GLS(J.P.Shah)IBA IMAGE- 2015 “Igniting the fire within” Page

INVITATION
IMAGE – 2015
(Igniting the fire within)
To,
The Director
Respected Sir/Ma’m,
.
Greetings!
GLS INSTITUTE OF BUSINESS ADMINISTRATION is a self-financed institute, which offers a threeyear full time degree programme in Management and is managed by Gujarat Law Society, which
stands as a synonym for contemporary education in western India.
Of the multitude of events which GLSIBA organizes, IMAGE as a tradition began in 2002-03. It was
envisaged with the idea of giving a platform to the undergraduate students to celebrate their
talent, creativity, and energy. In 2007-08 this intercollegiate event went on to grow into a state
level fest, and in 2013 the scope of IMAGE was increased to include undergraduates from not just
BBA , but BCOM and BCA also.
This year, to add to our delight, Mr. Sushil Handa has agreed to be our Chief Guest. He is a first
generation entrepreneur, with over 3 decades of experience in setting up and managing large,
global business, based on new models and innovation. The group’s flagship is Claris Lifesciences,
with presence in over 76 countries, besides this, he also has keen interest in clinical research,
clean energy, infrastructure and realty and education. He is presently associated with his dream
initiative “The Fifthveda Entrepreneurs” which is a global incubator involving thinkers to
support young entrepreneurs through mentoring, involvement and investment in their ideas.
The details of the event are as under.
Date: 20th January 2015
Day: Tuesday
Time: 9 A.M onwards
Venue: H.H. Auditorium GLS Campus
The brief of all the events are attached herewith, the details, copy of rules and registration form
can be downloaded from www.glsiba.org. We look forward to your active participation in this
event, as we very well realize its only your active and quality participation that can make this
event a real success.
GLS(J.P.Shah)IBA
(Prof.Swati D. Modi)
Event incharge
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( Dr.Shefali Dani )
Director
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Thanking You,
LETZ BRAND
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This game intends to check the branding skills of the team. The key to successful
advertising is doing things differently. Difference is what sells. Difference makes you stay
ahead, this unique game provides you an opportunity to showcase your innovative
thinking, original ideas, perspectives and insights that make you stand apart from the
crowd. It tests your ability to put the very heart of your business in various formats that
can attract your consumer to you !!!!!
One Team per college is allowed and the team should consist of 5 students
Each team can select a product from the list on the GLS Website (glsbba.org) on 16th
January 2015.
The product will be allotted on first cum –first serve basis.
The team has to develop the entire branding strategy, to create, popularize and
commercialize the product.
The event would be conducted in three rounds
 Round one : Presentation of the Branding idea
 Round two : Presentation of the print Ad
 Round three : Audio Visual round
 Round one
o This is the elimination round
o The team needs to create a power point presentation on the entire branding
strategy
o Slide 1 : The team has to create a brand name, trademark, logo, slogan and
explain how it relates to the product and the industry branding strategy
o Slide 2 :A brief idea of the entire branding plan; that is how the team intends to
create and popularize the product allotted to them
o Slide 3 : A detail plan about their target market and integrate 4P’s to give a
complete idea of their marketing strategy
o The teams would be judged on the basis on their innovativeness , conceptual
clarity and answers to the judges questions
o The teams would be given 3 to 5 minutes to make their presentation which would
be followed by judges question answers
o Five teams would be selected , which will go ahead to face round 2 and 3
 Round two
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The team has to create a print ad for the product
The print ad should be in PDF format
The resolution should be 1920 x 1080 pixels in HD image
The print ad should have a picture, headline and copy.
The ads would be judged on the basis of effectiveness, clarity and innovative
thought
o The teams have to submit 2 colored A4 prints on the day of event and a soft copy
( in case they clear the elimination round )
GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”
 Round 3
o This is an Audio –Visual round
o The participating teams will need to make an advertisement for the product or
service chosen by them.
o The advertisement should be of maximum 3 minutes duration.
o The advertisement can be either in Hindi or English.
o Judging will be done on team’s originality, content, humor, stage presence.
o The A/V should contain the jingle and the slogan.
General rules
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The caution should be taken to refrain from displaying obscenity, violence,
prejudice, defamation, etc. in advertisement.
o Participants need to carry prop’s themselves. Nothing will be provided by the
institute.
o Judges’ decision will be final and binding.
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Student Coordinator : Sidhharth Barchha : 8401936312
Prof Incharge: Vineeta Gangal - (9825789991)
(For Registration of Product (16th of January 2015, 10 am onwards) and other queries)
GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”
FACE TO FACE
o This event is a hypothetical representation of a formal interview to check the credibility
and content of an individual. This event would question the confidence, spontaneity and
also evaluate an individual’s conceptual clarity. To sum up, interview is the most effective
way of identifying your relative worth.
o All colleges can send maximum of 2 entries.
o The interview could be related to higher education or for a job in the corporate sector.
o From the C.V received, the candidates would be shortlisted by the judges, and the finalist
would be informed by 18th of January .
o The selected candidates would advance to the final Personal Interview Round.
o An interview will be taken on stage by a panel of experts at the time of competition and
best interviewee will be selected under different criteria
o The C.V. is to be submitted via E-mail by 8th of January 2015.
Student coordinator : Shahbaz Akbani ( 7359942429)
Prof Incharge: Vineeta Gangal - (9825789991)
Ad- Lib (extempore speech)
To develop spontaneity i.e think on the spot and express your thoughts. It channelizes the
thought process. To strengthen students ability in speaking skills as well as their oral interactive
strategies.
1. Only one student per college is allowed to participate
2. The time limit will be 1 minute (MAX) for thinking and 2 minutes (MAX) for speaking.
Exceeding this limit will result in negative marking.
Judging criteria
1. Approach/ Departure
2. Appearance ,Poise / Self confidence, Voice Projection /Infliction, Diction / Enunciation ,
Facial Expressions, Gestures, Eye contact ,Enthusiasm ,Persuasiveness
3. Ideas Clearly Presented
4. Relevance to the topic
5. Worthwhile message
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Student coordinator : Vandana Devnani (8758392225)
Prof Incharge: Vineeta Gangal - (9825789991)
GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”
“PLAN DE EMPRESSA” (business plan presentation)
So you have a brilliant idea for a new product or service. You feel energized, inspired, and
ready to forge ahead. Your first challenge “write a business plan”, the goal of this event is
to hone the business plan writing skills of young / to be entrepreneurs. The students are
expected to create an hypothetical road map of their business , navigating through the
opportunities present in the market and also by presenting and overcoming the inevitable
obstacles an entrepreneur might face, besides developing strategies to avoid problems
before they arise
o There should be four participants in each team.
o The business plan could be related to any of the following
1. Clean India green India
2. Make in India
o The elimination round would be conducted on the day of the event ,Last date for
submission of soft copy (CD or email) and a 500 words write up of the business
plan presentation is 8th January 2015.
o Elimination round
o Each team must prepare two presentations.
Presentation Short and crisp presentation of max 2 mins
1
With only the main idea and concept
Reasons for its success, uniqueness, or USP
MAX time limit 2 minutes
In the event of elimination round this P.P.T. has to be presented
Presentation Detail presentation of 10 mins
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should broadly cover these points
-The opportunity
-Bringing the product into the market
-Financial risks involved
-Max time limit 10 minutes
This has to be presented in the final round.
The judgement criteria would be
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Content of the plan, including the thoroughness and quality of the analysis
Effective use of business information and research
Clear communication
Probability of successful launch
Community impact and job creation potential
Quality and effectiveness of final presentation.
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The ppts( 2 mins and 10 min) and 500 words write up have to be brought along on the day of
the event ( 20th Jan 2015) and submitted to the respective coordinators at the time of
registration , before 09:00 am.
GLS(J.P.Shah)IBA
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Prof. Incharge : Prof. Swati Modi ( 9427554173)
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“CINE MAGIC” (Movie Making)
This is an innovative way to encourage and engage students to put their own personal spin to the
varied experiences, and insights they have had, and to present it in an interesting, diverse, and
with splashes of creativity through the eyes of a lens. Movie making is not just about the idea, but
also about the writing of a script, determining locations, costumes, acting, special effects etc. So
this event gives the students a chance to explore their multitasking, and people management
skills along with giving them wings to explore their creative streak
Topic
1) Education System in India
2) Health and Hygiene
General Rules
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GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”
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Student Coordinator: Dhruvee Shah ( 9974313266)
Prof. Incharge : Prof. Vineeta Gangal (9825789991)
The videos have to be brought along on the day of the event ( 20th Jan 2015) and submitted to
the respective coordinators at the time of registration , before 09:00 am.
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The film making competition involves submitting of film created by the students.
The film may be a documentary kind of film or it may be based on some story-line.
The team of participating students will have to handle all aspects of the film right from
script writing, screen play, casting , acting, shooting the film , choreography and song
writing if any, editing, sub titles, etc.
 Students have to participate in teams. The number of participants should not exceed 8.
 Only one film per team will be allowed.
 The minimum duration for the movie is 5 minutes and maximum is 10 minutes.
 The film should be self explanatory. No time will be given for explanations.
 Songs if used should be your own creation i.e., lyrics should be original.
 The participants can shoot at the appropriate places as per the demand of the script.
 Any background is allowed. Other than participants one can use people for background
scenes.
 The format would be as follows
 Format AVI, MP4
 Video quality HD 1080P
 By a handicam or mobile phone with minimum 8MP camera.
Criteria for selection
1. Content ( Script/ creativity/ originality/ coherence)
2. Technical Excellence ( Visual creativity/ cinematography /sound design/ Editing/ effective
use of special effects)
3. Overall quality ( did the movie affect you, and the emotional response.)
Please pay close attention to
 Overall impression
 Enjoyment factor
 Meaningfulness
 Replay value
Contact:
For any Inquiry please
Student Co-coordinator
Vandana Devnani : 8758392225
Siddharth Barchha 8401936312
Event In charge:
Prof Swati Modi 9427554173 (Between 9.00 A.M to 11.00 A.M)
Prof. Vineeta Gangal 9825789991 (Between 4.00 P.M to 6.00 P.M)
Important dates
List of products for “LETZ BRAND” on www.glsiba.org
08th January 2015
08th January 2015
15th January 2015
16th January 2015
Registration of product for ‘LETZ BRAND’
16th January 2015 ( 10:00 AM Onwards)
Submission of filled entry forms
Face to Face resumes on [email protected]
Detailed schedule of events on www.glsiba.org
Registration form and detail list of rules of each event can be downloaded from
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www.glsiba.org
GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”
IMAGE - 2015
GLS(J.P.Shah) Institute of Business Administration (GLS B.B.A.)
www.glsiba.org , E-Mail: [email protected]
Registration Form
Name of the Institute : _________________________________________________
College Phone No: __________________Email Address:_____________________
Name of Faculty In-Charge: _____________________________________________
In Charge Mobile No: ________________Email Address:______________________
Name of the participant
Phone No.
Letz Brand
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FACE TO FACE
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PLAN DE EMPRESSA ( Business Plan )
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4
5
CINE MAGIC ( Movie Making)
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2
3
4
5
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6
GLS(J.P.Shah)IBA
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IMAGE- 2015 “Igniting the fire within”
Ad- Lib ( Extempore Speech)
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General Rules:
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Last date for submission of duely filled Registration Form is 08th January 2015 (hard
copies).
The forms should be submitted to GLSBBBA office between 12.00 p.m. to 5.00 pm.
The duly filled forms should be mailed to [email protected] with the subject
written as “ entries from ……………………….( name of college )”
The schedule of the event will be displayed on the college website by 15th January 2015
The college holds all rights to change the format of elimination rounds as when required.
If found necessary, the information regarding the elimination rounds will be passed
across to the colleges
The college identity should not be revealed anywhere.
Participants have to compulsorily bring their I-Card.
Registration of students is compulsory by 8.45 a.m. for all the events.
Participants have to report at least one hour before the scheduled time of the event
Rules of each event will be declared before the event starts.
One student can participate in any no. of events but we would insist on exclusive
participation since there is a possibility of elimination rounds going on simultaneously
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Judges' decision will be final and binding.
Any misconduct from any student of any participating institute/college will be strictly dealt with
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Any clarification regarding the rules of any event has to be made before the event starts.
No interference in between will be allowed.
Judges' decision will be final and binding.
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Participation in all five events is imperative to compete for the “ The Over All Trophy”.
GLS(J.P.Shah)IBA
IMAGE- 2015 “Igniting the fire within”