samPle markeTing communicaTions Plan / Promotion How-to /

/ Promotion How-To /
Sample Marketing Communications Plan
Communication Date
27-Feb
Weekly, starting 5-Mar
7-Mar
"The Rescuers" Marketing Communication Plan
Audience
ALL
Vehicle
Active Data Registration
Assets Needed
Text and image to Jaime
Timing
23-Feb
Resource
Tonia Hamilton
Implementor
Jaime Doherty
Graduate School
Graduate E-newsletter
event content/details
80 word blurb
url for registration page
27-Feb
27-Feb
27-Feb
Tonia Hamilton
Cindy Lauer
EMO
Pooja Shah
Staff
Cabinet Meeting Announcement
5-Mar
Tonia Hamilton
Diana Zais
Speaking points and a follow-up
email (that can be used by Cabinet
members to encourage staff
attendance)
8-Mar
Faculty
Email
Content for email
1-Mar
Tonia Hamilton & Carolyn
Hotchkiss
Maureen Paquette
8-Mar
Emerging Student Leaders and
Evolving Student Leaders
Email
Content for email
1-Mar
Tonia Hamilton
Caitlin Capozzi
8-Mar
Graduate Students
Email
Content for email
1-Mar
Tonia Hamilton
Ragu Tadepalli
1-Mar
Tonia Hamilton
Lindsay Magoon
Tonia Hamilton
Diana Zais
8-Mar
All Alumni
Events Newsletter
url for registration page
9-Mar
Development Staff
Stand Up Meeting
Announcement/Email
Speaking points and content for
email
8-Mar
9-Mar
North Hill Retirement community
TBD - Kelly Lynch to decide on
details of what to sent
Outreach to Paul Duffy at North Hill
9-Mar
14-Mar
Parents
Parent Newsletter
event content/details
80 word blurb
url for registration page
23-Feb
29-Feb
27-Feb
Tonia Hamilton
Cindy Lauer
EMO
Vanessa Theoharis
22-Mar
All Alumni
Alumni E-newsletter
event content/details
80 word blurb
url for registration page
23-Feb
14-Mar
27-Feb
Tonia Hamilton
Cindy Lauer
EMO
Lindsay Magoon
26-Mar
Babson/Olin/Wellesley collaborative
PDF for flyers and email to send Obtain permission from Dean of
Faculty
out
1-Mar
Tonia Hamilton
19-Mar
19-Mar
Tonia Hamilton
Cindy Lauer
12-Mar
Tonia Hamilton
Tonia Hamilton
Maureen Paquette
Tonia Hamilton
Mark Hewitt
Tonia Hamilton
Creative Services
Cindy Lauer
Email
Flyer
26-Mar
Babson/Olin/Wellesley collaborative
PDF for flyers and email to send copy and images for flyer
Permission through Dean of Faculty?
out
27-Mar
Students, Staff, Faculty
Babson Buzz
Kelly Lynch
Maureen
Paquette/Carolyn
Hotchkiss
Cindy Lauer w/ Creative
Services
Jaime Doherty
27-Mar
Faculty
Faculty Portal
Content
20-Mar
27-Mar
Students
Life at Babson
LCD powerpoint
20-Mar
27-Mar
Babson community
LCD Screens at Babson
content/images
creation of ppt
23-Feb
send to LCD managers by 21-Mar
27-Mar
Students
PDF Flyer (optional)
PDF
19-Mar
Tonia Hamilton
Ashly Siteman/Caitlin
Capozzi
29-Mar
Students
Email
Content for email
21-Mar
Tonia Hamilton
Various - See Note #1
Class of '61
Email or letter to class of '61
Content for email
21-Mar
Mailing list
21-Mar
29-Mar - (Tonia to confirm this is
appropriate timing with Lindsay)
Tonia Hamilton and/or Laura
Bucci
Maureen Moran
Lindsay Magoon
1-Apr
Local external community
Calendar listing in local papers
Content/images
Kelly Lynch
6-Apr
Local external community
Press Release
Content/images/url to active data
Kelly Lynch
6-Apr
Reminder Announcement
Stand Up Meeting
Announcement
Send Diana Zais a reminder
Alumni, Faculty, Staff, Students
Social Media (Twitter, Facebook, Tweet text - to include link to trailer
and registration
etc.)
External & Internal
Welcome Banner at Front Gate
4-Apr/11-Apr
11-Apr
11-Apr
Participants
Poster at Venue
Copy and high res image(s)
creation of banner
creation of poster
5-Apr
Tonia Hamilton
Diana Zais
1-Apr
Kelly Lynch, Tonia Hamilton
Michael Chmura and
social media managers See Note #2
21-Mar
6-Apr
Tonia Hamilton
Creative Services
Cindy Lauer
1-Apr
Creative Services
Cindy Lauer
Levison), Student Clubs (Caitlin Capozzi & Ashly Siteman), Hillel and AEPi and Bill Haney(Lisa Thomas), Weissman
Note #1 - POSSE ('12 - Katie Platt, '13 - Neil Harris, '14 - Ginny Soybel, '15 - Elizabeth Goldberg), Honors Students (Julie
participants (Dennis Hanno), All ugrads? (Stephanie Hamel, Dir. Marketing Ugrad & Dennis Hanno), GVV Community
Scholars (Brian Duggan), First Year Seminar Students (Brian Duggan), Rwanda - faculty/staff/alumni/students/summer '12
involved with girls school in Rwanda), Sorenson Community (Michele Oshima - Salem Mekuiri, Prof. of Documentary Film
(Mary Gentile), Social Innovation Lab Community (Emily Weiner), CWL (Prof. Marjorie Feld & Susan Duffy - but target those
Arts & Entertainment Management students (Bruce Thibodeau), Community Unity Educators (Katrina Fludd), Graduate
@ Wellesley, BU filmmaker, Aimee Sands, etc.), Global Film Series & Comic Form in Film students(Julie Levison), BCAP &
School (Reminder from GPSA that forwards the 8-March email)
(via Caitlin Capozzi & Sarah Herchel), Faculty (Carolyn Hotchkiss), Sorenson Center (Michele Oshima), Office of Faith and
Note #2 - Undergraduates (Dennis Hanno - 4/9), Babson Community (Len Schlesinger - 4/11), Student Club Leadership
(Emily Weiner), PR (Michael Chmura), GVV (Mary Gentile), CWL (Ariana ? - Joan Whalen can provide her last name)
Service (Lisa Thomas), Graduate School (Pooja Shah), Venture Accelerator (Antonette Ho), Babson Social Innovation Lab
Ready to Lay out Your Communications Plan?
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