smartword helps Purple go global! Case Study: Software Localization The Challenge

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Case Study: Software Localization
smartword helps Purple go global!
The Challenge
Purple WiFi is the leading provider of free guest WiFi
hotspot software.
Purple WiFi needed to localize 170,000 software strings
into 18 languages so that it could continue to drive its
Overseas growth. Quality and Speed were both critical
as 60% of Purple WiFi’s revenues come from its
Overseas business.
The Purple WiFi system gives businesses access to
detailed analytics, providing real-time customer data
and insight.
The Solution
The platform also provides businesses with brand new
WiFi marketing opportunities. By collecting data about
individuals, businesses can identify and segment their
audience, create tailor-made campaigns and drive
customer loyalty, repeat custom and sales.
The smartword linguist management team set about
identifying linguists with the right skill sets for the job.
Technical understanding and an appreciation of the
context were both key to ensuring High Quality
localization output.
Ground-breaking presence analytics technology means
that venues can fully understand their customers in the
same way as the online world. Venues can identify new
or repeat customers, footfall by hour, most loyal
customers and many more insights regardless of
whether users connect to the network.
Two linguists were selected per language. This helped to
increase Quality further with the first linguist localizing
the software strings and the second proofreading the
output.
In an effort to grow the business, Purple WiFi has
expanded into 18 non-English speaking markets. The
platform and the presence analytics software needed to
be translated and required technical translation support
from the UK’s leading language services provider,
smartword.
For more, see www.purplewifi.com
smartword’s Project Management team set up a highly
efficient translation workflow to minimise turnaround
time. This meant that the localized software strings
could be delivered back to Purple WiFi quickly and
without delay.
The Result
smartword delivered the localized software strings back
to Purple WiFi in only 3 weeks. The quick turnaround
and High Quality allowed Purple WiFi to continue to
expand its business in overseas markets which are so
vital to its business model.
Overseas sales are expected to drive the business going forward as Purple WiFi gets installed in more countries.
Currently 60% of our venues are outside the UK. It was therefore very important to find a translation service that
could not only meet our expectations, but exceed them. We were delighted with the service provided by
smartword and we would certainly use them again for future translation projects.
Gavin Wheeldon, CEO, Purple WiFi