Document 6572643

Transcription

Document 6572643

1
#SIC2014
@seattleinteract
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WELCOME TO SIC 2014!
This year we are spotlighting Makers. Now more than ever,
creative thinkers have easier access to data and tools and
they’re changing the industry in big ways, at a faster pace.
These digital artisans bring a DIY spirit to work with them
every day. Their creative thinking pushes us to shift the way
we work and play — and there’s much for all of us to learn
and take from their experiences.
This year’s agenda is filled with many inspiring people who
have big stories to tell and I can’t wait to hear them speak
— they are truly Makers. Alongside these big thinkers are
those individuals and teams who aren’t necessarily aiming
to change the world, but are nonetheless changing how the
world works. They too are innovators, willing to experiment
boldly enough to reinvent tools and techniques that shift
the ways we work and play. They make change, make
technology, make noise, even make history and more. Their
hands-on experience will inspire all of us to innovate — and
maybe even become Makers ourselves!
I hope you leave SIC 2014 ready to innovate and
experiment, knowing that we’re all capable of being Makers.
On behalf of the SIC://Team and our Board of Advisors,
thank you for coming.
Timmy & Tools illustrations by Iosefatu Sua, iamsua.com
sic://Team illustrations by Derek Erdman, derekerdman.com
—Brian Rauschenbach
sic://Curator & Co-founder
3
1
Welcome to sic://
3
sic://Team
5
Advisory Board
6
Day 1 Agenda
8
Day 2 Agenda
SIC: TEAM
Brian
Rauschenbach
Gloria
Connors
CURATOR
PRODUCER
Cathy
Mabee
Michiko
Swiggs
BUSINESS
DEVELOPMENT
ART & DESIGN
Jake
Newman
Mark
Peterson
SPONSORSHIP
DIRECTOR
COMMUNICATIONS
71 Weave: The Online sic://Story
Paul
Uhlir
Jason
Llorin
72 sic://Sponsors
STRATEGY
FINANCE
11 Day 1 Session Descriptions
33 Day 2 Session Descriptions
55 sic://Hub
57 Contests & Goodies
59 Happy Hours
59 Food & Beverage
61 sic://After Party
63 Farmstr Fruit Pick Up
65 Cey Adams Art Show
67 Sub Pop Art Wall
69 Origin & Destination by WINTR
69 Livefyre Social Feed
71 Mixby: sic://Experience App
75 Hotel & Transportation
76 Venue Maps
PRODUCTION TEAM
4
5
ADVERTISING
THAT LEARNS
®
IS A PERFECT FIT FOR SMARTWOOL
BIG DATA MAKES
SMARTWOOL EVEN
SMARTER
When SmartWool needed to find
exactly the right audience for its
premium performance apparel,
Rocket Fuel knocked the socks off
of the competition. Its blend of
Big Data and artificial intelligence
helped SmartWool build its brand
and increase sales 34.73%. Want
smart results of your own?
Call us today at 888-717-8873 or
email [email protected]
ADVISORY BOARD
We are very pleased to introduce SIC’s 2014 Advisory Board.
This group brings a comprehensive base of thought-leadership
perspectives from the converging areas of major technology
corporations, digital and social media organizations, academia,
entertainment, and more.
We are excited to be working together to help make SIC
a compelling and valuable event for everyone involved!
Alex Garcia, Director, Deloitte Digital
Barrie Cohen, Curator, TEDxSeattle
Benjamin Winters, Principal, WINTR
Brian Marr, Director of Strategy, Smashing Ideas
Brooke Angles, Founder & Principal, Admosis Media
Chris Carter, Strategy Director, Y&RG Seattle
Chris Monberg, Entrepreneur, boomtrain
Dan Sundgren, Senior Director, Merkle
Donte Parks, Vice President, Culture, Substantial
Dave Curry, Executive Director of Interactive, POP
Eric Perret, Director of Client Services, B47
Jess Estrada, Founder, Fresh Jess Media
John SanGiovanni, Co-Founder & VP, Product Design, Zumobi
Kelly Clay, Columnist, Forbes
Kelby Johnson, Associate Strategy Director, Y&RG Seattle
Kyla Fairchild, Publisher, No Depression
Mike Reeder, Vice President of Account Planning, POSSIBLE
Matthew Wood, Manager, Media Development, Razorfish
Matt Lawrence, Director of Community, Biznik
Scilla Andreen, CEO & Co-Founder, IndieFlix
Scott Macklin, Associate Director, UW Digital Media
Tim Schmuckal, Business Strategist, Sticks LLC
Zach Huntting, Founder & CEO, Crown Social
6
DAY 1 • W ED
303
302
KEYNOTE
9:00 AM –
10:00 AM
Jeremiah
Owyang
Mark Torrance
Crowd Companies
Digital
Rocket Fuel
Digital
10:10 AM – Sarah Bird
Moz
11:00 AM
Digital
11:10 AM – Cey Adams
Artist & Designer
12:00 PM
Design
Jordan
Kretchmer
DAY
DAY11••W
WEEDD
301
205
204
Greg Whiteley
One Potato Prods.
Livefyre
Digital
Develop
Brad Jackson
Slalom Consulting
Ensighten
Marketing Panel
Develop
Digital
Digital
Customer
Journey
Panel
Jon
Zimmerman
Anne
Gherini
David
Schwarz
Jake
Bennett
Front Desk
StumbleUpon
HUSH
POP
Digital
Develop
Digital
Design
Develop
Jennifer
Wong
Briar
Waterman
TUNE
Starbucks
Digital
Design
Brent
Friedman
Artifact
Technologies
Develop
2:30 PM –
3:20 PM
3:30 PM –
4:20 PM
Jay Moye
The Coca-Cola
Company
Digital
Marc Barros
Moment
Develop
Jag Duggal
Richard Tait
Quantcast
Golazo
Digital
Design
KEYNOTE
Ian Lurie
Portent
Digital
Karen Olson
Space Needle,
Chihuly Garden
and Glass
Tony
Gemma
Millennial
Media
Digital
Martin
Clifford
Sittercity.com
Develop
12:00 PM – 1:30 PM Lunch Break
12:00 PM – 1:30 PM Lunch Break
1:30 PM –
2:20 PM
LL2
Adaptive Media
Digital
Lake Washington
Girls Middle School
LL5
Daryl
McNutt
KEYNOTE
Patti Hearn
202
7
Cross-Device
Ecommerce
Panel
Digital
Visual IQ
Attribution
Panel
Digital
Tech Makes
Good Panel
Develop
Digital
4:00 PM – 6:00 PM sic://Hub Happy Hour
presented by Slalom Consulting
Tom Seery
RealSelf
Develop
David Shim
Placed
Lauren
Moores
Dstillery
Anders
Rosenquist
Thomas
Stelter
Renee
Metty
The Cove
School
Adam
Schoenfeld
Simply
Measured
John
SanGiovanni
Zumobi
Design
POSSIBLE
Develop
Design
David
Mihm
Janelle
Maiocco
Keith
Frankel
Adam
Audette
Moz
Farmstr
Tablelist
RKG
Develop
Develop
Design
Digital
Molly Moon
Neitzel
Jeff Levine
Jason Berg
ACNE
Julep
Design
Digital
Amelia
Scott
Burke-Garcia Battishill
Westat
Curator PR
Digital
Digital
Molly Moon’s
Ice Cream
Digital
presented by Slalom Consulting
DAY 2 • T HUR S
8
303
KEYNOTE
9:00 AM –
10:00 AM
Steve ‘Espo’
Powers
Artist
Design
Gavin Kelly
Artefact
10:10 AM –
Rob Girling
11:00 AM
Artefact
Design
11:10 AM – Rand Fishkin
Moz
12:00 PM
Digital
302
KEYNOTE
Nick Hanauer
Second Ave. Partners
Digital
Goldie Jones
Subversionz Media
Lindsay Daniels
Lindsay Daniels Design
Design
Jennifer
Patterson
Julie Rezek
Y&RG
Digital
DAY
DAY22••TH
THUURRSS
204
301
Porch
Page Sands
R2integrated
Monica Lay
Adobe
Digital
Andrew
Grinaker
Mat Szwajkos
Michael King
John Busby
Monica Lay
iPullRank
Marchex Institute
Adobe
POSSIBLE
Digital
Develop
Digital
Mel Carson
Martijn van
Tilburg
David Niu
Develop
Eric Bosco
ChoiceStream
Digital
Delightful Comms.
Digital
Digital
11:30 AM – 1:30 PM sic://Hub Mimosa Bar presented by Tune
12:00 PM - 1:30 PM Lunch Break
10,000ft
Design
Ryan
Campbell
Microsoft
Cube Panel
Geoff Colon
Amy Balliett
Microsoft
Killer Infographics
Pike Place
Market Panel
Digital
Design
Develop
2:30 PM –
3:20 PM
Scott Meldrum
Brian Ferrario
Sub Pop
Panel
Nosa Omoigui Justin Jewett
Weave Labs
BKWLD
Digital
Digital
Design
3:30 PM –
4:20 PM
Michelle Rowley Xbox One
Cultivate & Co.
Panel
MaxPoint
Digital Ad
Tracking Panel
Derrick Morton
Doug Pearson
Kevin
Foreman
Matthew
Fordham
Vectorform
WINTR
Develop
Develop
Drawbridge
Digital
Develop
Develop
Digital
Digital
presented by Catalysis
6:00 PM – 10:00 PM sic://After Party presented by Merkle
TinyPulse
Digital
11:30 AM – 1:30 PM sic://Hub Mimosa Bar presented by Tune
12:00 PM - 1:30 PM Lunch Break
1:30 PM –
2:20 PM
WONGDOODY
LL2
The Warren Report
Digital
Digital
LL5
Warren
Etheredge
Joanna Lord
Millennial
Women
Branding Panel
20 2
9
Add3
Digital
FlowPlay
Develop
Ray Pun
Adobe
Digital
Microsoft
Develop
Cynthia
Mason
buuteeq
Digital
Dustin Callif
Tool
Develop
Rob Salkowitz
MediaPlant
Digital
Paul Conder
Lenati
Design
presented by Catalysis
6:00 PM – 10:00 PM sic://After Party presented by Merkle
10
DAY 1 S ES S I O N S 11
BUILD STRONGER CONNECTIONS
ACROSS YOUR DIGITAL ECOSYSTEM
WEDNESDAY OCT 15
9:00 AM Room 303 #MAKECHANGE
The Future of Business
Models: The Crowd
How can we help you
target audiences when
it matters most?
COME CHAT
@ BOOTH 307
Keynote with Jeremiah Owyang
Crowd Companies Chief Catalyst & Founder
From AirBnb, TaskRabbit, Uber, to Lyft, the sharing economy is on the rise.
Furthermore, crowdfunding and the maker movement is enabling people to
create goods—rather than buy them.
Organizations can benefit from this maker movement by tapping into the
crowd by enabling them to better utilize their own resources, and to create
new business opportunities that reduce capital expenditures and operating
costs. This presentation will share three ways corporations must shift their
business to adapt to the collaborative economy.
DIGITAL emerging, entrepreneurship, management, personal dev
9:00 AM Room 302 #MAKETOOLS
Marketing that Learns:
Practical Ways to Make
Programmatic Advertising
More Effective
Session with Mark Torrance
Rocket Fuel CTO
R2i is an integrated marketing experience agency that delivers
strategic marketing technology and multi-channel solutions to help
clients manage end-to-end customer experiences.
R2INTEGRATED.COM | [email protected] | @R2INTEGRATED | 206.420.1163
CONTRIBUTE TO THE SEATTLE INTERACTIVE CONFERENCE SOCIAL STORY AT HTTP://WWW.R2INTEGRATED.COM/EVENTS/SIC
Programmatic buying empowers marketers to move from broad, segmentbased buys to very fine grained individual buys. In this session we’ll examine
what really is ‘under the hood’ of programmatic buying, including a live
demo of the Rocket Fuel insights platform.
DIGITAL advertising, data, programmatic
12 DAY 1 S ESSI ON S
9:00 AM Room 301 DAY 1 S ES S I O N S 13
#MAKEHISTORY
Least Likely to Succeed
Keynote with
Greg Whiteley
One Potato Productions Filmmaker
After Ken Jennings was beaten by an IBM robot on
Jeopardy, he described feeling like an outmoded 1980’s Detroit autoworker. Greg Whiteley has recently completed a film which explores the
disparity between the kinds of skills our current education system instills
in our students and the kinds of skills that will be demanded from them in
the 21st Century.
DIGITAL communication, personal dev, storytelling
The Revolution of TV
Online: Get Ready For
20 Million On Demand
Channels by 2018
Session with
Daryl McNutt
Adaptive Media Chief Marketing Officer
10:10 AM Room 303 #MAKEHAPPEN
Everything You
Wanted to Know About
Making Moz (And Some
Stuff You Didn’t)
Session with Sarah Bird
Moz CEO
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills
her guts about the challenges of her first time making a successful startup.
From spontaneous bacon parties to arduous product launches, Sarah takes
you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
DIGITAL branding, management, storytelling, strategy
10:10 AM Room 302 #MAKEOVER
The Urban Legend of
Free Social Marketing
Session with Jordan Kretchmer
Livefyre Founder & CEO
Internet TV will empower filmmakers and content producers to break from
traditional television formats. In the multi-screen world, a television episode
length will be dictated by the viewing audience, not pre-programmed
scheduling. Premium content will be as long or as short as a viewer decides.
What the digital generations determine are the prime time shows of the
future will be unrecognizable to the television schedules our parents
watched in the past.
Many brands have spent the past decade building engaged communities
on social networks, but Facebook’s recent and continued algorithm changes
have highlighted a serious flaw in that strategy: social networks aren’t
owned properties — they’re leased. This wake-up call is leading many
marketers to focus more of their attention back to their owned properties,
apps, and events, where they can create compelling experiences for their
audiences without giving up control.
DIGITAL advertising, content marketing, emerging, mobile, video
DIGITAL content marketing, experience, social media
#MAKECHANGE
The Making of a School
10:10 AM Room 204 #MAKEPERSONAL
It's Not Me, It's You:
How to Survive a Break-up
in the Business World
Session with
Patti Hearn
Lake Washington Girls Middle School Head of School
Most schools say they want their students to succeed.
As the head of Lake Washington Girls Middle School, Patti begins many
back-to-school talks by telling parents she wants their girls to fail. This
talk will outline the need for and the beginnings of LWGMS, and how the
school has succeeded in rewriting for their students the popular narrative
that adolescence is a time when girls lose confidence, lose interest in STEM
subjects, and engage in negative peer relationships.
DEVELOP entrepreneurship, management, personal dev
Session with Jon Zimmerman
Front Desk Co-Founder & CEO
As a serial entrepreneur, Jon Zimmerman has had his share of navigating
the zigzag roads of the start-up world. He’s had his share of make-ups and
break-ups as they related to partners, employees and business direction.
With an undying focus and commitment to the overarching business
strategy, Jon will talk about how he’s navigated the ups and downs, while
keeping a steadfast commitment to the longer-term business goals.
DEVELOP entrepreneurship, management, personal dev, strategy
10:10 AM Room 205 #MAKELOVE
Falling in Love with the Brand
CUSTOMER JOURNEY PANEL
Margi Tooth Trupanion Head of Marketing
Ryan Webb Equimedia Digital Development Director
This panel will discuss how to create a customer centric digital journey,
using cutting edge techniques and devices specific to the target audiences.
• Mapping the customer journey
• Understanding the challenges of a high-growth company and the
demands of stakeholders and their audiences
• Knowing your audience and playing to this insight
• How you engage people enough in a ‘dry category’ to get them to fall
in love with your brand
• Working through the engagement journey online from beginning to
end and beyond
• Going beyond the surface of the home page and delving into the
relationship building
DIGITAL advertising, branding, communication, engagement
10:10 AM Room 202 #MAKEIMPACT
The Language of Digital
Content: Why Mobile and
Video are Changing the
Conversation
Session with Anne Gherini
StumbleUpon Director of Marketing
For over 10 years StumbleUpon has been the place where people come
to discover new things online. With over 40M global users and 50 billion
pages served, they index the world’s content and have a unique view on
the way its consumed. Join Anne Gherini as she reveals trends in content
creation and distribution and discusses why mobile and video are (finally)
changing the game for both consumers and brands.
DIGITAL advertising, content, mobile, social media, video
10:10 AM Room LL5 DAY 1 S ES S I O N S 17
#MAKEHAPPEN
Activated Spaces:
Dynamic Environments,
Content and Data
Session with
Cey Adams
Artist & Designer
David Schwarz
HUSH Creative Partner
David will show how the design agency — specialists in designing
experiences that tell stories across interaction, data, and spaces — uses
activated environments to cut through the chatter and engender the
purest of impressions for its clients. The talk will showcase how agencies
can take complex brand challenges and solves them with highly designed
experiences.
DESIGN data, design, ui, ux
Artist Cey Adams, a New York City native, will discuss his 30+ year career
creating art and design for clients including Def Jam, Bad Boy, EMP,
Adidas, Nike, Burton Snowboards Jay-Z, and Dave Chappelle.
Highlights include: Graffiti: Early Years, Graphic Design: Def Jam Years,
Fine Art: Recent paintings, Education: Museum work with students
DESIGN communication, design, storytelling
Going Beta
Will Set You Free
Session with
Jake Bennett
POP Chief Technology Officer
In this session, Jake Bennet will explore how the Agile Movement and
Maker Culture provide us with new business models to achieve innovation.
He will also explore real-world examples of how DIY hackers are able to
find solutions to challenging business problems by rapidly prototyping with
emerging technologies like iBeacon, Raspberry Pi and mobile computing.
DEVELOP agile, culture, innovation, management
#MAKEHISTORY
The Art and Design
of Hip Hop
Session with
10:10 AM Room LL2 11:10 AM Room 303 #MAKEHAPPEN
The Future of
Decision Making
Session with
Brad Jackson
Slalom Consulting CEO
Everyone has ideas and some are amazing. They have the potential to
impact our companies, communities and the world, but these amazing
ideas aren’t always heard. Slalom Consulting wanted to gather those
ideas, share them, and then enable the best to surface to the top in a
collaborative and deliberate way. 2,500 employees, 3 months, 373 big
ideas, and a 5 year strategic plan. The principles and approach outlined
in this session offer a great roadmap for any company hoping to generate
and gather the best ideas and drive strategic alignment.
DEVELOP brand, management, strategy
#MAKETOOLS
11:10 AM Room 205 How Digital Marketers
Use Data and Marketing
Technologies to Optimize
the Customer Experience
Place Matters:
How Location-Based
Storytelling Will Reveal
the True Purpose of Mobile
ENSIGHTEN MARKETING PANEL
Session with Brent Friedman
Travis Wright MediaThinkLabs Founder & Chief Growth Officer
James Niehaus Ensighten VP of Analytics & Digital Strategy
Barbara Pamplin Microsoft Global Digital Acquisition
Today’s customers are digitally empowered and no longer feel trapped
within the marketing funnels of the past. To compete, brands must now
personalize customer experiences across multiple channels and across all
parts of the customer life cycle. This session explores how big brands, such
as Microsoft are successfully leveraging marketing technologies to deliver
optimal customer experiences.
DIGITAL advertising, data, engagement
11:10 AM Room 204 Data or it Didn’t Happen:
Mobile Advertising
Essentials
Jennifer Wong
TUNE Director of Marketing
Mobile technology moves at such a fast pace that advertisers and marketers
often don’t know what is real and what is just hype. This session will cover the
essentials of what mobile marketers need to know to stay ahead of the curve.
DIGITAL advertising, analytics, engagement, mobile
Artifact Technologies Co-Founder & CCO
Phones and tablets are rapidly replacing desktops as our personal
computers. Over 20% of digital content consumption now happens on our
mobile devices while we move from place to place. And yet, with very few
exceptions, our real-world location does not inform mobile content. As new
location-based technologies emerge, however, creators will soon tell stories
informed by time, place and user profile.
DEVELOP emerging, local, mobile, storytelling
11:10 AM Room 202
#MAKETOOLS
#MAKELOCAL
#MAKETOOLS
There’s More to Coffee
Than Just Coffee
Session with
Briar Waterman
Starbucks Creative Director, Global Digital Marketing
Starbucks is more than a coffee shop — it’s a place to meet, to make eye
contact, and to connect face to face. The brand truth of human connection
translates to a fan love and customer creativity. Tvhis year, for the first time,
Starbucks set out to scale that story globally.
DESIGN design, engagement, strategy, ui, ux
11:10 AM Room LL5 DAY 1 S ES S I O N S 2 1
#MAKELOCAL
How Mobile Location
Can Really Connect the
Dots: Debunking Mobile
Location Myths
1:30 PM Room 303 #MAKEIMPACT
Brand Journalism:
Coca-Cola’s Approach to
Modern-Day Storytelling
Session with
Jay Moye
Session with Tony Gemma
The Coca-Cola Company Senior Writer & Editor
Millennial Media Regional Vice President
There’s nothing better than reaching someone with a compelling buy-me
message when they’re right in front of a display. There’s also nothing easier
to get wrong. The more providers rush into mobile, the greater the likelihood
that a CMO won’t get the straight scoop. Tony discusses the challenges of
location validity, power of audience insights, and takeaways for advertisers as
they look to maximize one of mobile’s most unique characteristics.
Join Jay Moye, Coca-Cola Journey’s Editor-in-Chief, as he shares
key brand journalism insights from the heart of Coca-Cola Journey’s
“newsroom”. Learn about the company’s recipe for success in creating
resonating, engaging and on-brand original editorial content through an
interdisciplinary editorial team structure, partnerships, a contributor network
and a shared content strategy. Learn how Coca-Cola’s editorial lessons can
apply to just about any organization.
DIGITAL advertising, mobile
DIGITAL branding, content marketing, social media, storytelling
11:10 AM Room LL2 #MAKEHAPPEN
Childcare in the
On-Demand Economy.
Mobilizing Childcare,
Mobilizing OUR Future.
Session with Martin Clifford
Sittercity.com CEO
The on-demand economy drives efficiency taking markets to a new
equilibrium of supply and demand. That’s good for the economy as a
whole, but, few markets can be transformed with the same transformative
power as the childcare market. In the new competitive paradigm, Martin
Clifford explains how the combination of mobile technology, lean
philosophy and transparency can correct a failing market.
DEVELOP engagement, entrepreneurship, strategy
1:30 PM Room 302 #MAKEHAPPEN
Turning Customer Needs
into Beautiful Products
Session with
Marc Barros
Moment Founder & CEO
Amazing product experiences aren’t created on accident. There is a method
to the madness in moving from customer interviews, to mapping the
customer’s journey, to filtering the essence of your product to its most basic
human needs. This process is repeatable whether you are building hardware
or software products.
DEVELOP development, entrepreneurship, experience, innovation
1:30 PM Room 301 DAY 1 S ES S I O N S 23
#MAKEMONEY
1:30 PM Room 205 Thinking Beyond the Shopping Cart:
Making the Cross-Device Shopping
Experience Work
Life Is Messy:
Building a Community
by Keeping it Real
CROSS-DEVICE ECOMMERCE PANEL
Session with Tom Seery
Cortney Henseler AOL Director of Consumer Analytics & Research
Lisa Archambault Zappos Head of Demand Generation Marketing
This fireside chat will combine Zappos’ customer service and merchandising
expertise with AOL’s primary research into consumer shopping behavior.
From surprising facts about mobile usage to the impact of tablets on
transactions to the emergence of the “always on” shopper, Lisa and Cortney
will examine the modern day consumer – and what it means for marketers,
retailers and content publishers alike.
#MAKEPERSONAL
RealSelf Founder & CEO
In the era of showcasing perfect Halloween cupcakes and saccharin
relationships with family members, a meaningful community can emerge
around common goals, life situations, and supportive environments that are
judgement-free. If you’re trying to build a community with meaning, hear
first-hand lessons on what it takes to build intensely personal connections and
conversations that won’t make their way onto anyone’s public Facebook feed.
DEVELOP communication, community, content marketing
DIGITAL analytics, data, engagement, mobile
1:30 PM Room 202 1:30 PM Room 204 #MAKEHISTORY
Anders Rosenquist
You Have Everything
You Need: Why Presence
is Important in a
Creative World
POSSIBLE Director of Emerging Media
Session with
Manufacturing the
Human Experience
Session with
Thomas Stelter
#MAKEPERSONAL
Renee Metty
POSSIBLE VP, Emerging Solutions, Americas
The Cove School Founder & Mindfulness Facilitator
How will 3-D printing, sensors, mobile devices, and
emerging digital technologies create individualized
experiences that continually evolve based on our
collective thoughts, emotions, and environmental responses? This session
will highlight how behaviors and technologies are shaping new approaches
to creation, distribution, and consumption, and how they are bridging
digital and physical mediums to create emergent experiences.
Join this session with Renee to change the way you work and live. Learn
more about creating space for more clarity, creativity and focus. By learning
how to respond vs react, you can change the way you operate. Cultivating
space to be present in your life will give you insight to your own story. You
will learn how understanding your own story and the story of others can
change your relationships both at work and at home.
DEVELOP emerging, experience, mobile
DEVELOP management, personal dev, storytelling
1:30 PM Room LL5 DAY 1 S ES S I O N S 25
#MAKESENSE
Get Out of Data Hell: Social
Media Measurement
Essentials
Session with
Jag Duggal
Quantcast Product & Strategy Leader
Adam Schoenfeld
Simply Measured CEO
In today’s data-driven world, it’s not often that you hear less is more.
Marketers are specifically prone to gathering more data than needed,
often getting caught up in the collection part of the process without
knowing which information is the most important for their end goal. In
this session marketers will learn what data they should be measuring,
how to understand that data, and tactics for sharing those insights to
stakeholders.
DESIGN advertising, data, engagement, social media
Big Data is changing the world as we know it — across every industry
globally. For the better part of the last decade, Quantcast has been
amassing an unparalleled perspective on the entirety of internet activity at
an individual level through our Quantcast Measure product, providing us
with a unique real-time perspective on consumer behavior. In this session,
Jag will provide a unique perspective into how Big Data is transforming the
advertising industry.
DIGITAL advertising, data, emerging, engagement, programmatic
2:30 PM Room 301 #MAKECHANGE
Confessions of a Mobile
Maker: How the Human
Narrative is Changing
Session with
John SanGiovanni
Zumobi Co-Founder & Vice President, Product Design
This session will highlight four mobile trends that are impacting our
consumption of media and advertising in the years to come. How has
the rise of mobile video created new forms of branded content? What
new types of mobile media are being created by the major players in the
marketplace? How can your clients leverage mobile in new and novel ways?
DESIGN advertising, mobile, video
#MAKESENSE
The Potential &
Pitfalls of Big Data
Session with
1:30 PM Room LL2 2:30 PM Room 303 #MAKETOOLS
Marketing Attribution Success
at BuildDirect: Practitioner and
Provider Perspectives
VISUAL IQ ATTRIBUTION PANEL
Manu Mathew Visual IQ Co-Founder & CEO
Iain Rutgers BuildDirect Marketing Analyst
Tyler Vautier BuildDirect Display Media Manager
Marketing attribution offers a way to quantify influences and synergies
across channels, strategies and tactics, as well as identify specific changes
that can be made to your marketing mix to dramatically increase the
performance of your entire marketing ecosystem. The panel will discuss
topics regarding their marketing attribution engagement to include
marketing analytics goals, insights, optimizations and results.
DIGITAL advertising, analytics, attribution, engagement, optimization
2:30 PM Room 302 DAY 1 S ES S I O N S 2 7
#MAKEOVER
Bullseye Branding
Richard Tait
Session with
Golazo CEO
Dial in your core consumer promise to win with key
learnings from the front lines. Explore how brands have had to pivot and
respond to consumer feedback and market realities, and hone in your
consumer proposition to create a sharper positioning and competitive
advantage, resulting in breakthrough branding and a stronger reason to buy.
DESIGN branding, design, strategy
#MAKEMONEY
Mobile is Key
to Unlocking Store
Measurement
Session with
Lauren Moores Dstillery VP, Analytics
David Shim Placed Founder & CEO
Connecting in-store activity to online campaigns is
priceless and until recently, not an easy task even for
the most tech-savvy businesses. By putting location in
context, we can measure user interaction in physical
stores and use data to measure the impact of how digital campaigns —
both desktop and mobile — affect offline behavior. In this session, Lauren
and David will discuss this approach and how it translated into significant
results.
DIGITAL advertising, brand, mobile, strategy
#MAKELOCAL
Make Your Mark in
Google's Local World
Session with
2:30 PM Room 205 2:30 PM Room 204 David Mihm
Moz Director of Local Search Strategy
With an increasingly complex set of ranking signals, it can be difficult to
prioritize your local search visibility efforts, given limited time and budget.
David will help you with criteria to make the best use of these finite
resources as he positions Google’s recent Local algorithm changes in the
broader context of other moves the search giant has made, with an eye on
strategies and tactics that will lead to long-term success.
DEVELOP local, seo
When Manure
Hits the Fan
Session with
Janelle Maiocco
Farmstr CEO
To start a company from scratch you need all the stars to align, but even
if the stars align it doesn’t just start itself—it’s up to modern Makers to go
after our pies in the sky. Learn how and why Farmstr Inc. was started, and
the hiccups, road-blocks and all-out gumption required to transform an idea
into an up-and-coming startup. Sometimes listening to someone’s failures,
successes and secrets are just what you need to take the next step to ’throw
your shit at the fan and make it fly’.
DEVELOP branding, entrepreneurship, management, personal dev,
storytelling
2:30 PM Room LL5 DAY 1 S ES S I O N S 29
#MAKESENSE
The Intersection Between
Marketing, UX Design and
Brand Perception
#MAKESENSE
One-Trick Ponies Get Shot:
The Need for Strategic
Thinking in Digital
Marketing
Session with
Keith Frankel
Keynote with
Tablelist Chief Digital Officer
This session will challenge organizations to rethink the way they view
Marketing and User Experience, both in and of themselves and as
interconnected pieces of a cohesive brand strategy. Learn how by putting
context at the forefront of strategy, designing for “fit”, and taking a more
empathetic approach to marketing, organizations can humanize their brands
and ultimately delight more customers.
Ian Lurie
Portent CEO
Digital rules our audience, but why don’t digital agencies rule marketing
and why do we keep getting fired? Because we’ve abandoned strategic
thinking. Learn how to get strategic, sell it to clients, and do a better
job at the same time.
DIGITAL advertising, management, marketing, strategy
DESIGN branding, design, marketing, strategy, ux
2:30 PM Room LL2 3:30 PM Room 303 #MAKEMONEY
3:30 PM Room 302 #MAKEIMPACT
SEO for Ecommerce:
How to Make It
Rain Revenue
Elevate Your Customer
Experience: Infusing Digital
into an Analog Brand
Session with
Karen Olson
Adam Audette
Space Needle + Chihuly Garden and Glass Vice President, Marketing
RKG, a Merkle Company Chief Knowledge Officer
How do you move the needle on customer experience… especially if you
are the needle – Seattle’s treasured Space Needle? How do you take a 50+
year icon and reimagine the Guest experience… digitally? Join Karen as
she discusses how to infuse digital into an analog brand. From its start as
a sketch on a cocktail napkin, the Space Needle has stood tall as a beacon
for “what if” thinking. Today, the Needle is taking that spirit above and
beyond with new digital experiences that deliver more interaction, insights,
connections, smiles and “wow”. See what’s up at the Needle and how it
digitally took the experience to new heights!
What does every ecommerce site want? Revenue and new customers. With
a specific focus on organic search, veteran digital marketer Adam Audette
walks through the complete picture of driving traffic to ecommerce sites
with SEO. This session will focus on enterprise solutions that are scalable,
with topics including content, social media, technical considerations,
reporting and navigating internal business considerations.
DIGITAL engagement, marketing, seo, social media
DIGITAL brand, design, experience, ux
3 0 DAY 1 S ESSI ON S
#MAKEGOOD
When Tech Makes Good:
How Companies, Platforms
and Technology are Transforming
the World
TECH MAKES GOOD PANEL
3:30PM Room 204 #MAKETOOLS
Creative Earned Media:
The New Face of
Public Relations
Session with Scott Battishill
Curator PR Principal & Founder
We all love our gadgets – from our fitness bands to our flat panel TVs to our
ubiquitous smartphones. But above and beyond spreadsheets, video games
or the latest product launch, technology is having a profound effect globally.
This panel of experts will talk about the platforms and tech innovations that
are changing education, health, and quality of life around the world.
The most effective brands — knowing the influence of today’s empowered
consumer — will create products, services or experiences that can stand
up to the conversation of the marketplace. The most effective earned
media strategies will be those that help brands curate and participate in
that conversation, wherever it exists. In this session, Scott will share best
practices and success stories of brands that utilized creative earned media
over traditional advertising and public relations to reach and engage their
core and new audiences.
DEVELOP emerging, innovation, personal dev
DIGITAL communication, content marketing, engagement, strategy
Michael Gorman Engadget Editor in Chief
Kaitlyn Houk RainFactory Inc. Campaign Manager
3:30 PM Room 202 Making Change in
Old Systems
Building a Business When
You Are The Brand
Session with
Session with
Westat Director, Center for Digital Strategy & Research
Molly Moon's Ice Cream Creator
Amelia Burke-Garcia
This session will review a number of examples of how more traditional
organizations have partnered successfully with private sector social
platforms. These include using social media to drive vaccination; using GIS
mapping to locate food deserts and drive policy change around access to
fresh food; and using social media for recruitment to research studies.
DIGITAL management, social media, strategy
#MAKEPERSONAL
Molly Moon Neitzel
Julie Sandler Madrona Venture Group Principal
Molly Moon’s Ice Cream opened its first store in
2008 and has successfully expanded to six locations
throughout Seattle. Owner, Molly Moon Neitzel, built
her business by focusing on a community experience.
This session will focus on her experience growing a small business and the
lessons she’s learned building a brand that is intimately associated with one
person and one particular set of values.
DIGITAL branding, communication, management
3:30 PM Room LL5 #MAKETOOLS
The Revolution Will
Not Be 2-Dimensional
THURSDAY OCT 16
9:00 AM Room 303 #MAKEIMPACT
A Love Letter To The City
Session with
Keynote with
Jeff Levine
Steve "Espo" Powers
ACNE Interactive Director
Artist
Jeff will talk about 3D printing — how it fits into our contemporary
production model, and the ways in which it will become an essential inhouse tool for companies in the years to come. His session will cover how
the changing landscape of arts and entertainment will make this a necessity,
as companies shift to things like internet-connected robots and custom
hardware/software for live interactive installations.
DESIGN design, emerging, experience, innovation
Stephen Powers makes love with large declarations
from small conversations in cities worldwide. His ongoing public art series
“A Love Letter To The City” mixes paint, typography, and geography to
speak to and from cities. He and his ICY SIGNS team just finished painting
walls for love and free signs for businesses in Baltimore. Stephen will speak
on his unlikely path and the renewable resource of love that powers (sorry)
him onward.
DESIGN branding, communication, design
3:30 PM Room LL2 #MAKEMONEY
How to Go from
Zero to 60 in
Customer Acquisition
Session with
Jason Berg
Redefining Capitalism
Keynote with
Nick Hanauer
Second Avenue Partners Venture Capitalist
Acquiring customers through online advertising has become an all-out
arms race. In this session, hear from a noted digital performance marketing
innovator with nine years of experience in ROI-focused digital advertising.
Learn tips to acquire more customers, and turn them into lifetime brand
advocates without breaking the bank. Learn to ace media mix modeling,
while keeping CPA goals in check.
Recent economic research suggests that humans aren’t
rational, markets aren’t inherently efficient, and there may actually be no
such thing as “utility” — no wonder the macroeconomic models built on
these neoclassical ideas crashed and burned during the 2008 economic
crisis. With capitalism under attack after decades of wage stagnation and
rising inequality, it is time to replace our old economic theories with better
and more modern ones that recognize that innovation and inclusion drive
economic growth, not the accumulation of capital.
DIGITAL advertising, analytics, engagement, optimization
DIGITAL entrepreneurship, innovation, management
Julep Senior Director of Customer Acquisition
3 4 DAY 2 SESSI ON S
#MAKELOVE
The Future of a Brand
Joanna Lord
MILLENNIAL WOMEN BRANDING PANEL
Porch VP of Consumer Marketing
Most marketers today find themselves at the
intersection of community, content, product, and design. This is exactly
where brilliant brands are built or fail. In this session, Joanna will cover
the future of brand marketing and what it means for marketers today. She
will walk through the most loved brands and talk through what makes
them great, including ways you can set your brand up to be loved by your
community and your customers.
DIGITAL branding, marketing, storytelling, strategy
#MAKEPERSONAL
What's Your Story?
Session with
Warren Etheredge
The Warren Report Founder
Despite startling technological advances and the
intellectual evolution of our species, success in the Digital Age is still
dependent on a tool introduced in the Stone Age: storytelling. Warren
Etheredge will share his unorthodox methods and his particular set of skills
for finding strength in vulnerability and narrative in character. His approach
has worked for screenwriters, CIOs, convicts and combat vets, and it will
revolutionize your communications at home, at the office, in the field and
the winner’s circle.
DIGITAL communication, storytelling, strategy
#MAKESENSE
Beyond the Selfie: Understanding
Millennial Women
Session with
9:00 AM Room 202 10:10 AM Room 301 Vicki Draper AOL Dir., Consumer Analytics & Research
Carly Gray Razorfish
Katie Dyer Razorfish Account Planning Associate
Cristina Masalunga Optimedia Digital Media Supervisor
Mandi Dilley SMG Spark Media Director
This session will debunk misconceptions about Millennial women, discuss
the challenges with reaching this complex group, talk about the brands
and companies that are getting it right, and share best practices for
engaging and inspiring the trust of these young women.
DIGITAL branding, communication, millennials
10:10 AM Room 302 #MAKEPERSONAL
Finding Your Single Story
Session with
Goldie Jones
Subversionz Media Creative Director
Lindsay Daniels
Lindsay Daniels Design Designer & Director
This discussion will cover how to distill the core identity
of your brand, product or marketing campaign down to
a single story, and how to strategically build that story
back up so you can reach your audience on several
different levels. This session will focus on how motion
design and short format film can become an incredibly powerful medium to
emotionally connect with audiences within the marketing ecosystem.
DESIGN advertising, branding, storytelling, strategy
36 DAY 2 SESSI ON S
10:10 AM Room 303
#MAKEHAPPEN
From Crowdsourcing to
Crowd Making: The Path
From Ideas to Solutions
Turning an Agency
Into a Newsroom
Session with
Andrew Grinaker POSSIBLE Sr. Content Strategist
Mat Szwajkos POSSIBLE Assoc. Dir., Content Prod.
Session with
Gavin Kelly
Artefact Principal & Founder
Rob Girling
Artefact Principal & Founder
In this session, Gavin Kelly and Rob Girling, co-founders
and principals of design and innovation company Artefact, will explore how
crowdsourcing together with a strong maker culture can propel companies
on a path to invention and innovation. Using their own experience in
building an innovation platform, they will share insight and lessons on how
to build a culture of innovation.
What happens when the real-time, always on content
model comes into competition with the traditional
advertising agency model? This session will explore
how an agency spread a newsroom approach
throughout its culture, from technology to staffing and
client communication to branded content examples. Andrew and Mat will
outline the difficulties of starting and managing a grassroots movement,
the crucial stakeholders to engage with, and how you can take an idea of
change from concept to implementation.
DEVELOP communication, culture, management, web dev
DESIGN culture, design, recruiting
Sponsored by Systems Source
10:10 AM Room 202 10:10 AM Room LL5 #MAKEPERSONAL
Make Some Noise
Session with
Michael King
iPullRank Founder
Marketing alone is not enough, and neither is simply
creating a great tool—it’s a combination of making things you’re passionate
about and figuring out what’s unique about you that can help you stand out.
In this session, Michael King will discuss his careers as a developer, rap artist
and now marketer turned company owner, and the lessons he’s learned
across those experiences.
DIGITAL advertising, brand, personal dev
#MAKEPERSONAL
Millennials and Generation
X: What Mobile Advertising
Tells Us About How to
Reach These Groups
Session with John Busby
Marchex Institute Senior Vice President
We know that younger generations use their mobile devices, are active on
social networks and are changing the world one selfie at a time. This session
will take a direct look at purchase data from mobile advertising campaigns
and provide specific takeaways on how Millennials and Generation X
prefer to be interacted with, and what digital professionals can do better in
addressing these dynamic and important audiences.
DEVELOP communication, enagement, millennials, mobile
10:10 AM Room LL2 DAY 2 S ES S I O N S 39
#MAKEMONEY
Show Me the ROI:
The Dynamic World of
Social Advertising
Session with
Jennifer Patterson
Young & Rubicam Group, Seattle Chief Strategy Officer
Monica Lay
Julie Rezek
Adobe Senior Product Marketing Manager
Young & Rubicam Group, Seattle Managing Director
With today’s advertisers allocating more budget to digital campaigns,
search and display are typically the go-to channels, but social advertising
has been gaining momentum and marketers need to get on board. See
how social media can serve as the catalyst for new opportunities to reach
customers, create engagement, broaden brand awareness, and ultimately
generate business results.
DIGITAL advertising, content marketing, engagement, marketing, social
media
#MAKENOISE
The Paradox of
Exceptional Marketing
Session with
Rand Fishkin
Moz Founder
Of the tens of millions of businesses that engage in web marketing, only
a select few find scale and success. What are the companies that become
remarkable and ubiquitous in their field doing differently with marketing vs.
those whose efforts keep them languishing in obscurity? This presentation
explores the barriers to scale and the elements that have helped a few great
marketers break free.
DIGITAL content marketing, marketing, seo, strategy
#MAKEIMPACT
Are You Good Enough to
Be a Kardashian?
Session with
11:10 AM Room 303 11:10 AM Room 302 Peer-to-peer collaboration is not a new concept.
Companies are changing business models, and
reshaping peoples’ perceptions of established
companies. Moreover, they are bringing to the fore the importance of
reputation. These emerging companies would not exist if the people using
these services didn’t have a good reputation. This is a movement that will
have a dramatic impact on the way people exchange anything.
DIGITAL brand, communication, storytelling
11:10 AM Room 204 #MAKETOOLS
Taking Programmatic
Beyond Media Buying
Session with
Eric Bosco
ChoiceStream CEO
ChoiceStream CEO, Eric Bosco, will discuss the art and science of applying
programmatic techniques and technology to market research, creative
design, and campaign strategy.
DIGITAL advertising, data, engagement, programmatic
40 DAY 2 SESSI ON S
11:10 AM Room 301 #MAKEMONEY
Paid Social Advertising:
Now, Next and What
Works Best
Session with
Martijn van Tilburg
Page Sands R2integrated
Monica Lay Adobe Senior Product Marketing Manager
With the drop-off in organic social engagement
between brands and customers, the value of paid
advertising has come full circle and is a critical
component of a scalable social marketing strategy to reach targeted
audiences and make an impact. This session will review the current
landscape of paid social media on the leading social channels.
DIGITAL advertising, analytics, engagement, social media
#MAKEPERSONAL
Personal Branding
& The Art of Making
Your Mark
Session with
Mel Carson
Delightful Communications Founder & Principal Strategist
In a digital world where brands are fighting to dominate the search and
social landscape across all our devices, we must never forget those
companies are made up of real people who hold much power as advocates
for their business. Mel will take you through some best practices for
effective personal branding and demonstrate how learning to stand up
and stand out in your niche can reap not just personal rewards, but be an
effective marketing strategy for your company as a whole.
DIGITAL branding, personal dev, strategy
#MAKECHANGE
Taking the ‘Create’
Out of Creativity
Session with
11:10 AM Room 202 11:10 AM Room LL5 10,000ft CEO
This session will show how being more creative is not about making more
things, but rather being able to quickly dismiss ideas that are irrelevant
to the task at hand. Explore the subconscious and the impact pattern
recognition has on our creativity, and also examine the link between
creativity and communication. Finally, Martijn will leave you with suggestions
for solving creative challenges more efficiently.
DESIGN communication, design
11:10 AM Room LL2 #MAKELOVE
Avoid F*cking Up
Your Company Culture
Session with
David Niu
TinyPulse CEO
Culture is the ultimate competitive advantage, and companies like Zappos
and HubSpot leverage it to attract and retain the best employees. But it’s
also not accidental. It’s a very intentional, continuous investment. Learn best
practices and tips for creating an awesome company culture that acts as a
magnet to recruit and retain A+ talent for your organization.
DIGITAL culture, human resources, management, recruiting
#MAKEIMPACT
Social By Design
Session with Geoff Colon
Microsoft Strategic Growth Hacker
Social by design is a product strategy that encourages
and facilitates conversation into an ongoing relationship
management model. Conversation via content, creativity, product updates
and thought leadership is the means by which we express who we are to
others while learning and getting feedback from them. Learn the practical
steps on how this fundamentally different and new design approach around
communications will enable business in the DIY economy.
DIGITAL branding, design, social media, strategy, ui, ux
PikeUp! How Two Agencies Built a
Campaign and Digital Experience to
Expand Pike Place Market
PIKE PLACE MARKET PANEL
Brian Ladyman Slalom Consulting Practice Area Director
Ted Youngs Slalom Consulting Design Lead
Patricia Gray Pike Place Market Foundation Capital Campaign Manager
Cal McAllister Wexley School for Girls CEO
Todd Grant Wexley School for Girls Executive Creative Director
Pike Place Market, Washington’s largest tourist draw and the oldest market
on the West Coast is expanding. The Seattle-area community has a oncein-a lifetime opportunity to shape this iconic market into something even
greater than it is today. This panel will discuss the process of landing
on a compelling campaign idea, infusing that into a responsive digital
experience, and launching a campaign to complete the 40-year vision of
the historic district and connecting the Market to Seattle’s waterfront.
DEVELOP advertising, brand, digital, ux, visual design
1:30 PM Room 302 #MAKENOISE
The Impact of Visual
Communication: How to
Produce Content That
Engages Your Audience
& Makes a Difference
Session with Amy Balliett
Killer Infographics Co-Founder & Chief Swiss Army Knife
In this session, Amy will show how visual media and content marketing go
hand-in-hand while providing tips on pitfalls to avoid. With nearly 4,000
projects under her belt, she will walk you through the science of visual
communication, share case studies from clients in both the for-profit and
non-profit sectors, and showcase just how far your reach can be with the
power of visual communication.
DESIGN communication, content marketing, data, design
1:30 PM Room 204 #MAKEMONEY
Elevating Your PPC
Campaigns and What's
Next in Digital Marketing
Session with Ryan Campbell
Add3 Account Director
Pay per click marketing is the most effective digital marketing channel
available but many companies and agencies are not leveraging this
profitable medium properly. Learn actionable strategies and tactics you can
implement to take your campaigns to the next level. This session will also
take a look at other opportunities & trends for digital marketers and what
the future may hold.
DIGITAL advertising, paid social, ppc, programmatic
#MAKELOCAL
Location, Location,
Location! Effective
Mobile Targeting in an
App-Centric World
#MAKENOISE
Real Time Storytelling
Session with
Dustin Callif
Tool Managing Partner, Digital
Session with Ray Pun
Adobe Mobile & Strategic Marketing Leader
In a world where 154,000 apps are downloaded every minute, with 90%
of them free, how do marketers get the most value and revenue out of
consumers’ fingertips? Whether helping someone find a service center in
the vicinity or taking advantage of a retail promotion nearby, location-based
targeting is the most effective yet untapped opportunity for marketers to
get customers engaged and primed to take action while in motion.
DIGITAL advertising, local, mobile
1:30 PM Room LL5 1:30 PM Room LL2 #MAKEIMPACT
Microsoft’s Kinect-Powered Cube:
A New Digital Canvas for Creative
Expression
Michael Megalli Microsoft Brand Studio
Abram Jackson Microsoft Program Manager
Rick Barazza Microsoft Senior Technical Evangelist
Josh Santangelo Stimulant Technical Director
Real-time storytelling allows the audience to actively
participate in the making of a story or advertisement. It’s this blend between
show production, social media and interactivity that provides the model for
the evolution of storytelling. This talk will discuss the unique creative, social
media and production methods used to create this type of show or project.
DEVELOP design, experience, social media, storytelling
2:30 PM Room 303 #MAKENOISE
Amplifying Social UX:
How Brands Are
Maximizing the Native
Attributes of Social
Platforms to Drive Content
Relevancy & Engagement
Session with
Scott Meldrum
WONGDOODY Executive Director for Interactive
Imagine a giant three-dimensional object that creates a virtual space, while
at the same time encouraging real-life interaction. Outside, it is 4-feet
square. Inside, it is powered by five computers and four Kinects working in
concert. Meet the team that created the Cube, learn about what makes it
tick, and hear about how developers can create unique experiences.
Today’s popular social platforms — Pinterest, Vine, YouTube, Tumblr and
more — continue to evolve their unique native user experiences at a rapid
pace. Scott will handily guide attendees through the hidden features of
major social platforms and showcase brands who are successfully driving
engagement by leveraging platform-specific tools and features to build a
more relevant experience for consumers.
DEVELOP design, emerging, engagement, ux, ui
DIGITAL advertising, brand, engagement, social media
46 DAY 2 SESSI ON S
#MAKETOOLS
SUB POP PANEL
Kurt B. Reighley aka DJ El Toro [Moderator]
KEXP Development Comm. Manager & On-Air Host
Session with
Brian Ferrario
Drawbridge Vice President, Marketing
Over 90% of consumers use multiple devices sequentially to accomplish
online tasks, yet advertisers continue to have disjointed conversations with
their customers by taking a siloed approach to digital advertising. Brands
who are early adopters of smart, scalable cross-device advertising solutions
have a head start in establishing and maintaining a seamless conversation
with customers.
DEVELOP advertising, attribution, branding, mobile
#MAKESENSE
Deep Learning: The Future
of Data Mining and What It
Means for Your Brand
Session with
Nosa Omoigui
Weave Labs Founder & CEO
Deep Learning is a new branch of machine learning that employs advanced
algorithms to detect very sophisticated patterns in unstructured data such
as text, images and video. This talk will focus on current and potential
applications of the technology to marketers – specifically around predicting
customer behavior and in semi-automated content curation and storytelling
to maximize user engagement and purchase conversion.
DIGITAL data, engagement, storytelling
#MAKEMONEY
Running a Music Business When
Everyone Wants It for Free
Ditch the Devices:
The Art & Science of
Connecting with the
Always-On Consumer
2:30 PM Room 204 2:30 PM Room 301 Sasha Barr Sub Pop Art Director
Richard Laing Sub Pop Director of Sales / A&R
Alissa Gallivan Sub Pop Dir. of Digital Communcations and Video Production
Lacey Swain Sub Pop Director of Film & TV Licensing
Dave Hernandez The Shins, Little Cuts Musician
When computer nerds and bloodsucking tech corporations heartlessly
destroyed the traditional music business model, few mourned its passing.
Seattle’s Sub Pop Records sure didn’t. In the era of computing machines
and the world wide web, musicians and industry pros need to consider how
technology affects the way people value music. Sub Pop has a story to tell
about experimentation and adaptation that can be applied to other businesses
dealing with shifting consumer expectations, restructured priorities and still
looking to be ok enough to have a store in an airport and food on the table.
DIGITAL branding, experience, innovation, local, strategy
2:30 PM Room 202 #MAKETOOLS
When in Doubt Tell the
Truth: A Flexible Approach
to Technical Direction
Session with Justin Jewett
BKWLD Vice President & Technical Director
A developer-turned-administrator discusses several (completely subjective)
tools for weeding out the difference between common-practice and
best-practice with regard to development, tech direction, and team
management.
DESIGN management, strategy, web dev
2:30 PM Room LL5 #MAKELOVE
Building a
Passionate Workforce
Guerrilla Culture Reform:
Instigate Change in Your
Organization
Session with
Cynthia Mason
buuteeq VP of Global HR and Talent
Session with Michelle Rowley
Building a passionate workforce is crucial to success. Happy employees
breed loyalty, resulting in lower churn, allowing you to focus on what’s most
important: growing your business. To ensure employee loyalty, you must
provide a firsthand connection to the business and the industry. VP of global
HR and talent at buuteeq, Cynthia Mason can intellectually speak to the
importantance of building a passionate workforce, and provide a first-hand
account on how to successfully turn an intern into a lifer.
Do you enjoy your job? Do you feel supported at work? Does the culture in
your organization foster your professional and personal growth? There are
other ways to improve your own situation while helping your company to
improve itself at the same time. Michelle will share her first-hand experiences
working with tech companies on culture, and offer concrete ways employees
can start making a difference — in both their organizations and in their lives.
Cultivate & Co. Chief Culture Strategist
DIGITAL culture, human resources, management, recruiting
DEVELOP culture, entrepreneurship, management, personal dev, recruiting
2:30 PM Room LL2 #MAKESENSE
3:30 PM Room 302 #MAKEHISTORY
Scenarios in the
Future of Marketing
Xbox One: Breaking Rules and
Building Community
Session with
XBOX ONE PANEL
MediaPlant Author & Consultant
Kai Musielak Young & Rubicam Group Group Account Director
Kirsten Ward Microsoft Senior Director, Devices and Studios Marketing
As marketers and business leaders, we tend to make assumptions about
how big data, pervasive computing, augmented reality and other emerging
technologies will manifest in business, but those assumptions depend on
a lot of external conditions. Rob will share four scenarios of the future of
marketing developed by students in his 2013 class at the UW CommLead
program, explore the techniques of scenario planning as applied to
marketing, and guide the audience through a forecast map of exciting and
unsettling possibilities.
Learn how the launch of Xbox One changed the way marketers should
think about direct, digital, and social communications. Discover how
Xbox broke with convention on best practices – and reaped the benefits.
Using email as a social channel, experimenting with form factor, and
celebrating the competition in social – these are just a few examples of
how Xbox’s creative innovations are pushing boundaries and increasing fan
engagement. Learn how Xbox’s experiences on the front lines can apply to
you and your organization.
DIGITAL advertising, data, emerging, marketing
DIGITAL communication, content marketing, emerging, innovation,
storytelling
Rob Salkowitz
50 DAY 2 SESSI ON S
#MAKEPERSONAL
When Cookies Go Stale:
What the Future of Digital
Advertising Looks Like
Casey Priore
Session with
MaxPoint Director of Sales
While few would claim to know exactly what the future holds, many pundits
do agree that cookies likely have a diminished role in digital advertising’s
future. MaxPoint’s Casey Priore addresses the concerns of today’s
conventional wisdom and offers insight into approaches that don’t rely on
the crumbling cookie. Join Casey as he analyzes the issues in the current
state of digital, offers some fresh alternatives and shows several success
stories from brands and retailers that have found a better path.
DIGITAL advertising, engagement, local, mobile
Derrick Morton FlowPlay CEO
Doug Pearson FlowPlay CTO
Mobile is here to stay, but now more than ever, so
is the need to provide consumers with cross-platform experiences. As a
business executive or decision-maker, how do you approach technology
when building for mobile? Taking a look at Flash, HTML5, other mainstream
platforms and a few emerging technologies – what are the major
considerations when creating such cross-platform experiences?
DEVELOP design, emerging, mobile, web dev
#MAKETOOLS
Making the Smart Home
More Insightful
Session with
Kevin Foreman
Vectorform Director of Product Vision
While smart home technologies have existed for over 20 years, they
continue to struggle with gaining a foothold within the average home, as
many homeowners are skeptical to the benefits and advantages of the
connected home lifestyle. Kevin will provide an insightful look at the journey
from concept to delivery that re-invents the smart home experience.
DEVELOP app dev, experience, ui, ux
#MAKETOOLS
Where Design and
Development Meet:
Cross Platform Mobile
Experiences
MAXPOINT DIGITAL AD TRACKING PANEL
3:30 PM Room 202 3:30 PM Room 204 3:30 PM Room LL5 #MAKETOOLS
Styleguide Driven
Development
Session with
Matthew Fordham
WINTR Technical Director & Partner
In this presentation, Matt Fordham will share how WINTR uses interactive
styleguides as the driving force behind all UI design and development
projects, and why Styleguide Driven Development will change everything
for your team (if it hasn’t already). Interactive styleguides can revolutionize
the way your team creates and maintains the user-interface of your product.
Team integration, efficiency, and general happiness will go up; testing and
bug fixing time will go down.
DEVELOP design, management, ui, web dev
52 DAY 2 SESSI ON S
3:30 PM Room LL2 53
#MAKEHAPPEN
The Power of The
Prototype
Session with
Paul Conder
Lenati Principal
Making and testing prototypes has long been at the core of industrial and
UX design – but Paul Conder of Lenati’s Customer Experience Practice
believes that the power of prototyping extends far beyond products and
interactive systems.
DESIGN design, emerging, experience, ux, web dev
PREDICT.
OPTIMIZE.
INVEST.
With close to $77 billion
being spent on digital advertising,
only the best-informed marketers
stand out. Adobe can help you
cut through the clutter.
Learn more at
adobe.com/marketing
Come chat with us at booth 307.
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SIC:
HUB
Located on Level 3
Network, nap, imbibe and enjoy. The sic://Hub is the place to get
everything done when you’re not in sessions, including exhibitors,
interactive installations, lounges, designated biz dev areas and
more.
DRAWBRIDGE BIZ DEV WORK SPACE
Stop by our booth #320 to hear how the world’s leading
brands, such as 1-800 Contacts, Brooks Brothers, Expedia,
United Airlines, Safeway and Subaru, are changing the face
of digital marketing by transforming the way they collect,
own and act on their customer data across every marketing
channel and device.
Need to meet a client one-on-one or step aside for a quick team
meeting? The designated Drawbridge Biv Dev work space provides
the right place to focus on the work you’ve got and the work you
want, while the crowds buzz around you.
BOCCE BY ANALYTICS PROS
With the proper tools and insight, it’s possible to capture data in
everyday life — even on the bocce ball court. Using a Microsoft
Kinect’s computer vision, the team from Analytics Pros can measure
the dynamics of a game of bocce ball. They use Google Analytics to
digitally report scores and interactions from a physical game by way
of the Universal Analytics Measurement Protocol. Stop by Analytics
Pros’ bocce ball court to participate or pre-register at
bocce.analyticspros.com.
RELAX AND RECHARGE WITH
MILLENNIAL MEDIA
THE ANSWERS
to your omni-channel marketing challenges
Together with The CMO Club, Visual IQ surveyed over 220 CMOs to uncover the challenges and priorities they
face around Big Data and marketing attribution, as well as omni-channel measurement and optimization.
Download the study, Building Bridges to the Promised Land: Big Data, Attribution & Omni-Channel,
to find out where your organization stands on building the bridges necessary to support a robust
omni-channel strategy.
DOWNLOAD OUR COMPLIMENTARY RESEARCH STUDY
www.visualiq.com/omni-channel-study
bust omni- Visit our booth (#318) at the Seattle Interactive Conference
You’re fired up for SIC, but when the adrenaline rush subsides
Millennial Media has just what you need: private nap pods to rest
your mind and body. Of course you’ll also find their indispensible
charging stations to refresh your weary devices.
MOZ PHOTO BOOTH
It’s possible that your time at SIC will be the best days of your life.
How often are you going to be surrounded by so many smart, savvy,
beautiful people? Swing by the Moz photo booth and make sure
you capture it for historical records.
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POP-UP WORKSHOPS
BY GENERAL ASSEMBLY
Get down to the nitty-gritty with mini-workshops offering all
manners of useful tips for tech, business, and design. These
chaps know what they’re doing. General Assembly offers full time
and individual courses all year covering Web Dev, UX/UI, Digital
Marketing and way more. Plus, you get a free class or workshop
credit to use anytime online or at their Seattle campus.
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CONTESTS & GOODIES
Fame, fortune and your future are all at stake this year at SIC.
Make this the winning-est two days of your life by putting your name
in the proverbial hat to take home any and all of these goodies.
WIN AN OFFICE PARTY FROM
FIRST AID SHOT THERAPY
TREES. BREWS.
CONVERSATIONS.
The First Aid Shot Therapy team wants to toast your team with a
private office party. Swing by and snap a creative selfie for a chance
to win, and be a hero for your coworkers. #firstaidsic
Ready to take a break from all the conferencing goodness? Head to
the Y&R Group Seattle lounge on the 3rd floor to relax, unwind and
soak up the awesome that is Seattle. Serving coffee from 9 am – 12 pm
and beer from 1–3 pm.
CUSTOM SIC SHIRTS FROM
POP & GETTY IMAGES
MICROSOFT CUBE
Microsoft’s interactive art installation merges electronic music, visual
art and new media. Imagine a giant three-dimensional object that
creates a virtual space, while at the same time encourages real-life
interaction. Outside, it is 4-feet square. Inside, it is powered by five
computers and four Kinects working in concert.
SEATTLE MINI MAKER FAIRE
PRESENTED BY THE EMP MUSEUM
Catch a glimpse of the Seattle Mini Maker Faire. Exotic robotics
produced by people who embrace the do-it-yourself (or do-ittogether) spirit. If you’re inspired by what you see at SIC, take
part or see the full exhibit at the EMP, March 21-22, 2015.
More information at makerfaireseattle.com
Of course you want Timmy the owl close to your heart, and a SIC
T-shirt is the way to do it. Make it more personal by customizing
your shirt at the POP & Getty Images space in the sic://Hub.
MAXPOINT AND SHOOT
SELFIE CONTEST
MaxPoint really, really wants to give you $100 of freewheeling Uber
rides, so they made it fun and easy. Look at the back of your badge.
Look at the back of someone else’s badge. If they look different,
take a picture together and tweet it using #MaxPointandShoot.
Boom. You could win. The streets could be all yours. Do it now!
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HAPPY HOURS
MIDDAY MIMOSA BAR
COURTESY OF TUNE
After a day and a half of brain-busting speakers, a midday mimosa
might be just what you need to spice up the homestretch. The
good folks from Tune are sure this is true. Swing by their booth on
Thursday and turn the fun meter up for the afternoon sessions.
Thursday, 11:30 AM – 1:30 PM in the sic://Hub
HAPPY HOURS PRESENTED BY
SLALOM AND CATALYSIS
Download the day at the on-site happy hours in the sic://Hub
each afternoon from 4–6 pm, including free beer, wine and booze
courtesy of Slalom Consulting (Wednesday) and Catalysis (Thursday).
Networking is always easier with a drink in hand.
Wednesday and Thursday. 4:00 PM – 6:00 PM
in the sic://Hub
FOOD & BEVERAGE
COFFEE & FOOD
Coffee, sandwiches, and salads are available at Grab + Go, as well
as cookies and other goodies for your sweet tooth. Whether you’re
grazing, dining, or just caffeinating, Grab + Go has you covered.
Find it on Level 3 and the Lower Level.
WATER
Water coolers can be found in every session room throughout the
conference. Additionally, there are water fountains on every floor
near the restrooms.
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POWERING
REAL-TIME CONTENT
Livefyre makes it easy for you to create and
distribute more content, so you can engage your
audience, boost website traffic and drive revenue.
SIC: AFTER PARTY
PRESENTED BY MERKLE
Learn more at livefyre.com
The official after party presented by Merkle is the essential
exclamation point on the SIC experience. It’s also your last, best
chance to make connections and impressions.
Join us at Melrose Market Studios just three blocks east of the
conference center, from 6-10 pm for complimentary food, drinks,
and DJs spinning tunes to get your groove on. The 2nd Annual SIC
Award winners will also be announced.
Special thanks to our supporting sponsors Adaptive, Zumobi,
Crown Social and Add3.
Melrose Market Studios
1532 Minor Avenue, Seattle, WA 98101
(Located three blocks east of the Conference Center)
www.melrosemarketstudios.com
Solve the Future™
wintr.us
Thursday, October 16, 6:00 PM – 9:00 PM
(Conference badge required for entry)
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FARMSTR FRUIT PICK UP
Farmstr is an online marketplace where sustainable farmers, fishers
and ranchers sell directly to local customers. With Farmstr, sellers
earn higher margins and customers get access to high quality local
food for [often] less than it costs at the store. Small local producers
can sell what they have, when they have it, and buyers have control
to buy what they want, when they want, from whom they want.
If you were smart enough to invest early by ordering Farmstr goods
before the conference, you can pick it up from the Farmstr truck at
the SIC after party. #farmfooddelivered
The Farmstr truck will be parked
in front of Melrose Market Studios
Thursday, October 16, 6:00 PM – 9:00 PM
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CEY ADAMS ART SHOW
CALL FOR MAKERS
The Seattle Mini Maker Faire is a showcase
of invention, creativity, and resourcefulness—
and a celebration of the maker movement:
people not just hungry to talk about the next
big thing, but to make it!
PHOTO
Now seeking makers of all kinds for the 2015
Seattle Mini Maker Faire, to be held March
21–22, 2015 at EMP Museum and surrounding
Seattle Center locations.
Sponsored by
Seattle Mini Maker Faire is independently
organized and operated under license
from Maker Media, Inc.
Application Deadline: January 10, 2015
More information and application at
makerfaireseattle.com + EMPmuseum.org
#MOVEWITHMOBILE
Advertising that moves with people
Cey Adams, a New York City native, emerged from the downtown
graffiti movement to exhibit alongside fellow artists Jean-Michel
Basquiat and Keith Haring. As the Creative Director of hip hop mogul
Russell Simmons’ Def Jam Recordings, he created visual identities,
album covers, logos, and advertising campaigns for Run DMC,
Beastie Boys, LL Cool J, Public Enemy, Notorious B.I.G., and Jay-Z.
This show explores the relationship between transformation and
discovery. His practice involves dismantling various imagery and
paper elements to build multiple layers of color, texture, shadow, and
light. Cey draws inspiration from 60’s pop art, sign painting, comic
books, and popular culture.
Alive and Well
705 E. Pike Street, Seattle, WA 98122
www.aliveandwellsea.com
www.movewithmobile.com
SIC attendees are invited to a private meet and greet
with the artist on Wednesday, October 15, 6:00 PM –
8:00 PM (Conference badge required for entry)
A SEAT FOR YOU.
WE’RE SAVING
A SEAT FOR YOU.
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SUB POP ART WALL
General Assembly is a global educational
institution that helps transform thinkers into
creators. Offering full-time immersive programs,
long-form courses, classes, workshops, and events
on the most relevant skills in technology, business,
and design, we’re creating a global community of
individuals empowered to pursue work they love.
Find us in the Hub at SIC 2014 to recieve a
$50 class or workshop credit.
Visit ga.co/seattle to view our latest news
and program offering.
General Assembly is a global educational institution that helps transform
Sub Pop Records is an independent record label based in Seattle,
500 Yale
Avenue NOffering
http://generalassemb.ly
thinkers
into creators.
full-time immersive programs, long-form
Seattle,
WA workshops,
98109
Follow
us @GA
courses,
classes,
and
events
on the most relevant skills in WA. With early releases by Nirvana, Mudhoney, Soundgarden,
technology, business, and design, we’re creating a global community of
and TAD, the label is often associated with something called “the
individuals empowered to pursue work they love.
Make us
8/F, 33 Des Voeux Road
Central, Hong Kong
Hong Kong Ivy Ball Ad.indd 1
part of your story
[email protected]
[email protected]
http://generalassemb.ly
[email protected]
grunge movement.” Exploitation of this association has frequently
proven financially fruitful. Later years saw album releases from artists
such as: The Shins, Iron and Wine, The Postal Service, Band of
Horses, David Cross, Flight of the Conchords, Fleet Foxes, Beach
6/10/14and
3:16 PMThe Head and the Heart.
House,
The Sub Pop wall installation allows viewers a glimpse behind the
scenes of Sub Pop’s most iconic art and advertising.
View the installation on Level 3
68
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dstillery.com
69
ORIGIN & DESTINATION
BY WINTR
Seattle is a city in motion, experiencing economic growth as well
as the subsequent benefits and pitfalls. One of the most visible
issues is traffic and mobility in and around the city. The diverse and
dynamic neighborhoods offer up a host of businesses, events and
attractions. To continue to inspire the creative spirit and greater
community and culture of Seattle, individuals and ideas need to be
able to efficiently navigate from origin to destination.
WINTR’s installation Origin & Destination is an expression of
distance between two zip-codes in the Seattle area, mode of
transportation and the variable duration based on real-time traffic
data. Translating visible issues into a stylistic abstraction of data is
an effort to motivate creative solutions to these issues and further
Seattle as a city, well designed, in motion.
View the installation on Lower Level Landing
LIVEFYRE
SOCIAL FEED
We’re social media junkies. The Livefyre Social Lounge and live feed
screens throughout the venue give you a comprehensive look at
the information and conversations happening on the social network
during the conference. Join the chatter using #SIC2014
Visit the Social Lounge on Level 2
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MIXBY:
SIC: EXPERIENCE APP
Your SIC mobile experience begins the minute you download the
Mixby app on iOS or Android. Before you arrive at SIC, use Mixby to
preview the content experience awaiting you inside the Conference
Center. Once on-site, you will discover exclusive daily content
activated by BLE beacons, accessible at strategic points within the
facility. Share your #SICselfies on Mixby and enjoy curated content
by the Crown Social team.
Download the Mixby app at bit.ly/mixbyapp
8 weeks.
99 cents.
Start your digital subscription
to The Seattle Times — your
best source for award-winning,
local news you won’t find
anywhere else.
USE
PROMO CODE
SIC2014
seattletimes.com/subscribe
WEAVE:
THE ONLINE SIC: STORY
Lucky you. You’re catching one of the first looks at Weave, a new
platform that curates dynamic, interactive and immersive online
experiences. Weave gives a chance to look back at last year’s
conference and watch this year’s event unfold as images, videos
and content are weaved together, all in one place. Learn more
about speakers, topics, notable attendees, and more.
View our Weave at
www.weave.me/seattleinteractive
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SIC: SPONSORS
SUPPORTING SPONSORS
MEDIA SPONSORS
SIC: SPONSORS
SUPPORTING SPONSORS
SYSTEMS SOURCE
74
75
HOTEL &
TRANSPORTATION
SIC Hotel Partner
HYATT OLIVE 8
1635 8th Avenue
Seattle, WA 98101
(206) 695-1234
www.olive8.hyatt.com
The Conference Center is located right in the heart of downtown
with easy access to I-5, convenient parking, the airport light rail link
and the many great things Seattle has to offer.
The Conference Center is conveniently equipped with a taxi
station along 8th Avenue or you may contact any one of these local
transportation services:
Uber Uber.com
Bayview Limo 206.223.6200
Yellow Cab 206.622.6500
Booking for sic://2014 accomodations brought to you by Fuzed
Travel, www.fuzedtravel.com.
SIC 2X5 AD.ai
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9/18/14
10:31 AM
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THE CONFERENCE
CENTER
LOWER LEVEL
SESSION ROOMS
At the Washington State Convention Center
Eighth Avenue at Pike Street
Registration
Level 1
Speaker/Press
Check-in
Level 1
Information
Level 1
Bag Pick Up
Level 1
Water
All Levels
Restrooms All Levels
Coat Rack
Level 2
Coffee
Lower Level, Level 3
Food
Recharge Stations
sic://Hub
Level 3
LL2 sic://Sessions
LL5 sic://Sessions
Stairs to
Level 1
SPONSORED EVENT
LL2
2
1
LL1 Adobe / R2integrated
Executive Lunch
WC
LOWER LEVEL LOUNGE
LL1
1 Grab + Go
2 Recharge Stations
WC Restrooms
Elevators
LL5
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79
LEVEL 1
LEVEL 2
SESSION ROOMS
FACILITIES
R Registration
S Speaker/Press Check-in
? Information &
Bag Pick-up
WC Restrooms
C
1
204
WC
INSTALLATION
1 Origin & Destination
by WINTR
202 sic://Sessions
204 sic://Sessions
205 sic://Workshops
205
EXHIBITORS
WC
1 Y&RG Lounge
2 Livefyre Social Lounge
3 System Source
Stairs to
Lower Level
3
R
?
2
S
202
FACILITIES
WC Restrooms
C Coat Rack
1
Elevators
Elevators
Escalators
Escalator
Entrance
Hi, We’re Vitamin T.
The talent agency for digital creatives.
We match the best creative talent with
the best creative companies.
Win a free Kindle Fire. Stop by booth #312 for details.
REVOLUTIONIZING THE
DIGITAL VIDEO ECONOMY
All-in-One Video Solution Across Every Screen
www.adaptivem.com
player. content. ads. harmony
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LEVEL 3
WC
28
301
303
302
1
2
3
4
5
6
29
23
24
21 20 19
17
Escalator
16 30 15
14
13
C
25 26 27
B
Elevators
B
18
12
11
10
DJ
9
8
7
ROOMS
FACILITIES
301 sic://Sessions
302 sic://Sessions
303 sic://Sessions
C Grab + Go
B Bar
DJ DJ Booth
WC Restrooms
SIC://HUB
SIC://HUB
1 Drawbridge Biz Dev
2 POP / Getty Images
3 Marchex Institute
4 White Pages
5 R2integrated / Adobe
6 ChoiceStream
7 Aquent / Vitamin T
8 Projectline
9 Simply Measured
10 Portent
11 Visual IQ
12 Ensighten
13 AppLift
14 Aquisio
15 Seattle Times
16 General Assembly Workshops
17 Analytics Pros Bocce Court
18 Microsoft Cube
19 10,000ft
20 The Creative Group
21 First Aid Shot Therapy
23 Moz Photo Booth
24 Millennial Media
25 Tune
26 CPXi
27 Tack
28 Y&RG Lounge
29 Sub Pop Art Wall
30 EMP
TREES > TCHOTCHKES
HANDMADE > MANMADE
COFFEE > TEA
HOUSE BOATS > MOTOR BOATS
FARMERS MARKETS > CHAIN STORES
GEODUCK > TILAPIA
MUDHONEY > MANILOW
GROWLERS > SIX PACKS
TRAILS > FREEWAYS
BIG FOOT > NESSIE
ACTION > TALK
CONVERSATIONS > HASHTAGS
RELATIONSHIPS > ONE-NIGHT STANDS
FLOOR 3 > WHEREVER YOU ARE

Document 6572643

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