+ Social Media for Beginners: Planning for, Setting up, & Robin Pratt

+
Social Media for Beginners: Planning for, Setting up, &
Managing Your Social Media Tools
Robin Pratt
Today’s Agenda
You tell me! “I’m here because”:

We have a FB page or group and we’re afraid we’re doing it
wrong.

We don’t have a FB page or group but we are sold on having
one and want to know how to set one up.

We don’t know if we want a page or group, or if we should be
involved with social media at all.

Someone in my office made me attend!
What Is Social Media?
Any online tool that
helps you connect
and engage with your
clients, students, or
public.
Why Should I use Social Media?

It’s where our audience is.

154,226,960 US users, 4/11

35.1% growth in one year

It’s who we want to reach.

It lets us do more with less.

It helps us do our jobs.
Data from checkfacebook.com and facebook.com
Tools OCTS Supports

Facebook

Twitter

YouTube
Before You Begin
Ask the Following Questions

Do we already have one?

http://www.google.com/search?q=site:www.facebook.com+madi
son+county+4-H

Do I really need one?

Who will manage and maintain it?

Is there time to maintain it?

Have I contacted OCTS and my unit supervisor?

Have I read the policy?
What Kind of Account
Should I Have?

Page = general information for public, 5000+ fans,
promotional tools, insights and analytics

Closed group = clubs involving minors, need to protect
info/restrict membership, need to send mass emails,
push out event info
What Kind of Account
Should I Have?
 DO
NOT use your own personal profile as the
main page for your organization.
 DO
NOT create a “fake person” for your
organization.
Setting Up Your Account
The person chosen to maintain the page or
group should use their personal profile to
create the account.
 Fake
profiles violate FB’s terms of service.
 Group
members should not be “friends.”
 Pages
are not connected to personal profiles.
 Privacy
 Act
settings on personal page protect you.
right!
Setting Up Your Account
Select a co-administrator and “friend” that
person.
 Needed
to create group.
 Important
backup if admin leaves.
 Can
unfriend later.
 Can
be co-worker, parent, student, volunteer.
 Ask
Cherryl Varnadoe about Social Media
Officer position for 4-Hers.
How Do I Set Up a Group?
1.
Open FB. From your
personal account, click
“Create Group” on left
side of page.
2.
Fill out the fields and click
“Create” (next slide).
How Do I Set Up a Group?
3.
Include county and
state in name.
4.
You must add one
friend to create the
group. Type in the
name of the co-admin
you friended. You can
defriend him/her
later.
5.
Choose “Closed” for
groups involving
minors.
How Do I Set Up a Group?
6.
Click the gear on top right
to edit group info.
7.
Fill in the appropriate
fields on the edit screen
(next slide).
Choose a picture
that represents
your group (e.g., 4H logo).
Make sure
privacy is set to
“Closed.”
Check this
box!
Set up an
email for
easy
contacting.
Include
admin names,
contact info.
How Do I Set Up a Group?
How Do I Set Up a Group?
This is the
description
you wrote
when you
created the
group.

This is the “friend” you had to add
when you created the group. To make
this person an admin, click “See All”
next to members list.

Click “Make Admin” next to the coadmin’s name. You can then go to
your personal profile and “unfriend”
the co-admin if you want. They’ll stay
co-admin of your group but will no
longer be a part of your personal
page.
How Do I Set Up a Group?
8.
Publicize your group by emailing, linking to, talking
about the group URL. People request to join by clicking
the link.
How Do I Set Up a Group?
 Requests
to join group will be
listed under “Notifications.”
You can choose whom to
accept.
How Do I Set Up a Group?

You do not have to be friends with
someone on your personal profile for
them to be in the group.

You should not be personal friends with
4-Hers unless they are REALLY your
friends.

If 4-Hers are friends now, add them to
the group and then unfriend them.

Group members can’t see your
personal page if:

•
They are not your friends.
•
Your privacy settings are set correctly.
Attend “Privacy and Professionalism” for
more information.
How Do I Set Up a Page?
REMEMBER

Page = general information for public, 5000+ fans,
promotional tools, insights and analytics

Closed group = clubs involving minors, need to protect
info/restrict membership, need to send mass emails,
push out event info
How Do I Set Up a Page?
1.
Go to your personal FB profile.
2.
Click “More” next to “Pages”
on the left side of the page.
NOTE: If you don’t have any
existing pages, scroll to the
bottom of FB and click the “Create
a Page” link.
How Do I Set Up a Page?
3.
Click the “Create a Page”
button.
4.
Choose the “Company,
Organization or Institution”
option.
How Do I Set Up a Page?
5.
Select “Education” from the
drop-down menu.
6.
Enter the name of your page,
including the county and state:

Jefferson County GA Master
Gardeners

Ware County GA Cotton Growers

Clayton County GA Extension
How Do I Set Up a Page?
Upload an image for your page.
7.


8.
Some logos available here:
http://www.caes.uga.edu/unit/oc/reso
urces/logos/
Logo should be professional, good
quality, representative of your org.
Step 2 (Get Fans) you can use or
skip.
How Do I Set Up a Page?
Fill out basic info.
9.


10.
Include link to related
website.
Don’t know where this shows
up!
Click “Continue.” From
next screen, click “Basic
Information” on left of
page (next slide).
*
*
11.

Fill out at least the
starred fields.
For really great
inspiration, go here:
http://www.facebook.co
m/UGA.Cooperative.Ext
ension?sk=info

Feel free to “borrow”
their content!

For info about user
names, attend the third
social media training:
Promoting Your Page
and Measuring Success.
* Important; see next slide
*
*
*
*
How Do I Set Up a Page?
The “About” text entered in the info
screen appears on the left of the
page. Make sure to:

Mention it’s the official page.

Include admin names.

Include contact info.
How Do I Set Up a Page?
12.
Click “View Page” on right of screen to see
main page.
How Do I Set Up a Page?
13.
Click on “Wall” on left of page to make your first post.
Make it useful!
14.
Click on “Everyone (Most Recent)” to display posts by
your fans as well as your admins.
How Do I Set Up a Page?
More about pages:
1.
Click “Like” to like your own page.
2.
Click “Edit Page” or “Edit Info” to edit your page. The menu on
the left will change to allow you to manage permissions, access
your info, etc.
3.
Click “See All” to add and manage admins.
2.
1.
2.
3.
How Do I Set Up a Page?
15.
Publicize your page by:

Putting the address of the page on your website, in your email
signature, etc.

Getting a “Like” button or fan box for your county website.

Mentioning the FB page at meetings.

Liking and commenting on related FB pages.

Attend “Publicizing Your Page & Measuring Success” for more info.
Facebook Basics
I can’t tell if we have a group, page, or
profile!
Groups:


Admin/member: Will say “group” under group name.
Non-admin/member: Will see “Join
Group”/”Request to Join” button.
Pages:


Admin/member: Will see “Edit Page” button.
Non-admin/member: Will see “Like” button.
Personal Profile:


Friends: Will see “Friends” button with green check.
Non-friend: Will see “Add Friend” button.
Facebook Basics
Unfriending Someone

Go to your personal profile and click on your name in the upper-right corner.

Click “Friends” on the left side of the page.

Position your cursor over the “Friends” button next to the person you want to unfriend.

Select “Unfriend” from the pop-up menu.

The person will not be notified that they are unfriended.
Facebook Basics
Deleting a Profile

Go to your personal profile and click the arrow next to “Home” on the upper-right of the page.

Choose “Account Settings” from the drop-down menu.

Click “Security” on the left of the page.

Click “Deactivate your account” at the bottom of the page.
Facebook Basics
Deleting a Group

From your group page, click “See
All” next to Members.

Delete each member by clicking
the “X” to the right of their names.

Finally, delete yourself by clicking
the “X” next to your name. This
deletes the group.

You must be the creator of the
group in order to delete it.
Facebook Basics
Deleting a Page


From your page, click “Edit Page.”
Click “Manage Permissions” on the left of the screen.

Click “Permanently delete (name of page)” at the bottom of the screen.

You must be an administrator in order to delete a page.
Correcting Problems
I have tons of 4-Hers on my personal FB
profile.
Post a status update saying “If you are a
4-Her, please join this group” with link to
group.
 Unfriend the 4-Hers from your page (they
won’t know).

Correcting Problems
My group or page name does not follow
the guidelines.
Groups:
Go to “Edit Group.”
 Change the group name.

Pages:
Click “Edit Page.”
 Click “Basic Information” on left of page.
 Change the page name.

Correcting Problems
My 4-H group is open but it should be
closed.

Go to “Edit Group.”

Change privacy from Open to
Closed.

For groups with more than 250
members:



Create new group with closed
setting.
Post message on old group asking
members to move to new group.
Delete old group.
Correcting Problems
I have a 4-H PAGE that anyone can join,
but I need it to be a closed group.

Create a closed group.

Contact admin of page, ask him to:


Post message on page directing members to
group link.
Delete the page.

If you are the admin, do the above steps
yourself.

If you don’t know who the admin is, “like” the
page, post message identifying yourself as 4-H
agent & directing people to official group.

Consider contacting valued page members to
email them group URL and personally invite
them to join.
Correcting Problems
My page is a personal profile and should
be a group or a page.

Create a group or a page.

Post status update on your profile
directing people to like page or join
group.

Remove official logos from your
profile picture.

Unfriend 4-Hers/business associates.

Do not post official business on your
personal profile.
Correcting Problems
I created a fake profile and now you’re
telling me I can’t have that.

Create a group or a page.

Post status update on your profile
directing people to like page or
join group.

Consider messaging valued
friends to email them group/page
URL and personally invite them to
join/like page.

Delete fake profile.
Correcting Problems
Someone’s running a page or group that I
(we) don’t control.

If it’s a vibrant, lively community, don’t kill it. Contact
the owner and ask him/her to make you a co-admin.
Modify the page or group to meet the guidelines in
this presentation & carry on!

If it’s a dead group or page, contact the owner and
ask him/her to delete it. Then you create new group
or page.

If you don’t know who runs the page or group, “like”
the page/join the group, post message identifying
yourself as 4-H agent & directing people to official
group.

You can’t force someone to take down a page or
group. Best strategy: have the most compelling
content.
Twitter
 Fast
way to share info with lots of people.
 Instant
 Good
communities of practice.
for:
News
 Pubs
 Links to other related websites
 Upcoming events
 Events as they happen

Twitter
This is the home page of our account.
Tweets from the107 people we
follow.
If we “retweet” one of these
posts, our 429 followers see it.
If all 429 of our followers
retweet the post, all of THEIR
followers see it, and so on.
Twitter
To set up an account:

Go to Twitter.com and choose a user name and password.

Use your county and state name; e.g., JacksonCountyGAExtension.

Make sure more than one person in office can log on to account.

Share your Twitter account with OCTS so we can help publicize it.

For tips on getting the most out of Twitter, attend “Promoting Your
Facebook Page and Measuring Success.”
 View
the “Do You YouTube?” archives on Wimba.
 Contact
Emily Pitts ([email protected]) for more info.
Further Training
Privacy and Professionalism on Facebook:

Set your privacy controls to protect yourself & your job.

Deal with inappropriate comments and posts.

Facebook etiquette.

2/21, 22, 23
Promoting Your Facebook Page and Measuring Success:

Maximizing the reach of FB and Twitter.

Creating a lively community.

Tools to make posting and sharing easier.

Understanding who’s coming to your pages and what they want to see more of.

3/6, 7, 8