Fertilizer application

Knowledge grows
Sustainability,
Efficiency and
Profitability
“Our aspiration is to be
the leading provider of
sustainable crop nutrition
solutions, supporting
farmer profitability through
knowledge, quality and
productivity”.
Four principles guide our
strategic aspiration
Farmer
profitability
We aim at being the
farmer’s crop nutrition
knowledge partner
Sustainable
Crop Nutrition
Solutions
Knowledge,
productivity
and quality
Incorporating precision
farming – adapted
to farmer needs
and environmental
challenges
Superior knowledge of
crop nutrition, water and
soil drives optimal yield,
quality and productivity
Leading
The global leader in
safety, business ethics,
efficient logistics and
product quality – and the
leading global brand
Sustainability and climate smart agriculture
will increasingly be the operating environment
for farmers
Legislation and
environment
Farm
operations
Food companies
& consumers
• Push for climate friendly
agriculture
• Preserve the sustainability
and quality of the soil
• Land degradation and
climate volatility challenges
yield growth
• Move to knowledgeintensive approach
• Food companies require
quality, supply security and
sustainability
• Integration in the value
chain driven by more
complex market / legislative
demands and increased risks
• Drive for increased
transparency in the value
chains
Yara Crop Nutrition: Balanced approach to
fertilizer application based on knowledge
KNOWLE
P
DG
O
R
E
C
Yara Crop
N ION
CE
T
BI F O
NA L I O
T IO
NS
T
IC A
A P P L ETE
CO MP
Nutrition
R
O
P
M
O
C
Tailored advice based on the
specific crop’s requirements
Tools and services, application
concepts and competence
Wide product range to combine
for every crop and local conditions
Yara Crop Nutrition: supporting the farmer,
responding to value chain developments
KEY ISSUES AND NEEDS IN AGRICULTURE VALUE CHAIN
Climate change, Resource scarcity, Price volatility, Food safety and quality
Yara
Distributor
FARMER NEEDS
• Knowledge
• Convenience and scale
• Margin assurance
Farmer
Food Industry
FARMER CENTRIC
SOLUTIONS
COMMERCIALLY
INTEGRATED
Consumer
FARMER VALUE
• Profitability
• Yield and quality
• Sustainable operations
Results using Yara’s solutions:
Coffee example from Vietnam
• Improved ripening
• Farmer income: ca. +500 USD / ha
• Reduced losses
• Yields: +10%
• GHG emissions: -15–20%
• Bigger berries
Knowledge grows
Knowledge grows