Study of CHANEL ——About marketing mix and target market

Study of CHANEL
——About marketing mix and target market
From Group.4
Brief introduction
The sample
To start our research, we decided to take
CHANEL NO.5 as a sample.
CHANEL NO.5
The launch of CHANEL NO.5
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Luxury is also known to be associated with resisting
the passage of time and the abundance of annual
creations.
As Chanel No. 5 has demonstrated its continuity
over time, it has attracted several generations, and
this fragrance is exceptional and speaks to the
depths of the soul.
With its new ambassador, Nicole Kidman, the
brand has, once again, demonstrated that the
fragrance is still present on the market and is back.
Marketing mix
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Product
Price
Distribution
Promotion
Product
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Chanel No. 5, it is to impose the idea of a
woman who is first and foremost a female
personality and through it Gabrielle Chanel
herself.
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Once it is developed it has to remain for the
safety tests ensuring high adjustment to the
consumer.
Price & Distribution
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Chanel, being a brand for luxury, refuses to
sell its fragrance in the supermarket for two
main reasons: the perfume has to remain a
dream, a product imbued with luxury.
The distribution of its products must meet
strict codes of presentation and sale
accompanied by personalized services.
Promotion
——brand strategy
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what differentiates the launch of Chanel No. 5
from a conventional marketing approach is
the creation and launch of the No. 5 as a
daring approach almost revolutionary. Luxury
marketing is a marketing proposal; the
initiative is still in the camp of the creator.
They were simply used to confirm rather than
exploit based not on current expectations but
the reactions and preferences of the market.
Target market
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Females, middle aged 35-49 years old,
married, medium users
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Marketing environment
female’s uprising
social status and
self-confidence
Unique culture of CHANNEL
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The founder, Coco Chanel’s
belief that “a girl should
always be two things: classy
and fabulous.”
Innovation and penchant for
re-invention and moving into
new market
Constant reinvention and
fearless ability to change with
the times
Further information:
http://en.oboulo.com/study-of-marketing-mix-ofchanel-no-5-81659.html
http://www.blurtit.com/q264363.html
http://en.wikipedia.org/wiki/Chanel
http://cn.bing.com/search?q=chanel+target+ma
rket&qs=AS&pq=chanel+target+&sc=114&sp=1&sk=&intlF=1&FORM=TIPEN1
That’s all. Thank you!