SAMPLE PAPER Major – 2 (A.S.U.)

SAMPLE PAPER Major – 2 (A.S.U.)
Course: BA-123-111 (Management)
Teacher: Syed Ehtesham Ali
Question #
1
2
3
4
5
6
7
Maximum Marks
0
0
0
0
0
0
0
Total
100
Name: ---------------------------
Marks Obtained
I.D Number: ----------------
General information to students:

Read and follow the instructions for each question carefully.

Write your answers on this paper.

Be sure to specify the correct units in your answers.
1
Question # 1:
(Marks 0)
Differentiate between training and development AND list down the four
common approaches of training.
Question # 2:
(Marks 0)
Explain why human resource management is important in business and
economy?
Question # 3:
(Marks 0)
Explain, what is human resource planning? AND list down the five subfunctions of operative function of human resource planning.
Question # 4:
(Marks 0)
Define market segmentation AND list down the four commonly used bases for
segmentation with at least two examples)
2
Question # 5:
(Marks 0)
Define human resource management AND list down its four objectives.
Question # 6:
(Marks 0)
Differentiate between marketing mix AND marketing management.
Question # 7:
(Marks 0)
Multiple Choice & True/False Questions.
1. Distribution channels, Coverage, Logistics, Location and Transportation, Assortment and
Inventory represents _____________ part of marketing mix.
a) place
b) promotion
c) product
d) price
2. Variety, Features, Brand name, Quality, Design, Packaging and Services represents
_____________ part of marketing mix.
a) price
b) product
c) promotion
d) place
3. ______________ Monitor marketing performance and improve our understanding as a
marketing process.
a) Marketing research
b) marketing management
c) Marketing mix
d) market segmentation
4. Aim of ____________ is to find, attract, keep and grow customers by creating, delivering
and communication superior value.
a) Marketing management
b) negotiating
c) marketing mix
d) market segmentation
5. _______________ is dependent on product's perceived performance relative to a buyer's
expectations.
a) Customer value & satisfaction
b) customer care
c) marketing
d) HRM
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6. Human resource management Involves forecasting the organization’s human
resources needs and developing the steps to be taken to meet them
______________ TRUE / FALSE.
7.. Selection is a process that involves deciding which of these recruits should
actually be hired and for which positions. _______________TRUE / FALSE.
9.. Planning, Organizing, Directing & Controlling are all parts of managerial
functions _______________TRUE / FALSE.
10. For the successful marketing strategy, Marketing Managers must consider --- What
customers will we serve? And --What is our target market? ________ TRUE / FALSE.
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