RURAL IMMERSION PROGRAM 9 , 10
Transcription
RURAL IMMERSION PROGRAM 9 , 10
9th, 10th & 11th Dec, 2014 “Discovery of Bharat” RURAL IMMERSION PROGRAM India Habitat Centre, Lodhi Road, New Delhi For Executives with 0-5 years experience Brand Managers/ Asst. Brand Managers, Executive S & M, BDM, Channel Managers, Marketing Coordinators, Communications Executives, Research Managers, Advertising Agencies, etc. Participation Fee INR 30,000 + 12.36% taxes per participant. (Non Residential) The 3 Day Program Day 1: Theory Sessions, Presentations, Case studies from the industry, Question and Answer Sessions, Briefing on Field Visit Day 2: Field Visit in a Rural setting (5k+ population village). FGDs & IDIs with rural residents to understand the rural consumer behavior. Visit to HAATS, ITC e-choupal, Choupal Sagar, etc. to understand its dynamics in rural economy. Day 3: Experience sharing and feedback sessions through presentations by participants on their learning. For Registrations Please Contact: Himalaya Baghel | [email protected] | +91-9811073987 Background, Objective & Highlights MART based on 20 years of rural experience has developed ‘Discovery of Bharat’ to help marketing & sales executives understand the entire rural ecosystem (rural consumers, purchase behavior, lifestyles, attitudes, brand usage) for becoming effective in executing rural strategies. Content developed is broad yet customized- FMCG to Consumer durables, Agribusiness to Healthcare, Energy and Services and customized according to the need of the specific industry offering cross pollination and learning from various sectors. Participant’s Feedback (Rural Immersion Program, Sep-2014, Pune) Great job! Thoroughly enjoyed my 3 days here. Opened my eyes to a lot more things than I could’ve imagined. - Mr. Aneesh Ajayan, Tata Motors Ltd. Very good program! Very insightful. Keep it up for the benefit of corporates. - Mr. Samir Mahajan, Dish TV India Ltd. It was a great experience with you people & a lot of knowledge was gained & shared. I would like to thank the whole MART team. - Mr. Babasaheb Kawale, Crompton Greaves Ltd. Highly educative program with a lot of practical information. Highly recommended for trainees. - Mr. Sudeep Verma, Dabur India Ltd. Overall the program was very good. Field visit was properly organized & the speakers were superb. - Mr. Sagir Khan, Dabur India Ltd. Likely Faculty for Program Mr. Pradeep Kashyap Mr. Kartik Raina, CEO, MART Ex- CEO, Dabur’s Food Business Mr. Raj Jha National Creative Director, Ogilvy Action Mr. Benjamin Mathew Partner, MART Mr. Dhruv Kashyap Ex Unilever & Marico Marketing & Sales Professional For Registrations Please Contact: Himalaya Baghel | [email protected] | +91-9811073987