ADTECH Release 4.1.1 Release Notes 2014-10-20

Release Notes
ADTECH Release 4.1.1
2014-10-20
ADTECH GmbH
ADTECH Release 4.1.1
Table of Contents
About This Document .................................................................................................................... 3
New Features Overview for Release 4.1.1 ..................................................................................... 4
Campaign Date Ranges .................................................................................................................. 6
How to Create Multiple Campaign Date Ranges ........................................................................... 8
Campaign Date Ranges in the Schedule Tab ............................................................................... 10
Preferred Banner Option ............................................................................................................. 11
Preferred Banner Selection Logic ................................................................................................ 12
New Reports for Team Permissions............................................................................................. 13
Enhanced Mobile Reports............................................................................................................ 14
Video Asset Repeat ...................................................................................................................... 15
Enhanced Click Fraud Protection ................................................................................................. 16
2014-10-20
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ADTECH Release 4.1.1
About This Document
Copyright and
confidentiality
All information from the ADTECH user guides is proprietary and to be treated as strictly
confidential. Data is exclusively destined for the exclusive and internal use of the
ADTECH customer. Any use, transmission, provision of access to third parties, circulation or any other utilization of the data or of information provided, other than contractual, is strictly prohibited.
Address and contact
ADTECH GmbH
Robert-Bosch-Str. 32
D-63303 Dreieich
GERMANY
Phone: +49 6103 5715-0
Fax: +49 6103 5715-111
E-Mail: [email protected]
URL: http://www.adtech.de/
2014-10-20
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ADTECH Release 4.1.1
New Features Overview for Release 4.1.1
Introduction
This topic provides an overview of all new ADTECH features for release 4.1.1. Some
features are described in more detail in the following chapters. Please note the “For
details see …” cross-references.
Campaign
Management
The following features are new in campaign management:
• Campaign date ranges: You can now split a campaign’s life time (total number of
days scheduled for a single campaign/flight) into multiple sets of active days (date
ranges). For details see Campaign Date Ranges on page 6.
• New redirect tags: ADTECH now supports the following third party redirect tags:
Banner Management
Provider
Redirect signature
Corsair
*.corsair.fr
Atlas
ad.atdmt.com
The following features are new in banner management:
• Preferred banner option: If multiple banners of a campaign would be qualified for
delivery, you can now predefine banners as Preferred for delivery. For details see
Preferred Banner Option on page 11.
• Secure banner option: With Release, 1.27.1 ADTECH introduced the secure banner
delivery feature. ADTECH has now extended the result table in the Banner Reference Pool of the Advertiser details window by the column S. If a banner was saved
as secure banner, the check box in this column is activated.
Reporting
The following features are new in reporting:
• Enhanced Subscription management: With the respective user right non-admin
users can now edit an other user’s report subscription, e.g. if a colleague left the
company. To enable this user right, please reach out to your network administrator
and ask for the “Permission to edit other users’ report subscription”.
• New reports for Team permissions: New reports are available, listing the team
names. To activate the reports in your network please reach out to your ADTECH CS
contact. For details see New Reports for Team Permissions on page 13.
Dynamic Ad Call
library
ADTECH released the DAC.js version 2.4 and introduces the following new feature:
ADTECH Mobile
The following feature is new in ADTECH Mobile:
• Responsive behavior support: Sometimes it is necessary to deliver different banners in the same banner slot, depending on the viewport size. With version 2.4 and
responsive behavior support this is now possible. For details see the separate Dynamic Ad Call Library technical guide.
• New report link: All reports in networks using ADTECH Mobile now contain a report link that shows traffic data divided by traffic type (Display or App traffic). For
details see Enhanced Mobile Reports on page 14.
2014-10-20
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ADTECH Release 4.1.1
ADTECH Video
The following feature is new in ADTECH Video:
• Until now it was possible to define, that the same asset will not be repeated in an
ad break. With Release 4.1.1, this feature has been enhanced, additionally you can
now define, and that only one asset per campaign will be delivered. For details see
Video Asset Repeat on page 15.
Miscellaneous
The following miscellaneous features are new:
• Browser Targeting updates: The following browsers are now supported in Online
Targeting:
Opera 22.x to 23.x
• Extended cookie support: ADTECH now supports the synchronization of ADTECH
cookies (JEB2 cookies with ADTECH user ID) between multiple top level domains.
With this extension ADTECH can consider frequency settings in campaigns also
across websites and prevent banners to be shown more often to the same user
across different custom ad server URLs than defined in the campaign. Up to 5 domains can be defined in a network.
• If a user visits one or more of the defined websites, ADTECH detects this user as
known in the list of domains and takes frequency settings across websites in
consideration before a banner is displayed to a user.
• If a user visits a website not defined in the list of domains, ADTECH detects this
user as unknown and sets a new ADTECH cookie on the ad server.
• Using this feature requires the setting of custom ad server URLs. For details see
Tag Domain Change.
• To enable this feature in your network, please reach out to your ADTECH Client
Service contact.
• Improved Click Fraud protection: With Release 1.29.1, ADTECH introduced several
enhancements for click fraud protection. Now, the user interface has been rearranged for these options to make them more user-friendly. The functionality
stays the same. For details see Enhanced Click Fraud Protection on page 16.
Resolved issues in
release 4.1.1
2014-10-20
• Video: In the VAST response of a video campaign, ADTECH has removed the events
“replay” and “stop” to make the response VAST compliant.
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ADTECH Release 4.1.1
Campaign Date Ranges
Introduction
With Campaign dates ranges you can split a campaign’s life time (total number of days
scheduled for a single campaign/flight) into multiple sets of active days (date ranges).
Using the Campaign date range features can make your daily work easier:
• Book one flight with multiple date range sets instead of one flight per date range.
• Flights automatically start or pause respective the date ranges sets. You no longer
have to monitor campaigns to manually set them on hold for a planned break.
IMS support for the
campaign date range
feature
The campaign date range feature is activated by default but requires ADTECH IMS Pro
for full availability.
Depending on whether you use ADTECH IMS Pro or Classic IMS the following features
are available:
Forecasting System
ADTECH IMS Pro
Feature Support
• The campaign date range feature is fully supported by the
ADTECH IMS Pro.
• Multiple campaign date range sets can be booked for all campaign types.
• To enable ADTECH IMS Pro in your network, please reach out to
your ADTECH Client Service contact.
Classic IMS
• The campaign date range feature is not supported by the Classic IMS.
• Campaign types which require Classic IMS support can be
booked with one date range only as before (e.g. Guaranteed,
SOV or Roadblock campaigns).
• Campaign types which do not require Classic IMS support can
be booked with multiple date ranges (e.g. Open campaign).
Use cases
• Your campaign has a total life time of 31 days. During this time your country has
some public holidays, where most people will go on vacation. You can create one
campaign with two date ranges. Example:
• Date Range 1: 12/01/2014 – 12/23/2014
• Date Range 2: 12/27/2014 – 12/31/2014
• Your campaign has a total life time of 2 weeks. During the week it should be active
from 9 a.m. to 2 p.m., but during the weekend it should be active from 10 a.m. to 6
p.m. You can create one campaign with four date ranges. Example:
• Date Range 1: 12/08/2014 – 12/12/2014, Weekdays activated from Monday to
Friday, Time Ranges set from 09:00 to 14:00
• Date Range 2: 12/13/2014 – 12/14/2014, Weekdays activated Saturday and Sunday, Time Ranges set from 10:00 to 18:00
• Date Range 3: 12/15/2014 – 12/19/2014, Weekdays activated from Monday to
Friday, Time Ranges set from 09:00 to 14:00
• Date Range 4: 12/20/2014 – 12/21/2014, Weekdays activated Saturday and Sunday, Time Ranges set from 10:00 to 18:00
2014-10-20
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ADTECH Release 4.1.1
Properties and
limitations
Rules for scheduling
• Date ranges can be scheduled for one or multiple sets of days within the Schedule
tab in the campaign/flight booking.
• These periods are defined on a full day or minute level (depending on Network
features in use).
• Date range sets must not overlap.
• A campaign must have at least one date range set.
• As long as a date range set has not become active, it can be changed or deleted.
Example: A campaign with two date range sets has started today. The second date
range would become active next week on Monday. The second date range can be
deleted until it becomes active.
• An active date range set can be changed within all schedule options, except from
start date.
• An existing campaign can be split into date ranges.
Existing schedule options
• All standard options of the Schedule tab are supported per date range and remain
unchanged.
• You can configure different start/end dates, set active weekdays, time ranges and
user time zones individually per date range.
Delivery and optimization
• The campaign date ranges feature is fully supported by ADTECH IMS Pro.
Note: The Classic IMS is not supported.
• The delivery goal e.g. 100.000 impressions is always defined for the total campaign
life time.
• Respective the optimizations sets defined in the Volume/Frequency tab e.g. Even,
As soon as possible this goal is applied to all campaign date range sets.
• Is a non-active date range deleted before or during the campaign became active,
the delivery goal calculated for the deleted date range is distributed and moved to
the left non-active date ranges.
Campaign status
The campaign/flight status in the user interface always appears as Active, also on days
the campaign/flight was not scheduled for a date range (e.g. “off-time” time between
two date ranges).
Reporting
New reports are available, listing the date ranges. They can be selected in the i-Center
> Reports from the respective report section:
2014-10-20
Report Type
Report Group
Available Reports
Network
Standard
By Flight by Date Ranges
Master campaign
Standard
By Flight by Date Ranges
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ADTECH Release 4.1.1
How to Create Multiple Campaign Date Ranges
Introduction
Creating multiple
campaign date
ranges
Date ranges can be scheduled for one or multiple sets of days within a campaign/flight
booking. You can configure different start/end date, set different active weekdays and
set time ranges per date range.
Step
Action
1
Create a campaign as usual.
2
Go to the Schedule tab to configure the first date range set. For details see Campaign Date Ranges in the Schedule Tab on page 10.
3
Define the Start and End date of the first date range set.
Notes:
• These periods are defined on a full day or minute level (depending on network features in use).
• A campaign/flight must have at least one date range set.
4
Select the Weekdays the campaign will deliver on in this date range.
5
Define the Time Ranges the campaign will deliver in.
Example: 7 a.m. – 9 a.m. and 5 p.m. – 8 p.m.
Notes:
•
•
•
•
The number of daily time ranges is limited to 24 hours.
Time ranges need to be in chronological order.
Time ranges cannot overlap.
Time ranges cannot cross midnight.
Example: If you want the campaign to deliver between 10 p.m. and 3 a.m.
you need to book two time ranges:
• From 10 p.m. - 11.59 p.m.
• From 0 a.m. - 3 a.m.
6
(optional)
7
(optional)
If you like to set more than one time range per delivery day, click the Add time
range button.
If the delivery to the selected time ranges (see 5) in the date range set should refer to the time zone of the single user this campaign is displayed to, select the
User time zone check box.
Notes:
• User time zone does not refer to the network time zone.
• Reporting will still be based on the network time zone.
• User time zone is a network feature. To activate please reach out to your
ADTECH Client Service contact.
• Using this feature requires technical adjustments on the customer’s side. For
details see The Schedule Tab.
8
Click Add date range to add the next date ranges in the Schedule tab.
Note:
Add date range copies the dates and targets from a previous date range set by
default until they are changed.
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ADTECH Release 4.1.1
Step
9
2014-10-20
Action
Repeat steps 3 to 8 until you have created all needed date range sets. Configure
any new date range set the same way as this.
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ADTECH Release 4.1.1
Campaign Date Ranges in the Schedule Tab
Navigation
Edit a campaign and go to the Schedule tab. For details see How to Create Multiple
Campaign Date Ranges on page 8.
Date Ranges in the
schedule tab image
Sections
No.
1
Section
Description
Date range set
Shows all data that has been set for a date range:
• Table header with number of date range and scheduled
time frame
Example: Date Range 1 (12/8/14 – 12/12/14)
• Schedule options (For details see The Schedule Tab):
•
•
•
•
2
Delete Date
Range
Start/End date with calendar function
Weekdays check boxes
Time range settings
User time zone check box
Removes a date range set from Schedule tab.
Notes:
• An active date range set cannot be deleted.
• If a non-active date range is deleted before or while the
campaign is active, the delivery goal calculated for the deleted date range is distributed and moved to the remaining not yet active date ranges.
3
Add date range
Adds a new date range set to the Schedule tab.
Note: Copies the dates and targets from a previous date range
set.
2014-10-20
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ADTECH Release 4.1.1
Preferred Banner Option
Deliver a banner as
preferred
If multiple banners in a campaign qualify for delivery, you can now select banners as
Preferred for delivery. In the Edit Banner windows the Preferred banner check box is
available for banners booked in campaigns as well as for banners uploaded into the
Banner Reference Pool. Existing banner functionalities remain unchanged.
Navigation
In a campaign go to the Banner tab and click Add banner.
Preferred Banner
option image
Sections
No.
1
2014-10-20
Section
Description
Preferred
Defines a banner as preferred for delivery.
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ADTECH Release 4.1.1
Preferred Banner Selection Logic
Preferred banner
selection logic
The ad server will deliver always the preferred banners, if they match the technical
requirements. All other banner selection logic remains unchanged. If a preferred banner is disqualified for delivery because a restriction is in use e.g. a banner frequency
setting, the ad server delivers another banner.
Example use cases
The following table shows examples of the banner selection logic for preferred and
multiple preferred banner delivery or a non-preferred banner delivery, when a restriction is in use:
Use Case
The campaign contains two banners
of the same size and format.
Restriction in Use
Banner Selection Logic
None
The preferred banner delivers
always.
Banner restriction:
Banner frequency
capping e.g. 1/hour
The preferred banner delivers,
respective the frequency setting. For details see Banner
Frequency.
One banner is selected as preferred
for delivery.
The non-preferred banner delivers, once the preferred banner was delivered.
The campaign contains two banners
with different sizes but the same
format.
None
One banner is selected as preferred
for delivery (e.g. in size 100x100).
The non-preferred banner (e.g.
size 468x60) delivers always,
because it matches the websites placement size.
The requesting website contains no
placement tag in the size 100x100
but in the size e.g. 468x60.
The campaign contains two banners Banner restriction:
of the same size but different format Art Types that classify
the banners in Flash
e.g. Flash and HTML banners.
The Flash banner is selected as pre- and HTML
ferred for delivery.
The requesting website does not
allow Flash banners, and this is defined in the placement’s Art Profile.
The campaign contains multiple
banners of the same size and format
(e.g. 10 banners).
Five banners are selected as preferred for delivery.
2014-10-20
The non-preferred HTML banner delivers always, because
the preferred banner does not
respect the allowed Art type.
For details see About Banner
Restrictions.
Banner Delivery Type: Only the preferred banners
In Sequence
deliver when the campaign is
requested, but follow the selection logic of the Banner Delivery Type in the Banner tab
here: In Sequence. For details
see The Banner Tab – Standard
Campaign.
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ADTECH Release 4.1.1
New Reports for Team Permissions
Team permissions in
reporting
With Release 4.0.1 we introduced Team Permissions. New reports are now available,
listing the Team names. To activate the reports in your network please reach out to
your ADTECH CS contact.
Available reports
The following Display reports contain the “team” column and can be selected in the iCenter > Reports from the respective report section:
2014-10-20
Report Type
Report Group
Available Reports
Website
Revenue
• Revenue by Campaign - Teams
• Revenue by Placement by Campaign - Teams
Master campaign
Standard
•
•
•
•
Campaign
Standard
• By UU - Teams
By Date by Flight - Teams
By Flight by Date - Teams
By Flight by Banner - Teams
Master Campaign Overview - Teams
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ADTECH Release 4.1.1
Enhanced Mobile Reports
What’s New?
• All reports in networks using ADTECH Mobile now contain a report link, that shows
traffic data divided by Inventory Type (Display or App traffic).
• The new report link is placed at the end of a mobile report above the footer line.
• Clicking the link opens a Network by Placement by Inventory Type revenue report.
Properties and
limitations
• The Inventory Type of the respective website in the Website details tab has been
set to App.
• This report link can be sent via email to other users.
• To open the report requires an ADTECH user login.
2014-10-20
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ADTECH Release 4.1.1
Video Asset Repeat
What’s new?
Until now it was possible to define, that the same asset will not be repeated in an ad
break (option: No asset repeat). With Release 4.1.1, this feature has been enhanced,
additionally you can now define, and that only one asset per campaign will be delivered.
Navigation
In a video campaign go to the Volume/Frequency tab, Additional Options section.
The Additional
Options image
Sections
No.
1
Section
Description
Asset Repeat in
Ad Break
The following options are available:
• Allowed: Assets can be repeated.
• Not Allowed (Asset level): Same assets will not be repeated in an Ad Break.
• Not Allowed (Campaign level): Assets of the same campaign will not be repeated in an Ad Break.
Example
You have a campaign with two assets (A1 & A2). Depending on the “not allowed” settings the delivery behavior will be differently:
• Not allowed (Asset level): A1 will not be delivered twice within the same ad break.
• Not allowed (Campaign level): Only one asset from a campaign will be delivered
within the same ad break (A1 or A2).
2014-10-20
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ADTECH Release 4.1.1
Enhanced Click Fraud Protection
Introduction
With Release 1.29.1, ADTECH introduced several enhancements for click fraud protection. Now, the user interface has been re-arranged to make these options more userfriendly. The functionality remains unchanged.
ADTECH offers 3 options for click fraud protection:
• Allow AdCounts with impressions found only: Counts AdCounts only if matching
impressions was found.
• Click Refractory Period (formerly: Custom click interval): Allows to define a minimum click interval, i.e. clicks on a banner will be counted only after a defined duration.
• Impression Staleness Window: Defines a duration between impression and click
where clicks are recognized as valid.
Navigation
From the menu bar go to Administration > Network Management > Base Data >
Fraud Protection.
Fraud Protection
image
Sections
No.
Section
Description
1
Enable click fraud Enables click fraud logging.
logging
2
Allow AdCounts
with impressions
found only
Counts AdCounts only if matching impressions were found.
Note: The Use AdCount feature needs to be activated in your
campaigns.
3
Click Refractory
Period (formerly:
minimum click
interval)
Defines the minimum time allowed between a user clicking
twice on the same banner. Clicks within this time window will
not be counted. The following options are available:
• Opt-out: Disable this click fraud protection option.
• ADTECH Default: Sets the ADTECH default value (2 seconds).
• Custom (Seconds): Defines a custom value. A text box appears if selected. You can define values from 2 to 1200
seconds.
2014-10-20
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ADTECH Release 4.1.1
No.
4
Section
Description
Impression Staleness Window
Defines how long after an impression a user’s click will be recognized as valid. The following options are available:
• Opt-out: Disable this click fraud protection option.
• ADTECH Default: Sets the ADTECH default value (3600
seconds = 1 hour).
• Custom (Seconds): Defines a custom value. A text box appears if selected. You can define values from 0 to 10800
seconds (3 hours).
2014-10-20
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