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Public Relations Staying Visible: Getting in the News Promotion Ways to Generate Public Relations Tie-ins How to Write News Releases A Word of Advice A Word about Appearance Writing Tips Dos and Don’ts Sample Press Release: Chapter Donation Sample Press Release: Student Achievement Sample Press Release: Calendar/Precoverage Fundraising We Want to Hear What You’ve Been Up To! Spread the Word about FBLA–PBL Week Sample Press Release: FBLA–PBL Week Sample Proclamation: FBLA-PBL Week Public Relations Lesson Plan FBLA-PBL Newspaper Ad Grading Sheet CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC RELATIONS This page intentionally prints blank. IV-2 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) Public Relations STAYING VISIBLE: GETTING IN THE NEWS FBLA-ML chapters work hard to achieve results. Now it is time to get recognition. Here are many ways to approach publicity from promotions, to public relations, to tie-in, and press release. Select 10 publicity activities for your chapter each year and you are well on your way to putting your chapter in the spotlight! Promotion Recognition is built on familiarity. Take every opportunity to let your school know about FBLA-PBL and its activities. Use established channels and techniques to get the word out. For example: ■ Newspapers – prepare press releases and articles for local and school newspapers; buy (or get sponsors to buy) ads. ■ Print material – write and distribute brochures, news- letters, fact sheets, and flyers. ■ Graphics material – mount posters; make your own or use the covers from FBLA-PBL publications. ■ Audio material – create Public Service Announce- Promotional items are available from MarketPlace. See the MarketPlace catalog in this CMH. Here is a list of promotional items to get you started. • Calendars • Bookmarks • Patches • Buttons • Decals • Stationery • Bumper stickers • Placards • Shoppers • Score boards • Pencils • Concession stands • T-shirts • Post-it notes • Brochures • Mugs • Placemats • Badges • Bulletin boards • Balloons • Business cards • Directories • Banners • Tent cards • Sweatsuits • Posters • Ribbons • Programs • Billboards • Marquee boards • Welcome signs • Stickers • Trinkets • Fliers ments for your school’s PA system or your campus radio station. ■ Audiovisual material – Announce upcoming events including meetings on your school television station. Dress in FBLA-ML T-shirts or polo shirts. Or prepare a videotape using your own materials or FBLA-PBL materials. ■ Visual displays – design an exhibit for community and school events; maintain one or several bulletin boards; design a homecoming float. CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-3 PUBLIC RELATIONS WAYS TO GENERATE PUBLIC RELATIONS TIE-INS ■ Use name tags, pins, T-shirts, blazers, or sweaters to identify FBLA-ML members. ■ Develop a listing of local news media. ■ Develop and distribute literature about FBLA-PBL and the business program to local schools, businesses, and government. ■ Present business programs about FBLA-ML to civic and service groups in the community. ■ Develop promotional exhibits around schools and the community. ■ Display material about FBLA-ML in and out of schools – superintendent’s office, chamber of commerce, local businesses, etc. ■ Set up bulletin boards and showcase displays of chap- ter awards and projects. ■ Develop spot announcements, interviews, and ques- tion/answer discussions for local radio and television. ■ Provide photographs, news releases, editorials, feature stories, and letters to the editor for the school and community newspapers. ■ Make short announcements about FBLA-ML and the business program in the daily bulletins to student body. ■ Invite community resource people to FBLA-ML chap- ter meetings, banquets, and business education classes. ■ Invite community resource people to participate in steering or advisory committees. Promotional tie-ins are a way of plugging your chapter into the goodwill, excitement, and enthusiasm generated by an event or undertaking. This can be: ■ A holiday – your chapter can participate in a goodwill activity during the winter holiday season or a patriotic activity on President’s Day. ■ A designated time of recognition – you can do an activity or project to commemorate American Enterprise Day (November 15), FBLA-PBL Week (2nd week of February). FBLA-PBL Community Service Day (Saturday of FBLA-PBL Week). ■ A charity – activities undertaken by the March of Dimes, Salvation Army, Red Cross, and UNICEF, to name a few, always need volunteers and attract much publicity. ■ A community event – neighborhoods take pride in and turn out for their own local events and commemorations. The following are examples of attention-getting projects and events undertaken by FBLA-ML chapters in previous years. Use these publicity tie-ins to make a splash in your local community; don’t forget to follow the promotion tips above. Tie-in with American Enterprise Day ■ Purchase space on a billboard for the month of No- vember to publicize American Enterprise Day. ■ Feature a panel of speakers on aspects of American enterprise. Videotape the seminar, arrange for professional photos, place an article in the newspaper. ■ Distribute certificates of appreciation to individuals ■ Purchase a half-page ad in the local newspaper and ■ Provide tokens of appreciation for school and com- ■ Host a “Free Enterprise Feud,” featuring competi- who contribute to FBLA-ML and the business program. munity secretaries. ■ Communicate with public officials by writing and vis- iting your elected officials. This is a good opportunity to take pictures and write news stories. sell parts of the ad to local businesses in support of the American enterprise system. tion with another school and a speed round with the school administration. ■ Celebrate “July Fourth in November,” an Ameri- can Enterprise Day with a patriotic theme. Feature speeches by recently naturalized U.S. citizens and a flag trivia contest. ■ Design and distribute special booklets to introduce the free enterprise concept to children: coloring books for elementary school students and word search games for older students. IV-4 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC Tie-in with Community Issues/Events ■ Participate in community projects aimed at increasing and promoting tourism. ■ Serve as volunteers at Annual Community Novelty Marathon. ■ Operate a mini “shopping mall” at the community Spring Festival; this may include an academic arcade (computer demos), gift shop (fundraising items for sale), and movie palace (FBLA-PBL video). RELATIONS Tie-in with Career and Technical Education ■ Participate at school/community Career and Tech- nical Education Festivals; hold speed keyboarding games, demonstrate software packages like Microsoft Office® including Word®, Access®, Excel® and PowerPoint®, serve as co-hosts of the event. ■ Participate in a city job fair. ■ Sponsor a community blood drive. Tie-in with National/Local Charities ■ Offer a computer class teaching seniors how to use ■ Coordinate a holiday food and toy collection for the the Internet. ■ Conduct a telephone survey to ask questions about a local project like remodeling the community hall. ■ Participate in a graffiti paint-out coordinated by the local police department. ■ Solicit funds from local patrons, churches, and busi- nesses to restore a vandalized sign marquee on the town’s main street. Tie-in with National/Local Businesses needy; arrange to have items distributed through a local TV station. ■ Host a March of Dimes WalkAmerica or represent your school at the local event. ■ Conduct a “Fine and Dine” project for the March of Dimes: community and school members are charged with humorous violations and fines that are then donated to charity. All fined participants are treated to a complimentary lunch sponsored by local businesses. ■ Hold a keyboard-a-thon for leukemia. ■ Save register receipts to encourage shopping at local stores. ■ Sponsor breakfast for local businesspeople in recogni- tion of the state’s Business and Industry Appreciation Week. ■ Form a partnership with a local franchise of a national fast-food chain: the chapter provides the busboys in exchange for a percentage of the profits and publicity. CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-5 PUBLIC RELATIONS HOW TO WRITE NEWS RELEASES ■ Winning is news; losing is not. ■ The fifth, tenth, 20th , 25th, 50th (etc.) anniversaries In addition to writing articles for publication in your school newspaper, your local newspaper, and FBLA-PBL publications, your chapter will need to write news releases. News isn’t news until it’s communicated. Don’t hide your light under a bushel: Get your message out there! Do it with a well-crafted news release. A news release is a brief summary of a newsworthy event. You send this summary to representatives of your local print (newspaper, magazine) and broadcast (radio, TV, cable TV) media in the hope that they will turn your summary into an actual news story. Newsworthy means that someone outside your chapter would be interested in hearing about the event. In general, the following rules of thumb can be applied: ■ Participation in a service is news; participation in a social event is not. ■ Notification before an event is news; notification after are news; the 12th is not. Journalists look for a hook when they write: what makes this story different from a hundred others just like it? That’s why they need – and you need to provide in your news release – words like “first-ever,” “best,” “largest,” “shortest,” “fastest,” etc. If you can’t think of the hook, the journalists probably can’t either, and your story might go untold. A news release is written in inverted pyramid style. That means that all the most important facts are loaded into the first paragraph. The journalist should be able to read only the first paragraph of your release and still know everything relevant about your project. The first paragraph should contain the five Ws – WHO, WHAT, WHERE, WHEN, WHY (you might also include HOW). Each subsequent paragraph should expand upon information presented in the first paragraph; these should be ordered from most to least important. an event is not. Writing Tips: It is not at all easy to write well. And yet we all have to do it. We all have to stare at the blank page or the blinking cursor, waiting for inspiration. We all have to translate our colorful thoughts, ideas, and emotions into little blocks of black and white. And we generally have to do it on tight deadlines and with strict limitation on length and style. But when done right, it’s all worth it. Make it worth the time it takes to write with care. Here’s how: ■ Decide on a theme or hook. Why are you writing? What is your story, your message? State this theme clearly in both your headline (title) and your lead (topic) sentence. ■ Decide on a tone; keep it simple. Tone comes from the words you choose, the length of the sentences you put together, the complexity of the thoughts you present, and the order in which you organize your information. Make sure your tone is appropriate to your audience. ■ Big words will make you sound pompous and stiff at best, ridiculous at worst. ■ Cliches will make you sound trite and unimaginative. ■ Jargon can make your writing inaccessible. ■ Convoluted constructions will make your writing incomprehensible. ■ Use correct grammar, spelling, punctuation, and syntax. ■ Use a topic sentence in each paragraph; these sentences should tell the story. ■ Use simple and clear language. ■ Proof everything twice; read your prose aloud to catch hidden errors. Then have someone else look at it as well. ■ When in doubt about a word’s use or spelling, look it up. Go to www.merriam-webster.com for guidance on correct spelling. ■ Use multiple drafts; writing gets better and better the more it is polished. ■ Let at least two other people proofread your press release. IV-6 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC The last paragraph of the release should describe FBLA-PBL: Future Business Leaders of America-Phi Beta Lambda is an organization for middle, secondary, postsecondary, and college students pursuing careers in business. There are nearly 250,000 members in 13,000 chartered chapters throughout the United States, Puerto Rico, the Virgin Islands, and various foreign countries. The journalist then uses the details that appeal to him or her. A Word of Advice Keep an up-to-date media mailing list with the name of the appropriate contact at each of your local media outlets. Don’t be discouraged if your releases aren’t used. Instead, call your contact to schedule a briefing as to how you can improve your releases. A Word about Appearance Be sure that any materials you produce or develop for your promotional campaigns look professional. Professional does not mean expensive. Rather, it means that sentences are logical, words are spelled right, and the format is clean and consistent. None of your materials need to be elaborate, but two examples will illustrate the concept. Chapter X produces a widely distributed report on its free enterprise project. The report is word processed, printed in color, supplemented with clip art, and well written and produced. A lot of time went into this project – and it shows. Chapter Y thanks participants in a large-scale, expensive project by sending each a personalized certificate of appreciation. The certificates are word processed and printed out on a high-quality paper with good resolution. However, there is a glaring typo in the middle of the certificate. Which project leaves you with a better impression? The moral is to take time with all the details of production. The coloring books, instruction forms, surveys, thank you letters, pamphlets, fact sheets, and brochures that you produce for your projects should all be checked and double checked to make sure they’re correct, coherent, and presentable. CHAPTER MANAGEMENT RELATIONS DO: ■ Keep submission deadlines in mind. ■ Use the proper format for materials submitted. (See examples later in this section) ■ Be professional and business-like in dealing with your contacts. ■ Meet with and call your contacts on a regular basis. ■ Record contact name, address, and phone number changes. ■ Ask questions about deadlines, submission criteria, etc. ■ Make your submissions accurate, timely, informative, and complete. ■ Include a contact name and phone number with every submission. ■ Be sure what you’re sending is something your media contact can use. ■ Be sure you have a newsworthy story to tell. ■ Look for the angle in your story. Why should others in your community care about what you’re saying? DON’T: ■ Ask for clippings or for a final review. ■ Complain if your material isn’t used. ■ Be a pest to your contacts. ■ Send a video to a radio station or a public service an- nouncement to a newspaper. ■ Tell old news. ■ Disguise publicity as news. ■ Confuse an announcement of an event (before it occurs) with reporting on it (after it occurs). ■ Confuse an announcement of an event (before it occurs) with reporting on it (after it occurs). HANDBOOK (2011–12 ML Version) IV-7 PUBLIC RELATIONS Sample Press Release Chapter Donation (Use school or chapter letterhead.) For Immediate Release Date: _____________________________________________ Contact: (Name) ____________________________________ Phone: ____________________________________________ Student Organization Raises $ _____________ Anytown, VA – Students from __________________FBLA-PBL chapter raised $____________ to benefit (School) _______________________ and chapter activities today. The group held a _____________________________ (Charity) (Activity) to raise funds as well as create community awareness of the needs of __________________________________ . (Name of Charity) “We were really pleased with the turnout and support of the local community for this event,” said _______ ______________________, “while developing our own experience in community service.” _________________ (Charity) (Local Chapter Spokesperson) supplies ___________________ for underprivileged families that are trying to __________________________ . (Service) (Kind of Improvement) The ________________________ FBLA-PBL Chapter was able to generate donations of ______________ (School) (Name Donation Types) from the business community for this ____________________________. (Activity) For more than 65 years, FBLA-PBL, Inc. has helped high school, middle level, and postsecondary students suc- cessfully make the school-to-career transition. FBLA-PBL produces results, including: Character and leadership, good citizenship, financial management skills, and global marketing knowledge. Each year, more than 250,000 students are gaining ability today for their personal and professional development. For more information contact _____________________ at _____________________. (Contact Name) (Phone, E-mail) ### IV-8 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC RELATIONS Sample Press Release Student Achievement (Use school or chapter letterhead.) For Immediate Release Date: _____________________________________________ Contact: (Name) ____________________________________ Phone: ____________________________________________ ____________________ Wins High Recognition at ____________________ (Student Name) (NFLC, SLC, NLC) Anytown, VA – __________________ FBLA-ML member took first place in ____________ at the (Event/Office) (School) ________________ held in _________________ today. The competition was part of a ____-day program for (City, State) (NFLC, SLC, NLC) FBLA-PBL members from around the _____________________. (Region/Country) “We were really proud of all our chapter representatives this year at ________,” said _________________, (Event) (Local Chapter Spokesperson) “and we are thrilled that our community could be so well represented by __________ and other local winners.” (Student Name) Describe the event (e.g., Desktop Publishing Applications, Web Page Creation, Spreadsheet, Career Exploration). For more than 65 years, FBLA-PBL, Inc. has helped high school, middle level, and postsecondary students suc- cessfully make the school-to-career transition. FBLA-PBL produces results, including: Character and leadership, good citizenship, financial management skills, and global marketing knowledge. Each year, more than 250,000 students are gaining ability today for their personal and professional development. For more information contact _____________________ at _____________________. (Contact Name) (Phone, E-mail) ### CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-9 PUBLIC RELATIONS Sample Press Release Calendar/Precoverage Fundraising (Use school or chapter letterhead.) For Immediate Release Date: _____________________________________________ Contact: (Name) ____________________________________ Phone: ____________________________________________ ____________________ to Benefit Charity and Student Organization (Activity) Anytown, VA – Students from __________________ FBLA-ML chapter will host a _________________ (School) (Activity) to benefit ________________ and chapter activities. The group hopes to raise _________________ as well as (Charity) create community awareness of the needs of ______________________. (Name of Charity) “We look forward to _________________________ while making a strong contribution to our area,” said (Briefly Describe Activity) _____________________. “It should be a rewarding experience as well as helpful.” (Local Chapter Spokesperson) _________________ supplies ___________________ for underprivileged families that are trying to (Charity) (Service) __________________________ . (Kind of Improvement) The ________________________ FBLA-ML Chapter was able to generate donations of ______________ (School) from the business community for this ____________________________. (Name Donation Types) (Activity) For more than 65 years, FBLA-PBL, Inc. has helped high school, middle level, and postsecondary students successfully make the school-to-career transition. FBLA-ML produces results, including: Character and leadership, good citizenship. Each year, more than 250,000 students are gaining ability today for their personal development. For more information contact _____________________ at _____________________. (Contact Name) (Phone, E-mail) ### IV-10 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC RELATIONS We Want to Hear What You’ve Been Up To! Take a minute to tell us what you’ve been doing. We know you’re busy, but we want to share some of your chapter activities success stories with other members. Here are some tips. Please be specific. Give details of the steps taken to develop your project, how success was achieved, how much money was raised. Write it as an electronic file and e-mail it to the FBLA-PBL Communications Department at [email protected]. Be sure to submit your story in a timely manner. Attach any photographs as separate image files in jpg, tiff, or eps format. Photos imbedded in stories cannot be used. Stories will be published in national publications or on the national Web site under Chapter News. Spread the Word about FBLA-PBL Use the following press release to let others in your area know about the hard work, accomplishments, and success of your chapter and your members. Reproduce this release and distribute it to the local newspapers and other media in your area. All you need to do is fill in the blanks with a contact name, your members’ names, your school name, and any activities your members have planned. Or you may rewrite the release, customizing it to your chapter’s needs if you wish. The important part is that you take the time to mail the press release to the appropriate media in your area. Here are a few tips: 1. Identify the appropriate section of your local newspaper to run your release. Community news or local news editors will be interested in the contributions your chapter makes to the local community through volunteer projects and community service efforts. Business editors will be interested in how your chapter interacts with local business. Once you’ve determined the appropriate section, find out their e-mail and send the release to the editor of that section. If you can’t find out the editor’s name or e-mail, simply address it to (name of section) Editor. 2. If you have a good photo of your members in action (no Polaroid pictures), send it with your release. Be sure to include the names of everyone in the photo, and write a brief caption to accompany it. Keep in mind that newspapers don’t usually return photos. If you scan a photo, make sure it is high resolution. Do not print photos that you have downloaded from your camera, if possible. Just e-mail it as an image file. 3. Include a personal note with the release as a way to establish personal contact with the editor. If you know someone on the newspaper staff, deliver the release in person. Anything you can do to establish a relationship with the section editor will help you raise the profile of FBLA-PBL in your community, and open the door to future articles and publicity. 4. Give a copy of the release to your school administrator and ask that it be included in the school newspaper. Think of any other local or state media (newspapers, magazines, and television and radio stations) that might run your release and send copies to all of them. 5. Be prepared to talk with the media after you’ve sent the release. It may generate enough interest for a feature story. That’s why it’s so important to include your name and contact information on the press release. CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-11 PUBLIC RELATIONS Sample Press Release FBLA – PBL Week (Use school stationery or FBLA-PBL letterhead if at all possible!) For Immediate Release Date: __________________________________________ Contact: (Adviser/other) _______________________________________________ Phone: School name: ___________________________________ Local Students Celebrate FBLA – PBL Week Anytown, VA – The_________________________________chapter in ___________________, will be (City) (Name of School) celebrating FBLA-PBL Week, ____________ with ________________________________________________ (Dates) (Brief Description of Activity – What, When, Where, Why) ________________________________________________________________________________________ ________________________________________________________________________________________ . (Insert quote from community leader, mayor, school principal, or another influential individual about the importance of FBLA–PBL to the community.) Among the many activities scheduled for this special week are: (list activities). Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL) is a nonprofit student organization that prepares students for careers in business and business education. Its 250,000-plus members and advisors in 12,000 chartered chapters include students from the United States, the Virgin Islands, Puerto Rico, and Europe. Its mission is to bring business and education together in a positive working relationship through innovative leadership and career development programs. To learn more, contact our local chapter at the number above. For more information about the national association, see FBLA–PBL’s Web site at http://www.fbla-pbl.org or call (800) FBLA-WIN. ### IV-12 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC RELATIONS Sample Proclamation FBLA – PBL Week This document is based upon a state proclamation. However, it can be adapted to a city, town, or county by changing Governor to Mayor or County Executive and name of state to name of city, town, or county. WHEREAS, Future Business Leaders of America-Phi Beta Lambda is a non-profit educational organization whose first chapter was established in Johnson City, Tennessee, in 1942; and WHEREAS, this organization has grown now to encompass over 250,000 members and advisers nationwide in high schools, colleges, universities, career and technical schools, and private business schools; and WHEREAS, FBLA-PBL is a professional business organization dedicated to bringing business and education together in a positive working relationship through innovative leadership and career development programs; and WHEREAS, members perform community service activities and strive to build a student’s understanding of the realities of the modern business world; and WHEREAS, FBLA teaches high school students basic business and leadership principles, and PBL helps university, college, technical and business school students to make the transition from school to work; NOW, THEREFORE, I, [your governor’s name here], Governor of the State of [your state’s or chapter’s name here], do hereby proclaim the 2nd Week in February, as NATIONAL FBLA-PBL WEEK in the State of [your state’s or chapter’s name here]. CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-13 PUBLIC RELATIONS PUBLIC RELATIONS LESSON PLAN NBEA Standards/Lesson Objectives Communications ■ Use basic research techniques. ■ Use acceptable standards for grammar and word us- age. ■ Apply basic social communication skills in personal and professional situations. ■ Use technology to enhance the effectiveness of com- munications. Introduction to the Lesson: (Time: 5 minutes) The Mystery Mingler. Select one person to be the mystery person. Give him/her tokens (pass out about five for each of the 20 participants) and have the mystery mingler slip the tokens into the hand of every fifth person that they shake hands with. With the group together, explain that there is a mystery mingler in their midst who is extremely eccentric and generous. To meet this person everyone must mingle around, shaking hands with everyone else, exchanging pleasantries and polite conversation. Explain that if anyone should find a token in his/ her hand to hold onto it and continue along as if nothing happened. Allow the group to begin mingling. After several minutes of socializing ask anyone with a token to come forward. If not as many people step up as tokens were given out, let the mingling continue. Once all of the tokens are accounted for, reveal the Mystery Mingler. Invite those holding tokens to exchange them for prizes. Notes: – It is important to be ready to interact with people at all times. You never know who you may be meeting and who you could make an impression upon. – If you promote FBLA-ML with your friends and peers, it gets the word out about everything that the organization has to offer. This is the best form of public relations. – As a student you share many of the same attributes as someone in the business world. You may meet people in the course of a day whom you do not know and who do not know you. – When business people meet, they exchange business cards. These small pieces of paper usually contain a person’s name, the name of their business, a title or description of the work that they do, and a way to contact the person such as a phone number, address, and e-mail. IV-14 CHAPTER Reinforcement Activity: (Time: 30-45 Minutes) The teacher/adviser has asked each student to bring in a business card from someone that they know prior to the day that this lesson is presented. The teacher/adviser has also collected several cards. Students spend 1-2 minutes examining the different cards. The students are then instructed that they are to create a business card for themselves. The teacher/adviser walks through a demonstration of the business card software. Then the students are instructed that the steps that they are to take are as follows: ■ First, decide on what you want your business card to tell others. Do you want to focus on your activities with FBLA-ML or do you want to announce that perhaps you are a class leader? It may help to list everything about yourself then pick one topic. ■ Describe yourself. After deciding on what aspect of your school life or activities that you want to focus, make a list or write a description that tells about that part of your life. ■ Decide if you want a “serious” or formal card of something more light-hearted or informal. ■ Look at samples of business cards on the internet. Identify those that have a style that you might like to borrow. ■ Sketch out some rough ideas on how you want your busi- ness card to look – including any graphics that you might want to include. (Your software will have a collection of clip art; if you have access to a scanner you may be able to scan artwork such as the FBLA-PBL logo). ■ Using the page layout or business card software avail- able to you. ■ Print your final design on card stock. Cut apart with scissors or paper cutter. ■ Exchange business cards with classmates and teacher. When you give your teacher your card, attach the following checklist with your answers: – What is the focal point of this business card? – What job, role, or activity does this business card describe? – Is this supposed to be a formal or informal business card? Notes: – Publicity is all about getting your name (or FBLAML’s) known and recognized. – Recognition is based on familiarity. Take every opportunity to let your school know about FBLA-ML and its activities. Use established channels such as articles and ads in newspapers. MANAGEMENT HANDBOOK (2011–12 ML Version) PUBLIC RELATIONS • Be sure that any materials that you produce or develop for your promotional campaigns looks professional. Reinforcement Activity: (Time: 30-45 Minutes) For this assignment, use your desktop publishing or graphics software to create a newspaper advertisement for your school or FBLA-ML newsletter advertising American Enterprise Day on November 15 or FBLA-PBL Week during the second week of February. List some of the activities that your local chapter has planned. (The National Programs section of the Chapter Management Handbook contains information about both of these programs). The ad should have some desktop publishing features such as shadows and graphics and a page border. Make sure that you use the FBLA-PBL logo somewhere on your ad. You may access the internet to find the FBLA-PBL logo. Your layout must be attractive and you must have no spelling errors. Notes: – Promotional tie-ins are another way of plugging your chapter into the goodwill, excitement, and enthusiasm generated by an event. This could be: • A holiday such as participating in a goodwill activity on President’s Day. • A charity – activities undertaken by the March of Dimes, Salvation Army, Red Cross, etc. • A community event – neighborhoods take pride in and turn out for their local events. CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version) IV-15 PUBLIC RELATIONS FBLA-ML Newspaper Grading Sheet For this project, students are to create a newspaper advertisement about American Enterprise Day or FBLA-PBL Week. The project will be graded using the following criteria: Objective/Competency Points Possible Must include appropriate pictures or graphics for the topic and must be professional in nature. Distorted or low quality graphics should be avoided. Must include FBLA-PBL logo Must include the dates and chapter activities . planned for the week Ad shows creativity and originality. Must have a logical order and have a clear purpose; must appeal to audience. Must use appropriate desktop publishing software and at least two desktop publishing advanced features such as shadows, font changes, page borders, etc. Must be professional in nature. Ad must use proper grammar and spelling. Total Points Points Awarded 15 10 15 10 10 15 10 15 100 Comments: Student Name: _______________________________________________________________________________ Date: ______________________________________________________________________________________ IV-16 CHAPTER MANAGEMENT HANDBOOK (2011–12 ML Version)