a copy of our current agenda here
Transcription
a copy of our current agenda here
MONDAY MARCH 30 1:00 – 7:00 p.m. Event Registration/Check In Opens TUESDAY MARCH 31 TIME SESSION INFORMATION 7:30 a.m. – 5:00 p.m. Event Registration/Check In 7:45 a.m. – 8:45 a.m. Continuing Education Breakfast Continuing Education Morning Sessions - 8:45 a.m. - 11:45 a.m. Eloqua Basics - Part 1 Eloqua: Revenue Performance Management: Intro to Marketing Best Practices Eloqua: Effective Marketing with Custom Objects Eloqua: Blind Form Submits Eloqua:Template and Asset Management Responsys: Program Basics (BYOL) Responsys: SMS Strategies (BYOL) Responsys: Responsive Design Workshop (BYOL) Oracle Data Management Platform: An Introduction to Oracle DMP 8:45-10:00 a.m. Community Strategy: Leveraging the Topliners Community Eloqua Sales Tools: Roll out and Adoption Best Practices Oracle Content Marketing Platform: Best Practices to Build a Durable Program Eloqua: Canada Anti-Spam Law (CASL) Implementation Responsys: Creative: Cross-channel Creative Strategies Responsys: Push IO Overview Responsys: New Features Overview 11:45 a.m. – 12:45 Networking Lunch p.m. 10:15-:11:30 a.m. Eloqua: Eloqua+: Simple Strategies to Maximize Oracle Social Relationship Manager Platform: Best Practices and Technology B2B Strategy: Engage them where they live: Providing a Consistent, Mutli-channel Experience Eloqua: Developing a Mobile Strategy Responsys: Demystifying Deliverability B2C Strategy: Modern Marketing Maturity Assessment Model for B2C Responsys: Travel and Hospitality Use Case Highlights Continuing Education Morning Sessions – 12:45 p.m. – 3:45 p.m. Eloqua: Basics - Part 2 Eloqua: Effective Marketing with Custom Objects Eloqua: Blind Form Submits Eloqua: Template and Asset Management Responsys: Advanced Program (BYOL) Responsys: Push Strategies (BYOL) Responsys: Deliverability 101 (BYOL) Eloqua: Revenue Performance Management: Intro to Marketing Best Practices Oracle Data Management Platform: An Introduction to Oracle DMP 12:45-2:00 p.m. 2:15-3:30 p.m. Responsys: New Features Overview Eloqua: Eloqua+: Simple Strategies to Maximize Community Strategy: Leveraging the Topliners Community Oracle Social Relationship Manager Platform: Best Practices and Technology Eloqua Sales Tools: Roll out and Adoption Best Practices B2B Strategy: Engage them where they live: Providing a Consistent, Mutli-channel Experience Eloqua: Developing a Mobile Strategy Oracle Content Marketing Platform: Best Practices to Build a Durable Program Eloqua: Canada Anti-Spam Law (CASL) Implementation Responsys: Creative: Cross-channel Creative Strategies Responsys: Demystifying Deliverability B2C Strategy: Modern Marketing Maturity Assessment Model for B2C Responsys: Push IO Overview Responsys: Travel and Hospitality Use Case Highlights 4:00-6:00 p.m. 6:00-7:00 p.m. Modern Marketing Experience 2015 Opening Keynotes Welcome Reception **BYOL: Bring Your Own Laptop WEDNESDAY APRIL 1 7:30 – 8:30 a.m. Networking Breakfast 8:30-8:45 a.m. Opening Remarks 8:45-10:00 a.m. Product Keynote 10:00-10:30 a.m. 10:30 -11:15 a.m. 11:15 a.m. 12:00 p.m. Sponsor Keynote Networking and Refreshments in the Partner Showcase Gold Sponsor Session Gold Sponsor Session Gold Sponsor Session Gold Sponsor Session Gold Sponsor Session Financial Services Digital Design Analytics Life Sciences Manufacturing Gold Sponsor Session Gold Sponsor Session Gold Sponsor Session Gold Sponsor Session AppCloud Gold Sponsor Session Technology VERTICAL TBD Marketing Retail 12:00-1:30 p.m. Networking Lunch Imagine Imagine Imagine All Together Now: Leveraging Transactional Messages in Your Customer Life-cycle Reinvent Your Marketing Programs (Moving from Basic to Advanced) What B2B Marketers Can Learn From B2C Marketers... and Vice Versa Tiffany Beltis, Executive VP of Digital Marketing, Intuit Marc Schweid, Director of Marketing Ecommerce, Orchard Brands Afternoon Breakout Sessions Imagine Transform TBD Oracle Marketing Cloud Dan Morrill, Group Manager, Global Marketing Operations, LinkedIn Make a Deeper Connection with Your Customers: How to Leverage Recency, Behavior and Demographic Data Tracy Kobzeff, Director, Product Marketing, eHarmony Transform Transform Transform How to Hit the Content Marketing Jackpot TBD Verizon Smart RewardsReducing Churn and Increasing Customer Value with a Data Driven Loyalty Program Oracle Marketing Cloud Jill Jones, General Manager Fisher Science Education, Thermo Fisher Scientific 1:30 – 2:15 p.m. Implement Implement Implement Implement Optimize Optimize Optimize Giving Your Prospects the Content They Need When They Need It What is the Buzz About the Demand Center: Is it Right for My Organization? Marketing Transformation: Implementing Eloqua at an Enterprise Company TBD Not All Customers Are Equal: Leveraging eRFM Segmentation to Target Revenue Drivers How Digital Performance Powers Data Driven Marketing Success! TBD Michael McKinnon, Director of Marketing Operations, ReadyTalk 2:15-2:30 p.m. Intermission Cristian Tarazona, Director of MarketingDemand Generation, Equifax Information Alp Mimaroglu, Senior Marketing Automation & Demand Generation, Symantec Oracle Marketing Cloud Katherine Bellmore, Sr Manager, Loyalty Marketing, REI Mark Plant, Director Marketing Operations, Micro Focus Oracle Marketing Cloud Paula Vernon, Verizon Rewards CRM Marketing Manager, Verizon Wireless AppCloud WEDNESDAY APRIL 1 Afternoon Breakout Sessions Imagine Imagine Imagine Transform Transform Transform Putting Customers First: Integrating Behavioral Targeting and Cross-channel Touchpoints How to Transform a Tired Brand and Compete with Sexy Startups Move Over, Demand Gen: Why Customer Marketing Should Own Revenue Growth Customer Targeting + Lifecycle Automation = Customer Loyalty, Marketing Results! Automate Every Step of Your Global Product Trial Program Oracle Marketing Cloud Luci Rainey, Executive VP of Acquisition and Onboarding, Comcast 2:30 – 3:15 p.m. Implement Implement Optimizing for a Mobile World TBD Rob Woods, Demand Generation Manager, Cetera Financial Doug Pullman, Marketing Operations Manager, Russell Investments 3:15-4:00 p.m. 4:00-4:30 p.m. 4:30-5:00 p.m. 7:00-9:00 p.m. 9:00 – 12:00 a.m. Megan Leuders, Executive VP, Worldwide Marketing, Lifesize Meagen Eisenberg, Executive VP of Customer Marketing, DocuSign Implement TBD Oracle Marketing Cloud Jason Scoggins, Director, Email Strategy, JCPenney Optimize TBD Driving Results in Peak Marketing Seasons: Learn Key Secrets to Drive CrossChannel Success Networking Break in the Partner Showcase Afternoon Keynote Afternoon Keynote 2 2015 Global Markie Awards Reception and Ceremony Modern Marketing Experience Customer Appreciation Party AppCloud TBD Oracle Marketing Cloud Dan Allis, Marketing Operations Manager, Thomson Reuters Implement Oracle Marketing Cloud TBD Transform Aaron Ormond, Manager, Customer Lifecycle Management, Harley-Davidson Optimize TBD Oracle Marketing Cloud Optimize Optimize TBD A Growth Hacker's Story: The Making of a Lead Scoring Crystal Ball That Delivered ROI of 487% Oracle Marketing Cloud Eytan Abrahams, Director, Marketing Automation, Return Path, Inc. THURSDAY APRIL 2 9:00 – 9:30 a.m. Networking Breakfast 9:30-10:15 a.m. Morning Keynotes 10:15-11:15 a.m. Networking and Refreshments in the Partner Showcase Morning Breakout Sessions Imagine Getting Sales to Value Marketing Leads Vivien Kupplmayr, Executive Global Head of Analytics, Analog Devices 11:15 a.m. – 12:00 p.m. Imagine How to Deliver on Your Big Ideas: Execution Alisa Barber, Executive VP, Demand Generation, FIS Implement Progressive Profiling – In the Real World Imagine IT & MarketingBetter Together Transform Optimizing Message Timing and Relevancy: Combining Browse Automation with Cross Channel Modern Marketing Oracle Marketing Cloud Corey Craig, Customer Experience Design and Innovation Lead, Dell Transform TBD Transform TBD AppCloud Optimize Deliverability Agility: Taking Back Control of the Inbox Optimize Cracking the Code: Using Email Engagement Data to Send Less Email and Make More $$$ Optimize TBD Oracle Marketing Cloud Oracle Marketing Cloud Jennifer Downes, Director, Direct Response Marketing, Lenovo Implement TBD Oracle Marketing Cloud Implement TBD Murali Kandasamy Manager Marketing, Global Marketing Operations, Western Union Business Solutions 12:00-1:15 p.m. Imagine TBD Oracle Marketing Cloud Implement TBD Oracle Marketing Cloud Optimize SAGE France A story of a Marketing Mutation Supported by IT & Marketing Teams Geoffroy Grivel, IT Project Manager, SAGE France Sammar Faraj, Director, Digital Relationship Marketing, Quicken Loans Oracle Marketing Cloud John Reynolds, Email Marketing Supervisor, Grainger Networking Lunch Imagine TBD Oracle Marketing Cloud Imagine TBD Oracle Marketing Cloud Afternoon Breakout Sessions Imagine Transform TBD Oracle Marketing Cloud Wearing Multiple Hats Without Growing Extra Heads. Advanced Persona Marketing Done Right. Ryan Schwartz, Director, Marketing Systems & Operations, DocuSign Transform Transform Marketing Automation is Now Table Stakes – How to Improve Your Odds of Winning at Marketing Transformation Old World Meets New Technology Patricia Babischkin, Manager of E-mail, Social, and Affiliate Marketing, AmeriMark Direct LLC Kristin Connell, Director, Digital Marketing, Deltek 1:15 – 2:00 p.m. 2:00-2:15 p.m. Implement Implement Implement Beat Your Email Marketing Goals: Implement Smart Testing To Drive Your Program Forward Automate Your Marketing on the Shoulders of Your Peers Oracle Marketing Cloud Matthew Balthazor, Sr. Specialist, Email Marketing, Epson Intermission Kate Loftus, Senior Director, Email Marketing & Operations, Apollo Education Group Inc. TBD Optimize TBD Oracle Marketing Cloud Optimize TBD Oracle Marketing Cloud AppCloud THURSDAY APRIL 2 Afternoon Breakout Sessions Imagine TBD Oracle Marketing Cloud 2:15 – 3:00 p.m. Transform Storytelling, Content Strategy & Marketing Automation — Three Essential Ingredients in Modern Marketing Keith Jennings, Director, Marketing and Content Strategy, Jackson Healthcare 3:00 p.m. Event Ends Transform Juniper Networks’ Campaigns Go Global with Oracle Eloqua Alyssa Webber, Director of Global Marketing Operations, Juniper Networks Implement Bam! Take Your Lead Assignment Up a Notch Mary Boozel, Marketing Automation Manager, Verint Systems Inc Implement TBD Oracle Marketing Cloud Optimize Account Based Marketing: Making the Complex Simple Jeff Rummer, Manager, Global Marketing Operations, Covidien Optimize TBD Oracle Marketing Cloud AppCloud