MODERN FARMER cozy up MEDIA KIT 2015 —
Transcription
MODERN FARMER cozy up MEDIA KIT 2015 —
MEDIA KIT 2015 — MODERN FARMER IS SUE 03 | WINTER 2013/14 FA R M | F O O D | L I F E SHEEP CHIC agrotErrorISm HoW to chop is our food supply safe? go loCal build the 2014 travel guide make Cold ruSH a stack of wood an urban igloo ricotta cheese the business of icebergs plus reindeer, 33 winter gifts + farm rehab cozy up $7.99 US/CAN IS SUE 04 | SPRING 2014 IS SUE 05 | SUMMER 2014 FA R M | F O O D | L I F E HOG WILD DAIRY SITUATION is milk humane? ANIMAL RAIN when frogs fall from the sky HOW TO BUILD a birdhouse EAT local bread GROW a worm farm FA R M | F O O D | L I F E Hot Dog! DutcH say no to Drugs on the farm coconut water goes green can tech solve DrougHt? Is Russia the new Bordeaux? plus plus alpine cheese, 4 great spring beers + garden gnomes farm romance, swimming holes and Vanilla Ice How to the next pig thing TIE a knot GROW a tomato DRESS cool farm dogs THE NEW FOOD CULTURE $7.99 US /CAN FA R M | F O O D | L I F E $7.99 US /CAN [email protected] MODERN FARMER MEDIA KIT 2015 — AUDIENCE FA R M | F O O D | L I F E nt e fflu Young A Ed uc ate d Agricultural lifestyle Modern Farmer’s audience puts their money where their mouth is, literally. They are: • Affluent: 31% of our audience has a total household income of over $100,000; 47% make over $75,000. • Educated: 44.8% have graduated from college. 13.9% have post-graduate education. • Young: 33% of our audience is 18–34. 52% under the age of 44. (Source: ComScore) • Care about food choices: 77% say “I am willing to pay more for organic food.” 94% said eating organic is somewhat or very important to them. 75% shop at farmers markets. • Live everywhere: 40% are urban, 28% are suburban, 30% are rural. • Agriculture lifestyle: 61% describe themselves as hobby gardeners or farmers. 40% say “I dream about owning a farm someday.” (Source: Internal survey) MODERN FARMER’S AUDIENCE C foo are d c abo ho ut ice s re e wh ry ve e e Liv [email protected] MODERN FARMER MEDIA KIT 2015 — CIRCULATION Modern Farmer is distributing over 100,000 copies of the magazine between newsstand, subscribers, and partner distribution (CSA, local organic delivery service, etc). An issue of Modern Farmer is sold at newsstand for $7.99 each and is currently selling out in multiple retail outlets. We average 2.3 readers per copy. Our digital reach is over 1 million unique visitors per month; and 27k Twitter Followers and 44k Facebook Friends. 27K+ followers FA R M | F O O D | L I F E 100,000+ copies in distribution 2.3 readers per copy 44K+ likes [email protected] MODERN FARMER MEDIA KIT 2015 — PRESS FA R M | F O O D | L I F E It edges into the food magazine sphere with luminous photography of vegetables, while articles report on straight agricultural topics more often found in farming publications like the 111-year-old Successful Farming. Christine Haughney, New York Times It’s called Modern Farmer, and there’s nothing quite like it... Modern Farmer offers readers a groundlevel view of global agriculture in all its bewildering variety... Stephen Meuse, Boston Globe Where Vogue depicts models in couture, Modern Farmer goes with lavishly photographed heritage-breed chickens and their wildly colored feathers. Wall Street Journal The rurbanistas who are making agriculture cool again. The Sunday Times ‘Modern Farmer’ Magazine Is a Sleeker, Chicer Farmer’s Almanac. Atlantic Cities Until now, most agriculture magazines have been geared toward folks knee deep in the business of livestock, machinery and the industry’s political muck. San Francisco Chronicle The one-year-old publication, Modern Farmer, beat famous titles Vanity Fair, GQ and New York Magazine at the National Magazine Awards… ABC News You don’t have to know the first thing about how to milk a cow to appreciate Modern Farmer’s articles… Time Magazine Modern Farmer’s articles run an impressive gamut, always tying their varied content into the larger picture of food and food production. Dylan Love, Business Insider [email protected] MODERN FARMER MEDIA KIT 2015 — PRINT MAIN BOOK Across the planet, curious eaters want to know: where does our food really come from? And how does this impact me? Modern Farmer goes beyond what’s on your plate to tell you all kinds of fascinating stories about what we consume, like how changing monsoon seasons might mean jasmine rice disappears from your local Indian joint; or why oysters are making more people sick; or what the trend of urban farming is all about. From how-tos to farmer profiles to pop culture pieces, Modern Farmer is the first publication to explore the agricultural lifestyle. Main Book Rates: All rates are net P4CB: $13,500 net 2×$12,8253×$12,5554×$12,150 Cover 2: $16,200 Cover 3: $15,525 Cover 4: $16,875 FA R M | F O O D | L I F E [email protected] MODERN FARMER MEDIA KIT 2015 — PRINT HANDBOOK How-to stories dominate our Handbook section, along with much of our website. The Handbook is a practical source for our skill-seeking readers, modern farmers with weekend homes, full-time farmers, aspirational farmers with city terraces — anyone who just wants to visit a state fair — fix a fence, or understand the growing process. Easy to read with clear, informative drawings. Handbook Rates: All rates are net Half page: $4,500 net 2×$4,2753×$4,1854×$4,050 Quarter page: $2,500 net 2×$2,375 3×$2,325 4×$2,250 The handbook is printed on uncoated paper. FA R M | F O O D | L I F E [email protected] MODERN FARMER MEDIA KIT 2015 — PRINT AD SPECS MAIN BOOK HANDBOOK No Bleed Images CMYK, 250dpi–400dpi (Please convert spot colors to CMYK) FA R M | F O O D | L I F E For questions, please contact Kara Thurmond 518–828–7447 ext.112 [email protected] 4.5” heigh 1/3 page ad 2.14” width x 9.125” height Eighth page ad 3.29” width x 2.18” height Handbook Paper: Handbook Paper: This section is This section is printed on uncoated paper. printed on uncoated paper. Upload all ad files to: modernfarmer.sendmyad.com 2.14”xwidt 6.75” width 9.1 6.75” width x 4.475” height Half Page Trim Size: 6.75” x 4.475” No Bleed No Bleed Text that runs through gutter should provide 1/2" safety between live matter. For spreads running on C2 & Page1 or C3 & last page, please also provide 1/2" safety left/right sides due to hinge score and having to pull out the pages. Full Pagea 1/6 page Half Page Dd Quarter Page Trim Size: 3.29"×4.475" Quarter Page No Bleed Trim Size: 3.29” x 4.475” Two-page Spread Trim Size: 15.5"×10.5" Bleed Size: 15.75"×10.75" Safety Area: 15"×10" File Type Required PDF X 1A AD SPECS/TECHNICAL REQUIREMENTS Full Page Trim Size: 6.75” x 9.125” Half Page No Bleed (.5’’ white border on page) Trim Size: 6.75"×4.475" Full Page Trim size: 7.75"×10.5" Bleed Size: 8"×10.75" Safety Area: 6.67"×9.125" handbook ad specs/de Quarter page ad Quarter page ad 3.29” width x 4.475” height 3.29” width x 4.475” height 1/12 page 2.14” widt 2.18” heig four lines copy. Everru quae ommos dolor es assum accabor ~1 2.14” width x 1.02” File Type Required PDF x 1a Images CMYK, 250dpi-400dpi (Please convert spot colors to CMYK) Upload all ad files to: DEADLINES modernfarmer.sendmyad.com Issue For questions, please contact Issue (2015) KaraSpring Thurmond, 518-828-7447 x112, Summer Issue (2015) [email protected] Fall Issue (2015) Winter Issue (2015) Materials Due January 16, 2015 April 17, 2015 July 17, 2015 October 16, 2015 On Sale March 10, 2015 June 9, 2015 September 8, 2015 December 8, 2015 DEADLINES IssUe MaTeRIals DUe On sale Winter Issue (2013) October 24, 2013 December 10, 2013 spring Issue (2014) January 17, 2014 March 11, 2014 summer Issue (2014) april 18, 2014 June 10, 2014 [email protected] MODERN FARMER MEDIA KIT 2015 — DIGITAL MODERNFARMER.COM The online destination for more Modern Farmer with its own dedicated editorial team, daily features, video content, social media, shopping, and much more. 912,000 visitors per month 1.4 million page views per month 28,000+ Newsletters subscribers 20,000 Dedicated partner email subscribers 44.6K Facebook likes 27.2K Twitter followers Advertising Options 970×90 super leaderboard / $40 CPM 300×250 rectangle / $35 CPM 300×600 half page / $35 CPM 320×50 mobile / $20 CPM Geographic and content targeting available for additional fee FA R M | F O O D | L I F E [email protected] MODERN FARMER MEDIA KIT 2015 — DIGITAL EMAIL OPPORTUNITIES Over 28,000 subscribers with 34% open rate (compared to a 17.2% industry average) and 10.2% click rate (compared to industry average of 3.6%). Modern Farmer also reaches over 20,000 subscribers that have opted-in to receive information from trusted partners. Advertising Options Newsletter premium ad unit — 560×200 Dedicated partner email Flat $2,000 net Flat $3,000 net Sponsored “Week” programs Donkey Week — December 2014 FA R M | F O O D | L I F E [email protected] MODERN FARMER MEDIA KIT 2015 — DIGITAL AD SPECS WEBSITE NEWSLETTER VIDEO 300×250: Medium Rectangle Maximum File Size: 40k Animation: 15-sec 560×200 Custom size Maximum File Size: 40k JPEG, PNG, GIF 300×600: Half page Maximum File Size: 40k Animation: 15-sec AD SPECS: RICH MEDIA UNITS 300×250 Video* Maximum File Size: 40k Animation: 30-sec User-initiated audio with visible controls is required *Only third party tags are accepted for video creative. 970×90: Super Leaderboard Maximum File Size: 40k Animation: 15-sec 320×50: Mobile Banner Maximum File Size: 40K No flash 728×90 >> 728x315 970×90 >> 970x418 40k (Maxium initial file load) Animation: 15-sec Height/width vary. User-Initiated audio on click. Must include prominent on/off buttons. “Close” button required. Enable mouse-off retraction. ACCEPTED THIRD PARTY FORMATS: Adventive Mediaplex Adtech Mediamind Adrime EyeWonder Atlas DMT Mixpo FA R M | F O O D | L I F E Bluestreak 24/7 Real Media EyeBlaster Pointroll FLASH 300×250 970×90 Maximum File Size: Initial load not to exceed targeted ad size. Animation: 15-sec Must include .SWF File with clicktags, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, target=”_blank” is required in “basic actions” to ensure clickthru opens in a new window, clickTag code must be embedded in .SWF file: {getURL (_root.clickTag, “_blank”); }* *All Flash creative must be properly coded to track clicktags. Email contact above should you have any questions regarding Flash creative & clicktags. DIGITAL AD CONTACT DoubleClick Qoof [email protected] [email protected] MODERN FARMER MEDIA KIT 2015 — DIGITAL AD SPECS DEDICATED EMAIL GUIDELINES A zipped HTML template, text for plain text version and subject line. All creative — HTML template, text and URLs — need to be submitted one week prior to deployment. E-mail templates should be no more than 600 pixels wide to optimize for mobile viewing. An email test will be sent before deployment for approval. Do Not Contact lists require an additional processing fee beginning at $200 net FA R M | F O O D | L I F E [email protected] MODERN FARMER MEDIA KIT 2015 — CONTACTS Modern Farmer 403 Warren St, 2nd Floor Hudson, NY 12534 518-828-7447 Heather Lagergren Head of Sales [email protected] 816–813–3478 FA R M | F O O D | L I F E Patti Chapman National Automotive Sales Director [email protected] Scott Dinkel Farm and Tech Sales Director [email protected] Jody Stathakis West Coast Sales Director 707–337–4735 Jennifer Borrero Advertising Sales Representative [email protected] 518–828–7447 [email protected]