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30. 1 – 3. 2. 2015
31. 1 – 3. 2. 2015
31. 1 – 3. 2. 2015
4 – 5
6 – 7
8 – 9
10 – 11
12
13
Christmasworld
Daily events
Friday
30. 1. 2015
Saturday 31. 1. 2015
Sunday
1. 2. 2015
Monday 2. 2. 2015
Tuesday 3. 2. 2015
Daily events
Sunday
1. 2. 2015
Monday 2. 2. 2015
Tuesday 3. 2. 2015
14 – 17
18 – 19
20 – 21
22 – 24
25 – 27
Paperworld
Paperworld
Daily events
Sunday
1. 2. 2015
Monday 2. 2. 2015
Tuesday 3. 2. 2015
28 – 29
30
31
32 – 33
34 – 35
Webchance Academy
Tuesday
3. 2. 2015
36 – 38
Ground plan
Service overview
40 – 41
42 – 43
Creativeworld
Creativeworld
Webchance Academy
Your quick and easy guide to our
complete range of lectures, trend
shows and special presentations,
as well as the cross-sectoral
Webchance Academy series of
lectures.
Christmasworld
Service
Service
All details at your fingertips
Christmasworld Trend Show “stories to be told”
Friday 30. 1. – Tuesday 3. 2. 2015 · Galleria 1, South
This perfect presentation of the latest trends by stilbüro bora.herke.palmisano
enables you to benefit from them immediately. Entertaining, inspirational and free!
Daily presentations followed by a guided tour:
Friday 30. 1. – Monday 2. 2. 2015, daily at 11.00, 13.00 and 15.00
Tuesday 3. 2. 2015 at 12.00
Special Interest “Asia Select”
Friday 30. 1. – Tuesday 3. 2. 2015 ·
Entrance Hall 9.2
Individual Asian exhibitors with trendy, innovative products and specially designed
stands are easy to find with the “Asia Select” icon – in the catalogue, at the fair
and in the app.
A Messe Frankfurt initiative.
Christmasworld Forum
Friday 30. 1. – Tuesday 3. 2. 2015 · NEW: Foyer Hall 11.0, North
Special presentation “The Ice Hotel”
Friday 30. 1. – Tuesday 3. 2. 2015 · Galleria 1, North
The free lecture and workshop programme changes on a daily basis and is certain
to be of particular interest to florists, decorators, retail traders and operators of
DIY stores, shopping centres and garden centres.
Clean, stylish and luxurious. This impressive large-scale decorative feature by
2Dezign is a must for anyone wanting to entice their customers to linger awhile
and buy.
Presenter: Alexander Limbrock.
All lectures take approx. 45 min.
The lectures are translated simultaneously into English.
There will be time afterwards for questions and discussions.
Participation is free of charge!
The detailed programme can be found from page 6 onwards.
NEW: Special presentation “Floral Fascination”
Friday 30. 1. – Tuesday 3. 2. 2015 · Foyer Hall 9.0
The show’s designers, a network of enthusiastic and experienced florists,
interpret Christmas in their own highly individual way. Be amazed by unique
one-off demonstrations of floral craftsmanship. Creative inspirations await!
Special Interest “German Christmas Crafts”
Friday 30. 1. – Tuesday 3. 2. 2015
German enterprises showcase genuine handcrafted items – “Made in Germany”.
The popular, handmade Christmas creations of wood, glass or porcelain with the
German seal of quality offer a real enhancement for any product range. And thanks
to the “German Christmas Crafts” icon they’re easy to find in the catalogue, at the
fair and in the app.
Special Interest “Concept Decorations”
Friday 30. 1. – Tuesday 3. 2. 2015
The “Concept Decorations” icon guides specialist trade visitors specifically to
professional large-scale and outdoor decorations. You can find the icon on
exhibition stands and as a search item in the catalogue, online or in the app.
4 | 5
“Decoration Star”
Friday 30. 1. – Tuesday 3. 2. 2015 ·
Christmasworld Forum · Foyer Hall 11.0, North
At Christmasworld 2015, the ‘Decoration Star’ for innovation will be awarded for
the second time. The award goes to products characterised by their outstanding
product performance, design, complexity, ergonomics or excellent environmental
compatibility. Come and be inspired!
Presentation: Friday 30. 1. – Tuesday 3. 2. 2015
Award ceremony: Friday 30. 1. 2015 at 10.30
Christmasworld
Daily events
All-day
Business programme · Portalhaus, Hall 11,
Via Level, Room Frequenz
Christmasworld Premium
Prominent speakers, useful panel discussions. Our exclusive
Premium business programme once again provides valuable
insights for key decision makers in the concept decorations field.
13.30
Speaker: Burkhard Treude, Unternehmensberatung B. Treude
14.30
Participants must register in advance.
Registrations can be made at the fair.
10.30
Award ceremony · Christmasworld Forum ·
Foyer Hall 11.0, North
Innovation Award “Decoration Star”
Design, complexity, environmental responsibility – these are
just some of the qualities demonstrated by winners of the
“Decoration Star”. Discover the full range of submitted products
and gain inspirations for your own product mix.
11.30
15.00
Presentation · Galleria 1, South
Trend presentation followed by guided tour
15.30
Live presentation · Christmasworld Forum ·
“Let’s wrap!”
Presentation: Arona Khan
Speaker: Burkhard Treude, Unternehmensberatung B. Treude
12.30
Lecture · Christmasworld Forum · Foyer Hall 11.0, North
“Storytelling 3.0 –
ideas for solutions for the specialised trade”
Speaker: Andreas von der Beeck,
Haymarket Media GmbH & Co. KG
13.00
6 | 7
Creative and individual: Arona Khan, a well-known international
expert in the field of gift packaging and trends, demonstrates some
easy ways to wrap presents creatively.
“How to deal with difficult and unpleasant
customers!”
“Love thy shop as thyself!”
Speaker: Stefan Suchanek, Raumkunst
11.00
“Calming down customers with a grievance!”
There are more live presentations at Paperworld,
Hall 4.0 C90 (see page 16).
16.30
Christmas Garden Market Competition (NL)
Garden centres from the Netherlands showcase their creative
Christmas decorations in the Christmasworld “Christmas Garden
Market” competition. Cast an eye over the imaginative entries
and find out who the winner is.
Christmasworld
Friday 30. 1. 2015
10.30
“More sensuality, ladies and gentlemen!”
14.30
Speaker: Stefan Suchanek, Raumkunst
Speaker: Björn Gensler, Beratung Grüne Branche
11.00
15.00
11.30
“The shop window – your company’s visiting card!”
15.30
Speakers: Stefanie Thierfelder and Julia Nawra
12.30
“BUY LOCAL: Simply explained, simply
implemented!”
16.30
Live presentation · Christmasworld Forum ·
“Let’s wrap!”
Speaker: Ilona Schönle, BUY LOCAL e. V.
Presentation: Arona Khan
13.00
Creative and individual: Arona Khan, a well-known international
expert in the field of gift packaging and trends, demonstrates some
easy ways to wrap presents creatively.
13.30
“The trends for 2015/16 and ideas for
presentation at the POS.”
Speaker: Gabriela Kaiser, TRENDagentur / Trend&Style trend expert
8 | 9
“My team and I – common aims lead to success!”
There are more live presentations at Paperworld,
Hall 4.0 C90 (see page 16).
Christmasworld
10.30
“Customer and sales orientation –
the way to approach people successfully!”
14.30
Speaker: Katja Dittmar, Dittmar & Lange Personalentwicklung
Speakers: Nadine Weckardt and Rupert Fey
11.00
15.00
11.30
“The trends for 2015/16 and ideas for
presentation at the POS.”
15.30
“Moving forward by taking a look in the rear-view
mirror! Store owners in the 21st century”
Speaker: Gabriela Kaiser, TRENDagentur / Trend&Style trend expert
12.30
“One single amorphous mass at Christmas –
Shaping the product range offered by small
companies”
Speaker: Hannes Friedl, HOMINI – coaching, training, marketing
13.00
13.30
“Having a great website still doesn’t generate
sales – Achieving success by pressing the right
levers!”
Speaker: Björn Gensler, Beratung Grüne Branche
10 | 11
“Store design for the customer in 2015: No material
benefit & a bean counter – lucrative and stylish!”
16.30
Christmas Garden Market Competition
(Germany, Austria, Switzerland)
Garden centres from the Netherlands showcase their creative
Christmas decorations in the Christmasworld “Christmas Garden
Market” competition. Cast an eye over the imaginative entries
and find out who the winner is.
Christmasworld
Sunday 1. 2. 2015
10.30
“The Asterix Principle:
You can do more than you think!”
Tuesday 3. 2. 2015
All-day
All-day series of events on the future of online marketing and
retailing for visitors and exhibitors at all three exhibitions.
Your chance to find out more about hitherto undreamt of digital
possibilities for your business.
11.00
11.30
12.30
“Store design for the customer in 2015: No material
benefit & a bean counter – lucrative and stylish!”
Series of lectures · Foyer Hall 11.0, North
“Webchance Academy”
The detailed programme can be found from page 36 onwards.
12.00
Speakers: Nadine Weckardt and Rupert Fey
13.00
13.30
“Customer and sales orientation –
the way to approach people successfully!”
Speaker: Katja Dittmar, Dittmar & Lange Personalentwicklung
14.30
“Unusually usual. What happens if florists look
further than the end of their noses …”
Speaker: Björn Kroner, Master Florist
15.00
15.30
16.30
“The ideal wall design for sales rooms”
Speaker: Ulrike Hug, Freudenkind
12 | 13
Christmasworld at Facebook
www.facebook.com/christmasworld
Utilise the many benefits of the Christmasworld Navigator
app. With an exhibitor and product search, trends, a reminder
function for lectures plus a ground and hall plan and much
more.
Christmasworld
Monday 2. 2. 2015
Daily events
To enable you to make an even better job of showcasing your own range of products,
the designers from stilbüro bora.herke.palmisano will be on hand again this year to
provide information on the latest trends and styles in the stationery and office
supplies sector. Inspiration guaranteed!
Daily presentations followed by guided tour:
Saturday 31. 1. – Monday 2. 2. 2015, daily at 11.00 and 15.00
Tuesday 3. 2. 2015 at 11.00
Trend Show competition: Take part and you could win a professional shop window
design valued at 5,000 euros!
BMWi Area: “Innovation made in Germany”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 6.1 D50
A classic win-win situation. This arena gives young entrepreneurs the chance to
introduce themselves to an international audience and to make contact with
companies in the manufacturing and retail sectors. Visitors will find a wealth of
brand new, innovative ideas.
An initiative of the German Federal Ministry of Economics and Energy (BMWi)
and Messe Frankfurt.
NEW: Special presentation “Future Shopping”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 3.1 C15
How the real and digital worlds will come together on the retail front in future is
demonstrated by the New Solutions beacon scenario created by 1eEurope and
C. Schneider. Beacons are special transmitters that interact with smartphones,
making it possible to present hidden product benefits as well as enabling
navigation in the shop or e-window shopping. Experience the future of shopping
today!
14 | 15
“Mr. Books & Mrs. Paper”
THE special presentation for the book trade
Saturday 31. 1. – Tuesday 3. 2. 2015 · NEW: Hall 5.1 B60 / B68
At our special presentation on the theme of “A Bookshop for all Seasons” you
will find answers to everything you ever wanted to know about the future of
the bricks-and-mortar bookshop in the age of the Internet. Original, exciting
and informative!
Lectures and guided tours:
Angelika Niestrath, non-book expert and curator of the special presentation.
Saturday 31. 1. – Monday 2. 2. 2015, daily at 11.30 and 14.00
Tuesday 3. 2. 2015 at 11.30
Live presentation “Packaging tips for the book trade”:
Packo Jansen, specialist in unusual gift wrapping
Saturday 31. 1. 2015 at 15.30
Sunday
1. 2. 2015 at 16.30
Monday 2. 2. 2015 at 15.30
Tuesday 3. 2. 2015 at 14.00
NEW: Promoting up-and-coming talent “Get Started”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 5.1 B20
Whether it’s pop-up greeting cards from Rifletto or mini-presents from the
“I love gifts” company – if it’s innovative products from young international
entrepreneurs you’re seeking, then look no further. Go with the flow and be
carried away by innovations and smart ideas from all over the world. This is
a particularly good opportunity for foreign companies and newcomers to the
exhibition to build valuable business contacts.
Paperworld
Paperworld Trend Show
Daily events
Countless up-and-coming designers have entered the 12th edition of this major
design competition for greeting and special occasion cards. Cast your vote and
help decide which of the ten best designs will be the winner.
Exhibition and ballot: Saturday 31. 1. – Tuesday 3. 2. 2015
Award ceremony: Tuesday 3. 2. 2015 at 14.00
A joint venture between Messe Frankfurt and the Federation of
German Greeting Card Manufacturers and Printers (AVG).
Presentation “Walk of Fame”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 3.1, North
In Hall 3.1 you have the chance to experience an attention-grabbing product
presentation. Existing products are exhibited in the form of massive over-sized
sculptures. Come along and enjoy these extraordinary exhibits.
Live presentation “Let’s wrap!”
Creative and individual: Arona Khan, a well-known international expert in the field
of gift packaging and trends, demonstrates some easy ways to wrap presents
creatively.
Daily live presentations:
Saturday 31. 1. 2015 at 11.00 and 14.00
Sunday 1. 2. and Monday 2. 2. 2015 at 11.00, 13.00 and 15.00
Tuesday 3. 2. 2015 at 11.00 and 14.00
For additional live presentations visit Christmasworld in the foyer
of Hall 11.0 North (see pages 7 and 9).
16 | 17
Paperworld Insider
Saturday 31. 1. – Tuesday 3. 2. 2015 ·
Paperworld Plaza Lounge · Hall 3.1 C40
Are you a specialist retailer in stationery, office supplies, handicrafts and artists’
supplies? Are you involved in the book trade? Do you work in a bricks-and-mortar
shop with up to 10 employees?
If so, you can take advantage of the Paperworld Insider programme to enjoy
exclusive benefits for a stress-free visit to the exhibition. Here you’ll find yourself
right at the centre of the action. Forge new contacts and discover new insights for
your business in a relaxed atmosphere.
If interested please register at the Insider check-in.
Paperworld Plaza Academy
The new business platform for the trade that focuses each day on a different area.
Come along to the excellent lectures and obtain valuable tips for your business
from experts. This entertaining programme offers insights into best practice.
Presenter: Stefan Suchanek.
The complete programme can be found from page 18 onwards.
Paperworld
12th Greeting Card Design Competition
Saturday 31. 1. – Tuesday 3. 2. 2015 · Foyer 5.1 / 6.1, Café Card
11.00
Presentation · Hall 6.1 C90
14.00
Lecture · Hall 5.1 B60 / B68
“Mr. Books & Mrs. Paper” – lecture and guided tour
11.00
Live presentation · Hall 4.0 C90
“Let’s wrap!”
14.00
“Let’s wrap!”
11.30
14.00
Award ceremony · Paperworld Plaza Academy ·
Hall 3.1 C60
“Paperworld Insider Award”
This award recognises outstanding initiatives on the part of
specialist retailers in areas such as personnel management,
development of product ranges, product presentation and
environmental projects.
Theme Day · Paperworld Plaza Academy · Hall 3.1 C60
“Office Professionals Day”
Exclusive theme day for support staff. Exciting expert lectures on
practical topics. Benefit from specialist knowledge from coaches
and pick up valuable tips for your own personal career path.
Presenter: Johanna Koop
Awarded by Messe Frankfurt and bit-Verlag
15.00
15.00
Lecture * · Paperworld Plaza Academy · Hall 3.1 C60
“Strong brands, new trends –
The sector glimpses into the future”
9.00
Registration at the welcome counter,
coffee and refreshments
10.00
Opening of the Paperworld “Office Professionals Day”
Speaker: Brigitte Zypries, Parliamentary State Secretary
at the Federal Ministry of Economic Affairs and Energy
Stephan Kurzawski, Senior Vice President
of Messe Frankfurt Exhibition GmbH
10.10
Welcome address
15.30
Live presentation · Hall 5.1 B60 / B68
“Mr. Books & Mrs. Paper” –
packaging tips for the book trade
16.00
Hall 3.1 C60
“Product of the Year”
Annette Rompel, Editor-in-Chief working@office,
Verlag für die Deutsche Wirtschaft AG
10.30
Lecture
“Harmony dumbs down –
How to deal with conflicts”
These awards go to future-oriented office products in various
categories, including: Commercial Office Supplies, School and
Personal Supplies and Sustainability.
Speaker: Regina Zelms, PaSO – Partnerin für Seminare
und Seminarorganisation
11.15
Lecture
“Do it! – Ways out of the treadmill”
Speaker: Beate Oehl, Staff development, consultancy & training
12.00
12.30
13.15
18 | 19
Awarded by PBS-Industrie – Industrial Association for Paper,
Office Supplies and Stationery in the FMI e. V.
17.00
Break
Lecture
“OQ Opportunity Quotient – Why some people look
for opportunities all their lives – and others use
them every day”
Keynote speech * for the specialist trade ·
Paperworld Plaza Academy · Hall 3.1 C60
“Shopping forever! What is the shape of things
to come for the bricks-and-mortar trade?”
Speaker: Marco Atzberger, EHI Retail Institute e. V.
Afterwards
Get-together · Paperworld Plaza Lounge · Hall 3.1 C40
Speaker: Hermann Scherer, Speaker + Business Expert
with ABATJOUR (Live Music)
Exhibitor tour/Visit to Paperworld
* Part of the “Focus: National Retail Trade” theme day
Paperworld
10.00
Lecture * · Paperworld Plaza Academy ·
Hall 3.1 C60
“Internet trade: the opportunity to generate extra
turnover”
15.00
“Let’s wrap!”
15.00
Best Practice * · Paperworld Plaza Academy ·
Hall 3.1 C60
“Best practice and success factors when dealing
with Smartphone, Tablet and so on – How is the
specialist retail trade getting ready for the
multi-optional customer?”
Speaker: Daniel Werner, Amazon.de GmbH
11.00
11.00
“Let’s wrap!”
11.00
Hall 3.1 C60
“Firework of brand knowledge”
Speaker: Prof. Dr. Niklas Mahrdt, MEDIA ECONOMICS INSTITUT
16.00
With its ISPA Award, the International Stationery Press
Association showcases the best products in the following
categories: Innovation, Quality, Price, Presentation and
Environmental Protection.
Speaker: Dr. Arnd Zschiesche, Büro für Markenentwicklung
11.30
12.00
13.00
16.30
17.00
Keynote speech * for the specialist retail trade ·
“The trade needs to reinvent itself – 5 theses
on the future of trading”
Hall 3.1 C60
“Megatrends in the PBS Trade 2025”
Speaker: Ulrich Eggert, Eggert Consulting
Hall 3.1 C60
“ISPA Award”
Hall 3.1 C60
“The future is hybrid – Stationary and
Digital merge into one”
Speaker: Dr. Kai Hudetz, IFH – Institut für Handelsforschung
(institute for trade research)
Speaker: Dr. Helmut C. Steffens, Steffens Handelsberatung
Afterwards
13.00
“Let’s wrap!”
14.00
14.00
Best Practice * · Paperworld Plaza Academy ·
Hall 3.1 C60
“Just how much Internet does the owner-managed
trade need?”
Speaker: Dr. Joachim Stoll, Leder Stoll / koffer24.de
15.00
20 | 21
* Part of the “Focus: National Retail Trade” theme day
Paperworld
Sunday 1. 2. 2015
Monday 2. 2. 2015
Business programme · Hall 4.0, Saal Europa
Paperworld Procurement
Purchasing, efficiency, sustainable economic development – this
programme of lectures complete with a hands-on workshop is
aimed exclusively at commercial buyers from companies or public
administrative bodies with a minimum of 100 office workplaces.
The perfect combination of comprehensive specialist knowledge,
compact overview and networking offers valuable stimuli for your
business.
The business programme is organised by us in collaboration with
our partners, the BME (German Association for Material
Management, Purchasing and Logistics), C.ebra (trade journal for
efficient office and workplace procurement) and the Office Gold
Club (OGC), the brand initiative for greater efficiency in the office.
Theme Focus · Paperworld Plaza Academy ·
Hall 3.1 C60
“Theme focus: International stationery and office
supplies sector in cooperation with OPI”
Putting the spotlight on retail. Come and listen to stimulating
lectures from top speakers and benefit from valuable information
about international stationery and office supplies retailing.
10.00
Speaker: Jeanette Huber, Zukunftsinstitut GmbH
11.00
11.00
11.00
“Let’s wrap!”
11.30
Keynote *
“New Work – Shif t happens!”
Lecture *
“Customer-centric category management and
procurement”
Speaker: Olaf DeBoer, Merchandising & Procurement,
Office Depot
12.00
Panel *
“Responding to change in the business
supplies industry”
Panellists:
Simon Drakeford, CEO, Euroffice,
Robert Baldrey, CEO, Vasanta Group
Frank Demarteau, Director, Jalema
Presenter: Steve Hilleard, CEO, OPI
13.00
Hall 3.1 C60
“Spheres of Life 2022”
Speaker: Sven Gábor Jánszky, Trend Researcher
13.00
“Let’s wrap!”
14.00
Hall 3.1 C60
“Retailer of the Year”
Whose market presence is the most innovative? This is the main
criterion applied by the readership of the PBS Report trade
magazine to select the lucky winner from all “Specialist Retailers
of the Month”.
* Part of the “Focus: International Retail Trade” theme day
22 | 23
Paperworld
All-day
14.00
15.00
15.00
“Let’s wrap!”
15.00
Lecture * · Paperworld Plaza Academy · Hall 3.1 C60
“SOfEA: Development of the eco-rating system
for office supplies”
Speaker: Anita Singh,
Sustainable Office European Association (SOfEA)
15.30
16.00
Award ceremony and get-together ·
“Personality of the Year”
Initiated by the trade journals BusinessPartner PBS (retail and
manufacturing industry) and C.ebra (efficient office and workplace
procurement).
17.00
Keynote speech * for the international paper, office
supplies and stationery trade · Paperworld Plaza
Academy · Hall 3.1 C60
“A ‘State of the Industry’ report”
Speaker: Millan Alvarez-Miranda, ADVEO
In an extraordinary keynote speech Millan Alvarez-Miranda will
be setting out his own perspective on the turbulent happenings
on the market for office supplies and business equipment and
highlighting the most significant challenges and opportunities.
Afterwards
* Part of the “Focus: International Retail Trade” theme day
24 | 25
Tuesday 3. 2. 2015
All-day
retailing for visitors and exhibitors at all three exhibitions.
Your chance to find out more about hitherto undreamt of digital
11.00
11.00
“Let’s wrap!”
11.30
14.00
Award ceremony · Foyer 5.1 / 6.1, Café Card
“12th Greeting Card Design Competition”
14.00
14.00
“Let’s wrap!”
Paperworld
Monday 2. 2. 2015
Tuesday 3. 2. 2015
Theme Day · Paperworld Plaza Academy ·
Hall 3.1 C60
“Green Office Day in cooperation with B.A.U.M. e. V.”
11.45
Panel
“Labels – Validity and Information Value”
Panellists:
Nicole Werner-Hufsky, Antalis GmbH
Dr. Hans-Hermann Eggers, Federal Environment Agency
Dr. Christian Reisinger, Climate Partner
Matthias Schumacher, SOfEA
Sustainability in the everyday working environment, fair
procurement concepts, sustainable forest management – the
Green Office Day is organised in collaboration with B.A.U.M e. V.
(German Environmental Management Association).
13.45
10.00
Opening of the Theme Day
Stephan Kurzawski, Senior Vice President
of Messe Frankfurt Exhibition GmbH and
Dieter Brübach, B.A.U.M. e. V.
10.15
Lecture
“Labels as a suitable means to communicate
sustainability aspects in paper and wood products”
Introduction and presenter: Dieter Brübach, B.A.U.M. e. V.
14.00
Best practice examples
Reports by the award-winners of the
“Office and Environment” Competition 2014
14.30
Lecture
“Sustainable procurement in Company –
What to look out for?”
Speaker: Ulrich Malessa, Forest Stewardship Council (FSC)
Germany
10.45
Lecture
“The Blue Angel eco-label and the EU eco-label”
Speaker: Iris Degen, Engagement Global
15.15
Speaker: Dr. Hans-Hermann Eggers, German Federal Environment
Agency
11.00
Lecture
“The Green Star System: Collecting and evaluating
label information”
Speaker: Nicole Werner-Hufsky, Antalis GmbH
11.15
Lecture
“Climate-neutral writing instruments: Systematic
environmental management along the entire valueadded chain”
Prelude to the B.A.U.M.
“Office and Environment” Competition 2015
Panel
“The potentials and the limits of eco-fair
procurement”
Presenter: Meike Strecker, B.A.U.M. e. V.
16.00
Visit to Paperworld
You will find further information on the Green Office Day and
the “Office and Environment” Competition on
www.buero-und-umwelt.de
Paperworld at Facebook
www.facebook.com/paperworld
Paperworld at Twitter
www.twitter.com/Paperworld_FFM
Speaker: Martina Schneider, Schneiderpen
B
Paperworld blog
www.blog.paperworld.messefrankfurt.com
Utilise the many benefits of the Paperworld Navigator app.
With an exhibitor and product search, trends, a reminder function
for lectures plus a ground and hall plan and much more.
26 | 27
Paperworld
Presenter: Dorothee Ragg, C.ebra
Daily events
Take a peek into the future. Discover creative and practical ideas. Let stilbüro
bora.herke.palmisano inspire you. Try out new trend ideas for yourself at our
workstations which are open every day.
“Creative Hands”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 4.2 F30, Café Pillow Fight
DIY – the mega-trend. At Café Pillow Fight you’ll find 20 handmade cushions
and a hands-on creative activity.
Award Ceremony:
Saturday 31. 1. 2015 at 11.00, Hall 4.2 F21 in the Creative Talks Area
Creative hands-on activity for visitors with Silke Bosbach:
Saturday 31. 1. 2015 from 13.00 to 16.00
and Sunday 1. 2. 2015 from 12.00 to 16.00
Hall 4.2 F30, Café Pillow Fight
“Partner country USA – Welcome!”
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 4.2 D21
The USA is a trendsetter. Whether it’s scrapbooking, deco-patch or quilting – our
partner country has consistently set standards in the creative industry over the
years. Here’s your chance to profit from an array of accumulated know-how and
to discover new business opportunities.
Creative Talks
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 4.2 F21
Creative products, stimulating lectures, exciting award ceremonies. Don’t miss
out on the opportunity to gain interesting inspirations for your business from
manufacturers and retailers and get involved in discussions!
Presenter: Christine Schmid.
A cooperation of Messe Frankfurt and Atelier Silke Bosbach
Innovation award “Creative Impulse” 2015
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 4.2 G45
Paperworld Insider
Saturday 31. 1. – Tuesday 3. 2. 2015 ·
Paperworld Plaza Lounge · Hall 3.1 C40
(Check-in also in the Creative Talks Area · Hall 4.2 F21)
Admire all the products shortlisted for the award from a total of 4 categories and
find out which of the products are most successful at combining creativity and
innovation.
Award Ceremony:
Saturday 31. 1. 2015 at 12.00, Hall 4.2 F21 in the Creative Talks Area
Are you a specialist retailer in stationery, office supplies, handicrafts and artists’
supplies? Are you involved in the book trade? Do you work in a bricks-and-mortar
shop with up to 10 employees?
If so, you can take advantage of the Paperworld Insider programme to enjoy
exclusive benefits for a stress-free visit to the exhibition. Here you’ll find yourself
right at the centre of the action. Forge new contacts and discover new insights for
your business in a relaxed atmosphere.
If interested please register at the Insider check-in.
28 | 29
Creativeworld
Creativeworld Trend Show
Saturday 31. 1. – Tuesday 3. 2. 2015 · Hall 4.1 G41
11.00
Award ceremony · Creative Talks · Hall 4.2 F21
“Creative Hands Award”
12.00
“Creative Impulse Award”
13.00 to
16.00
Hands-on activity with Silke Bosbach ·
Hall 4.2 F30 at Café Pillow Fight
14.00
Lectures · Creative Talks · Hall 4.2 F21
“Lighthouse Projects”
Speakers:
“Recycling: I Turn into Art What you Discard”
Renate Hille
Sunday 1. 2. 2015
11.00
Speakers:
Siegfried Elsass, bit-Verlag,
Angelika Wagener (designer, author, TV host),
Sandra Linsin, OZ-Verlag,
Gerlinde Karg, Verband Hobby-Kreativ,
Andrej Suskavcevic, CHA (USA),
Nancy Nally, Scrapbook Update (USA)
Thomas Leu, Kunst & Kreativ
Hayley Prendergast (USA), NAMTA
Presenter: Susanne Bacon
12.00
“Guerilla-Knitting: Let’s Enmesh Everything!”
Patricia Montag
Lecture · Creative Talks · Hall 4.2 F21
“Craft & Hobby Association”
Speaker: Andrej Suskavcevic, CHA (USA)
16.00
12.00 to
16.00
Hands-on activity with Silke Bosbach ·
Hall 4.2 F30 at Café Pillow Fight
13.00
“Innovation: blackboard areas on fabric”
“Mixed media with paper reliefs”
Speaker: Gitte Klausen / Schjerning Farver A / S
“DIY movement – successful cooperation between
blogs and businesses in the creative industry”
Speakers: Jutta Handrup & Maike Hedder
(www.Kreativfieber.de)
“Creativity & Spirituality: in Everything and Everyone!”
Christine Schmid
15.00
Panel discussion · Creative Talks · Hall 4.2 F21
“Bonds & Boundaries – can the creative industry
achieve more consumer impact?”
Speaker: Polona Stropnik, RAYHER HOBBY GmbH
14.00
“Benefit from the needlework boom –
cross-selling products in the crafting retail”
Speaker: Peter Nowotny, Art Creativ
15.00
“Tape your style – creative projects with tape”
Speaker: Andrea Arlt, Kip GmbH
16.00
“Creative Ambassador”
Initiated by bit-Verlag Weinbrenner GmbH & Co. KG
30 | 31
Creativeworld
Monday 2. 2. 2015
10.00
Hands-on activity with Beate Winkler · Hall 4.2 F30
“Zentangle”
13.00
Zentangle is a meditative approach to design. It creates artistic
illustrations with an amazing 3D feel. This new trend from the USA
is easy to learn, enhances well-being and is a source of pleasure.
Come along and experience it for yourself!
“Success from England: Mollie Makes conquers
Germany – how similar are creative topics and
their creators?”
Speakers: Lara Watson, Mollie Makes (UK)
Sandra Linsin, OZ-Verlags-GmbH
A cooperation of Messe Frankfurt and beabea Design.
14.00
Panel discussion · Creative Talks · Hall 4.2 F21
“Fast-paced industry – Modification instead
of innovation – Disregarding demand?”
Speakers:
Martina Lammel, Gerlinde Karg (Hobby-Kreativ),
Monika Günnewig (Monogold)
11.30
“Zentangle”
Description: see 10:00 session
12.00
“Zentangle – the meditative approach to design”
Speaker: Beate Winkler, beabea Design
15.00
“Ideas for cake decoration and home design”
Speakers: Anke Bauer and Sabine Helmdach,
Viva Decor GmbH
16.00
“Gelatos – All-round creative with new chalks”
“How to take different paths with
DIY magazines and non-books”
Speakers: Kristin Günsel and Michael Zirn, frechverlag
Daniela Kindervater, Panini Verlag
Speaker: Silke Bachmann, Faber-Castell
16.30
“Zentangle”
32 | 33
Creativeworld
11.00
Tuesday 3. 2. 2015
All-day
Creativeworld at Facebook
www.facebook.com/creativeworld
retailing for visitors and exhibitors at all three exhibitions. Your
chance to find out more about hitherto undreamt of digital
B
Creativeworld blog
www.blog.creativeworld.messefrankfurt.com
Utilise the many benefits of the Creativeworld Navigator app.
With an exhibitor and product search, trends, a reminder
function for lectures plus a ground and hall plan and much
more.
10.00
“Zentangle”
A cooperation of Messe Frankfurt and beabea Design.
11.00
“The fascinating idea to label timber and
paper products from good forest management”
Speaker: Ulrich Malessa, Forest Stewardship Council (FSC)
Germany
12.00
“Zentangle – the meditative approach to design”
Speaker: Beate Winkler, beabea Design
13.00
“Known from the Cosplay scene –
crafting with thermoplastic materials”
Speaker: Ralf Matthias Gornetzki, myCostumes
14.30
“Zentangle”
34 | 35
Creativeworld
Zentangle is a meditative approach to design. It creates artistic
illustrations with an amazing 3D feel. This new trend from the USA
is easy to learn, enhances well-being and is a source of pleasure.
Come along and experience it for yourself!
Tuesday 3. 2. 2015
12.15
The Webchance Academy is a whole-day series of lectures for
visitors and exhibitors at the three exhibitions Christmasworld,
Paperworld and Creativeworld.
· Why no bricks-and-mortar trader should do without mobile
marketing
· Mobile marketing for retail shops – the basics and first steps
Presenter: Alexander Limbrock
· Cost-benefit analysis using the example of a trade-fair exhibitor
· Live demonstration with questions and answers
Lecture · Foyer Hall 11.0, North
“In Web-Wonderland: how small traders
can make their mark on the Web”
Speaker: Axel Hoehnke,
Co-founder and Member of the Executive Board of the German
MobileMonday Organisation/Managing Director, sembassy GmbH
· Digital Service
· New Proximity
13.00
· More Personalisation
· Making friends with online coverage
· Google AdWords – what is that actually?
Speaker: Olaf Kolbrück,
Editorial board etailment.de,
Deutscher Fachverlag GmbH
10.45
· When does it make sense for me to use Google AdWords?
· What do I have to watch out for?
· Can I do it myself?
“Online marketing in practice: successful
advertising and selling on the internet”
Speakers: Theresa Lippmann and Dennis Gaul,
Online Campaigns Manager,
Dexperty Messe Frankfurt Exhibition GmbH
· Basics of online marketing – an all-channel survey
· Especially for retailers: practical hints on online marketing
activities
Speakers: Patrick Bernhard and Jan Rodig,
Managing Partner,
tresmo digital consulting GmbH
“Google AdWords for dealers – how to put your
advertising success into terms you can measure”
13.45
Practice report · Foyer Hall 11.0, North
“Launching and establishing an online shop: from
idea to implementation”
· Product selection
· Marketing
11.30
“From occasional visitor to regular customer:
achieving greater turnover in the retail trade
through e-mail-marketing”
· What is important to look out for here
· What choice of possibilities does the retailer have when it comes
to e-mail-marketing?
· Which people are you allowed to address?
· Which distribution channels are effective and inexpensive?
· Dos & don’ts: the rules of direct dialogue
Speaker: Nikolaus von Graeve,
Managing Director, rabbit eMarketing GmbH
36 | 37
· Methods
· Costs
Speaker: Wieland Junge,
Managing Director,
Maritimia
Webchance Academy
10.00
“New customers bring their mobiles with them:
Smartphones and digital services at the point of
sale”
Tuesday 3. 2. 2015
14.30
“Extending your business models
using multi-channel concepts”
· New solutions to the channel conflict
· Case study: stationary retailer starts e-commerce business
· Online vs. offline or constructive cooperation after all?
· Digital distribution: what is different about it and what
makes the user tick?
Speaker: Manuel Eckardt,
Expert on the online marketing and retail business,
HDNET GmbH & Co. KG
15.15
“Whatever the channel – the future of
local trading is on the iPad”
· To trade is to change, today more than ever
· How e-commerce is changing the retail trade
· Click-and-Collect, Same-Day-Delivery, Ship-from-Store
· How even small retailers can profit from this development
·Using simple iPad software to map the necessary processes
efficiently and with a minimal outlay
16.00
“Legal stumbling blocks in e-commerce”
· Trademark, domain and competition law
· The correct response to warning letters
· Liability for links, content building
· General terms and conditions, distance selling law
· Consumer protection and instruction on the right of revocation
Speaker: Dr. Jan Rasmus Ludwig,
Lawyer,
SCHULTE RIESENKAMPFF Rechtsanwaltsgesellschaft mbH
38 | 39
Webchance Academy
Speaker: Christoph Brem,
Managing Director,
Inventorum
Galleria
Eingang
Ground
plan
Entrance
Eingang
Galleria
Entrance
Galleria
Galleria
Galleria
Entrance
Galleria
Messeturm
Eingang
Entrance
Eingang
Torhaus
Entrance
Torhaus
Entrance
Torhaus
Galleria
Messeturm
Congress Center
Galleria
Eingang
Entrance
Torhaus
Torhaus
Messeturm
Eingang
Entrance
Torhaus
Agora
Galleria
Torhaus
Galleria
Messeturm
Congress Center
Messeturm
Service-Center
Torhaus
Galleria
Torhaus
Eingang
Entrance
Eingang
Torhaus
Entrance
Torhaus
Entrance
Eingang
Portalhaus
Entrance
Torhaus
Galleria
Service-Center Eingang
Entrance
Torhaus
Torhaus
Galleria
Torhaus
Torhaus
Service-Center
Torhaus
Service-Center
TorhausGalleria
Torhaus
Galleria
Service-Center
Dependance
Torhaus
Torhaus
Service-Center
orhaus
Service-Center
Torhaus
Dependance
Torhaus
Dependance
Service-Center
Torhaus
Eingang
Entrance
Torhaus
Eingang
Entrance
Torhaus
3.0
Eingang
Entrance
Torhaus
3.1
Eingang
Entrance
Eingang
Torhaus
3.1Entrance
C60
Torhaus
6.0
6.1
leather, computer accessories, paper
Forum
Eingang
haus
Dependance
Messeturm
City
Paperworld Plaza Entrance
NEW
Messeturm
Halle 3
Joint presentation of
the membersCongress
of the Center
Agora
Eingang
Office Brands Industry
Forum Association –
Entrance
Eingang
Agora groups
Eingang
all product
City
Entrance
Halle 3
Forum
area)Congress Center
Plaza Academy (presentation
Agora
Congress Center
Halle 3
Entrance
School materialsHalle 3 Forum
Agora
Eingang
Gift items, albums,
writing-paper
Entrance
diaries Agora
Halle 3
Agora Paperworld
Trend Show
Eingang
NEW
International Sourcing
Cargo Center
Eingang
Eingang
Entrance
Entrance
Eingang
Galleria
Eingang
Entrance
Galleria
Galleria
Eingang
Entrance
Eingang
City Messeturm
Entrance
Galleria
Eingang
Eingang
Entrance
Entrance
Galleria
City
8.0
Talks (presentation area)
Eingang
Trend Show Entrance
Creativeworld
Torhaus
Eingang
Entrance
Galleria
Eingang
Entrance
Torhaus
Congress
Agora
Congress
Eingang
requisites
& Garden decoration,
Entrance
Ribbons & Wrapping,
Candles & Fragrances
Torhaus
Florists’
Galleria
Agora
Galleria
Congress
Torhaus
Now in Hall 6.0
“Floral Fascination”
Torhaus
Eingang
Eingang
City
Entrance
City
Congress
Congress
Entrance
Torhaus
Seasonal
decoration
Torhaus & Gifts,
Christmas & Advent
9.1
Service-Center
Torhaus
9.2 Torhaus Asian
Eingang
Entrance
City
Eingang
Dependance
Entrance
Forum
Galleria
Torhaus
Congress Center
Dependance
Eingang
Entrance
QualityEntrance
Selection
HallePortalhaus
3
Creative
Galleria
4.1
Eingang
Entrance
City Eingang Eingang
Entrance Entrance
Galleria
City
Forum
Eingang
Entrance Forum
Printer supplies + Accessories
Agora Halle 3
Remanexpo, remanufacturing
Eingang
industry, OEM Entrance
supplies
HalleEingang
3
Exclusive stationery
products
Entrance
Halle
3
Agora
(paper, leather, accessories)
4.2 F21
Eingang
Entrance
Galleria
Eingang& Garden decoration,
Galleria
9.0
Florists’ requisites
Eingang
Entrance
Seasonal decoration
Torhaus
Entrance
Eingang
Galleria Foyer 9.0 Service-Center
Special presentation
Entrance
sets,
Greeting cards, picture calendars
Entrance
City
Creativeworld
Hobby, art and craft supplies
4.1/4.2
Forum
CargoAsian
Center
High
10.0
Forum
Galleria
Forum
(Gift)wrapping, napkins,
Eingang designs for
Entrance
Agora
gift-wrapping
paper/napkins
Eingang
4.2
Fo
Service-Center
Agora
Eingang
Entrance
Torhaus
City
Eingang
Service-Center
Congress CenterMesseturm
Entrance
Galleria
Office supplies,
notepads,
writing
paper,
envelopes,
Agora
Eingang
Torhaus
Congress Center
Entrance
transparencies and labels, calendars, organizers,
10.1/10.2
40 | 41
Entrance
Hall 3
Congress Center
Writing & drawing utensils
Forum
6.1
Dependance
Torhaus
Dependance
Messeturm
Congress
Center
Forum
Cargo Center
4.0
Dependance
Dependance
CongressMesseturm
Center
4.0
Eingang 5.1
Torhaus
Dependance
Entrance
Torhaus
Torhaus 5.1
Service-Center
Torhaus
Dependance
Service-Center
Torhaus
Congress Center
Forum
Torhaus
Messeturm
Torhaus
Service-Center
Torhaus
orhaus Dependance
Entrance
City
Messeturm
Christmas
& Decoration
Eingang
Entrance
Visual merchandising
& Light,
11.0 Service-Center
Torhaus
Torhaus
Torhaus Christmas
& Advent
Forum
Eingang
Entrance
Torhaus
Agora
Foyer 11.0 Service-Center
Christmasworld Forum (presentation area)
Galleria 0
Torhaus
Torhaus
Publishers & Associations
Agora
Torhaus
Galleria 1 Service-Center
Trend Show Christmasworld,
Torhaus
Agora
Dependance
Special presentation “The Ice Hotel”
Service-Center
Cargo Center
Torhaus
Torhaus
Agora
Congress
Forum
Eingan
Congress
Entranc
Eingang
Halle 3
Entrance
Eingang
Entrance
Halle 3
Halle 3
Forum
Forum
Forum
Service
Galleria
Galleria
Forum
Service-Center
Congress Torhaus
Center
Service overview
N througho
Fr ee W-L A
gr ounds!
on
ti
bi
hi
ex
ut the
Entrance
Galleria
Exhibition grounds
Entrance
Torhaus
Restaurant
M Minimarket
Café/Bar
P Newspaper stand
C ATM cash machine
B Banks
Forum
Fair Shop
@ @net-line
Entrance
City
Hall inspector
Information
First Aid +49 69 75 75-65 00
Police +49 69 75 75-65 55
Transport
Entrance
Portalhaus
Underground railway (U-Bahn)
Suburban railway (S-Bahn)
Rebstock car park shuttle
Airport shuttle
Entrance
Hall 3
INFORMATION STANDS
THEME CAFÉS
TORHAUS SERVICE CENTER
Forest Stewardship Council (FSC e. V.)
Hall 3.1 C80
In partnership with the “Blue Angel”
eco-label, the German Forest Stewardship Council will be answering all
questions relating to forest conservation
and FSC certification at a designated information stand. Topics: paper consumption
and conservation, recycling and resource
management, optimal forest stewardship,
office products and general information
about the FSC system.
Creative Trend Café
4.1 G40
Café Pillow Fight
4.2 F30
Café Card Foyer 5.1/6.1
Paperworld Plaza
Terrace
Outdoor Lounge
Hall 3.1,
North
International Trade Fairs Information Stand
Information about the consumer goods fairs held
by Messe Frankfurt outside Germany.
Level 0
Lost property
Facility Manager
Level 1
Kindergarten
Level 3
Reception for
Messe Frankfurt GmbH,
information
Level 4
Press center
Church centre
ATM (cash machine)
Fair services and customer care
Catalogue sales
Level 2
Restaurant Fontana
Hotel bookings
Exhibitor care –
Business centre
exhibition management
Supermarket
Courier service
Postal and shipping service
S-Bahn (suburban train) station
“Frankfurt am Main Messe”
Meeting point
Messe Frankfurt against Copying
EU information stand on product protection
at the Paperworld global stand, 4.1 Foyer.
42 | 43
Service
Paperworld Global Stand 4.1 Foyer
Messe Frankfurt Exhibition GmbH
Postfach 15 02 10
60062 Frankfurt am Main, Germany
Tel. +49 69 75 75-0
Fax +49 69 75 75-58 01
www.christmasworld.messefrankfurt.com
www.paperworld.messefrankfurt.com
www.creativeworld.messefrankfurt.com

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