SAMPLE PAPER Major – 2 (A.S.U.)
Transcription
SAMPLE PAPER Major – 2 (A.S.U.)
SAMPLE PAPER Major – 2 (A.S.U.) Course: BA-123-111 (Management) Teacher: Syed Ehtesham Ali Question # 1 2 3 4 5 6 7 Maximum Marks 0 0 0 0 0 0 0 Total 100 Name: --------------------------- Marks Obtained I.D Number: ---------------- General information to students: Read and follow the instructions for each question carefully. Write your answers on this paper. Be sure to specify the correct units in your answers. 1 Question # 1: (Marks 0) Differentiate between training and development AND list down the four common approaches of training. Question # 2: (Marks 0) Explain why human resource management is important in business and economy? Question # 3: (Marks 0) Explain, what is human resource planning? AND list down the five subfunctions of operative function of human resource planning. Question # 4: (Marks 0) Define market segmentation AND list down the four commonly used bases for segmentation with at least two examples) 2 Question # 5: (Marks 0) Define human resource management AND list down its four objectives. Question # 6: (Marks 0) Differentiate between marketing mix AND marketing management. Question # 7: (Marks 0) Multiple Choice & True/False Questions. 1. Distribution channels, Coverage, Logistics, Location and Transportation, Assortment and Inventory represents _____________ part of marketing mix. a) place b) promotion c) product d) price 2. Variety, Features, Brand name, Quality, Design, Packaging and Services represents _____________ part of marketing mix. a) price b) product c) promotion d) place 3. ______________ Monitor marketing performance and improve our understanding as a marketing process. a) Marketing research b) marketing management c) Marketing mix d) market segmentation 4. Aim of ____________ is to find, attract, keep and grow customers by creating, delivering and communication superior value. a) Marketing management b) negotiating c) marketing mix d) market segmentation 5. _______________ is dependent on product's perceived performance relative to a buyer's expectations. a) Customer value & satisfaction b) customer care c) marketing d) HRM 3 6. Human resource management Involves forecasting the organization’s human resources needs and developing the steps to be taken to meet them ______________ TRUE / FALSE. 7.. Selection is a process that involves deciding which of these recruits should actually be hired and for which positions. _______________TRUE / FALSE. 9.. Planning, Organizing, Directing & Controlling are all parts of managerial functions _______________TRUE / FALSE. 10. For the successful marketing strategy, Marketing Managers must consider --- What customers will we serve? And --What is our target market? ________ TRUE / FALSE. 4