote that unstructured methods were used, either to measure destination image or in the design of an attribute list. Column D lists the number of respondents/subjects. Column E lists the main techniques used to analyse data, which were coded as: analysis of means (A), ranking/preferences (R), repertory grid (G), mapping (M), importance-performance analysis (I), conjoint analysis (Q), constant sum (S), factor analysis (F), t-tests (T), perceptual mapping/multi-dimensional scaling (P), cluster/discriminant analysis (C), and other (O). FINDINGS • Relatively few papers attempted to measure destination image for any specific travel context. In fact, travel context was explicit in only 23 of the 142 papers. • The most popular region for study was North America, which was included in 58 papers. This was followed by UK/Europe (45), Asia (25), Australasia (19), Africa (14), Central America/Caribbean (9), South Pacific (5) and South America (1). • Over half of the papers (75) measured the perceptions of only one destination, without a frame of reference to any competing destinations. • The most popular type of destination of interest was countries, which were analysed in 56 papers. This was followed by States (27), cities (26), resort areas (23) and provinces (11). • • • • • The majority of papers (114) used structured techniques to operationalise the destination image construct. Less than half of the papers (63) reported the use of qualitative methods, involving consumers, at any stage of the research. The most popular data analysis technique was factor analysis, which was reported in 41 papers. This was followed by t-tests (21), perceptual mapping (21), analysis of means (20), cluster analysis (14), importance-performance analysis (9), repertory grid (8), mapping techniques (3), constant sum (2) and conjoint analysis (1). A total of 59 papers targeted visitors at destinations, while 55 papers included consumers at their place of residence. The latter approach enables the potential capture of previous visitors to the destination(s) of interest, as well as non-visitors. A number of papers sought the views of travel trade/experts (20), student samples (15), Destination Marketing Organisation (DMO) staff (3) and local residents (2). The papers covered a wide range of range of interests. These were: the effect of visitation (15), segmentation (12), image differences between different groups (8), affect (6), the effect of distance from the destination (6), intermediaries (6), induced images (5), top of mind awareness (ToMA)/decision sets (5), culture (4), temporal image change (3), negative images (3), the effect of familiarity with the destination (3), less developed destinations (3), length of stay (LOS) (3), event impact (2), scale validity (2), value (2), image formation (2), and single papers interested in primary image, rural tourism, weather, traveller confidence, impulse decision-making, travel context, barriers to positioning, personal holiday photos, motivation, experience, stereotypes, budget travellers, intent to visit and Destination Marketing Organisation (DMO) policy. (INSERT TABLE 1 ABOUT HERE) SUMMARY A total of 142 destination image papers from the literature during the period 1973-2000 were reviewed. It was felt that a summary of key characteristics would provide researchers with a useful reference guide to previous studies. For example, if a researcher was interested in applying a specific technique such as repertory grid, the table provides eight references to its application in destination image research. In terms of operationalising destination image, there has been recurring criticism of the use of attribute lists (Dann, 1996). It was apparent from the review however that there is not yet an accepted theory to replace the multiattribute models. While the destination image construct has proven difficult to measure, consumers’ overall perceptions of a destination may be either favourable or unfavourable (Milman and Pizam, 1995). Clearly, the volume of work in this field emphasises the need for destinations to develop favourable images. The summary provides references to an array of techniques that destination marketers may use to measure whether they have been successful in this regard. Table 1: Summary of Destination Image Studies 1973 - 2000 Author Mayo Anderssen & Colberg Matejka Gearing, Swart & Var Hunt Riley & Palmer Ehemann Var, Beck & Loftus Pearce Goodrich Ritchie & Zins Scott, Schewe & Frederick Pizam, Neumann & Reichel Palmer Crompton Ferrario Pearce Date 1973 1973 1973 1974 1975 1975 1977 1977 1977 1977 1978a 1978b 1979 1978 1978 1978 1978 1979 1979 1982 McLennan & Foushee Haahti & Yavas Morello 1983 1983 1983 Jaffe & Nebenzahl 1984 Crompton & Duray SIlberman Wee, Hakam & Ong Witter Kale & Weir Dillon, Domzal & Madden 1985 1985 1985 1985 1986 1986 Perdue Gartner Shih Phelps Gartner & Hunt Botterill & Crompton 1986 1986 1986 1986 1987 1987 Context Self drive Winter Spring break Boating Region Nth America UK/Europe Nth America UK/Europe Nth America UK/Europe UK/Europe Nth America UK/Europe Nth America Central America A 8 9 1 65 4 25 1 19 1 9 Type State Resort State Other State Resort Country Other City State, Country B 1 8 20 17 20 C N/A Nth America Nth America UK/Europe Central America Africa UK/Europe, Africa 1 4 1 10 1 1 2 Other State City Other Country Country Country 20 18 32 Nth America UK/Europe Nth America, UK/Europe Nth America, Asia UK/Europe, Africa Nth America Nth America Asia Nth America Asia Nth America Central America Nth America Nth America Nth America UK/Europe Nth America Central America 1 12 8 Country Country Country 12 10 12 5 Country 13 1 1 1 1 1 7 State Resort Country Resort Country Country, Resort 28 7 14 10 26 20 U 3 4 1 1 4 1 Other State State Resort State Country 12 13 37 32 11 U U 17 10 30 21 13 U U U U U U U U U U D 670 50 82 1 1262 60 0 60 72 230 E P FP O O A GFC O O M PCF Sample Visitors Students Consumers Trade/Experts Consumers Consumers N/A Trade/Experts Visitors Consumers Other Focus Impulse Segmentation 135 313 685 60 617 5053 97 F C F GP A A G Culture Distance Negative media LOS. Differences Segmentation 221 681 66 A A O Trade/Experts Visitors Visitors Consumers Students Visitors Visitors, Consumers Trade/Experts Visitors Students 200 O Consumers Scale validity 544 621 218 375 90 80 I O T TF A P Consumers Visitors Visitors Visitors, Local Students Students LOS Visitation Differences Negatives 430 1917 1591 97 1917 1 O T A C T G Consumers Consumers Consumers Visitors Consumers Visitors Distance Visitation Negatives Affect Temporal Segmentation Visitation Temporal Personal photos Fridgen Davis & Sternquist Author Woodside & Carr Richardson & Crompton Gartner Woodside & Lysonski Teye Botterill Calantone et al Embacher & Buttle Yau & Chan Roehl 1987 1987 Date 1988 1988 1989 1989 1989 1989 1989 1989 1990 1990 Stabler Tang & Rochananond 1990 1990 UK/Europe Asia 9 32 Resort Country 13 8 Reilly Dricoll & Lawson 1990 1990 1 12 State Country 18 Chon 1 Country 26 Chon, Weaver & Kim Pizam, Jafari & Milman 1990 1991 1991 1991 Nth America Nth America, Sth Pacific, UK/Europe, Asia, Australasia Asia Nth America UK/Europe 1 1 City Country 15 33 Bojanic Ahmed Fakeye & Crompton 1991 1991 1991 UK/Europe Nth America Nth America 1 1 1 Country State Province 20 22 32 Echtner & Ritchie Echtner & Ritchie Crompton, Fakeye & Lue 1991 1993 1992 UK/Europe, Central America, Africa, Asia Nth America 4 Country 35 1 Province Dadgostar & Isotalo 1992 1995 1992 1992 1992 1992 1993 Nth America 4 Asia Australasia UK/Europe UK/Europe Nth America, UK/Europe, Asia, Australasia 1 1 4 1 5 Gartner & Shen Walmsley & Jenkins Javalgi, Thomas and Rao Gronhaug & Heide Hu & Ritchie Context Convention Foreign travel Summer Short break Winter longstay Self drive Education travel Nth America Nth America Region N/A Nth America Nth America Australasia Nth America Asia Asia, Sth Pacific UK/Europe Asia Asia 9 1 A 3 2 4 O 1 1 8 2 7 1 Province Resort Type Country Country State Country State Country Country Country City Country U 10 B C U 10 15 12 U U U 13 U 31 U U U N/A 306 D 30 624 N/A 92 326 1 363 25 600 80 M C E S O P S A G P GC PF O Visitors Visitors Sample Consumers Consumers Consumers Students Trade/Experts Visitors Visitors Consumers Visitors Trade/Experts 964 339 O A 1224 1099 A P Visitors Visitors, Trade Experts Consumers Consumers 444 T Visitors 401 62 I T Consumers Students, Visitors Consumers Consumers Consumers, Visitors Students 2000 1782 568 A FT FT U 600 F 32 U 568 F City 11 U 260 O Consumers, Visitors Consumers Country Resort Other Country Country 32 299 115 9000 88 400 M F A T Consumers Visitors Consumers Students Consumers 27 22 16 Familiarity Segmentation Other Focus Decision sets Culture Decision sets Intermediaries Visitation Event impact. Intermediaries Induced Segmentation Visitation Visitation Induced Visitation. LOS. Distance Distance Event impact Stereotypes Context. Visitation Ross Walmsley & Jenkins 1993 1993 Australasia Australasia Manrai & Manrai Author Gartner & Bachri Husbands Driscoll, Lawson & Niven 1993 Date 1994 1994 1994 Amor, Calabug, Abellan & Montford King 1994 Sun/beach UK/Europe Region Asia Africa Nth America, Sth Pacific UK/Europe, Asia, Australasia UK/Europe 1994 Sun/beach Australasia, Sth Pacific Young 1995 Australasia 10 Weber & Mikacic Milman & Pizam Mazanec Illum & Schaefer 1995 1995 1995 1995 UK/Europe Nth America UK/Europe Nth America 6 1 26 Oppermann Ahmed Dann Bramwell & Rawding Waitt Selby & Morgan 1996 1996 1996 1996 1996 1996 Nth America Nth America Central America UK/Europe Australasia UK/Europe 30 1 1 5 1 1 City State Country City Country Resort Mazanec Andersen, Prentice & Guerin Court & Lupton Murphy & Pritchard Baloglu Baloglu & Brinberg Grabler Grabler Go & Zhang Lawton & Page Pritchard Mackay & Fesenmaier 1997 1997 1997 1997 1997 1997 1997a 1997b 1997 1997 1997 1997 UK/Europe UK/Europe Nth America Nth America Nth America UK/Europe UK/Europe UK/Europe Asia Australasia Australasia Nth America 1 1 1 1 11 6 77 1 1 1 1 City Country State City Country Country City City City City State Other Bignon, Hammitt & Norman Illiewich 1998 1998 Nth America UK/Europe 1 6 Country City Context Convention Convention 1 8 Province Resort 6 U 10 A 1 1 12 Country Type Country Country Country 30 B 19 10 18 U C 1 2 400 96 O GF U 211 D 51 135 1099 FPT E AO P T Province U N/A O Resort U 60 U 180 U 750 U 375 U 123 1917 535 U 864 City, Resort, State, Province City Province City Other 7 26 18 6 33 15 20 25 23 U 24 4 34 4 12 22 U 13 34 U U 34 35 O GF I A P A IF F O O F O 780 903 10531 330 60 282 40 61 170 200 257 O O FT A F FP FP O F O I TF 639 282 FC F Visitors Visitors, Trade/Experts Consumers Sample Trade/Experts Visitors Consumers Budget travellers Affect Visitors, Trade/Experts Consumers, Trade/Experts Consumers Barriers Visitors Consumers Consumers DMO staff, Trade/Experts Trade/Experts Consumers Visitors DMO staff Students Consumers, Visitors Visitors Consumers Consumers Visitors Visitors Students Consumers DMO staff Trade/Experts Visitors Visitors Consumers, Visitors Consumers Experience.ToMA Other Focus Intermediaries Scale reliability Distance Affect Familiarity Temporal Differences Familiarity Visitation Induced DMO policy Segmentation Culture Intent Price-value Demographics Affect Differences Induced Hudson & Shephard Lubbe Walmsley & Young 1998 1998 1998 Dimanche & Moody Author McLennan 1998 Date 1998 van Limburg Kozak & Nield 1998 1998 Santos Resort Country Country, Other 97 1 A 1 City Type Province 30 B N/A UK/Europe UK/Europe 1 1 City Resort 4 11 1998 Asia 1 Country Brown 1998 3 Other 53 Tribe & Snaith Ritchie Yannopoulos & Rotenberg Chen & Kersletter Nickerson & Moisey Schneider & Sonmez 1998 1998 1999 1999 1999 1999 Central America, Africa, Sth America Central America Australasia Nth America Nth America Nth America Africa 1 1 1 1 1 1 Resort Other Province State State Country 56 13 13 48 20 12 Shanka & Frost 1999 Africa 1 Country Vaughan & Edwards Lohmann & Kaim Baloglu & McCleary 1999 1999 1999a 1999b 1999 1999 1999 1999 1999 2000 2000 2000 2000 2000 2000 2000 2000 2000 UK/Europe UK/Europe UK/Europe, Africa 2 6 4 4 1 1 1 3 1 Resort, Country Province Country Mohsin & Ryan Murphy Young Dolnicar,Grabler & Mazanec Botha, Crompton & Kim Kim, Crompton & Botha Chaudhary Murphy, Pritchard & Smith Uysal, Chen & Williams Lee Heung & Qu Chen & Hsu Mackay & Fesenmaier Tapachai & Waryszak Skiing Context Short break Bicycling Winter Summer Backpacking UK/Europe Africa Nth America, Sth Pacific UK/Europe, Asia, Australasia Nth America Region UK/Europe Australasia Australasia Australasia UK/Europe Africa Asia Nth America Nth America Nth America Asia Asia Nth America Nth America, Asia 1 1 16 1 1 10 3 1 1 2 State Country Province City Resort Country City State Resort, Country City Other State Country U U 6 C U U U U U 17 10 14 14 6 8 20 20 20 16 48 14 31 17 9 16 U U U U U U 151 29 82 I 107 D 911 AT O 45 268 Q I Trade/Experts Sample Consumers, Visitors Consumers Visitors 36 O Trade/Experts 2469 F Consumers 102 321 201 329 5783 65 T FIT F F C T Visitors Visitors Visitors Students Visitors Visitors O Students, Trade/Experts Visitors Consumers Consumers 536 438 7543 356 448 38 383 879 632 302 152 610 1318 458 522 265 10 247 Visitors Trade/Experts Consumers F E T O FO A P P FC P TF CF T O I A F AO P O Trade/Experts Visitors Visitors Visitors Visitors Visitors Visitors Consumers Consumers Visitors Consumers Students Students Primary image Affect Differences Other Focus Visitation Less developed destinations Induced. 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Table 1: Summary of Destination Image Studies 1973 - 2000 Author Mayo Anderssen & Colberg Matejka Gearing, Swart & Var Hunt Riley & Palmer Ehemann Var, Beck & Loftus Pearce Goodrich Ritchie & Zins Scott, Schewe & Frederick Pizam, Neumann & Reichel Palmer Crompton Ferrario Pearce Date 1973 1973 1973 1974 1975 1975 1977 1977 1977 1977 1978a 1978b 1979 1978 1978 1978 1978 1979 1979 1982 McLennan & Foushee Haahti & Yavas Morello 1983 1983 1983 Jaffe & Nebenzahl 1984 Crompton & Duray SIlberman Wee, Hakam & Ong Witter Kale & Weir Dillon, Domzal & Madden 1985 1985 1985 1985 1986 1986 Perdue Gartner Shih Phelps Gartner & Hunt Botterill & Crompton Fridgen Davis & Sternquist 1986 1986 1986 1986 1987 1987 1987 1987 Context Self drive Winter Spring break Boating Region Nth America UK/Europe Nth America UK/Europe Nth America UK/Europe UK/Europe Nth America UK/Europe Nth America Central America A 8 9 1 65 4 25 1 19 1 9 Type State Resort State Other State Resort Country Other City State, Country B 1 8 20 17 20 N/A Nth America Nth America UK/Europe Central America Africa UK/Europe, Africa 1 4 1 10 1 1 2 Other State City Other Country Country Country 20 18 32 Nth America UK/Europe Nth America, UK/Europe Nth America, Asia UK/Europe, Africa Nth America Nth America Asia Nth America Asia Nth America Central America Nth America Nth America Nth America UK/Europe Nth America Central America Nth America Nth America 1 12 8 Country Country Country 12 10 12 5 Country 13 1 1 1 1 1 7 State Resort Country Resort Country Country, Resort 28 7 14 10 26 20 3 4 1 1 4 1 9 1 Other State State Resort State Country Province Resort 12 13 37 32 11 C U 17 10 30 21 13 U U U U U U U U U U U U U 10 D 670 50 82 1 1262 60 0 60 72 230 E P FP O O A GFC O O M PCF Sample Visitors Students Consumers Trade/Experts Consumers Consumers N/A Trade/Experts Visitors Consumers Other Focus Impulse Segmentation 135 313 685 60 617 5053 97 F C F GP A A G Culture Distance Negative media LOS. Differences Segmentation 221 681 66 A A O Trade/Experts Visitors Visitors Consumers Students Visitors Visitors, Consumers Trade/Experts Visitors Students 200 O Consumers Scale validity 544 621 218 375 90 80 I O T TF A P Consumers Visitors Visitors Visitors, Local Students Students LOS Visitation Differences Negatives 430 1917 1591 97 1917 1 N/A 306 O T A C T G M C Consumers Consumers Consumers Visitors Consumers Visitors Visitors Visitors Distance Visitation Negatives Affect Temporal Segmentation Visitation Temporal Personal photos Familiarity Segmentation Author Woodside & Carr Richardson & Crompton Gartner Woodside & Lysonski Teye Botterill Calantone et al Embacher & Buttle Yau & Chan Roehl Date 1988 1988 1989 1989 1989 1989 1989 1989 1990 1990 Stabler Tang & Rochananond 1990 1990 Reilly Dricoll & Lawson 1990 1990 Chon Chon, Weaver & Kim Pizam, Jafari & Milman 1990 1991 1991 1991 Bojanic Ahmed Fakeye & Crompton Context Convention A 3 2 4 O 1 1 8 2 7 1 Type Country Country State Country State Country Country Country City Country 12 UK/Europe Asia 9 32 Resort Country 13 8 Nth America Nth America, Sth Pacific, UK/Europe, Asia, Australasia Asia 1 12 State Country 18 1 Country 26 Nth America UK/Europe 1 1 City Country 15 33 1991 1991 1991 UK/Europe Nth America Nth America 1 1 1 Country State Province 20 22 32 Echtner & Ritchie Echtner & Ritchie Crompton, Fakeye & Lue 1991 1993 1992 UK/Europe, Central America, Africa, Asia Nth America 4 Country 35 U 600 F 1 Province 32 U 568 F Dadgostar & Isotalo Nth America 4 City 11 U 260 O Gartner & Shen Walmsley & Jenkins Javalgi, Thomas and Rao Gronhaug & Heide Hu & Ritchie 1992 1995 1992 1992 1992 1992 1993 Consumers, Visitors Consumers 1 1 4 1 5 Country Resort Other Country Country 32 27 22 16 299 115 9000 88 400 M F A T Consumers Visitors Consumers Students Consumers Ross Walmsley & Jenkins 1993 1993 Asia Australasia UK/Europe UK/Europe Nth America, UK/Europe, Asia, Australasia Australasia Australasia 1 8 Province Resort 6 U 400 96 O GF Manrai & Manrai 1993 UK/Europe 10 Country 30 U 211 FPT Foreign travel Summer Short break Winter longstay Self drive Education travel Region N/A Nth America Nth America Australasia Nth America Asia Asia, Sth Pacific UK/Europe Asia Asia B C U 10 15 U U U 13 U 31 U U U D 30 624 N/A 92 326 1 363 25 600 80 E S O P S A G P GC PF O Sample Consumers Consumers Consumers Students Trade/Experts Visitors Visitors Consumers Visitors Trade/Experts 964 339 O A 1224 1099 A P Visitors Visitors, Trade Experts Consumers Consumers Segmentation 444 T Visitors Visitation 401 62 I T Consumers Students, Visitors Consumers Consumers Consumers, Visitors Students 2000 1782 568 A FT FT Visitors Visitors, Trade/Experts Consumers Other Focus Decision sets Culture Decision sets Intermediaries Visitation Event impact. Intermediaries Induced Visitation Induced Visitation. LOS. Distance Distance Event impact Stereotypes Context. Visitation Budget travellers Affect Experience.ToMA Author Gartner & Bachri Husbands Driscoll, Lawson & Niven Date 1994 1994 1994 Context Amor, Calabug, Abellan & Montford King 1994 Sun/beach 1994 Sun/beach Young 1995 Australasia, Sth Pacific Australasia Weber & Mikacic Milman & Pizam Mazanec Illum & Schaefer 1995 1995 1995 1995 UK/Europe Nth America UK/Europe Nth America 6 1 26 Oppermann Ahmed Dann Bramwell & Rawding Waitt Selby & Morgan 1996 1996 1996 1996 1996 1996 Nth America Nth America Central America UK/Europe Australasia UK/Europe 30 1 1 5 1 1 City State Country City Country Resort Mazanec Andersen, Prentice & Guerin Court & Lupton Murphy & Pritchard Baloglu Baloglu & Brinberg Grabler Grabler Go & Zhang Lawton & Page Pritchard Mackay & Fesenmaier 1997 1997 1997 1997 1997 1997 1997a 1997b 1997 1997 1997 1997 UK/Europe UK/Europe Nth America Nth America Nth America UK/Europe UK/Europe UK/Europe Asia Australasia Australasia Nth America 1 1 1 1 11 6 77 1 1 1 1 City Country State City Country Country City City City City State Other Bignon, Hammitt & Norman Illiewich Hudson & Shephard Lubbe Walmsley & Young 1998 1998 1998 1998 1998 1 6 1 1 16 Country City Resort Country Country, Other 34 35 97 Dimanche & Moody 1998 City Convention Convention Skiing Region Asia Africa Nth America, Sth Pacific UK/Europe, Asia, Australasia UK/Europe Nth America UK/Europe UK/Europe Africa Nth America, Sth Pacific UK/Europe, Asia, Australasia Nth America A 1 1 12 Type Country Country Country 1 2 10 1 U D 51 135 1099 E AO P T Sample Trade/Experts Visitors Consumers Province U N/A O Resort U 60 U 180 Visitors, Trade/Experts Consumers, Trade/Experts Consumers U 750 U 375 U 123 1917 535 U 864 City, Resort, State, Province City Province City Other B 19 10 18 7 26 18 6 33 C 15 20 25 23 U 24 4 34 4 12 22 U 13 34 U U 780 903 10531 330 60 282 40 61 170 200 257 O GF I A P A IF F O O F O O O FT A F FP FP O F O I TF FC F I 6 639 282 151 29 82 30 107 U U Visitors Consumers Consumers DMO staff, Trade/Experts Trade/Experts Consumers Visitors DMO staff Students Consumers, Visitors Visitors Consumers Consumers Visitors Visitors Students Consumers DMO staff Trade/Experts Visitors Visitors Consumers, Visitors Other Focus Intermediaries Scale reliability Barriers Distance Affect Familiarity Temporal Differences Familiarity Visitation Induced DMO policy Segmentation Culture Intent Price-value Demographics Affect Differences Induced F Consumers Visitors Trade/Experts Consumers Primary image Affect AT Trade/Experts Differences Author McLennan Date 1998 van Limburg Kozak & Nield Context Short break Region UK/Europe A 1 Type Province B N/A 1998 1998 UK/Europe UK/Europe 1 1 City Resort 4 11 Santos 1998 Asia 1 Country Brown 1998 3 Other 53 Tribe & Snaith Ritchie Yannopoulos & Rotenberg Chen & Kersletter Nickerson & Moisey Schneider & Sonmez 1998 1998 1999 1999 1999 1999 Central America, Africa, Sth America Central America Australasia Nth America Nth America Nth America Africa 1 1 1 1 1 1 Resort Other Province State State Country 56 13 13 48 20 12 Shanka & Frost 1999 Africa 1 Country Vaughan & Edwards Lohmann & Kaim Baloglu & McCleary UK/Europe UK/Europe UK/Europe, Africa 2 6 4 4 1 1 1 3 1 Resort, Country Province Country Mohsin & Ryan Murphy Young Dolnicar,Grabler & Mazanec Botha, Crompton & Kim Kim, Crompton & Botha Chaudhary Murphy, Pritchard & Smith Uysal, Chen & Williams Lee Heung & Qu Chen & Hsu Mackay & Fesenmaier Tapachai & Waryszak Reisenger & Turner 1999 1999 1999a 1999b 1999 1999 1999 1999 1999 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 Perdue Jutla Andreu, Bigne & Cooper Chacko & Fenich Pritchard & Walkup 2000 2000 2000 2000 2000 Bicycling Winter Summer Backpacking Convention Australasia Australasia Australasia UK/Europe Africa Asia Nth America Nth America Nth America Asia Asia Nth America Nth America, Asia Nth America, Australasia Nth America Asia UK/Europe Nth America Australasia U U U U U 17 10 14 14 6 8 State Country Province City Resort 20 20 1 2 2 Country City State Resort, Country City Other State Country State, Resort 20 16 48 14 31 17 9 16 27 1 9 7 1 Resort City Resort, City City State 1 1 10 3 1 C 6 12 U U U U U U U U U U U D 911 O 45 268 Q I Sample Consumers, Visitors Consumers Visitors 36 O Trade/Experts 2469 F Consumers 102 321 201 329 5783 65 T FIT F F C T Visitors Visitors Visitors Students Visitors Visitors O Students, Trade/Experts Visitors Consumers Consumers 536 438 7543 356 448 38 383 879 632 302 E 152 610 1318 458 522 265 10 247 663 T O FO A P P FC P TF CF T O I A F AO P O FT 2869 100 120 291 1284 O O C O O Trade/Experts Visitors Visitors Visitors Visitors Visitors Visitors Consumers Consumers Visitors Consumers Students Students Visitors Consumers Visitors, Local Visitors Trade/Experts Visitors Other Focus Visitation Less developed destinations Induced. Intermediaries Differences Distance Rural Less developed destinations Less developed destinations Affect Weather Image formation. Visitation Intermediaries Motivation Decision sets. Target Markets Visitation Value/quality Cross-culture Differences Confidence Differences Visitation Intermediaries