Looking Back on 2014 - We Are Clayton Magazine
Transcription
Looking Back on 2014 - We Are Clayton Magazine
Chiming In With New Remembering Delivering a Dose of Employment Solutions Rev. Charles Grant Real Talk to Our Teens we are DEC 2014 / JAN 2015 HEART of our COMMUNITY Best Wishes for Peace and Joy this Holiday Season & a New Year of Health, Happiness and Prosperity. From Your Toyota South Atlanta Family RISE UP! WITH RODDY WHITE AT TOYOTA SOUTH ATLANTA, WHERE IT‘S ALL ABOUT YOU. YOUR SATISFACTION IS GUARANTEED. 6865 Jonesboro Road; Morrow, Georgia 30260 www.TOYOTASOUTHATLANTA.com Sales (877) 279-3409 • Service/Parts (877) 279-3409 • Collision (678) 783-2601 T H E S E S U RG E O N S A R E C E RT I F I E D F O R T H E DA V I N C I S U RG I CA L SYST E M : STEPHEN M. COHEN, M.D. Atlanta Colon & Rectal Surgery, PA Colorectal Surgeon JEFFREY F. HINES, M.D. Wellstar Gynecologic Oncology Gynecologic Oncologist FELICIA L. RHANEY, M.D. The Center for Female Pelvic Medicine Urogynecologist DARRELL J. CARMEN, M.D. Georgia Urology, PA Urologist SHANEETA M. JOHNSON, M.D. TIMOTHY B. 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SOUTHERNREGIONAL .O RG 6 LOOKING BACK 2014 We Are Clayton Magazine Chiming In With New Remembering Delivering a Dose of Employment Solutions Rev. Charles Grant Real Talk to Our Teens CONTENTS Publisher’s Note we are 08 HEART of our COMMUNITY DEC 2014 / JAN 2015 Looking Back on 2014 Remembering Reverend Charles W. Grant The Legacy of Truett Cathy Slowly & Surely, Clayton is Moving On Up Chiming in With New Employment Solutions Economic Development in Clayton County,: The Time is Now 15 18 21 24 26 Profiles 30 Getting to Know Dwayne Hobbs, Clayton’s Longest Serving Police Chief 33 Living Her Very Best Life, Dawn Benjamin 35 Knocked Down but not Knocked Out ‘Tis The Season 38 Christmas is For Love 40 If Only We Had a Christmas Tree MANAGING EDITOR Kimberly Allen [email protected] CONTRIBUTORS/WRITERS Kelley Walker - Sr. Writer Dot Tolerson - Features Writer Leaping Forward Into 2015 PUBLISHER/EDITOR -IN- CHIEF GERRIAN HAWES Phone: 678.479.3040 [email protected] Serving The Least of These Delivering a Dose of Real Talk to Teens 44 Leading CCPS into the Future, Dr. Alieka Anderson 46 Enjoying the Best of Both Worlds Through Block Art 48 Timely Tips Avoid Credit Card Fraud Year Round 50 Marketing, Branding & PR Helps 52 Keeping It Real with Interior Designer, Nancy Braitwaite 53 Arts Clayton Juried Competition 55 OUT & ABOUT 59 C DESIGN Oliver Imprints, LLC. M PHOTOGRAPHY Michie Turpin Photography CM MAKE UP ARTIST Tiffiny Grooms CY GENERAL INQUIRIES 7179 Jonesboro Road, Ste. 200, Morrow, GA 30260 Phone: 678.479.3040 Fax: 678.489.7129 Email: [email protected] Website: www.weareclayton.com COPYRIGHT All material appearing in We Are Clayton is copyright unless otherwise stated, or it may rest with the provider of the supplied material. We Are Clayton takes all care to ensure information is correct at time of printing, but the publisher accepts no responsibility or liability for the accuracy of any information contained in the text or advertisements. Views expressed are not necessarily endorsed by the publisher, editor, or Oliver Imprints, LLC. HEART of our COMMUNITY Y MY CMY K ATL-WRC1403ad1.pdf 1 3/24/14 10:13 AM We have a spot waiting for you. Hartsfield-Jackson makes it easy for you to check parking off your pre-travel to-do list. You are never more than a shuttle ride or a short walk away from your flight when you park in one of the affordable lots available 24/7 at Hartsfield-Jackson. With six categories of safe and secure onsite lots, you are sure to find a convenient parking option to meet your needs. Let us help you start your vacation before you board your plane. www.atlanta-airport.com 2013 Most efficient airport in the world – Air Transport Research Society • Busiest passenger airport in the world • 2012 Best Airport in North America by Business Traveler magazine – “Best in Business Travel Awards” • ©2014 Hartsfield-Jackson Atlanta International Airport. 8 P U LOOKING BACK 2014 We Are Clayton Magazine B L I S H E R ’ S N O T E It is our pleasure to fondly look back on the lives of Rev. Grant and Truett Cathy by republishing their WrC feature articles. Both are still a great read; and I hope you enjoy them all over again. While not Clayton County residents, I said farewell to my own personal icons this year – my grandparents. Not long after my grandfather succumbed to cancer, my grandmother decided that life wasn’t interesting enough to SHELLY WILSON, CEO Chimes Solutions live without him. As I continue to do my best to reconcile with her transitioning, I think about the greatest lesson my grandmother ever PHENOMENAL phe •nom• e• nal very remarkable; extraordinary. very good or great : unusual in a way that is very impressive taught me, described best in Maya Angelou’s poem Phenomenal Woman. I am grateful for her harsh words and gentle kisses. I miss her heartfelt laughter and her interesting ways of persuasion. Ruby M. Perkins, thank you, my What a year phenomenal! As I look back on a year filled with high highs and low lows, I am grateful for the continued love we receive from our We Are Clayton family of readers and advertisers. You have been the source of our inspiration. You are the reason we do what. We are so grateful for the opportunity to serve you. Thank you for your unwavering support. Looking Back on lives well lived. In 2014, we bid a final farewell to two Clayton County icons. The Reverend Charles W. Grant was revered Phenomenal Woman, for your candor, love, and example. Leaping Forward Into This Issue We took a look back at Clayton’s economic growth in order to get a snapshot of what is on the horizon in 2015. Our leaders made important decisions that will affect our community for years to come. Some decisions were obvious, others were questionable. Commissioner Shana Rooks explains why some of those decisions were made, and how they will affect the county’s future. by most as a great civil rights leader, and I like As I think about Leaping Forward into 2015, to remember him as the conscience of our com- I consider the new direction We Are Clayton munity. While he never received the recognition magazine must take . . . which is to create con- others have for similar efforts, Rev. Grant qui- versations around civic responsibility. While etly helped lead this county into the future by we will continue to inspire, educate, and ac- opening doors some didn’t even know could centuate the positive aspects of our beloved exist. May his legacy live on through our current Clayton, you can expect heart filled conversa- leadership in the spirit of integrity, reconcilia- tions and articles that will evoke thought and tion, and love. positive change for this community. Truett Cathy consistently stood up for what he See you in 2015! Clayton. believed in without fail, apology, or fear of repercussions. When the rest of the world decided it was okay to do business on Sunday, Mr. Cathy remained true to his Christian beliefs – and his business thrived just as much, if not more, than any other fast food chain. His famous chicken sandwiches came in second only to the unique customer and community service Chick-fil-A provides. Gerrian S. Hawes Publisher/Editor In Chief [email protected] Phenomenal Woman Maya Angelou Pretty women wonder where my secret lies. I’m not cute or built to suit a fashion model’s size But when I start to tell them, They think I’m telling lies. I say, It’s in the reach of my arms, The span of my hips, The stride of my step, The curl of my lips. I’m a woman Phenomenally. Phenomenal woman, That’s me. I walk into a room Just as cool as you please, And to a man, The fellows stand or Fall down on their knees. Then they swarm around me, A hive of honey bees. I say, It’s the fire in my eyes, And the flash of my teeth, The swing in my waist, And the joy in my feet. I’m a woman Phenomenally. Phenomenal woman, That’s me. Men themselves have wondered What they see in me. They try so much But they can’t touch My inner mystery. When I try to show them, They say they still can’t see. I say, It’s in the arch of my back, The sun of my smile, The ride of my breasts, The grace of my style. I’m a woman Phenomenally. Phenomenal woman, That’s me. Now you understand Just why my head’s not bowed. I don’t shout or jump about Or have to talk real loud. When you see me passing, It ought to make you proud. I say, It’s in the click of my heels, The bend of my hair, the palm of my hand, The need for my care. ’Cause I’m a woman Phenomenally. Phenomenal woman, That’s me. “We’re upgrading to a smarter, more efficient power grid. Which means storm or not, we’ll be even more reliable for our customers.” Learn more at georgiapower.com André ©2014 Georgia Power Georgia Power Lineman We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Looking Back 2014 FAREWELL TO GREAT LEADERS, HELLO INNOVATIVE LEADERSHIP ANIMA ANIMUS Photo By Atlanta Technical Student, Angela Cook 11 12 LOOKING BACK 2014 We Are Clayton Magazine “Life is about laughing and living in both good health and also in bad times. Getting through whatever comes our way and by looking back with a smile.” – ANONYMOUS We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 THE LEGENDS 13 In the wake of what feels like a lack of leadership for our community, we found two stories that we can look back on with pride and hope. Truett Cathy is a pioneer who was not afraid of creating a culture in business of excellence with Christian values. We also remember the late great Reverend Charles W. Grant. A true pioneer who affected change for equality of all people. The dedicated service and leadership of these two extraordinary individuals should evoke a spirit of civic responsibility in us all. Reverend Charles W. Grant We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 15 REMEMBERING Reverend Charles Grant by KIMBERLY ALLEN photo by MICHIE TURPIN Reflecting on over 60 Years of Service to Clayton County A lifetime of memories in the form of family photographs line the red brick interior of the Grants’ sunroom. K I am secretly jealous of both of Mrs. Grant’s green thumbs, as the plants lining the glass walls thrive in response to their care and environment. Watching the sun set, I submit to a peace normally reserved for a tropical vacation far away from here, and immediately understand why the couple spends as much time as possible in this particular section of the Forest Park home they have shared for 62 years. From his participation in the civil rights movement to the numerous Boards he sits on throughout the county to his work at the Community Services Authority, Reverend Charles W. Grant has spent the majority of his 63 years here not only raising a very large family, but also uplifting Clayton County in every possible way. After leaving Washington, D.C. in 1946, Grant settled into the Blandtown area of Atlanta. It was there that Charles met his one true love, Patsy, as they worked together on various community and civil rights issues. Between sharing work they enjoyed and attending the same church, Mount Welcome Missionary Baptist in Decatur, the duo inevitably grew closer, fell in love, and married in 1948. Sixty-two years later, anyone in their orbit can feel the love they still share. Constantly referring to Patsy as his “baby”, Rev. Grant dotes on his wife even as he defers to her on everything from when they relocated to Clayton County to how many grandchildren they have. “Let’s see, we have nine children, 26 grandchildren and at last count, 39 great grandchildren, but there might be more,” Ms. Patsy muses while doing the math in her head. “We also have two great-great grandchildren.” Over six decades of service to Clayton County recently led to a section of Aviation Boulevard (east of Loop Road near Hartsfield-Jackson International Airport) being renamed Charles W. Grant Parkway. “At least they did something for me before I died,” jokes the pastor, who seemed humbled by the attention. While renaming a portion of that stretch of road is definitely a well-deserved honor, it is a drop in the bucket compared to all Grant has contributed to Clayton County. Growing with Clayton County Although Charles and Patsy met in Atlanta and attended church in Decatur, they spent the majority of their time working in and for Clayton County. Taking their commitment to the next level, in 1949 the Grants rented a Forest Park home in order to be on the front lines and readily available to serve. “Take into consideration we’re talking about back in the 1940s when there were no social services or very little for the elderly and less empowered people,” details the pastor. “So we took that on a mission and as a result we moved here.” Not long thereafter, the Grants chose to build a home in Forest Park. If you don’t vote, don’t complain One of the many causes Rev. Grant championed was getting Clayton County residents to the polls. Realizing how uneasy simply discussing the issue of voting made people feel, the Grants quickly discovered that this mission was going to be a challenge. “There was already a voter movement going on in Atlanta and Fulton counties and I knew we needed that kind of involvement here in Clayton County. But people feared for their safety and as a matter of fact, at times we had some apprehension about our own safety,” reflects Grant. “These weren’t physical threats, they were economical threats. If you had a decent job, you didn’t want to lose it for any reason. But you know we were second class citizens at that time, so that was one of the things that encouraged and inspired us to go out and make a difference, and voting really was the best way to do that.” Understanding the power of the vote, Rev. Grant used all the resources at his disposal to not only educate Clayton County residents about the candidates and issues on the ticket, but also to encourage them to get registered and then follow through by casting a vote. Much time was spent knocking on doors and letting folks know that if they did not vote, then they had no right to complain about the end result. 16 LOOKING BACK 2014 We Are Clayton Magazine “[On Election Day] we were able to take residents to the polls in groups of 25 using an old bus,” Grant remembers. Mrs. Grant did her part by driving residents who could not get to the polls in her car. “I spent that whole day driving people back and forth and it wasn’t easy because I still had to keep house and take care of the children, but it was worth it,” she recalls. Collaborating for Change Reverend Grant does not hesitate to admit that any of the good works he has been able to accomplish for Clayton County were joint efforts, not solo projects. So he was elated when more white members of the community were willing to dismiss old habits and find ways to work together. “During the late 1950s, all you had in this area were low income people, senior citizens, persons with handicaps, and that sort of thing. I soon found some people who just wanted to have a decent community in which to raise our kids, but we had to convince them that some things that were going on were wrong and we needed to involve ourselves in righting those wrongs, and we just couldn’t hide from everything. We had members of the school system, some members of the church, some members of business groups, whoever was interested in having a better Clayton county,” says Grant. “The difference came when we began to get members of the white community to sit around the table, or using the old phrase ‘the table of brotherhood’ and planned how we were going to approach our problems and what type of involvement we needed to have. So I can say that members of the white community contributed just as much as we did. They wanted to see peace and brotherhood in this community, all they needed was someone to lead the charge, and when we did, they followed.” “For a small town community I think we did well with the limited resources we had, so I guess the accomplishments we made although small were accomplishments that led to bigger things,” adds Grant. “Whether black or white, we all made a difference in the quality of life and living in Clayton County.” As Grant subtly helped institute change in Clayton County, his efforts did not go unnoticed by civil rights leaders at the forefront of the movement, and while passionate about improving the community he now called home, the pastor never coveted the spotlight. “I never met Martin Luther King in person, but he knew me and knew that we were working towards the same goal. He referred to me as ‘our friend out in Clayton County,’” Grant fondly recollects. “I knew Andrew Young, Hosea Williams, Fred Shuttlesworth, and other civil rights leaders. They were the inner core of the movement, and we were considered the outer core. We did all of the footwork that needed to be done, knocked on the doors that needed to be knocked on, and found ways to transport people to the voting booth. So even though we were on the outside, the insiders always let me know that they had my back.” Although Rev. Grant had no problem collaborating with anyone to effect positive change, in 1986 he along with other leaders in Clayton County sensed that folks here needed to be re-energized. “People were stagnant. They were there, they were listening, but they weren’t moving,” he says. For that reason, Grant decided to join forces and help launch a branch of the NAACP. “One of the things I considered when getting into this was there was a time when I was too black for white folks and too white for black folks (laughs), and the reason I mention that is because there were people who were trying to get us to quit, saying we were troublemakers. But we weren’t troublemakers, we just wanted better,” explains Grant. “There were some who felt like we needed a branch of the NAACP here . . . felt that we had to make our own contribution to the community, but sometimes we didn’t know whether we were on the right side or the wrong side. The NAACP helped us carefully choose causes in an organized way, not just take on something that would raise eyebrows or going after things with our eyes closed. We all were well aware of the consequences of doing this, but as I said before we also wanted a decent community to live in.” The group was successful, and the Clayton County branch of the NAACP was chartered on October 18, 1986. Fast forward to 2011, and you will find Rev. Grant still doing what he does best – helping Clayton County residents live the best lives that they can regardless of personal circumstances. As Executive Director of the Clayton County Community Services Authority for the past forty-six years, Grant operates and develops programs which help make life a little bit easier for hundreds of people on a daily basis. Grant’s reach spreads across three counties - Fayette, Henry and Clayton, and includes centers in Clayton along with shared centers amid the Department of Children and Family services in Henry and Fayette counties. “This is not a welfare giveaway program,” clarifies Grant. “We are a service organization, and recipients must qualify to obtain these services. Slowly but surely we began to develop programs designed to see some visible change in the lives of people and assist them in times of emergencies. By that I mean assist them with their rent, utility bills, food, legal aid assistance, and stuff like that. We transport senior citizens to much needed services in all of our areas, we do meals on wheels, there are 352 children involved in our Head Start program, we have 50 children that are in our day care program, and so many benefit from our legal aid services. That is just a few of the services we offer.” “We also have a weatherization program in place where our energy conservation emergency crews go out and work on the homes of the elderly, in particular those who are not able to keep up their own homes. So we easily help two to three thousand people each month with all of our services combined.” * * * “I see a sense of pride, hope, and action towards maintaining the ground that we have already covered,” expresses Grant who as usual is thinking forward regarding Clayton County’s future. “Not only maintaining that ground but should there be other things that need to be addressed, I think our residents are sensitized enough now to say, ‘Well, no, we’re not going to let that happen.’ We are going to do what needs to be done to get people involved and keep the county moving forward in a positive way.” Despite the fact that their home church has always been in Decatur, their children have left the nest, and wife Patsy hints that she would like to move to a ranch style home with only one floor, Rev. Grant is totally satisfied where he is. “We put too much blood, sweat, and tears into this house. There’s too much of me in this house. We are staying right here in Clayton County. I’m not going anywhere.” WRC “Rev. Grant was a source of personal inspiration to me and I am deeply saddened to have lost a dear friend and confidant,” said Hill in an emailed statement. “Our community has lost a strong community leader and devoted public servant. Through his unwavering faith, strong values and untiring social conscience, Rev. Grant made a tremendous impact on his community both locally and nationally. Because of his vision, boundless energy and civic involvement, Clayton County is a better community today.” - Clayton County Sheriff Victor Hill Quote taken from Clayton News Daily 18 LOOKING BACK 2014 We Are Clayton Magazine FATHER OF THE MILLENIUM Truett Cathy’s WinShape Foundation Changes Lives and Shapes Winners by MICHAEL B OOTH Father’s Day is a big time of celebration for Truett Cathy, founder of the Chick-fil-a restaurant chain, not only because of his three grown children – Trudy, Bubba, and Dan – but because of the thousands of children he has helped through the WinShape Foundation, the charitable institution he created in 1984 with the simple goal to “shape winners.” WinShape features seven distinct programs, ranging from 12 foster homes that have given shelter and a new life to more than 375 kids to a marriage enrichment ministry that promotes healthy marriages and strong families. WinShape has given hundreds more kids, some employees some not, scholarships for college. The sheer number of children he has touched with his kindness makes for a busy Father’s Day at the Cathy home. We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 “My vision for WinShape came about at the time when my three children were moving away from home and into college. I had a continuing passion for children, even though I had none at home,” said Cathy, who still comes to work almost every day at the age of 92. “I taught 13-year old boys in Sunday school for 50 years. My desire to provide the boys in this class with a good model when many of them didn't have the best examples at home was at the crossroads and ultimate beginning of my desires with WinShape Homes.” WinShape Homes, one of the Foundation’s seven programs, has nine homes in Georgia, two in Tennessee and one in Alabama. Cathy describes them as “a loving, nurturing, permanent home to grow up in.” Each home shelters around 12 foster children, which gives them the ability to allow sibling groups to stay together. Every home has two full-time foster parents who provide long-term care with a positive family environment. “Every father is the CEO of the most valuable institution in existence: the home,” he said. “Don’t dictate in how you lead your children but demonstrate how they are to act. They will follow your example, not your advice.” Mimicking Cathy’s example would be a hard act to follow. Not only did he found, and still runs, the second largest quick-service chicken restaurant in the U.S., which has propelled him to be listed as the 799th richest man on earth, according to Forbes magazine, but Cathy has chosen to live his life by Biblical example. He is prone to quote Proverbs 22:1. “A good name is rather to be chosen than great riches.” Through the WinShape College Program ,the Foundation provides up to $32,000.00 for a four-year scholarship to qualifying students who attend Berry College in Rome, Georgia. It is a joint program with the college, one of several that has been established over the years. To date more than 950 scholarships to Berry College have been awarded. “The president of Berry College called to offer my wife, Jeannette, and myself an opportunity to tour what they called the Mountain Campus, which was no longer being used. He wanted to know if we had a vision for what the campus could be used for,” said Cathy. “After seeing the beautiful property, we envisioned a college program for high school graduates to attend Berry College. We called it the WinShape Scholarship program.” Cathy had established another successful scholarship program at Chick-fil-a for his restaurant employees that have provided more than $25 million in funds since the program started some four decades ago. The Mountain Campus at Berry also inspired Cathy to open WinShape Camps, a residential camping experience that hosts more than 1,900 campers each year. At first it was only open to boys but two years after the camp was established, in 1985, a girls’ camp was started. Each camp offers an exciting and meaningful experience for the campers in a Christian environment. Both camps have welcomed campers from 32 states and six foreign countries. Skills and activities are tailored to be age-appropriate for the 2nd through 11th grades. Every summer the camps have four two-week programs with a one-week program available for those campers entering second and third grade. The success of the camps encouraged Cathy to create WinShape Wilderness, which used an existing ropes course for team-building exercises. Thousands of people have gone through the course, leading to the development of Backcountry Ventures, where people can enjoy backpacking, canoeing, camping and rock climbing. The goal here is personal transformation. “The Wilderness programs glorify God by creating adventure experiences that encourage spiritual transformation,” said Cathy. But why should the kids have all the fun? In 2005, the WinShape Family Camp program was put together so families could experience the fun of the Great Family Weekend Adventure. Of course, the underlying purpose of the family camp is much more than simply having fun. It is designed to strengthen the family through a spiritually rewarding experience. The WinShape Retreat was set up in 2003. It is a high-end retreat and conference facility also located on the Mountain Campus of Berry 19 College. Cathy’s son Bubba and daughter-in-law Cindy became deeply involved in WinShape Marriage, held at the retreat and designed to encourage the building of a healthy marriage as well as to help those in a troubled marriage rebuild their union. WinShape greatly expanded its outreach in 2005 with the creation of WinShape International, which partners with other Christian organizations around the globe to transform young people and communities worldwide. This ministry is intended to equip young adults to become Christian leaders in their culture, develop initiatives that aid poor people in the developing world, impact the lives of children and youth who are abandoned, orphaned, or abused, and develop models for overseas partnerships that can change lives and societies for the better. As a result of its contributions to society, WinShape was named the recipient of the William E. Simon Prize for Philanthropic Leadership in 2008, which included a $250,000 award for future philanthropy. The prize was created to further ideals such as personal responsibility, resourcefulness, volunteerism, scholarship, individual freedom, faith in God, and helping people who help themselves. It honors living philanthropists who have shown exemplary leadership through their charitable giving, highlights the power of philanthropy to achieve positive change, and seeks to inspire others to support charities that achieve genuine results. But that is not the only honor bestowed on Truett Cathy and his WinShape Foundation. He was a guest at the White House in 2008 where President George Bush presented him with the President's Call to Service Award. A partial list of other awards given to Cathy and WinShape include the Paul M. Kuck Legacy Award; The Cecil B. Day Ethics Award; The Silver Buffalo Award presented by the Boy Scouts of America; Tom Landry Excellence of Character Award; the Norman Vincent & Ruth Stafford Peale Humanitarian Award; and the Horatio Alger Award from the Horatio Alger Association. “WinShape’s vision starts with the name,” said Cathy. “Our hope and goal is to shape winners, in this generation and the next, whether through ministering to foster children, marriages, kids through a camp experience, or corporate teams who come to the retreat center.” 20 LOOKING BACK 2014 We Are Clayton Magazine Leasing NOW Executive Suites in Jonesboro 238 Stockbridge Rd, Jonesboro, GA 30236 Space : 15 office suites 96 — 216 sf Term : Month to month and up $350—$450/MO FULL SERVICE PROPERTY OVERVIEW/DETAILS: • Training room available • Break room • Reception area • Secure access • High speed wireless Internet included • Excellent location on Stockbridge Rd • Plenty of parking • Individual office suites • Flexible terms available • Conference room included CONTACT INFORMATION: Tom Fulton [email protected] Phone : 770.329.1410 Ideal Space for: Attorneys Event Planners Graphics Designers Photographers Indepentent Sales Agents CPAs Financial Consultants www.CBCBullard.net 201 Prime Point, Peachtree City, GA 30269 (770) 632-1774 Coldwell Banker Commercial and the Coldwell Banker Commercial Logo are registered service marks licensed to Coldwell Banker Commercial Affiliates. Each Office is Independently Owned and Operated. We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Clayton County Commissioner Shana Rooks (District 3) 21 SHELLY WILSON, CEO Chimes Solutions INNOVATIVE LEADERSHIP “Leadership must be based on goodwill. Goodwill does not mean posturing and, least of all, pandering to the mob. It means obvious and wholehearted commitment to helping followers. We are tired of leaders we fear, tired of leaders we love, and of tired of leaders who let us take liberties with them. What we need for leaders are servants of the heart who are so helpful that they, in effect, do away with the need of their jobs. But leaders like that are never out of a job, never out of followers. Strange as it sounds, great leaders gain authority by giving it away.” — Admiral James B. Stockdale 22 Slowly& LEAPING FORWARD 2015 We Are Clayton Magazine SURELY, Clayton County is Moving on Up! Words Kimberly Allen PICTURE MICHIE TURPIN Looking back, 2014 was a good year for Clayton County with the promise of greater things coming soon. So while reminiscing on accomplishments big and small, Commissioner Shana M. Rooks (District 3) helped me come up with a few choice sound bites for you to share with the naysayers. MAKING CLAYTON BEAUTIFUL! “We often judge books by their cover. The same is true when we look at certain areas of our county. Aesthetics and appearance of any establishment drives the perception people have of it,” Rooks plainly states. “This year we launched ‘Keep Clayton Clean’ where county employees picked up trash from segments of Tara Boulevard. I am hopeful our board will want to continue all efforts to beautify our county.” Additionally, thanks to a newly enacted commercial code enforcement arm of the police department’s Code Enforcement Unit, beautification is being stepped up countywide, and the Clayton County Police Department will also be citing businesses who fail to meet the county’s code. SPLOST ADDITIONS Clayton County International Airport? Hmmm . . . wouldn’t that be nice since the majority of the airport is located here! “As part of the 2015 SPLOST, the county will be able to install signs around the county and particularly around the airport that announces, ‘Welcome to Clayton County’ so people actually know that they are in Clayton County,” shares Shana. For Dog Lovers Only! “One of our big projects is to add some dog parks, which is also a part of the SPLOST. I occasionally take my dog over to Henry County because they have parks for little dogs that can run about without a leash. So we’re going to start building those here in Clayton, too.” Walking Trails. “In an effort to become more health-conscious, we’re partnering with the PATH Foundation, who will help us build paths around Clayton County similar to the Silver Comet Trail, Arcadia Mountain, and other major greenways trails and paths throughout the Atlanta Region.” Trade Center and Small Business Incubator. “I believe people ought to be taught how to fish instead of letting others do the fishing for them. As a business owner, I understand entrepreneurial enterprise but some people need assistance getting there. I believe having a business incubator is needed to aid people in starting their own businesses.” The 2015 SPLOST provides for a Class-A office building at the entrance to Clayton State University to attract and house multiple business and economic development activities, including a small business incubator. This project would bring together all the community resources needed to promote business, investment, and job growth in Clayton County, all in one location. This initiative will assist with launching the final phase of dense, urban design at the University Station development, including retail space for a coffee shop/bookstore and restaurant/cafe near Clayton State University. MORE TRANSPARENCY “We have moved to a more business focused county with more efficiency and more processes. We understand that the community desires to know the business aspects of what we do. Often, people cannot make it out to a 7:00 p.m. meeting,” says Shana. To that end, all Board of Commissioner (BOC) meetings are being filmed and can be viewed on Comcast’s Clayton County TV-23, AT&T U-verse Channel 99, and on our website at www.claytontv23.com. In addition, any commissioner who holds an event can have it filmed for residents to enjoy. “I have filmed several of my meetings which will allow anyone to view them at any time.” When Shana first came into office, she wondered why our BOC meetings didn’t offer constituents the same technological features as other counties. So after almost two years of testing, BOC meetings will soon provide attendees an interactive agenda with hyperlinks. “If you bring your iPad, tablet, or Smartphone to the meetings, you will be able to click on its links and follow along.” This feature should be available by early 2015. SAVING SOUTHERN REGIONAL “I happened to visit one of my sorority sisters at Southern Regional Medical Center (SRMC) a few months ago. She had a brain tumor and was sent there for rehabilitative care. I noted the number of employees there and the number of patients being served . . . it was not lost on me what a detriment it would be to our community if this facility was not longer here. Because of the financial impact on the county, it was not the risks, there was no other We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 23 Clayton County Commissioner Shana Rooks (District 3) solution,” Shana explains. Over 1,900 employees and several surrounding businesses would have suffered if not for this funding. So the need is twofold: retaining one of its largest employers is vital to the county’s economy, as well as to the patients it serves. Not to mention how deserted that corridor would be without the hospital’s activity. The county’s financial advisors looked at SRMC’s numbers, reviewed their financial records, and advised the BOC about how financially frail the hospital was. Saving SRMC was a unanimous BOC decision, which provided $43 million in bonds as funding. “What I hoped would happen was for SRMC to find some way to contain and reduce their costs and expenses prior to the BOC voting to aid them financially, and they were able to do that,” Shana says. MARTA IS SMARTA FOR CLAYTON COUNTY! Any person who has lived in an area infused with mass transit recognizes its impact on economic development–whether that is for the traveler utilizing it or the surrounding businesses that rely on foot traffic. And if nothing else, it’s nice to have an alternative to driving. But thanks in part to the recession, low ridership, and zero profits, C-Tran service ended in 2010. “The general fund which is funded partially by our property tax dollars paid for C-Tran’s operation. With the consistent decline in the tax digest and revenues collected, the county is not in a position to fund our own independent bus system at the level that would meet the needs of the community. There was also concern that the funding through the general fund for transit was not equitable, but funding a transit system through sales tax collections would be more equitable,” clarifies Commissioner Rooks. One of the main complaints by those who didn’t ride was seeing buses that were never filled to capacity, while those who used C-Tran argued that the service could be spotty at best. This led to the county fielding criticism for employing a provider inexperienced in mass transit operations. Enter MARTA, overwhelmingly approved by Clayton County voters. And since the system will operate solely off of sales tax income, anyone who spends money here will help pay for this service. Initially the routes will not change much, but some modifications will be made due to the weight of the buses taking their toll on the infrastructure. If successful, the routes will be extended countywide. Further, these buses will be light years ahead of the old ones and include amenities such as cameras, TVs, and Wi-Fi. Prior to getting the MARTA Act on the ballot, our BOC conducted a comprehensive system overview in order to examine “. . . prior ridership, how idle and slow those buses were, how full they were, and make recommendations as to how the route should be traveled. Based on those findings, MARTA should be more efficient than its predecessor,” Shana details. “Now, of course, anytime you have something new you’re going to have some little quirks, but we should not experience the same issues we had before.” Additionally, once the buses have run for a full quarter (three months) the BOC expects to understand what works and what doesn’t, and make improvements accordingly. Although this future partnership with MARTA sounds appealing, just getting buses rolling here again is a great start. And please don’t buy into the hype that public transportation automatically brings crime. Out of all the large urban cities I’ve visited and/or lived in with more extensive mass transit, I’ve never witnessed someone waiting at the bus stop or riding the train with a 50inch flat screen in tow. And while our northern (and surrounding southern) neighbors will never publicly admit this; their lack of public transportation has not eliminated crime in their slice of suburbia. MARTA bus service will begin in March 2015, and is expected to be fully operational here by Fall 2016. Overall, 2014 was a good year for job growth here as well. A part of that growth includes the MARTA merger, which has held three job fairs here thus far thanks to our forthcoming bus line; QGistix, an electronics repair company; AVICS USA, a pioneer in designing, manufacturing, and distributing innovative LED lighting products; and Chimes Solutions, a large call center set to open at Southlake Mall in 2015. Additionally, the Forest Park redevelopment project anticipates bringing close to 3,000 new jobs into the county, and that is just the beginning. As we Leap Forward into 2015, make sure you stay tuned because Clayton County is on the rise and if you blink, you might miss something! WRC 24 CHIMING in with New LOOKING BACK 2014 We Are Clayton Magazine C Words dot tolerson Employment Solutions PICTURE MICHIE TURPIN Students of Feng Shui learn that wind chimes are associated with bringing a sense of balance, connectivity, and well being into an environment. Chimes also symbolize the manifestation of movement of positive energy. Shelly Wilson, CEO of Chime Solutions, is bringing just that to Morrow. Chime Solutions is one of the premier business anchors in the greater strategy of enhancing economic health in Clayton County. Formerly headquartered in Atlanta, the Morrow-based company specializes in human resources partnerships by providing leading companies across the nation with contract staffing services and call center operations–such as help desk, technical, and customer service support–and many of those jobs will be filled by Clayton County residents. “I feel that we have a great opportunity to have a positive effect on people’s lives,” Wilson said of her contemporary customer contact center positioned at Southlake Mall in the former JCPenney location. Wilson and her team have already begun vetting candidates for customer care positions, and will add a slate of management and executive roles to their operation during the next wave of hiring. “We will be offering over 1,100 jobs,” she said, underscoring the impact that Chime Solutions will have on county residents. Wilson is an innovator who processes keen insight with regard to executing successful business processes. As the co-founder of RYLA Inc., an enterprise that she and her husband Mark Wilson sold in 2010, Shelly was instrumental in acquiring a Fortune 500 client portfolio for the company and hiring upward of 3,000 employees. Driven by RYLA’s success and client demand, it was an intuitive decision to develop another customer contact center as Wilson contemplated her options for a sophomore business opportunity in 2011. Consequently, Chime Solutions was born. The former principal is humbly charismatic, although her business persona seems to come at the world head-on. A very confident Wilson admitted that she prefers to “be in the background” focusing on workforce development rather than center stage in the limelight. “Our approach is to focus on developing people and creating positive work experiences,” she said, emphasizing that work-life balance is a crucial element to cultivating an engaged, high performing work culture. She has an expertise in recognizing talent and establishing meaningful relationships; and as a result she leads with a strong team around her. Chime Solutions represents a surge of job creation and growth for Clayton County’s economy, and equally important it is a nationally acclaimed company that has chosen to plant roots right here in our backyard. “I am very excited to be in Clayton County and everyone has been very helpful,” she said of the Economic Development Office, county Commissioners, and other business leaders in the community who have been instrumental in Chime’s move to Morrow. WRC SHELLY WILSON, CEO Chimes Solutions 26 LOOKING BACK 2014 We Are Clayton Magazine Economic Development in Clayton County: The Time Is Now S Words dot tolerson PICTURE MICHIE TURPIN Successful economic development involves sustainable increases in the productivity of individuals, businesses and resources to elevate the overall well being and quality of life of residents. It is often confused with economic growth which in most instances applies specifically jobs and income. Although linked, economic growth is generally a short run concept while economic development is a long term strategy encompassing several years. Larry Vincent, a veteran manager with Georgia Power, sits at the helm of the long term economic development strategy for the county. As Chairman, he and the 7 member Development Authority of Clayton County, have collaborated with key leaders in the community to create a comprehensive strategic plan centered around enriching the county. “Yulonda Beauford of the Chamber of Commerce, Commissioner Jeff Turner and Luvenia Jackson, Superintendent for the Clayton County Board of Education have all been instrumental contributors to the business strategy,” said Vincent, “They, and others, are all committed to keeping our workforce local and our economy healthy.” From Vincent’s perspective there has been a concerted effort to take a synergistic approach that has included support of planning efforts by metroAtlanta and State leaders. The long term strategy includes attracting a balanced distribution of small to large-sized businesses. Most recently the dawn of the new 65, 000 sq. ft. call center, Chime Solutions, located at SouthLake Mall. Then there is hhgregg, Inc. who expanded its footprint to a $16 million regional distribution center in Ellenwood that not only retained 100 existing jobs, but has the capacity for significant expansion. “The plan also accounts for second and third tier business opportunities,” Vincent said referring to Aerotropolis Atlanta and Porsche Cars North America. An aerotropolis is an urban development concept where airports serve as a focal point for attracting new businesses to city-like professional districts. The aerotropolis, stemming from Hartsfield–Jackson Atlanta International Airport, will extend deep into Clayton County. Porsche Cars North America has moved its headquarters from the north side of Atlanta to Hapeville and is the first business to break ground at the aerotropolis. It features a technical-service and-training center, and the Porsche Customer Experience Center. It will undoubtedly be equally a tourist attraction as much as a generator of quality jobs. LARRY VINCENT, CC Development Authority 28 LOOKING BACK 2014 We Are Clayton Magazine “Hope is the only universal liar who never loses his reputation for veracity”. – ROBERT G. INGERSOLL We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 PROFILES A LIFE TIME OF SERVICE LIVING THE BEST LIFE RECOVERED HEALTH BLUES MAN Photo By Atlanta Technical Student, Gregory Dunlap 29 30 LOOKING BACK 2014 We Are Clayton Magazine Getting to Know Dwayne Hobbs, Clayton County’s Longest Serving Police Chief Words KELLEY WALKER PICTURE MICHIE TURPIN “I never really wanted to be a cop, which is contrary for most people that I have hired and interviewed over the years,” confesses Chief Dwayne Hobbs of the Forest Park Police Depart- ment (FPPD). This answer caught me by surprise considering he has served Forest Park for 41 years. But, Hobbs assures me that he knew immediately after beginning that he was on the right path. A friend, who worked for FPPD, convinced Dwayne to apply: “I thought, ‘Yeah, I’ll do that until I decide what I want to do,’ [but] once I got in, I could never get out. It was a trap,” he smiles. “Once I got it in my blood, I tried to recruit everybody I cared about, just telling them how satisfying it is.” A Forest Park native, Hobbs explains, “This is where we grew up, and we knew everything about this town. I knew every nook and cranny. I knew who was good and who was bad, and I say to people all the time who ask me constantly, especially in my later years: ‘how much longer are you going to stay?’ And I always said, ‘I’ll stay as long as it’s fun.’ And it is fun.” Hobbs’ career moved quickly. After 18 months, he was promoted to detective. By his sixth year, he was a captain. Remembering the experience, Dwayne says, “I was still a young guy, and all of the other captains were old time brass hats, and they were looking at me like ‘where did you come from?’” But no one underestimated him long. At this point, Hobbs’ greatest accomplishment is obtaining the position of chief: “It wasn’t something that I thought ‘one day I’d be the chief.’ It was just a progression, and I had a lot of help. I kind of felt like a turtle on a fence post. You see him up there. You don’t know how he got there, but you know he had a lot of help. So when opportunities presented themselves, I was hungry. I loved the job, and the situation just presented itself where I was able to get a lot of training. Because of that training, I was able to move up, and when there was movement, I tried to seize every opportunity.” Dwayne says policing is rewarding for two reasons: “The obvious is the sense of helping somebody else. It is such a great feeling that you can’t get in a lot of professions. The other is being surrounded by the people in this business. These are people who literally lay their life on the line for people they don’t know every single day…The fact of the matter is the very nature of our business, what we get called to do, is a very good possibility [we could take a bullet]; it’s riddled with dangers…but the real magnet for me has always been the people and how they are willing to serve and do for others.” He advises others interested to fully understand what this job means: “It’s nothing like we see on TV. It’s a huge commitment not only for you but for your family because the demands on the family are just as great, if not greater, simply because when everybody else is running away from the fire, you’re running to it. When the storms come in and everybody is sent home to be with their families, you’re coming to it. So it’s important to have somebody, whoever is in your life, that supports what you do and understands that’s your job, and when that happens, [he or she has] to be able to fend for [himself or herself ]. That’s not always easy…For the officer and their significant other, it’s demanding.” In addition, Dwayne reveals, “The best cops are the ones with the best sources, and the way that you develop sources is to be in the community and understand that you exist because of them and that you are a servant to the people. If you ever lose sight of that then you’re missing the boat.” Outside of FPPD, Hobbs teaches criminal justice at Clayton State University, and he enjoys hunting, fishing, and watching Alabama football. Season’s Greetings from The City of Forest Park, Mayor & Council For information, please call 404-363-2908. 32 LOOKING BACK 2014 We Are Clayton Magazine “There’s a lot of magic between you too, ain’t no denying that. And magic makes forgettin’ hard.” – NICHOLAS SPARKS We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Living Her Very BEST Life...Meet We Are Clayton’s Newest Family Member, Dawn Benjamin 33 Best advice The best advice I have received was to realize that the true prize lies within me. We have to believe and know that we already possess everything we need or require to succeed! Therefore, we should set the bar for ourselves and walk in that authority to make change. Best way to start your Day Thanking God for the new opportunities that he has set in place for me that day. The many open doors to new and great possibilities. I begin the day with great expectations of a successful outcome. Best job ever The best job I have ever had was dSource Business Services. This is my business that I decided to step out and start at the end of last year. What makes it great is that it allows me to help others run their businesses more smoothly without alot of the stress that comes with running a business. Best splurge I’m still waiting on this one. I’m spontaneous so that makes for a pleasant adventure when the time comes. Best about Clayton County There are many many great things about Clayton. However, one of my favorites is Church of The Harvest International, my place of worship Best pick me up Sunshine!! The light of day gives me a sense of freedom when I walk outside. The energy is intoxicating, as it makes me want to get out and live. I’m intensely relational (a real people person) so people are a driving force in my life and just to know that the new day brings yet another opportunity to interact with others makes me feel renewed and energized. It’s enough to help you breathe through a stressful day . PICTURE MICHIE TURPIN Best accomplishment Losing 70 lbs last year. I learned so much through my weight loss journey; not only about losing weight and nutrition, but that I had a great deal of discipline. This showed me that there is nothing that I could ever want to do that is out of my reach. Now I live a very active and energized life! 11 UPPER RIVERDALE ROAD, S.W. RIVERDALE, GA 30274 Long Term Acute Care SPECIALIZED NURSING SERVICES Spiritual Care , Wound Care, Case Management, Nutritional Counseling, and Occupational, Physical, Speech, and Respiratory Therapy managed by: 6TH FLOOR, SOUTHERN REGIONAL MEDICAL CENTER, 770-897-7600 We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 35 Knocked Down, But Not Knocked OUT! Words dot tolerson PICTURE MICHIE TURPIN As Kenneth Croskey washed his hands at the bathroom sink he felt an intense heat abruptly engulf his face. He immediately splashed himself with cold water which seemed to intensify the sensation. His wife, Marye, was only a few steps away in the family room where moments before they had been engaged in a nostalgic conversation about the Florida family reunion that they attended just a couple of days prior. His short walk from the bathroom to get help from Marye was paved with panic and uncertainty, as he suddenly he felt his legs buckle. “Down!” the sixty-three-year-old military veteran yelled to signal to his wife that he was in distress. Suddenly the brightness of the day faded to black, and he collapsed to the floor. The next moment that Croskey remembers is waking up in the Southern Crescent Hospital for Specialty Care (Southern Crescent Hospital), an acute longterm care facility in Riverdale, Georgia, swarmed by machines and a web of tubes. It was the summer of 2013 and an experience that transformed his life. Marye explained that after her husband’s fall she called 9-1-1 and Croskey was admitted to Piedmont Henry Hospital after being diagnosed with pancreatitis. “My pancreas got angry,” Croskey said describing his medical condition, “. . . then I went septic and they said I was in kidney failure.” Kidney (renal) failure occurs when the kidneys lose their ability to filter fluids and waste, causing dangerous levels of the aforementioned substances to accumulate in the body. Without treatment, the buildup of toxins, harmful minerals in the blood, and extra fluid can eventually cause death. As would be expected, seeing her husband laying unconscious in the hospital was heartbreaking for Marye. The days were long and seemed to run together as she patiently waited for a sign that Kenneth was getting better. Some days at the hospital were more intense than others. In particular there was an occasion when Marye received a phone call at home informing her that her husband’s prognosis was not promising and that he may not recover. Marye, family, and friends diligently prayed despite the unfavorable news. In what was described as a miracle, Croskey soon became stable enough to be transferred to Southern Crescent Hospital for extended care and special medical management for his serious health issues. Kenneth spent three months at the extended care facility surrounded by machines and a web of tubes. He was swollen and unrecognizable from significant fluid retention. “I had a breathing tube, feeding tube, and a dialysis port in my chest,” he recounted. During the early weeks Croskey still wasn’t alert enough to know what was going on around him. This included Marye’s faithful daily visits and support, as well as other visitors who also came and went unbeknownst to him. When Kenneth finally began breathing on his own he was removed from the ventilator and given the opportunity to speak for the first time in weeks. “When I heard myself talk after all that time I went into tears,” he recalled nearly tearing up again. In addition to a physical uphill battle toward recovery, Croskey had to deal with the emotional ebbs and flow that comes with being hospitalized for a long period of time. The once independent man was completely reliant upon the clinical staff to assist him with all of his daily care such as bathing, using the bathroom facilities, and eating. “It was a rough time,” he said of the emotional impact, “It was frustrating that they had to do everything for me and I wanted to do for myself.” Kenneth admitted that at times he “wasn’t the easiest patient” for the staff to interact with, and chuckled bashfully as he spoke of how his frustration caused him to “raise sand,” although his team of physicians and caregivers consistently responded to him with patience. A little over a year into his recovery, Mr. Croskey is back to feeling like himself with a few life modifications as a result of his health issues. He is taking insulin several times a day, his muscle mass is returning, and he has regained his energy level. “Those folks really looked over me and nursed me back [to health].” His gratitude and admiration of the clinical expertise demonstrated by the Southern Crescent Hospital team is palpable, and he credits their compassion for keeping him motivated during his recovery. “God had the last say and for some reason he spared my life to do something positive . . .” he said with a surge of emotion, “and I’m trying to do that the rest of my life.” WRC 36 LOOKING BACK 2014 We Are Clayton Magazine “CALVIN: This whole Santa Claus thing just doesn’t make sense. Why all the secrecy? Why all the mystery? If the guy exists why doesn’t he ever show himself and prove it? And if he doesn’t exist what’s the meaning of all this? HOBBES: I dunno. Isn’t this a religious holiday? CALVIN: Yeah, but actually, I’ve got the same questions about God.” – BILL WATTERSON We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 37 ‘Tis THE SEASON There’s something utterly romantic about Christmastime: flickering fireplaces, light, fluttery gusts of snow and stealing kisses under the mistletoe. Every year like clockwork, the world slows down for a few moments and we are reminded that the best gifts are not found under the tree, but are standing right in front of you with open arms. 38 LOOKING BACK 2014 We Are Clayton Magazine Christmas Is For Love A story of what Christmas should mean. Christmas is for love. It is for joy, for giving and sharing, for laughter, for reuniting with family and friends, for tinsel and brightly decorated packages. But mostly, Christmas is for love. I had not believed this until a small elf-like student with wide, innocent eyes and soft rosy cheeks gave me a wondrous gift one Christmas. Mark was an 11 year old orphan who lived with his aunt, a bitter middle aged woman greatly annoyed with the burden of caring for her dead sister’s son. She never failed to remind young Mark, if it hadn’t been for her generosity, he would be a vagrant, homeless waif. Still, with all the scolding and chilliness at home, he was a sweet and gentle child. I had not noticed Mark particularly until he began staying after class each day (at the risk of arousing his aunt’s anger, I later found) to help me straighten up the room. We did this quietly and comfortably, not speaking much, but enjoying the solitude of that hour of the day. When we did talk, Mark spoke mostly of his mother. Though he was quite small when she died, he remembered a kind, gentle, loving woman, who always spent much time with him. As Christmas drew near however, Mark failed to stay after school each day. I looked forward to his coming, and when the days passed and he continued to scamper hurriedly from the room after class, I stopped him one afternoon and asked why he no longer helped me in the room. I told him how I had missed him, and his large gray eyes lit up eagerly as he replied, “Did you really miss me?” I explained how he had been my best helper. “I was making you a surprise,” he whispered confidentially. “It’s for Christmas.” With that, he became embarrassed and dashed from the room. He didn’t stay after school any more after that. Finally came the last school day before Christmas. Mark crept slowly into the room late that afternoon with his hands concealing something behind his back. “I have your present,” he said timidly when I looked up. “I hope you like it.” He held out his hands, and there lying in his small palms was a tiny wooden box. “Its beautiful, Mark. Is there something in it?” I asked opening the top to look inside. “ “Oh you can’t see what’s in it,” He replied, “and you can’t touch it, or taste it or feel it, but mother always said it makes you feel good all the time, warm on cold nights, and safe when you’re all alone.” I gazed into the empty box. “What is it Mark,” I asked gently, “that will make me feel so good?” “It’s love,” he whispered softly, “and mother always said it’s best when you give it away.” And he turned and quietly left the room. So now I keep a small box crudely made of scraps of wood on the piano in my living room and only smile as inquiring friends raise quizzical eyebrows when I explain to them that there is love in it. Yes, Christmas is for gaiety, mirth and song, for good and wondrous gifts. But mostly, Christmas is for love. firstbaptist jonesboro real worship real answers real life 40 LOOKING BACK 2014 We Are Clayton Magazine If We Only Had a Tree! M WORDS Jean V. Dickson ost fairy tales begin, “Once upon a time, in a land far, far away.” Well, this wasn’t once upon a time, it wasn’t in a land far, far away, and it wasn’t no fairy tale. It was nine years ago, in a blue house in rural Atlantic Canada. And, unfortunately, for me, it was very much true. Before I moved east, I had such high hopes of what life was going to be like after I graduated university with business degree. A better job. More money. So many things I could do for my son, Michael. When I dreamt I didn’t see castles in the clouds. Instead I saw a boy on horseback (a vacation at a dude ranch!), tantalizingly tender turkey piled high on a plate (money for entertaining!), and bows dancing, coaxing singing from sighing clouds (symphony season tickets!). So I worked hard and finished my degree in three years, not four. I had great grades and thought I would have no trouble getting a job. Well … it didn’t work out that way. In my case, disappointment followed disappointment. After a few months, my bank balance was about as healthy as a hydrangea bush accidentally watered with hydrochloric acid. Any green that was there had been burnt – ashes blowing in a brisk breeze. Humiliation became complete in a gray office populated by gray frowning faces. Frost was on the ground outside; it felt a full ten degrees colder inside. A number was called and I was handed an application by the disapproving receptionist. Welfare was the only option if I wanted to feed my 10 year old son. I didn’t only feel I was a failure, I knew I was one. About as successful as Donald Trump’s comb-over. I felt even worse just over a year later when I was still without work. And it was Christmas. Ho, Ho, Ho, Merry Christmas! My dream that year was of Christmases past. Christmases with tall trees, festooned with flashing stars of white and bright coloured globes, shiny packages underneath. Family and friends abounding at the table laden with plate after plate of steaming fresh food. Laughter amidst the sounds of Christmas carols. Christmas – as I had known it in the past. Yes, I did have a few meager presents for Michael. I had gone without eating for three weeks so that I had the money to buy him something. I had even taken the Christmas decorations out of their boxes and placed them carefully around the unheated living room. But one corner stood empty. And that emptiness seemed to represent my own failure and emptiness inside. I didn’t have a Christmas tree. Now you may be saying to yourself, Christmas trees don’t cost a lot of money. You can get a cheap one for only $10. But $10 meant four cartons of milk. And that was a fortune when you only had enough money in your food budget for one carton a month. Seeing my own breath fog in the cold of our living room, I burst into tears. “Mom, mom, what’s wrong?” “All I wanted was a Christmas tree. Just a little one. I even prayed that someone would give us one. It would feel like Christmas if we only had a tree.” “ Mom, mom, it’s okay. Why don’t go lie down, have a nap. You’ll feel better when you wake.” I lay down but I couldn’t sleep. I twisted and tossed, tossed and turned. And I cried some more. But then I heard strange sounds from the other room. I thought about investigating, about seeing what Michael was up to. But I was too exhausted to get out of bed. I pulled the covers over my head and tried to pretend it was all a bad dream. I must have slept because I woke up two hours later. I stretched and then stumbled to the kitchen searching for a glass of water. I didn’t make it to the kitchen. Because I saw tiny lights twinkling in the corner of the now-dark living room. Behind me Michael exclaimed, “Mom, you don’t have to cry anymore. We don’t have a Christmas tree - but look - we have a Christmas plant!” I rubbed my eyes to clear them, and I saw that while I had slept, Michael had strung tiny white lights on the tall, green umbrella plant. And then he had placed Christmas ornaments on its outstretched stems. That Christmas I learned that Christmas isn’t about Christmas trees and Christmas presents. It’s about love. I didn’t have money – or a Christmas tree - but I had a loving son who cared for me, who loved me. Yes, Christmas is all about loving sons. The love of my son reminded me that there’s another loving son. Like my son, he cares for me and he gives of himself for me. No, this other son didn’t give me a Christmas tree – or a Christmas plant - but he gives to me a far greater gift – the forgiveness that brings hope and joy – regardless of the circumstances. My wish to you is that you’ll learn from my lesson. You won’t make the mistake I did and think that Christmas is all about Christmas trees. Instead you’ll remember my story that Christmas is all about the gift of the son. Right Here in Henry You choose your doctor. You choose your hospital. You and your family have made so many tough decisions. When it comes to hospice care in Georgia, the choice is easy—choose VITAS. • Offers expert pain and symptom management • Provides hospice care wherever the patient calls home—private residence, nursing home, or assisted living • Shifts of Intensive Comfort Care® up to 24-hours per day in the home, when medically necessary • Clinical staff available 24/7/365 • Physical, emotional and spiritual support for patients and families. 404.250.1806 • VITAS.com “WHEN I HAVE AN Southern Crescent Nephrology, P.C. We are committed to providing the highest quality of comprehensive kidney care in the following areas: Kidney Failure Kidney Stone Dialysis Therapy Hypertension Pre and Post Transplant Care Various Other Kidney Diseases ASTHMA ATTACK I FEEL LIKE A FISH WITH NO WATER.” –JESSE, AGE 5 Four convenient locations: Stockbridge Locust Grove Riverdale Griffin 678.289.0508 SCNKIDNEY.COM 250 Village Center Parkway, Ste 100 • Stockbridge, GA 30281 Serving our community with pride for the last 18 years ATTACK ASTHMA. ACT NOW. 1- 866 - NO -ATTACKS W W W. N O AT TA C K S . O R G CDDIS 10/01 42 LEAPING FORWARD 2015 We Are Clayton Magazine Leaping Forward 2015 MAKING WAY FOR NEW LEADERSHIP WORLDS OF WATER AND OIL Photo By Atlanta Technical Student, Robert Williams We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 43 SERVING THE LEAST OF THESE I truly believe that everything that we do and everyone that we meet is put in our path for a purpose. There are no accidents; we’re all teachers - if we’re willing to pay attention to the lessons we learn, trust our positive instincts and not be afraid to take risks or wait for some miracle to come knocking at our door. Keith Gammage, Clayton County Solicitor General’s Office Tom jones, WSB-TV Clarence Cox, Clayton County Public Schools Police Department Charles Brooks, Clayton County Solicitor General’s Office WORDS KIMBERLY ALLEN PICTURE MICHIE TURPIN We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 45 Delivering a Dose of “Real Talk” to Teens Community Leaders and Media Representative, Answer a Tough Call to Our Young Men...THE Law Eric Garner and Michael Brown have become the latest casualties in the communication failure between law enforcement and the neighborhoods they serve. And there are many more like them that you will never hear about, suffering similar fates without protest or media fanfare. Obviously, there are cases where both the police and the accused could and should handle things differently. But perhaps if some better understood their rights, the full consequences of their actions, and/or how to deal when face-to-face with law enforcement, we could begin to avoid such outcomes. The National Black Prosecutors Association (NBPA) in conjunction with the Clayton County Solicitor General’s office has joined forces to present “Real Talk About the Law,” a forum created to reach at-risk high school males. Designed to bombard teens with the truth using almost every possible scenario, the NBPA offers realistic answers to students’ very real questions about breaking the law. Adults can probably learn a few things as well (I know I did) and this space can’t even begin to cover all of the knowledge shared. Real Talk began in response to a different untimely death–that of Florida teen Trayvon Martin. Thanks to the success of the first seminar held back in February 2014, eight more presentations followed in schools located throughout the City of Atlanta and Clayton, DeKalb, and Fulton counties in October and November. So much useful information is provided throughout this presentation that Real Talk actually should be required viewing for all students. Unlike the “Scared Straight” series, Real Talk presents a variety of situations that most teens have found themselves considering no matter how “good” you believe your kid is. Instances such as when someone rides in a car that he/she knows full well doesn’t belong to the driver–also known as being “Party to a Crime” (or “Concerned In the Commission of a Crime”). Descriptions include the differences between committing a felony or a misdemeanor crime, and how it’s determined whether one will be charged as a juvenile or an adult. Social media is a powerful tool that we all use–including the police. It is just one of many ways evidence is collected and used for prosecution. NUMBERS DON’T LIE Perhaps the most telling data includes breakdowns of the cost of the crimes committed. One example illustrates how a flat screen television pawned for $500 can eventually cost the perpetrator over $19,000 in probation, attorney’s fees, and fines when all is said and done. This includes definitions of what exactly constitutes a crime (you may be surprised at how little it takes) and the penalties for same. Another topic that every PICTURE courtesy of claytony county public schools person should understand regardless of age is “What to Do When Facing Police: Your Responsibilities; Your Rights,” which basically walks the viewer through what to do if one is stopped by the police such as the right questions to ask, how to properly handle each situation, and what to do (and not do) if you feel that your rights have been violated. Panel discussions were led by veteran prosecutors, senior defense counsel, and local and federal law enforcement officers. Also in attendance was WSB-TV reporter Tom Jones as the recipient of these types of news stories, to discuss the perceptions of minority youth and media projections. “We had great success with Real Talk . . . ,” says Greater Atlanta Black Prosecutors Association President, Lyn K. Armstrong. “We made a difference in how students view law enforcement. Many learned how the law affects them and committed to graduating from high school and stay- ing out of trouble.” Add Mundy’s Mill High School student LeMar Parrish to the list of those who has benefitted from these seminars. “The program is excellent for just inspiring and empowering our young black males. I humbly thank [the NBPA] for coming to my community and exposing my brothers and I to a realistic view of the legal world and its consequences,” he expressed. “[Real Talk] allows young men like me to excel and set my mark in life in order to make something of myself.” Between live audiences and radio interviews, it is estimated that Real Talk has reached thousands of students this year alone, with many more to come at future events. It is interesting that “keeping it real” doesn’t include discussion about the glamorization of crime, jail, or so-called “thug life” which seems to have desensitized young people to the consequences of their actions; effectively ending lives before they truly begin. But ignorance of the law is no excuse, and there is an old saying that if you know better, you do better. When law enforcement is challenged no matter how minor the offense, more often than not minority suspects lose regardless of the circumstances. This battle begins in our own homes and communities with education and awareness, and that starts with Real Talk. Parents who would like their children to experience “Real Talk About the Law” should have their school’s staff contact Senior Assistant Solicitor General Charles A. Brooks at [email protected]. ga.us or Chief Assistant Solicitor General Keith Gammage at Keith. [email protected]. Another resource that parents can use is Men Standing in the Gap, 2.0 (an offshoot of the Clayton County Public Schools initiative formerly known as 500 Men In the Gap). Contact Mr. Brooks at [email protected] or Charlton Bivins at [email protected] for more information on this revitalized program. 46 LEAPING FORWARD 2015 We Are Clayton Magazine LEADING Clayton County Public Schools into the Future, Dr. Alieka Anderson WORDS KIMBERLY ALLEN PICTURE MICHIE TURPIN We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 47 “As a school board member what I love most about serving on the Clayton County Board of Education (CCBOE) is working with other board members as well as the Superintendent to make decisions that will affect the lives of students in order to push them into success. It is a joy every year to stand on stage during graduation to see the impact that you have on these students’ lives. Tears come to my eyes as we end each graduation for our twelve high schools, and watch students walk off the stage with their diploma in hand, ready to go into a world where there are infinite opportunities.” W Working as an educator for the past fourteen years, Dr. Alieka Anderson (District 8) has come a long way since she was swept into office back in 2008. And although she was born, raised, and educated in Atlanta, she had her eye on Clayton County for a long time. As a teenager, Alieka loved shopping at Southlake Mall and knew early on that there was something special about the area. “I have always loved the hometown atmosphere of Clayton County and the great comradery we share as a community,” she confesses. “[This] is a wonderful place to live.” Which is just one reason why when accreditation was threatened, Alieka knew she had to get involved. “After coming home one night and seeing numerous media clips about the possible loss of accreditation I thought to myself, what about the children? So instead of talking and criticizing the previous board about the situation I wanted to do something to help the children, and knew that by running for school board I could make a difference.” As one of the first to take office after special elections were held, Dr. Anderson also became one of only three sitting CCBOE members. She immediately stepped into the role of chairperson during the most tumultuous time in Clayton County Public School’s (CCPS) history, and was immediately charged with appointing six temporary board members until elections were held months later in order to fill those remaining seats. “My goal was to help rebuild the county, and I knew if we got the school district together everything else would fall into place.” Alieka led the CCBOE through the process until SACS restored accreditation. Later, she was tapped by AdvancEd/ SACS to use her knowledge to help accredit other Georgia school districts as well. “I believe that God makes no mistakes when he sends you to accomplish something and do a job,” she expresses. IT TAKES A VILLAGE . . . Currently serving her second term on the CCBOE, Dr. Anderson has enjoyed many professional accomplishments since taking office. But what she is most proud of is her son Brian Covington, Jr., a Babb Middle School student whose football team won the championship this year. “Being a single parent, being on the school board, and trying to hold down several jobs is hard work but it has instilled a great work ethic in my son,” she shares. “I know that if it were not for God giving me favor and taking care of me in my role on the CCBOE, I would not be here today.” When she is not serving on the CCBOE, Alieka also does charity work with the Order of the Eastern Star and sits on the Clayton Com- misconceptions about CCPS and helping to change our image into something positive which we can all be proud of. In addition, I would like to focus on continuing to increase our graduation rate so that we can make sure that our students are ready to compete in a global society.” Dr. Anderson is also working towards partnering with more college and technical schools so that our students can be career-ready, as well as finding ways for parents, the community, and schools to work together to promote student achievement. And she would definitely like to clear up the false impression that parents are not wanted in CCPS. “Although the law has changed and parents/volunteers must have a background check for the safety of students, Superintendent Jackson and the CCBOE welcome parents to come into the schools and volunteer in any capacity,” she confirms. But most importantly, Alieka is satisfied that CCPS has hired the best superintendent for the job who “. . . will stay with us and continue to move and grow CCPS into a district of excellence. I know we have that type of leader in Ms. Jackson–she is a great superintendent who is more than willing to meet that goal,” she adds. Given her dedication to education, it is no surprise that her favorite quote is from Proverbs 22:6, “Train up child in the way he should go: and when he is old, he will not depart.” Alieka firmly believes that we have to start talking to our youth and not be afraid to show and tell them what is right and what is wrong. “We need that connection with our children because if we don’t this generation will be lost. Thus, we have got to get a hold of our children because we owe it to them to make sure that they go out into society and live a good and successful life,” she conveys. “My philosophy is, ‘Education is the key.’ The one thing that no one can take away from you is your education.” WRC “My goal was to help rebuild the county, and I knew if we got the school district together everything else would fall into place.” munity Service Board. And while juggling professional and personal roles can be trying for any parent, Alieka will be the first to admit that she’s had plenty of help. “Serving on the school board as a single parent has been a great experience for my son Brian and I. Brian has been able to see Clayton County politics at its best. And no matter what we go through, all nine board members and Superintendent [Luvenia] Jackson and her staff have encouraged and challenged Brian to do well in school. I believe that has played a large role in helping me raise my son to be a good young man, and I can truly say that everyone I work with has added value to Brian’s life in some way.” At her core Alieka is an educator willing to do whatever it takes to help students succeed– which is the primary reason she ran for office in the first place. “I look forward to changing the 48 LEAPING FORWARD 2015 We Are Clayton Magazine Enjoying the Best of Both Worlds through Block Art WORDS KIMBERLY ALLEN PICTURE MICHIE TURPIN Sabreen Shabazz could not have imagined that her real life experiences would not only lead to a fulfilling career, but also serve as the backdrop for a stage play that has the potential to change how we see race relations. “I started writing and journaling everything in the eighth grade and my teacher would always say this is so good! So she instilled writing in me,” says Sabreen, who has been writing plays since she was thirteen years old while growing up in Atlanta. But with age and the birth of her son, Kemani Leeper, the Howard University grad realized she couldn’t take on the role of starving artist. So like many before her, she headed West to become a star. EVERYTHING HAS ITS SEASON . . . We have all heard tales of celebrities who worked odd jobs just to make ends meet until they got their big break, and initially Sabreen’s journey was no different. “If you’re doing a job ‘in the meantime’ while working towards your big dream you hate it, and I did hate all of my other jobs,” Shabazz admits. Those jobs included work as a UPS secretary and during her time in Los Angeles as a property manager, which unwittingly served as the framework for Block Art. “Living in a basically all Latino area, you could feel the animosity towards Black people. Being a mother, I felt it was so bad that I couldn’t let my son go out and play because I thought they’d harm him,” Shabazz recalls. So she instead invited Kemani’s friends to come over to play at their apartment, or took the kids on outings to the beach. “I think socioeconomics [was a factor] because it was the haves and have-nots fighting over scraps and it was so tense. So when I was about to make the transition to teaching, I came up with the idea of a teacher bringing Black and Latino kids together through art.” Returning to Atlanta, Sabreen began teaching in 2009 and currently works for Clayton County Public Schools (CCPS) as a fifth grade math and science teacher. “Even if Tyler Perry offered me five hundred thousand dollars for my screenplay I’d still teach, and it’s something that I never knew that I would,” she confesses. BRINGING BLOCK ART TO LIFE With the help of veteran director T.Y. Martin, the duo has cast a talented group of performers who bring this story to life–including three M.E. Stilwell School of the Arts students. Block Art is the story of a teacher that sees the huge tension between Black and Latino students rising in her school. Looking for ways to help, she goes to her principal and asks to implement an art program to bring the kids together. “She partners different races together who find out that they have more in common than different,” Shabazz explains. Wholly funded by Sabreen and her fiancé, local insurance broker Benjamin Straker, Sr., Block Art has caught the attention of the Obama administration’s My Brother’s Keeper initiative. “My hope is to take this nationwide,” she adds. The next performance Sabreen will be planning is her wedding. After holding a small private ceremony in Barbados with relatives, the couple will return to celebrate a full wedding and reception with their Clayton County family. WRC We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Timely Tips that Will Help CREDIT CARD RESPONSIBILITY BRANDING & PR SIMPLICITY THE FRAME Photo By Atlanta Technical Student, Christopher Eubanks 49 50 LEAPING FORWARD 2015 We Are Clayton Magazine Bah Humbug! Avoiding Credit Card Fraud Year Round WORDS JASON GREEN K ‘Tis the season . . . For most of us the warmth and merriment of fellowshipping with friends and family are inevitably accompanied by a marked increase in spending. In the midst of charging all those sales, groceries, gas, airfare, and hotels, it is easy to become susceptible to credit card fraud. One of the most prevalent forms of fraud is theft of the actual card. This may result from a robbery or burglary, but usually occurs from theft by deception or inadvertent loss. The good news is that because the lawful cardholder will hopefully notice their card is missing relatively quickly, any potential fraud can be eliminated or mitigated. Thieves will also target balance transfer checks which are usually tied directly to a credit card account and often sent unsolicited. More insidious than stolen cards and checks however is what’s typically referred to as Card Not Present transactions (CNP). With the dominance of cyber-retail, this is becoming an ever increasing opportunity for would-be criminals since it’s difficult for a merchant to verify that the lawful cardholder authorized the purchase. Less prevalent, but harder to detect, is the skimming of card information used in an otherwise legitimate transaction. The thief can procure a victim’s card number by copying receipts or using a small electronic device to swipe and store card numbers. Skimming typically occurs in establishments where the criminal handles the card out of the victim’s immediate view. Fraud can also occur when criminals use fake or stolen documents such as utility bills and bank statements to obtain personal information, open an account in another person’s name, and then draw upon it. Another variation is account takeover which occurs when a fraudster gathers personal information, contacts the card issuer while impersonating the genuine cardholder, and asks for mail to be redirected to a new address. The criminal then reports the card lost, asks for a replacement card, and upon receipt sets a new PIN. Scammers may also trick the unsuspecting by calling to claim that they are from your bank’s “Card Services” department to “verify” your account information so that they can provide you a lower interest rate or some other inducement. So, what can be done to combat these grinches who would steal Christmas? Most protections must take place on the retail and financial institution side, which include using IP addresses, shipping addresses, multiple pieces of identifying information, and sophisticated computer algorithms. Unfortunately, there are not many security measures that an individual or card issuer can enact to prevent card theft from occurring outright. The only common “security” measure on all cards is your signature; however, a signature may be forged. Alternatively, some will either leave the signature panel empty or write in “Ask for ID,” hoping to encourage the cashier to verify identity. This is a reasonable effort, but it is worth noting that the signature on the back of the card is not intended as proof of identity but rather to indicate legal acceptance of the contract between the cardholder and its issuer. A more secure option is to request a card that includes the holder’s picture. On the consumer side, vigilance is the watchword. Waiting until a monthly billing statement is received in the mail simply allows too much time for an account to be depleted. Because compromise of card or identity information is not usually realized until after the fact, it is important to closely monitor one’s bank and credit accounts. Most accounts have online access, allowing consumers to view their daily activity anytime. Also, many card issuers will allow you to request spending alerts that will either notify you of transactions over a specified amount or lock the account until further verification. Finally, any stolen, lost, or misplaced cards should be reported immediately. While it can be frustrating to cancel a card that is ultimately found or recovered, it is even worse to have one’s hard earned income and savings ravaged by some hard-hearted scrooge. Your Business Is Our Business These days every business is looking for an edge. Credit Union Membership is a powerful employee benefit, and it is FREE to your company. Over 1,100 companies have already partnered with us — plus, in a recent Member survey we showed a 96% satisfaction rating. With results like this, offering Credit Union Membership to your employees is not only smart, it’s good business. ♦ Great Rates on Savings and Loans ♦ Mortgages ♦ Financial Services and Investments ♦ Free Checking ♦ Health and Dental Insurance* ♦ Business Products and Services* * Some products are offered by third-party vendors We are located at 1135 Mount Zion Rd, Morrow, GA, 30260, across the street from the Olive Garden by Southlake Mall. Contact Kore Bridges at 404.345.1330 or [email protected]. 52 LEAPING FORWARD 2015 We Are Clayton Magazine Marketing vs. Public Relations: “What You Say and How You Say It Matters” The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. WORDS JOHN WILLIAMS WORDS KIM MCNAIR In the emerging digital kingdom, the dynamics of marketing are changing. The Content Marketing Institute suggests that traditional techniques of mass marketing to consumers, such as radio and television ads, are becoming a thing of the past. Stepping in to fill the gap is inbound marketing, an interactive content-based approach that focuses instead on bringing the consumer to the company. Because an audience responds to relevant information, personalization is essential. Instead of seeking out the consumer’s interest, earn their attention by engaging, educating, and entertaining them. Marketing and public relations are equally important to promoting a business, event, or anything. They are a dynamic pair that should be used together in order to complement each other. And with the move to digital media, these two things are becoming more intertwined than ever before. 5 Key Points: • Interactive, authentic, and informative content. • Develop content people are eager to consume. Appeal to clients’ interests and build a network of client testimonials. • Create a diverse social media presence. • Build a presence through owned media, the content you create and publish, and take advantage of earned media, third-party exposure. • Capitalize on the digital media revolution and make content available on smartphones and tablets. Allow onthe-go consumers to interact with an interface from a mobile device. BRANDING IS ONE OF THE MOST IMPORTANT ASPECTS OF ANY BUSINESS, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. BRAND STRATEGY & EQUITY Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe. DEFINING YOUR BRAND Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: • What is your company’s mission? • What are the benefits and features of your products or services? • What do your customers and prospects already think of your company? • What qualities do you want them to associate with your company? Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think. Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center. We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 53 Keeping It Simple with Interior Designer Nancy Braithwaite WORDS KIMBERLY ALLEN MANY OF US UNCONSCIOUSLY TEND TO COMPLICATE THINGS IN life, and find the concept of “keeping it simple” daunting. But once we let go and give in to the notion, whatever we are trying to accomplish quickly becomes more manageable. Working with renowned Interior Designer Nancy Braithwaite taught me that this theory applies to design and fashion as well, while giving renewed meaning to the expression “less is more.” Aptly titled Simplicity, Nancy uses the pages of her first book to showcase the design elements she deems essential to create unique country, classic, and contemporary room settings. As a result, the reader is treated to full-color photographs featuring homes she has designed from around the country, including her family’s country house in Atlanta and a stunning contemporary seaside retreat on Kiawah Island, South Carolina; as well as classic residential spaces in New York City, Chicago, and Atlanta, among others. “I never was a great student because I was more interested in the hands-on design and creation of things. So at the age of seven I started making homemade nail head dolls, which consisted of nails for the bodies, buttons for the heads, pipe cleaners for arms and legs, and faces painted on with my mom’s bright red nail polish,” she recalls. “When I was growing up the emphasis was always put on learning your ABCs and not creativity. These days emphasis is put on both, but back then no one pushed my creative buttons or even acknowledged that I had one.” Determined to continue nurturing that creative side, Nancy also began making her own clothes and sewing; a trend that has continued into the present with Baby Braithwaite, a fashion-forward baby boutique she owns and operates with her daughter. Years later when Nancy started primarily designing rooms, her talent led Town & Country magazine to deem her as the “newcomer to watch.” She then moved on to designing homes, executive offices, and interior offices, as well as being featured at many famous antique shows, such as the Winter Antique Show in New York and the Philadelphia Antique Show. Throughout her thirty-year career, Nancy has earned nothing but accolades for her design style. Atlanta magazine credits her as being “essential to putting Atlanta on the interior design map,” she is a regular on House Beautiful’s list of America’s Top Interior Designers, and her work has also been featured in several publications such as Veranda, Elle Décor, and The New York Times just to name a few. The elements of design that Nancy lives by are: architecture, scale, color, texture, pattern, and composition. But one of the most important features is her ability to eliminate excess, which contributes to the powerful yet comfortable spaces she creates. “Things cost money, and a lot of things cost more money than a few things do. I prefer spaces that are spare, yet luxurious and unique with forceful identifies. I believe that my role as an interior designer is to command and fulfill the eye. Not provide it with endless distractions,” she attests. And when asked what advice she would give to someone looking to design their own space, Nancy shares that one should, “Do your research and buy the best that you can possibly afford, but most importantly, just keep it simple. For me, simplicity rules the world.” CORPORATE & BUSINESS 3 Private Meetings Rooms State Of The Art Audio Visuals Private Dining Lounge Business Center Complimentary Wi-Fi WEDDING & SOCIAL Separate Stage Preferred Caterers And Professional Vendors Culinary Catering Kitchen Private Bar Options Complimentary Parking 1180 Southlake Circle - Ste 100 Morrow, Georgia 30260 678.489.5161 tel 678.489.5182 fax www.MorrowCenter.com 54 LEAPING FORWARD 2015 We Are Clayton Magazine We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Arts Clayton RECENT JURIED COMPETITION WINNERS 1st Place Maria Puziss, Pilgrim’s Progress 55 56 LEAPING FORWARD 2015 We Are Clayton Magazine Best in Show Tricia Stearns, Holding Hope 2nd Place Tricia Stearns, Thought in Twilight 3rd Place Donna Thompson, Reflective LEAPING FORWARD 2015 We Are Clayton Magazine For Reservations - 770-473-5831 SAVEETHEEDATE - MARCH 14, 2015 58 Join us for a FREE Family reunion showcase Saturday, March 7, 2015 10 a.m. to 12 p.m. Georgia Archives 5800 Jonesboro Road, Morrow, GA 30260 Door Prizes, Reunion Planning Workshop, Vendor Showcase ~Check-in begins at 9:30 am ~Workshop begins promptly at 10:00am Please pre-register by calling the Clayton County Convention & Visitors Bureau at 678.610.4242 or by visiting www.AtlantasTrueSouth.com Family Reunion assistance is available year-round! Call us or visit our website for more information We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 Out & About CLAYTON’S MOST BOASTED EVENTS FROM THE LAST SEVERAL MONTHS A Tea Party Hosted by Darlene Turner with Rhonda Burnough Lake Spivey Annual BBQ Cook off Water Authority Clean Up Day Commissioner Shana Rooks Fall Festival Santa’s Arrival At Southlake Mall 59 60 LEAPING FORWARD 2015 We Are Clayton Magazine We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 61 62 LEAPING FORWARD 2015 We Are Clayton Magazine We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 63 64 LEAPING FORWARD 2015 We Are Clayton Magazine We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 65 66 LEAPING FORWARD 2015 We Are Clayton Magazine We Are Clayton Magazine • www.weareclayton.com • DEC 2014 | JAN 2015 67 American Eagle Outfitters Aeropostale Bath & Body Works The Children’s Place Express Hot Topic New York & Company rue21 Things Remembered Victoria’s Secret 1000 Southlake Mall | Morrow, Georgia 30260 770.961.1050 | www.southlakemall.com