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www.autoscout24.com
Advertising Standards
Ad formats
1.
Ad formats
Standard ad formats
Standard ad formats expandables
Special ad formats
In-App Advertising
2.
BrandDays, BrandWeeks and Channel Events
3.
Newsletter and Branded Newsletter
4.
Technical specifications
5.
Delivery
6.
Contact
Page 2
AdStandards
Standard ad formats
Pixel format
(BxH)
File format
Banner
468x60
SWF/GIF/JPG
40
Leaderboard /
Inpage
Leaderboard
728x90
SWF/GIF/JPG
40
Skyscraper
120x600
SWF/GIF/JPG
40
Wide Skyscraper
160x600
SWF/GIF/JPG
40
Medium Rectangle
300x250
SWF/GIF/JPG
40
Text-Logo-Box
Logo 120x90
GIF/JPG
3
Headline: 1 line (max. 17 characters)
Text: 5 lines (max. 20 characters each)
Textlink: 1 line (max. 17 characters)
--
--
2 lines (max. 25 characters) incl. link
Textlink
--
Please note the technical specifications on page 27.
Page 3
AdStandards
Weight
(KB)
Additional specs
Standard ad formats
Pixel format
(BxH)
File format
Mega Inpage Banner
728x300
SWF/GIF/JPG
80
Billboard Ad
800x250
SWF/GIF/JPG
(only physical
ads possible!)
80
Halfpage Ad
300x600
SWF/GIF/JPG
40
Layer Ad
400x400
SWF
40
Further formats on request. Please
note that the close-button should
be clearly recognizable, on the
right top and in close proximity to
the ad. A transparent background
has to be completely avoided as
well. The layer closes after 10
seconds automatically.
Interstitial
800x600
SWF
60
See Layer Ad
Page 4
AdStandards
Weight
(KB)
Additional specs
Autoscout24 max. width: 960px
auto.de max. width: 800px
The close button is integrated by
AS24.
Standard ad formats
Expandables
Pixel format
(BxH)
File format
Expandable Banner
collapsed
expanded
468x60
468x300
SWF/GIF/JPG
40
Expanding to the bottom
(Expand and Collapse)
Please see page 34
Expandable
Leaderboard
collapsed
expanded
728x90
728x300
SWF/GIF/JPG
40
Expanding to the bottom
Please see page 34
Expandable
Skyscraper
collapsed
expanded
120x600
420x600
SWF/GIF/JPG
40
Expanding to the left
Please see page 34
Expandable
WideSkyscraper
collapsed
expanded
160x600
420x600
SWF/GIF/JPG
40
Please see page 34
Expandable
Medium Rectangle
collapsed
expanded
300x250
600x250
SWF/GIF/JPG
40
Please see page 34
Page 5
AdStandards
Weight
(KB)
Additional specs
Standard ad formats
Expandables – Expanding methods
Expand
Collapse
OnClick method
onClick
Close Button
OnMouseOver method
onMouseOver
onMouseOut
PreExpanded method
pre Expanded
Auto. Close after 10 seconds
+ Close Button
For best usability, the ad has to collapse like it has expanded. Look at page 34.
Page 6
AdStandards
Special ad format
Pixel format (BxH)
File
format
Wallpaper
Banner
Skyscraper
728x90
160x600
SWF/GIF/JPG
80
Inpage Wallpaper
Banner
Skyscraper
728x300
300x1480
SWF/GIF/JPG
80
(see example on page 8)
(see example on page 8)
Weight
(KB)
Banderole Ad
770x250
SWF/GIF/JPG
40
Sticky Skyscraper
120x600
160x600
300x600
SWF/GIF/JPG
40
SWF/
GIF/JPG
80
Sidebar
Output variable: 160x600
Page 7
AdStandards
Additional specs
Further formats on
request
3rd-party Redirect
only possible as an
iframe
Special ad format
Example Wallpaper and InpageWallpaper
Wallpaper: The top left corner of the sky is placed on the
top right corner of the banner.
Page 8
AdStandards
InpageWallpaper: The bottom left corner of the sky is
placed at the bottom right corner of the banner.
Special ad format
Pixelformat (BxH)
Fileformat
Weight
(KB)
Tandem Ad:
Layer
Leaderboard
400x400
728x90
SWF/GIF/JPG
80
Tandem Ad:
Layer
Skyscraper
400x400
120x600
SWF/GIF/JPG
80
Tandem Ad:
Layer
WideSkyscraper
400x400
160x600
SWF/GIF/JPG
80
Layer & Leaderboard
Layer & Skyscraper
Layer & WideSkyscraper
Page 9
AdStandards
In-App Advertising
mobile
Pixel format
(BxH)
Mobile Sticky Ad
File format
Weight
(KB)
320x50/
300x 50
GIF, JPG
20
Mobile Content Ad
320x100/
300x100
GIF, JPG
20
Mobile Interstitial
320x480
GIF, JPG
30
MRAID 1.0 standard only via 3rd-Party Redirect possible
Page 10
AdStandards
Additional specs
The close-button is
integrated by AS24.
In-App Advertising
iPad
Pixel format
(BxH)
Mobile Medium
Rectangle
Mobile Banner Ad/iPad
Mobile menue Button
(Navigationbutton)
File format
Weight
(KB)
300 x 250
GIF, JPG
40
664 x 90
GIF, JPG
40
30x30,
60x60 (Retina
Display)
PNG
20
Additional specs
.png format with
transparent background
Text: max 27 characters
On an opened detailpage, 300 pixel of the left side of the iPad Banner stays on the
list site in the visible area. In addition the iPad Banner will be displayed on the list
site between the vehicle image and the general vehicle information.
Page 11
AdStandards
In-App Advertising
iPad Example
Medium Rectangle directly on starting page.
Page 12
AdStandards
iPad Banner on list- and detailpage.
In-App Advertising
iPad Example
Menu button (navigation button) directly on the start page menu.
Page 13
AdStandards
BrandDays and Channel Events
1.
Ad formats
2.
Specifications and example
Additional specs
Specifications and example Schwacke
3.
4.
5.
Delivery
6.
Contact
Page 14
AdStandards
BrandDays and Channel Events
Pixel format (BxH)
File format
Standard
Banner
Sky
822x90
160x1000
SWF/GIF/JPG
80
Premium
Banner
Sky
Rectangle
822x90
160x1000
320x250
SWF/GIF/JPG
100
The space between the
Banner and the contend
ad is 398 Pixel
Superior
Banner
Sky
Rectangle
822x90
160x1000
320x250
SWF/GIF/JPG
100
ad is 398 Pixel
Channel Event
Finance / Insurance
Banner
Sky
Rectangle
822x90
160x1000
320x250
SWF/GIF/JPG
100
ad is 398 Pixel
Channel Event
Finance / Insurance
Banner
Sky
822x90
160x1000
SWF/GIF/JPG
80
Detailpagebranding
Banner
Skyscraper
Medium Rectangle
822x90
160x1000
320x250
SWF/GIF/JPG
100
(Startpage)
Weight
(KB)
Additional specs
(Listpage)
ad is 80 Pixel
Please note that the Brandday creative material will be delivered in flash files. (Leaderboard, Skyscraper, if applicable MediumRectangle
incl. fallback picture)
Page 15
AdStandards
BrandDay
Example
Seite 16
AdStandards
BrandDays, BrandWeeks und Channel Events
Example on Autoscout24.de
Homepage
Logoutpage
Seite 17
AdStandards
BrandDays, BrandWeeks und Channel Events
Example on Auto.de
Homepage
Seite 18
AdStandards
BrandDay
Additional specs
Backgroundcolor
The color of the background has to be delivered as hexadecimal code together with
the ad files. CI-colors of AutoScout24 and T-Online are not allowed: #000066,
#D9E1F0, #FF6600, #E20074 as well as other color variations.
Page 19
AdStandards
BrandDay Schwacke
Standard
Pixel format
(BxH)
File format
Banner
Sky
SWF/GIF/JPG
822x90
160x1000
Page 20
AdStandards
Weight
(KB)
80
Additional specs
BrandDay Schwacke
Example
Page 21
AdStandards
Detailpagebranding
Seite 22
AdStandards
1.
Ad formats
2.
3.
Ad formats
Example
4.
5.
Delivery
6.
Contact
Page 23
AdStandards
Ad formats
Pixel format
(BxH)
File format
Weight
(KB)
Medium Rectangle
320x250
GIF/JPG
Textanzeige
180x150
GIF/JPG
Logo 144x100
GIF/JPG
15
GIF/JPG
60
Newsletter
Newsletter
Text- & Bildanzeige
Newsletter
Branded Newsletter
Topgrafik
Sky
Banner
759x200
165x600
594x100
Additional specs
20
Headline: 60 characters
Text:
5 rows max. 60 characters
each
Textlink: 60 characters
Backgroundcolor possible
Skyscraper has to be at least
600 px or bigger.
Please note that in some e-mail programs animated gif files are not possible. The first visual of the animation will
be displayed.
Page 24
AdStandards
Additional specs
Countingpixel
The implementation of a countingpixel is due to the email-client restrictions not
possible
Alignment
Please note that the space between topgraphic and banner varies with using
different mailprograms.
Backgroundcolor
The color ot the background has to be delivered as hexadecimal code together with
the ad files. CI-colors of AutoScout24 and T-Online are not allowed:#000066,
#D9E1F0, #FF6600, #E20074 as well as other variations.
Page 25
AdStandards
Examples
Newsletter with Medium Rectangle, Wide Skyscraper
and Text- and ImageAd.
Page 26
AdStandards
Branded Newsletter with Background coloring.
1.
Ad formats
2.
3.
4.
Linking
General
Layer Ads
Expandables
5.
Delivery
6.
Contact
Page 27
AdStandards
Linking flash files
Linking and click counting
Click counting through AutoScout24 Media has to be possible.
For flash files insert on the top layer a transparent click layer (button) with this
function:
on (release)
{
getURL (_root.clickTag, _root.clicktarget);
}
Clicktag command for ActionScript 3
btn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void
{
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTag))
{
navigateToURL(new URLRequest(sURL), "_blank");
}
}
);
For different links, just number the clicktags: clickTag1, clickTag2, clickTag3 etc.
Please don‘t implement any hardcoded URL. AutoScout24 Media redirects to the
original Landing Page.
Click area The content behind transparent areas has to be clickable.
Page 28
AdStandards
General
Audio
Audio stream must be initiated by user on click and may not be exceed 30 seconds.
The user must be able to stop the stream at any time, therefore all ads must have
clearly visible start and stop audio controls.
Plug-in / Codec
It shouldn‘t be needed to install a plug-in or codec to view the ad.
Local Connection
Please note that the ads on the page aren‘t loaded on the same time. So ads should
not start with their animation until all ads are completely loaded. Please make sure to
implement a local connection in the creative.
Page 29
AdStandards
General
Streaming and „Polite“ Download
The file which serves the stream / polite download has to meet the specification of
our weight limitations. A video stop function has to stop the streaming as soon as
the user clicks on stop. AS24 does not take over the hosting of data.
Validity
Only figures from the AutoScout24 Media AdServer are relevant for billing.
Availability and Performance
All 3rd-party redirects which are implemented on our site have to be available
at all times and call the ads at high performance rates. If we note problems
with the availability of 3rd-party redirects we stop the campaign immediately.
The risk of campaign underdelivery lies in this case on the customer side.
Page 30
AdStandards
General
Positioning of Layer Ads
All LayerAds positioning is at the discretion of AutoScout24 Media, depending on the
content areas of each site. If the LayerAd is to be served via a 3rd-party AdServer,
positioning must be enabled within the redirects. Consequently, we recommend the
variables “adlayer_x“ and “adlayer_y“ .
Please document in the delivery mail how we can position the ad.
Page 31
AdStandards
Layer Ads
Close-Button
Please note that the close-button should be clearly recognizable, on the right
top and in close proximity to the ad. A transparet background has to be
completely avoided as well. By clicking on the button the ad should close
immediatly.
The function should be:
on (release)
{
fscommand(“adlayerhider“);
}
Command for ActionScript 3
Closebtn.addEventListener (MouseEvent.MOUSE_UP, function(event:
MouseEvent): void
{
fscommand("adlayerhider");
}
Page 32
AdStandards
);
Layer Ads
Duration
10 seconds maximum floating animation the auto close.
Transparent areas
All clickable areas must be attached to visible graphics. The content behind
transparent areas has to be clickable as well as a maximum transparency of 70%.
For placements on AutoScout24 pages with search functions floating creatives must
not have transparent background.
Page 33
AdStandards
Expandables Ads
Expand
On expanding the functions should be:
on(release)
{
fscommand(“expand“);
}
Collapse
On collapsing the functions should be:
on(release)
{
fscommand(“collapse“);
}
Page 34
AdStandards
Delivery
1.
Ad formats
2.
3.
4.
5.
Delivery
6.
Contact
Page 35
AdStandards
Delivery
Turnaround times
Standard ad formats: 3 working days
Special ad formats: 5 working days
Newsletter: 3 working days (tuesday) before sending out (friday)
[email protected]
Notice
If ads are delivered later or not according to our specifications, AutoScout24 Media
can‘t guarantee the campaign will start and deliver on schedule.
In this case, the client bears the risk of underdelivery.
Page 36
AdStandards
Contact
1.
Ad formats
2.
3.
4.
5.
Delivery
6.
Contact
Page 37
AdStandards
Contact
Ad Management:
E-Mail: [email protected]
AutoScout24 Media
a division of Autoscout24 GmbH
Dingolfinger Str. 1-15
81673 München
www.autoscout24-media.com

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Transcription

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