Business Development for the Tourism Industry

Business Development for the Tourism Industry
What is Kurbits?
• National business development program.
• What makes Kurbits unique is that it is developed,
adapted and designed for small scale businesses'.
• It’s developed by the tourism sector for the tourism
sector.
• Kurbits is a one-stop-shop with ready made documents
and treaties.
570
Kurbits history
START
The Regional
Development Council of
Dalarna County in
cooperation with the
University of Dalarna,
meNY and business
developers from the
sector.
2008
2000
companies
Kurbits Culture and Kurbits
Culinary Experience
2012
2011
7
regions
Adult learningconcept from meNY
2015
Level 2 programs:
Kurbits Export
Kurbits Design
Kurbits Capital
Exit from The Regional
Development Council of
Dalarna County
570 20
buinesses
Have participated in a
Kurbits program.
Processleders
and coaches
Trained by Kurbits
14
Regions i Sweden
Dalarna, Kalmar,
Jämtland-Härjedalen,
Värmland, Skåne,
Jönköping, Uppsala,
Blekinge, Gotland,
Örebro, Gävleborg,
Kronobergs län,
Västmanlands och
Västra Götalands län.
Kurbits Good Practice
In 2013 Kurbits was awarded ”Good Practice” by the EU
for cross-sector initiatives and innovation in the area of
tourism as a means to stimulate competitiveness in small
and medium-sized enterprises.
Kurbits toolbox for the destination
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Business development program + level 2 programs.
Process leader training programs.
Adult learning concept.
Coaching process during the program.
Business and sector adapted cases.
Individual business coaching.
Continuous support for the process leaders.
Process leader meetings for update training.
A list of lecture holders from the sector.
Cases and to-do-lists.
Evaluations online.
Measure the economic effects on the companies. What makes Kurbits unique?
•
The process and the methods promote innovation,
cooperation and concrete results for the participants.
•
Specially adapted tools help businesses move from words to
action.
•
The process and the methods promote innovation,
cooperation and concrete results for the participants.
•
Specially adapted tools help businesses move from words to
action.
Kurbits programs
Programutbud-print sceen
Kurbits Business Development program
Situational analysis
- Business targets
Product and service
development
Marketing communications
Individual
coaching
Sales and distribution
Business management
Entrepreneurship
What do the
participants say?
”Kurbits inspired me to
start daily guided tours
on our farm. This became
a success! We have also
worked on the way we
communicate on site and
set up clearer information
boards and which has
contributed to the great
development we have
experienced”
”
Kerstin Sahlin, Sahlins struts
Attended Kurbits 2010/2011
Kurbits effect:
Turnover +50%
Visitors + 40%
Results
Development impact
%
70
60
50
40
30
20
10
0
New
Investments
Changed
pricing
Developed
Marketing
Networking Cooperation Newproducts Employment
andservices
Results are self-estimate of impact of the Kurbits program based
on interviews with the first 100 Kurbits companies.
Economic Impact
Developement ofthe
resultsin%
Thesearethefirstresultsofasystematic5yearevaluation,measuringthefinancialimpactof
Kurbits onacountry, aregionaloronagrouplevel.
InJuly,2012yearsresultswillbevisibleandalargernumberofregionswillbeabletobe
presented
The organisational framework for a program
Contact
with the
destination
The
Destination
Integrate
the
destinations
needs
Managing
the
process
Contact
with the
destination
Process
leader
Office
Select the
participant
s
Select the
speakers
Give
support in
selecting
external
speakers
Support
the
process
leader
Evaluatio
n process
Organising
the
program
Framework for
the program
Billing
process
One Stop Shop