Media Release

Media Release
DKSH introduces Henkel’s hair color products to Singapore
DKSH Singapore Pte Ltd
Date: October 27, 2014
DKSH, the leading Market Expansion Services provider with a focus
on Asia, has extended its partnership with globally leading German
company Henkel, launching its hair color products in Singapore.
Over the last years, the companies have continuously expanded
their collaboration in Asia.
Singapore, October 27, 2014 – DKSH Business Unit Consumer Goods,
Asia’s leading Market Expansion Services specialist for fast moving
consumer goods, has signed an agreement with Henkel to provide
marketing and sales, as well as distribution and logistics services for its
hair color products. The brands Schwarzkopf Natural & Easy,
Schwarzkopf Fresh Light and Syoss will be sold in pharmacies and
beauty stores across Singapore.
The agreement is an extension of the successful collaboration between
both companies in Singapore for Henkel’s home care products. In
addition to Singapore, DKSH provides Market Expansion Services to
Henkel in Cambodia, China, Hong Kong, Malaysia, Myanmar and
Thailand.
Lai Ming Kong, General Manager Consumer Goods, DKSH Singapore
said: “The extended relationship with Henkel in Singapore is the next
step in a successful collaboration that already spans seven Asian
markets. We are committed to helping Henkel grow their business
leveraging on DKSH’s proven track record and extensive capillary
network in Singapore.”
The extended partnership will further strengthen DKSH’s market position
in Singapore, while contributing incrementally to the Group’s overall
earnings and profitability over time.
About Henkel
Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Beauty Care and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market
positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs about
47,000 people and reported sales of 16.4 billion euros and adjusted
operating profit of 2.5 billion euros in fiscal 2013. Henkel’s preferred
shares are listed in the German stock index DAX.
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About DKSH
DKSH is the leading Market Expansion Services provider with a focus on
Asia. As the term “Market Expansion Services” suggests, DKSH helps
other companies and brands to grow their business in new or existing
markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a
global company headquartered in Zurich. With 735 business locations in
35 countries – 710 of them in Asia – and 27,200 specialized staff, DKSH
generated net sales of CHF 9.6 billion in 2013.
DKSH Business Unit Consumer Goods is Asia’s leading Market
Expansion Services provider with a focus on fast moving consumer
goods, food services, luxury goods, fashion and lifestyle products, as well
as hair and skin cosmetics. The Business Unit’s comprehensive Market
Expansion Services extend from product feasibility studies and
registration to importation, customs clearance, marketing and
merchandising, sales, warehousing, physical distribution, invoicing, cash
collection, and after-sales services. With 635 business locations in 22
countries and around 14,090 specialized staff, Business Unit Consumer
Goods serves 300,000 retail outlets on a daily basis and generated net
sales of CHF 4.2 billion in 2013.
For further information please contact:
DKSH Singapore Pte Ltd
Sara Obaldi
Branding and Communications Specialist
Phone +65 6659 7500
[email protected]
DKSH Consumer Goods
Kalle Siebring
Communications Manager
Business Unit Consumer Goods and Healthcare
Phone +66 2 220 9739
[email protected]
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