Standard Jumpstart Specifications

STANDARD PLACEMENT SPECIFICATIONS
IAB Ad Unit
Dimensions
Initial File Size
Max. File Size
Max. Ad Expansion
Expansion Direction
Animation
Looping
Medium Rectangle
300x250
25k
40k
550x250
Left
15 sec.
3 times
Leaderboard
728x90
25k
40k
728x270
Down
15 sec.
3 times
Regional Ad Unit*
160x100
25k
30k
320x200
Down & Left
10 sec.
None
Wide Skyscraper
160x600
25k
40k
400x600
Left
15 sec.
3 times
Creative Format Guidelines
Audio
Audio must be user-initiated on click
Audio pause or mute functionality must be clearly visible to the user at all times
* No audio allowed and must be produced by rich media vendor
Flash® Ads
A backup GIF or JPG image must be supplied
All Flash creative should employ the Click Action on (release) {getURL(clickTAG, "_blank")
Version Flash 8 or earlier is recommended
Expandable Ad Units
Ad expansion must be user-initiated with a click
Ad expansion or contraction functionality must be clearly visible to the user at all times
The method of ad expansion and contraction must be the same
Rich Media
DART Motif
Atlas Rich Media
Eyeblaster
PointRoll
Klipmart
EyeWonder
Unicast
Interpolls
Shoshkeles/United Virtualities
INTEGRATED PLACEMENT SPECIFICATIONS
Unit
Site
Placement
Pixel
Media Type
File Size
Looping
Body Style Bar
NADAguides.com
Homepage
150x20
GIF (Transparent)
10K max
None
Flash Header
NADAguides.com
Homepage
300x80 (Leave-behind)
SWF
35K max
15 Sec.
GIF (Transparent)
5K max
None
CarandDriver.com
From Our Sponsors
RoadandTrack.com
Peel-Back Unit
Poll Sponsorship
CarandDriver.com
190x65
5K max
Consumerguide.com
449x135
15K max
350x130
Homepage
15K max
GIF (Transparent)
None
1) 300x120 Image 2) Copy with limit of 100 characters including spaces 3) 1x1 Impression tracker 4)
Click tag
190x65
5K max
1) Bolded Headline - 20 characters max with spaces 2) Introductory Teaser - 100 to 105 characters
with spaces, text will wrap naturally 3) Includes 1 link - clickthru URL must be provided.
Vehix.com
300x120
15K max
1) 3/4 Body shot of vehicle 190x120; 2) Copy of up to 50 characters max with spaces; 3) Includes 1 link
- click-through URL must be provided by agency
CarandDriver.com
RoadandTrack.com
RoadandTrack.com
CarandDriver.com
RoadandTrack.com
CarandDriver.com
RoadandTrack.com
Email
300x250
728x90
160x600
Static GIF
20K max
None
10 Day Lead Time
Homepage
Intro 400x400 max, Button 100x175 max,
Peel-Back 400x400 max (only top right
triangular half is viewable)
Flash must be .swf
files; images can be
.gif/.jpg
50K max
15K
35K
50K max
15K
35K
7 seconds max
none
none
7 seconds max
none
none
10 Day Lead Time
Logo
eps Logo
Homepage
None
CarSoup.com
600x30; 600x240 expanded
Agency to send Jumpstart tracking tags; Expanding/contracting should never cover site content
Consumerguide.com
980x30; 980x240 expanded
Agency to send Jumpstart tracking tags; Expanding/contracting should never cover site content
NADAguides.com
756x30; 756x240 expanded
Homepage
JDPower.com
883x30; 883x240 expanded
Vehix.com
765x30; 765x150 expanded
Shopping.com
Spotlight
1) Bolded Headline - 20 characters max with spaces 2) Introductory Teaser - 50 characters with
spaces, text will wrap naturally 3) Includes 1 link - clickthru URL must be provided.
RoadandTrack.com
Pushdown Unit
Shopping Links (5 or less)
1) Bolded Headline - up to 50 characters max with spaces 2) Includes 1 link - clickthru URL must be
provided 3) Headline will serve as the text link and will click through to the URL supplied.
100x45
NADAguides.com
Newsletters
Jumpstart to provide agency with NADA's template for Flash header (.fla or .swf files on intranet) AS
WELL AS Flash Header Specs Word doc.; NADAguides MUST approve creative prior to launch; NG
MUST approve simultaneous running of Flash Header. Agency to send Jumpstart tracking tags
100x45
Homepage
Homepage Advertorial
Notes
Agency to send 1x1 tracking pixel (imps.) and click command along with model list and OEM Logo
SWF - Flash 8 or
earlier
30K max collapsed; 150K max
expanded
NG MUST approve simultaneous running of Pushdown. Agency to send Jumpstart tracking tags;
5 Sec. collapsed; 15 Expanding/contracting should never cover site content
Sec. expanded
Agency to send Jumpstart tracking tags; Expanding/contracting should never cover site content
Agency to send Jumpstart tracking tags; Expanding/contracting should never cover site content
800x30; 800x240 expanded
Agency to send Jumpstart tracking tags; Expanding/contracting should never cover site content
CarandDriver.com
RoadandTrack.com
Retention
Retention
100x40 (Logo)
GIF (Transparent)
CarandDriver.com
Homepage
125x89
GIF
Consumerguide.com
Splash/Welcome Page
200x130
GIF/JPG
Vehix.com
New & Used Vehicle Search Homepages; New &
Used Vehicle Review Homepages
200x150
GIF/JPG
4K max
4K max
5K max - Vehicle Image and 25
Words of corresponding text max
15K max - Vehicle Image and 25 Text
Characters
20K max
None
Each link 15 characters or less (including spaces) - Text file
None
Subject to approval by CarandDriver.com prior to launch date
None
None
Vehicle Image: must contain a white or transparent background; A 1x1 tracking pixel should be used
for tracking
Vehicle Image: 45 Degree beauty shot; Max height: 100 pixels; Logo: max height 30 pixels; Backround:
#FFFFFF
VIDEOPATH PRE-ROLL SPECIFICATIONS
PLACEMENT
SITE
CarandDriver.com
RoadandTrack.com
Vehix
JDPower - Buying Guides
CarandDriver.com
RoadandTrack.com
Vehix
JDPower - Buying Guides
CarandDriver.com
RoadandTrack.com
Video Pre-Roll
Logo for Player
Companion Ad
Behavioral Targeted
Roll
Companion Ad
Video Pre-
(during preroll)
Companion Ad
(after preroll)
Video On Demand (VOD)
SIZE
MEDIA TYPE
BIT / FRAME
RATE
AUDIO
ANIMATION /
LOOPING
WHO CREATES?
LEAD TIME
480x360
FLV (Flash Video)
512 kbs
48 khz
15 seconds
Agency
10 days
Client to provide a 1x1 tracking pixel and click command
80x18
.gif (transparent)
N/A
N/A
N/A
Agency
10 days
Client to provide with video assets
300x250
.gif, .jpg, .swf
N/A
N/A
15 seconds
Agency
10 days
Client to provide with video assets
FoxNews.com
Uncompressed or DV25
QuickTime(.mov) / AVI/
Unicast / Klipmart
29.97 FPS
NOTES
15 seconds
Agency
10 days
Video is Clickable, but FoxNews.com will embed the click tracking.
Advertiser should send video with NO click-through embedded.
Variable “click tag” must NOT have the URL; URL must be sent
separately; 2x2 for a middle tracking pixel; 3x3 for an end tracking
pixel also associated with the video; *Videos should be submitted as
they should play and FoxNews.com requires all encoding to be done
by their in-house team.
FoxNews.com
300x100
.gif, .jpg MUST be static
N/A
N/A
N/A
Agency
10 days
Non-clickable companion unit while video content is playing. Once
user scrolls over this unit, it is replaced by the 300x250 companion
unit; Client to provide 1x1 image tracker in addition to static image
FoxNews.com
300x250
.gif, .jpg MUST be static
N/A
N/A
N/A
Agency
10 days
Non-clickable companion unit will appear while pre-roll is playing;
Client to provide a click command and 1x1 image tracker in addition
to static image
Vehix - Comcast
720x480
MPEG2 program files
6.0 mbs
N/A
15 or 30 seconds
Agency
6 weeks
Placed on a Beta SP or Digi-Beta tape or burned to a DVD; Metadata
should also be included (see example on Metadata Tab)
METADATA EXAMPLES
Content Name
TAPE 1
EXAMPLE DATA:
YEAR
2007.00
TITLE
Mitsubishi Raider
DURATION
00:02:39;19
DESCRIPTION
IN POINT
OUT POINT
01:00:00;00
WheelsTV test drives the 2007 Mitsubishi Raider. The Raider is a midsize pickup with a whole lot of
01:02:39;18
rugged style complemented by it strong optional V8 engine.