ECMS207

ECMS207
A VIACOM SNAPSHOT
• Content is King
• Brands you (or your kids) know and love
• Dynamic and creative cultures spread
throughout the company
• Global reach for all brands
VIACOM’S MISSION
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Expand our brand-building capabilities
Execute on a multi-platform content strategy
Capitalize on our creative strengths
Partner with our internal and external
customers
• Be great world citizens (Go Green)
• Help our employees enhance their work
experience
REDMOND, WE’VE GOT A PROBLEM
• First generation portal was suffering a slow decline
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Original power users left over time and were not replaced
Content management was too difficult for the average end user to
grasp
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Too much centralization/overhead for production and support
• The End Result
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Over time, business content and information moved to other
methods such as emails, shared directories and faxes
What content remained was supported by IT developers
Stale content lead to the devaluing of the portal, abandoned
communities and a great place to see the lunch menu
• Global reach. What global reach?
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Locations outside of the US created their own portal and
collaboration environments using everything from emailed
spreadsheets to custom coded portals
REDMOND, WE’VE GOT A PROBLEM
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Collaboration sites built in SharePoint 2003 proliferated
throughout the company
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No policies or ability to effectively organize the sites
Lack of SharePoint skills made a number of these sites ad hoc
.net creations with little follow-up support
Unable to accommodate business needs for Branding, Security
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End users throughout the organization were demanding
collaboration sites and not prepared to wait for a broader
organizational mandate
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Public Viacom.com site faced similar challenges
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Lack of content management and workflow led to full IT support
for business related processes
Site became a landing page for earning statements
OUR MISSION
Create a global communication and
business tool that empowers end users
with content management, minimizes
technical support and facilitates global
collaboration internally and externally
on one technology platform
LET’S FLY ONE TYPE OF AIRPLANE
• Put the entire company in one virtual room and
allow organizational creativity to be shared
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Flow of information and ideas is the most critical asset in
what we do as a company
Knowledge and creativity need to be captured and
exposed across information silos
No mushrooms!! You need to be able to find things no
matter how much information exists
One platform for portals, collaboration, B-2-B and internet
sites
• one training program
• one user able to maintain a host of sites
• Ability to leverage both content and technical development for
multiple uses
THE SharePoint SOLUTION
Leverage Viacom’s Microsoft environment by deploying
SharePoint 2007 throughout Viacom
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Provide superior functionality to re-energize the company’s
interest in portal vehicles
• Search and actually find what or whom you are looking for
• Make Al Gore and Judy McGrath happy, reduce our carbon
footprint through online forms and processes
• Create blogs and wikis to streamline communication
• Revamp Collaboration sites, the unsung workhorse that allows
working groups to easily share information and assets
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From Office to Active Directory, Microsoft applications
could be easily integrated into a SharePoint solution
• Security, Email Alerts, SQL Reporting Services
THE SharePoint Team
Janni Plattner
SharePoint Analyst
Henry Axelrod
SharePoint Infrastructure
Dave
Mike Kramer
SharePoint Designer
Evan Stark
SharePoint
Application Management
Computer Education
SharePoint Training
Thao Nguyen
SharePoint Producer
Dave Joye – Consultant
SharePoint Technical Architect
ENTERPRISE PORTALS
• Viacom’s Technology requirements for a successful
portal:
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Branding: easily customizable interfaces
Usability: not bogged down by technology that users find hard
to adopt
Searchability: search all resources (people, documents,
media) with one click
Targeted content delivery: users see the important things
Security: ability to protect content at a granular level
One stop shop model: drive information flow to and from a
single central location
Launch point for e-workflow solutions and forms routing
COLLABORATION SITES RULE!
• Develop the culture of sharing and learning
– Cross brand synergy
– Business owners able to create, manage, and share content
• Flexibility of site features enable delivery of solutions
tailored to the customer
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No ‘One Size Fits All’ strategy
Implementation ranges from out of the box to customized
• Automate manual business processes through online
forms and workflows
• Ability to connect with existing applications or external
news sources provides added value to these sites
• Viral Demand – high word of mouth advocacy
LETTING IT ALL HANG OUT:
External Presence
• Provide business units with an internet presence they
can manage themselves
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Leverage MOSS publishing features to handle content
administration, approval and deployment without IT support
• Facilitates communication and interaction with Viacom
partners and consumers
• Wow!! Is that really SharePoint?
THE SAME, ONLY DIFFERENT
• SharePoint solutions are easily
customizable to reflect brand sensibilities
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Every division in the company is on
one software platform, but design
elements and personalization of
content allow each site to feel unique
USER EMPOWERMENT
• Pushing responsibility out to the end user
– Users (and they’re usually not technical) are trained to take
on responsibility for administration of their sites
– Content managers maintain site information and authorize
new users
– Creates a self-policing environment where Administrators
are responsible for site content, including blogs and wikis
• Immediate and sustained productivity with little
incremental effort
– No one has ever added head count to manage a teamsite
– Eliminate bottlenecks for content updates
• Collaboration sites have been widely accepted and
integrated into the day-to-day operations of the
business
Lessons Learned
• Plan! Plan! Plan!
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Design and architecture are key
Know the implications of exposing years of backend data
Leverage pre-existing building blocks
• Manage Expectations
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Win ‘em over with a quick success story
Don’t be a pig, don’t over-commit
Think out of the box (solution)
• Communication
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Team Effort Required
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Business Users
Application development
Infrastructure
Security
DBAs
LONG TERM VALUE
• Eliminate stand-alone sites in favor of a common
portal architecture to lower costs
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Globally deployed information from central location
Easier deployment
Same technology platform lowers complexity
Helps drive the standardization of business processes
Uniform provisioning and publishing process
Rich out-of-the-box functionality, with ability to customize
SharePoint sites when required
• Platform flexibility - strong growth, scalable for the
future
• Extensibility - leverage the development platform to
adapt to new business capabilities
• IT enables the process (and does not become the
process)
NEXT STEPS
• Focus
– Pressing forward, we are interested in providing
the maximum amount of communication and
interaction for business users, and provide a
launch pad and platform for a number of business
applications based on SharePoint
• Next steps
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International portal rollout
Increasing reach
Social networking
Business Intelligence
Records management
PANEL Q&A
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Dave Mitchell
VP, Application Development
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Janni Plattner
Business Analyst, Project Lead
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Evan Stark
Application Manager, Technical Lead
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Henry Axelrod
Manager, Systems Architecture
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Mak Bhave
Director, Applications Development
Thanks For Your Time
Post Event DVD brought
to you courtesy of:
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