quarterly - euforaconnect.com

JAN-MARCH
2015
QUARTERLY
2014
INTERNATIONAL
LEADERSHIP
CONFERENCE
RECAP
STYLIST’S
CHOICE
BEAUTIFYING SERUM
TAKES CENTER STAGE
Cover photo: Derek Hutcheson Hair (Cut): Shereen Doucette
Hair (Color): Emily Vogel
PASTELS
& PIXIES
GET THE
ON-TREND
LOOK!
EUFORACOLOR
2015 EDUCATION
COURSES
NEW YEAR,
NEW “DO”
GET THE LOOK WITH EUFORA EDUCATORS,
SHEREEN DOUCETTE AND EMILY VOGEL
PUMP UP THE
PASTELS WITH
EUFORACOLOR!
The beginning of a New Year is the time when positive change is
everyone’s priority. It’s your opportunity to not only make your
clients look beautiful, but feel beautiful.
(THE CUT)
BY SHEREEN DOUCETTE
Step 1:
Cleanse and condition with
Beautifying Elixirs Bodifying
Shampoo and Conditioner. On
towel-dried hair, Apply Fortifi
Keratin Repair, Beautifying
Serum, Sculpture Styling Glaze,
Illuminate Shine Mist and a peasize amount of Pure Polish.
Step 2:
The entire cut is done on clean,
dry and straightened hair. Blowdry hair smooth and sleek with the
Eufora 33 Round Brush. Lightly
Spritz the dry hair with Illuminate
Shine Mist. Flat iron ends.
Step 3:
Section for Under Cut:
From front recession, take a
parting along the round of the
head dropping diagonally while
following hairline to the back
middle, just below occipital in a
point (about an inch above the
hairline). Do the exact same
parting on the other side of the
head, meeting at the point in the
middle below the occipital.
Step 4:
Clip the entire top section up and
out of the way. Comb the
undercut section straight down
where it naturally falls. Lightly
spritz the hair with Illuminate
Shine Mist and Elevate while
cupping your hand over the
section and smoothing it down.
Step 5:
From the end of the eyebrow,
about 1 cm below the round of
the head and top of the section,
cut a part mimicking line against
scalp. After each cut, slide
scissors back slightly before you
take the next cut to connect the
line. This ensures precision and a
clean line. Continue to the point
in the back. Repeat this
technique on the other side of
the head, meeting at the point in
the back middle.
Step 6:
Scissor over comb everything
below that line to create the
undercut. Clean around the ears
and hairline.
Step 7:
Unclip the top section. Comb hair
from point of distribution (highest
point on the head) straight down
where it naturally falls.
Step 8:
Standing behind the client, take
a ½ inch, horizontal section
straight across the highest point
of the head. Horizontally comb
straight up at 90 degrees and
point cut straight across, leaving
1.5 - 2 inches of length. This
becomes a travelling guide until
you get to the section over the
ear. Once you get to the section
over the ear, this becomes a
stationary guide. Over direct the
last two sections back to the
stationary guide, leaving some
longer length in the fringe area.
Step 9:
Standing behind the client on
the left hand side, use the guide
from the first section on the
highest point of the head.
Comb hair straight out at 90
degrees and point cut the
middle Mohawk section. This
becomes a stationary guide, over
direct the left and right sides to
the middle and then point cut.
Step 10:
Stand on the left side of the
client and comb all the hair
towards you with elevation and
point cut/detail the perimeter.
Repeat these steps on the right
side. Follow and repeat the same
sectioning using Eufora’s 40
Teeth Texturizing Scissors and
texturize/shatter the tips.
Styling
Take a pea size amount of
Traction and work it between
your hands to warm it up.
Distribute throughout entire
head and sculpt your desired
shape. Faux hawks and
“pompadours” are great options
and work well with this cut.
Piece out and separate the ends
with leftover Traction on your
fingertips. Apply Full Effect on
the crown and throughout the
length and fringe for added
texture and fullness.
(THE COLOR)
BY EMILY VOGEL
Starting from new growth Level 6
STEP 1:
Apply Eufora AloeLite Pods with 20 Volume Developer, on new
growth only, mixing ratio: 1:2. Let process for approximately 20 –
30 minutes.
STEP 2:
Rinse and condition the ends with Bodifying Shampoo and
Conditioner. This combo helps bring vitality back to dry, color
damaged hair. Color, natural or not, is more beautiful with our
advanced Vibrant Color Complex.
STEP 3:
Apply a liberal amount of Fortifi Keratin Repair to strengthen the
hair by adding a healthy dose of human hair keratin. Fortifi will
prepare the hair for the next few steps and assures a more equal
porosity for the final color application.
STEP 4:
Apply Eufora AloeLite Pods with 20 Volume, on new growth only,
mixing ratio: 1:2. Let process for approximately 15 minutes.
Thoroughly rinse and cleanse the hair with Bodifying Shampoo
and condition, entire head, with Bodifying Conditioner. Again,
apply a liberal amount of Fortifi Strengthening Spray and power
blow-dry the hair.
STEP 5:
In a bowl, mix; 10 grams of Red Intensifier, 10 grams of Clear Dilute,
and 10 grams of Lilac Toner with 7 Volume Developer. Mixing Ratio:
1:2. Apply to the roots only for approximately 15 minutes.
STEP 6:
Bring client to the shampoo bowl. Apply formula, from step 5,
to the ends for approximately 5 minutes.
STEP 7:
Cleanse and condition with Bodifying Shampoo and Condtioner.
Style as desired.
ASK THE
COLOR
EXPERT
The concept of mixing Low and No Ammonia technologies is
different than the current color brands on the market: How would
you explain the key benefits of a hybrid line to traditional multi
segment line users?
JR: The beauty of the hybrid system is it allows the stylist to
customize their formula to do exactly what they need it to do. They
are not fighting the limitations of what’s in the tube and they can
create the exact blend of Low and No Ammonia color to produce the
desired result. The hybrid approach to color is artistically advanced
and yet, it is simple to use when stylists have a good working
knowledge of color theory.
How do you choose a Low Ammonia or No Ammonia formula, or
when should you use a hybrid approach to formulating?
Joanne Rempel is an award-winning entrepreneur,
stylist, educator and mentor that brings more than 30
years of experience to the industry. Her commitment
to excellence and vision for change has carved out a
vibrant and vital space that transforms the color
education experience. Joanne’s style of leadership and
drive for empowering the independent stylist has
made her a leading color authority for Eufora.
JR: Low Ammonia is always needed for lift. If I’m covering grey and
only need deposit, I only use No Ammonia. It also has a bit of a
denser pigment appearance. Any time I use a hybrid formula I want to
lift hair while depositing at the same time, which is quite often. I am
lifting with the Low Ammonia and at the same time
enhancing/balancing or neutralizing the tonal contribution with the
No Ammonia. If I am coloring resistant grey hair and choose to use a
Low Ammonia color or one of the IN (.00) series, I will always
incorporate a warm tonal contribution from the No Ammonia family.
Since EuforaColor is based on formulating customized results for
each client, what key information would you share with a new user
regarding the importance of the Creative Pigments and Intensifiers
when customizing formulas?
Recently, the Editor of Eufora Quarterly, Brynn Bewley, had the
pleasure of sitting down with Joanne to discuss EuforaColor and
find out first hand Joanne’s answers to the most commonly asked
EuforaColor questions.
JR: To minimize any unwanted tone in a formula or to neutralize
underlying pigment in the hair, add in Creative Pigment. The
Intensifiers on the other hand are meant to amp up a color as an
artistic tool to create vibrancy. A little goes a long way with these
color adjusters.
What do you think has been the greatest “Aha” for those embracing
EuforaColor?
The Clear Shine Dilute and Clear Booster Lift are amazing tools for
customizing results. What are two easy ways to use these tools to
create personalized end results?
JR: Without a doubt it is seeing the light bulb go on for both expert
and new stylists when the EuforaColor training team takes them back
to formulating with color theory. Many stylists today have been relying
on marketing materials and product brochures for education, and this
simply cannot replace good, solid color theory. You can really see the
difference when stylists start to play with EuforaColor for the first
time.
How does a change to EuforaColor impact the salon on a business
level?
JR: Stylists are clearly experiencing an increased confidence in their
color abilities, as well as the color designs they are producing.
EuforaColor has resurrected a passion for doing great color.
Artistically, stylists have come alive, and love the predictability and
consistent results they see with EuforaColor. As a salon owner myself,
I can tell you that salon owners love the additional space in their stock
rooms and added cash flow that EuforaColor provides with only 88
tubes and 5 developers to inventory. This is the smartest approach to
color I have ever seen for myself both as a stylist and a salon owner.
JR: Clear Shine Dilute is the most amazing tool as it opens endless
possibilities for creating shades. Clear Shine Dilute will take any
shade to the lighter level. A level 6 will become a level 7, but keep the
same tonal value. Clear Boost Lift will create 1 extra level of lift when
used with any of the Low Ammonia Shades. When used on its own it
can lighten hair up to 3 to 4 controlled levels with 30 or 40 volume
for natural looking highlights.
COLOR EDUCATION
TAKES CENTER
STAGE AT
EUFORA
The EuforaColor Education Network is a
vital and driving force with a clear
mission to spread the message of
leadership, innovation and of course
information. Since its inception in early
2014, the infrastructure of EuforaColor
has grown from a core team of three
trainers, to over 80 dedicated and
talented members, including lead trainers, educators and
educators in training, all poised to deliver top notch education
throughout North America. Knowledge, skill and creativity are paramount to any successful
color business, and EuforaColor is proud to be spearheading new
programs to support the salon and stylist in advancement of their
passion. EuforaColor has implemented a full circle, in-salon
curriculum that provides easy access to the foundational support
necessary to strengthen and grow a business. In addition to insalon education, Eufora is also pleased to introduce for 2015 an
advanced color curriculum as part of our YOU School Advanced
Training Academy portfolio. Look for Advanced Color Artistry:
Going beyond the foundations of Color dates on the 2015 You
School Calendar, and get enrolled today!
EUFORACOLOR
IN-SALON CLASSES* (Available Now)
EUFORACOLOR FORMULATION
Learn to think in formulations and not formulas. You will experience
first-hand the power and creative possibilities of using a true artist’s
palette.
BEAUTIFUL BLONDES
Generate new business by learning how to define, create and
control the vast and subtle tonal nuances of blonding.
EUFORACOLOR
YOU SCHOOL COURSES
Advanced Color Artistry:
Going Beyond the Foundations of Color
Learn discipline, technique and theory for the confidence and
the skill set to accomplish any creative vision with accuracy.
Contact Eufora Education Department for a full schedule of
upcoming 2015 course offerings
EUFORACOLOR
COOL TOOLS (Available Now)
The science of color is finite. It is essential to have a tool that
guarantees exact measurements, helping to prevent over
mixing, product waste and ultimately, ensuring the ideal end
results every time. Do you measure up?
• Weighs in grams or
ounces
• Tare function
• Auto shut off at 180
seconds for practical
real time formulations
• Easy to read LCD
display
• 2 AAA batteries
included
• 4” x 5” size is perfect
for storage, counter
or trolley use
While not a technical question, I have to ask, do you have a favorite shade?
JR: Absolutely. 5.22 No Ammonia with a touch of Violet Intensifier.
Our purples and violets are a little different and slightly off the beaten
path… hmmm sound like anybody you know?
BOLD BRUNETTES
Brunettes are all about tone. Discover how to create and control
your target result with the EuforaColor artisan palette.
RADIANT REDS
A masterpiece rarely happens by accident. You will learn options for
customizing warm, cool, subtle or bold results for a radiant finish.
What is the most important aspect of EuforaColor Education in the
field?
THE ART OF GREY COVERAGE
Learn how to strategically customize and master grey coverage
with a creative and technical confidence. JR: We are connecting with salons and stylists through a long term
support network of people and programs, and this is a very different
experience for stylists who are immersed in the color world, yet feel
no connectivity to a color brand. I personally believe that Eufora is
resetting the bar for quality, available education and support in the
marketplace.
COLOR CORRECTIONS
This comprehensive class will provide you with systems and
techniques to adjust and correct the most difficult challenges
faced by colorists each and every day. *Contact your local distributor for information and schedules
(Coming Spring 2015)
EUFORACOLOR
CLEAN SKIN
Aloe Infused Color Stain
Removing Wipes
• Aloe infused, non-irritating
formula
• Exceptionally effective on
removing dark colors
• Will not affect or remove color
from the hair
• Wipes are 100% biodegradable
• Sulfate and Paraben free
• 100 Individual Wipes
THIS PAGE:
5) Eufora Artistic Director, Dee Fortier began the “EuforaStyle”
show with a bang!
2014
INTERNATIONAL
LEADERSHIP
CONFERENCE
6) Neil Smith, Eufora UK Educator, models showcased short, sassy
cuts complimented by extraordinary EuforaColor hues!
7) Eufora Educator, Mona Ramsey, shared her passion for cutting and
styling ethnic hair in her demonstration of a dazzling two strand
flat twist technique.
8) Don Bewley’s passion for the professional salon industry always
shines when he’s on-stage, educating, empowering and emparting
his 30+ years of experience in the beauty business.
6
7
With over 400 of the Eufora Nation’s Educators,
Partner Salon Owners and top Sales Professionals in
attendance, 5 runway shows, 15 technical and
business workshops and a spectacular “Paint the
Town Red” party, The Eufora International
Leadership Conference was an event to remember!
8
900 salon professionals traveled from
across North America, Japan and the U.K.
A true global “connection”!
5
1
9) Eufora Global Team Member, Micky Hatoum,
demonstrated clever, quick and fun styling
techniques.
10) Eufora Educators, Dana Howard and Steven
McLaughlin, were appointed to the Eufora HERO
For Men Team by Don Bewley.
11) The Eufora HERO for Men Team seamlessly
integrated classic barbering and men’s trend
techniques. It’s obvious that facial hair is in, and
here to stay!
3
4
12) Eufora Artistic Director, Dee Fortier, delivered
avant-garde looks with an element of surprise.
10
THIS PAGE:
2
1) Eufora Co-Founder, Don Bewley, and Eufora Global Team Member, Mirza
Batanovic, demonstrated the stellar performance of EuforaColor with bold,
creative color placement techniques.
2) Mirza Batanovic showcased a brilliant EuforaColor presentation by detailing the
line’s tremendous perforamnce and capabilities.
3) Jeffrey Mayo’s models owned the runway! The versatility and performance of the
complete collection of Eufora Promises was clearly demonstrated through
beautiful, sophisticated, salon friendly styles.
4) Neil Smith’s models showcased short, sassy cuts complimented by extraordinary
EuforaColor hues!
9
12
11
REFUEL YOUR
THICKENING CLIENT
CARE ENGINE
WE WON!
EUFORA IS PLEASED TO ANNOUNCE THAT THE THICKENING
COLLECTION WAS VOTED ONE OF THE TOP 3 WOMEN’S
THINNING HAIR REGIMENS BY YOU IN BEAUTY
LAUNCHPAD’S 2014 READER’S CHOICE AWARDS!
CHECK OUT SOME OF OUR GREAT SUCCESS STORIES!
Harsh winter months can be particularly stressful on clients
who suffer from thinning, fragile hair. The constant blast of
dry indoor heat coupled with cold outdoor winds can wreak
havoc on even the healthiest of hair, so it is super important to
extend a little extra TLC to those clients combatting hair loss.
Katie Goode, Eufora Educator, at Goode Salon in Andover, MA
RESULTS AFTER 30 DAYS OF USE!
For a limited time only, our award winning Thickening
Promise is available in a convenient Salon Refuel package.
From client gift with purchase to salon back bar, the
Thickening Refuel has what you need to deliver a little
Thickening TLC.
The Eufora Thickening Collection delivers the latest in scalp
and hair science to create the optimum scalp environment
for healthy hair growth, and improving the strength and
elasticity of thin, fragile hair that is prone to breakage.
Our ProAmino Cell Complex, a breakthrough technology,
features our Aloe Plant Stem Cells and ProAmino Peptide
Complex, bringing together the best of the botanical and
clinical sciences to create more youthful, beautiful looking hair.
Our promise….30 days to thicker, fuller hair!
The Eufora Thickening Refuel - The perfect way to make sure
your clients are armed with everything needed to keep hair
growth happening at home, and with a little added value to boot!
THICKENING REFUEL PACKAGE INCLUDES:
• (4) Cleansing Treatment 6.8oz
• (4) Conditioning Treatment 6.8oz
• (3) Scalp Treatment 3.4oz
• (3) Thickening Serum 5.1oz
• (6) Nutritional Support 30 day*
• (1) Cleansing Treatment 25oz
• (1) Conditioning Treatment 25oz
• (5) Urgent Repair Ritual Duo 2oz
• (1) Client Promotion Counter Card
SAVE UP TO 25%!
Built in Client Promotions:
• Purchase 2, or more, full size Thickening products,
and receive an Urgent Repair Ritual Duo 2oz FREE.
(a $20 value)
• Purchase 1 Nutritional Support*, receive a 2nd FREE.
(Not available in Canada)
Note: *Nutritional Support not available in Canada.
{ PROMOTIONAL PERIOD: JANUARY-FEBRUARY }
Contact your distributor for specific package details.
Raquel Mercedes at Jayden Presleigh The Salon & Spa in Carlsbad, CA
RESULTS AFTER 4 MONTHS OF USE!
ADD A LITTLE EUFORA-LUX
TO YOUR SALON
EXPERIENCE THE SCALP
REJUVENATION RITUAL
KICK OFF 2015 WITH A
SALON REFRESH!
Remember, you only have one chance to make a first
The Eufora Scalp Rejuvenation Ritual is a winter wonder for
those clients combatting hair loss. It is essential that BOTH scalp
and hair be given a little extra TLC during winter months to
ensure healthy hair growth continues during those cold, sleepy
winter months when almost everything, including hair, tends to go
into hibernation mode!
So, for those clients suffering from thinning hair, or anyone
suffering from itchy, dry scalp, now is the time to recommend a
Scalp Rejuvenation Ritual to moisturize, remove build up and
improve overall hair and scalp condition. Remember, every Scalp
Rejuvenation Ritual should include a luxurious scalp massage
guaranteed to improve circulation and client relaxation, and this
winter you can surprise and delight your client even more with a
complimentary sample of Beautifying Serum to take home!
Adding the Ritual complimentary to winter services for VIP clients
is a great way to encourage pre-booking during slower months,
and offers your clients that exceptional “EuforaLux” salon
experience that cannot be replicated elsewhere.
impression, so creating a polished and professional
presentation for clients as they enter your salon goes a
long way in securing their trust and piquing their interest to
explore your home care product options! As we begin 2015,
SCALP REJUVENATION RITUAL PACKAGE INCLUDES:
• (1) Urgent Repair Treatment 80oz
• (1) Urgent Repair Shampoo 32oz
• (1) Beautifying Serum 16oz
• (20) Beautifying Serum Client Sample
• (1) Ritual Menu Card
• (2) Ritual Mirror Card
• (25) Guest Consultation Cards
to replenish your stock of Guest Consultation brochures as
A SAVINGS of 46%
well. Contact your DSC for pricing and availability.
Eufora is pleased to extend a special offer to our salon
partners, offering special value pricing on many of our key
merchandising and support items. Choose from a select
group of posters, banners and retail bags, and don’t forget
SUPER NEWS: This package will pay for itself after just
4 – 5 Ritual Treatments!
Ready to do a Ritual today? Check out the Step by Step below!
Not ready to “gift” a Ritual service? Then consider featuring the
service at a reduced price, and donating a portion of the
proceeds to ChildHelp. This will get your 2015 fundraising kicked
off in style. (A counter sign can be downloaded from eufora.net)
Whichever method you choose to add that touch of EuforaLux for
your clients, Eufora makes it easy to execute. We have a
comprehensive Rejuvenation Ritual package that makes this Ritual
service simple, satisfying for the client and cost effective for you.
Inside the package you will find everything you need to provide
the service including client samples, a “Ritual How To Card” and
signage for the salon!
EUFORA CONTEST TIME
It’s a new year and the perfect time to freshen up your
Eufora product presentation and window displays! With a
major packaging transformation now complete, all Eufora
Promises should be living in a fresh way in your salon
environment, beautifully represented, inviting and ready to
be shopped by your salon guests. With that said, we
wanted to give you a few helpful hints to get you started
on the path to remerchandising the Eufora brand, so check
out the suggested planogram pictured below, then add a
dash of your own creativity to make your salon sing with
the story of your personal brand! We’re excited to see your
fresh new spaces for Eufora home care, and hear related
success stories as new environments create new
opportunities to improve home care sales!
SCALP REJUVENATION RITUAL
One beautifully appointed Eufora salon will win a FREE
in-salon business class facilitated by ESON National
Coordinator and Global Team Educator, Joanne Magaña
(valued at over $500). Who knows, anyone could be an
instant winner…just look for your salon photo to be posted
on Facebook, and then reply to Brynn within 24 hours to
claim your prize*.
• In small non-metallic bowl mix equal parts Urgent
Repair Treatment & Beautifying Serum, and blend well
• Shampoo hair with Urgent Repair Shampoo, and rinse
• Apply Ritual Blend liberally to the scalp and hair,
massaging into scalp using the Rejuvenating Shampoo
Method (see images) (include heads from ritual menu)
• Rinse well, and apply appropriate prep product
WINNERS WILL RECEIVE:
FIRST PLACE:
DON’S TOP TIER USES:
• 1 day in-salon business class with Eufora Global Team
Member and Eufora Salon Owner Network National
Coordinator Joanne Magaña.
• Full page salon feature in the upcoming issues of Eufora
Quarterly
• On Skin - Mix with Body Blends Lotion for added skin
hydration, especially during the dry winter months.
Apply liberally to skin after bath or shower for
improved moisturization.
• On Hair - Work through towel dried hair, prior to heat
styling, for rich conditioning and shine benefits.
Apply to dry hair to tame dry winter fly-aways.
• On Scalp - To combat dry scalp, massage Beautifying
Serum into scalp and hairline before shampooing
STYLIST’S CHOICE – BEAUTIFYING SERUM!
Eufora CEO and co-founder, Don Bewley, recommends every
client leave the salon with Beautifying Serum, particularly
during cold winter months. Chock full of luxurious,
nourishing ingredients such as Neem, Cranberry, Argan and
Jojoba Oils, Beautifying Serum delivers a mega dose of antioxidants and is the perfect product for replenishing and
soothing both skin and hair. Apply liberally after bath or
shower for ultimate moisturization!
STYLIST ‘S CHOICE PREPACK INCLUDES:
• 6 each Beautifying Serum 4 oz.
• 1 each Beautifying Serum 4 oz. TESTER
• 1 each Beautifying Serum 16.9 oz. Back Bar Refill
• 1 each Don Bewley Stylist Choice Counter Card
A SAVINGS OF 37%
{ PROMOTIONAL PERIOD: JANUARY }
SECOND PLACE:
• Your choice of 1 of 3 Where Beauty Lives canvas prints,
custom sized for your salon
WHERE BEAUTY LIVES
fying
ying
gE
Elixirs
lixirs Posters
40”
0” Posters
P
Po
ossters (Includes
o
(Includes
(Inclu
des dowe
dowels)
ls)
For contest guidelines go to eufora.net
• Only one entry per salon will be accepted
• Submit two photos of your salon’s Eufora Display
Submission Deadline:
March 1st, 2015
Creating customer engagement is an important piece to the
social media puzzle. Engagement refers to your social media
followers and fans doing something in response to your post,
including; liking, sharing, commenting, clicking, etc.
To be successful at using social media as a business and
marketing tool, it’s important you are poised to take your
engagement strategy to the next level.
HOW TO INCREASE ENGAGEMENT
1) POST REGULAR UPDATES
Updates can consist of:
• In-salon promotions
• Pictures of clients and their transformations
• Industry news
• Salon Events
• Hair tip of the day
2) DEVELOP YOUR VOICE
•Keep your voice consistent across all posts and channels
•Create some basic style guidelines
3) RECOGNITION
•Acknowledge and reward on line activity. Everyone likes
recognition
•Interact frequently with your audience by commenting, like
and sharing their posts
•Show you have something valuable to contribute by actively
commenting on posts and offering advice
4) CONNECT
•Define your salon’s personality by connecting with people and
pages that help reinforce your brand image, and show your
audience who you are.
•To build your network, connect with pages from your industry,
city, and other local businesses. This is also a great
opportunity to keep your finger on the pulse of what’s going
on around you.
5) GIVE BACK
•Run a monthly salon giveaway exclusively for your social
media network
•Give something of value…salon services and product gift
baskets are great options
•Require that all eligible winners follow your page and share
your giveaway post in order to qualify to win. This creates
exposure and helps spread the word about your salon.
•Become active in your community outreach, support a local
charity, and encourage your fans to join in community give
back initiatives.
OF SOCIAL MEDIA
NAVIGATING
THE GROWING WORLD
HAIR INNOVATION, ALOE
VERA PLANT STEM CELLS!
By James Grundy, Director R&D Eufora
Before I get into what specifically Aloe Vera Plant Stem Cells are
let’s do a little review of what stem cells and plant stem cells are.
Stem cells are basically the “root” cell for everything in an organism.
For instance, human stem cells have the genetic information to
create any part of that human (heart, lungs, kidney, liver…).
The problem until just recently is how to harvest or collect the
stem cells. In October 2012 two scientists, John Gurdon from the
UK and Shinya Yamanaka from Japan received the Nobel Prize in
Medicine for their discovery that any cell (including skin cells)
could be turned into a stem cell. What this means is that we could
take a person’s own skin, turn it into a stem cell which then could
be converted into any organ such as heart cells. This discovery
has countless applications in medicine…including the ability to
cure and grow organs. The limits to this technology are endless!
Now that we understand human stem cells, what are plant stem
cells? Plant stem cells are the same as human stem cells, but they
are from plants. The harvesting of the plant stem cells happens by
wounding the plant to induce a repair mechanism. The stem cells
are collected at the wound site and incubated to increase the
amount and activity of the plant stem cells. As we all know many
plants have medicinal and therapeutic benefits. Who knows one
day someone may find the cure to cancer or Alzheimer’s disease
in a species of plant. The activity of the plant stem cells
“multiplies the molecular potency by literally 1,000 times or more.
This concentration, not available in a raw state, allows the product
to deliver a super powerful dose of active ingredients to the
consumer. It brings together the best of the botanical and clinical
worlds.” (Source: Skin, Inc. October 2012, Plant Stem Cells: The
Next Generation in Skin Care Technology)
So what does this all mean for Aloe plant stem cells? Because
Aloe is known for its healing and anti-irritation properties as well
as the many amino acids, polysaccharides and vitamins it has, it
is clear that by multiplying this activity by over 1000x we would
be able to provide super tremendous benefits to the overall
health of the scalp. However, there is even more that these Aloe
Stem Cells are capable of accomplishing; actually enabling us to
increase the activity of what plants do naturally every day,
“Photosynthesis”.
Photosynthesis is the process of converting Carbon Dioxide
(CO2) into Oxygen (O2). By increasing the Oxygen output, and
encouraging the removal of toxins, we create a breathable
environment for the scalp! It is important to note that Oxygen is
key when trying to increase the activity of cells. The more
oxygen present, the better the cells can carry out their functions.
This is especially true for the Papilla of the hair, which is where
all healthy hair begins and where new hair growth can develop! A
perfect example is our HERO Scalp Rescue™ which contains
about 2.4 Million Aloe Plant Stem Cells helping to deliver the
necessary Oxygen, Amino Acids, Polysaccharhides and Vitamins
necessary for optimal scalp health and hair growth.
nature is
our stylist
Aloetherapy coming spring 2015!
Contact your Distributor Sales Consultant • ©Eufora International • www.eufora.net
&notes
news
EUFORA SALONS SHINE
IN THEIR CHARITABLE
EFFORTS!
Pure Hair in Lightwater,
England hosted their 4th
annual Masquerade Ball
to raise funds for the
Breakthrough Breast
Cancer Organization and Frimley Park Hospital. Their amazing
efforts have raised close to 50,000 British Pounds! We’re honored
to have Eufora Salons like Pure Hair in the Eufora Network!
2014 EUFORA AWARDS!
Congratulations to the following salon professionals who went above
and beyond in 2014! Bonnie Aude was awarded Eufora Salon Owner
Network Chapter Facilitator of the year. Kristen Soseman received
acknowledgement for highest average retail per client and Heather
Hirzel was awarded for highest percentage of growth on her average
retail per client!
Gayle Fulbright was awarded the 2014 Eufora Friends Award for her
ongoing commitment and dedication to ChildHelp! This award is given
to a member of the Eufora Nation that exemplifies charitable good-will.
WELCOME TO THE EUFORA NETWORK!
It is with great pleasure that we welcome Timothy Luke
Humphries to the Sales Team at Eufora International.
Tim is a 10 year veteran of the professional beauty
industry and has previous experience as a DSC for
distributors representing Eufora. Tim will be a great
asset to our team and we’re lucky to have him!
Mint Salon
Pin Curls Salon
Mint Salon, in Lockport, IL, and Pin Curls Salon, in Chicago, IL,
hosted their 1st Beards & Brews! These two salons exemplify what
it means to be Eufora Salons and we’re so proud of their hard
work, dedication and charitable efforts.
Joanne Rempel, Eufora Color Development
Manager, has angel tree ornaments custommade for the holidays! All proceeds go
towards supporting ChildHelp. This is a
creative way to give back during the
holidays and make a difference in the lives of
children that need our support the most!
NEW SALONS
WELCOME NEW SALONS TO THE EUFORA NETWORK!
Accents Hair Studio
Erie, PA
Haven Salon & Spa
Huntington, NY
Pure Elements
Albany, NY
All Seasons Salon & Spa
Galloway, NJ
Hollywood Day Spa
Plano, TX
Rapunzel’s Hair Design
Hyde Park, NY
Another Look Hair
Institute
Lansing, MI
Hollywood Salon & Spa
Dallas, TX
Redline Hair Design
Whitby, ON
J. Christine Salon
Orlando, FL
Robin’s Nest
Rock Hill, SC
Kindle & Boom
Rockville, MD
Salon Diva
Fairfax, VA
Knotty Korner Hair
Design Ltd
Duchess, AB
Salon Red
Canfield, OH
Ashlynn Brisk
Toledo, OH
Blue Salon
Reno, NV
Caljack’s Salon
Winchester, VA
Paul Kenyon, owner of Paul Edwards Salon in Londonberry, NH,
gives back to his community by selecting 1 client, per quarter, to
receive a complimentary makeover. Love this!
EUFORA EDUCATORS SPREAD
INTERNATIONAL LOVE!
Micky Hatoum, Eufora Global
Team Educator, took a recent
trip to the U.K. to spread some
VIA love and educate our
Eufora Salons on this
innovative system!
Lisa Warren, Eufora Educator, traveled to
Japan to share some Eufora love and
education with Eufora Salons!
Neil Smith, Eufora U.K.
Educator, was
nominated as a finalist
in the 30th Annual
British Hairdressing
Awards. We’re so proud
of YOU!
Christopher Cersosimo
Salon
NY, NY
Circle Square Salon
Richmond, VA
Level 7 Hair
Mt. Pleasant, MY
Lucid Salon
Roseville, CA
Salon Trends
Plymouth, MI
Seasons Salon & Spa
St. Louis, MO
2015 Eufora Corporate Education & Events Calendar!
2015
January 18-20
Lee at Sola Salon
La Plata, MD
Eufora HQ | Vista, CA
Mandie’s Hair Affair
Northwood, OH
Jeffrey Huisinga at
Studio I
Portland, OR
February 22-24
March 15-17
March 29-31
April 26-28
Mariposa Salon
San Diego, CA
Studio Luxe
Naperville, IL
Maverick Studio for Men
Mississauga, ON
Style by Design
Williamsburg, VA
Michael Helene Salon
Gallery
Sterling, VA
The Green Room
Beauty Lounge
Beacon, NY
Natural Elements
Chicago, IL
The Hair Depot
Toledo, OH
New Image Hair Studio
Arcata, CA
Uptown Spa
Toronto, ON
September 20-22
Pink Cinnamon Spa &
Salon
Elizabethtown, KY
Versed Salon
Plainfield, IL
October 4-6
Glamour Garage
Richmond, VA
Happy Valley Hair
E. Springfield, PA
Primp Style Lounge
Louisville, KY
Creations Hair Design
Studio
Cape May Courthouse, NJ
Devi Hair Studio
Park Ridge, IL
Doo Zoo Parlour
Chicago, IL
Evo Salon
Latham, NY
First Impressions
Fairfax, VA
Fox & Co
Floral Park, NY
Glam Vie
Brooklyn, NY
Magnolia House Spa
Oakville, ON
Vincent Taylor Salon
Edmonton, AB
Waves Salon
Ashburn, VA
EUFORA EDUCATOR TRAINING
EUFORA’S ADVANCED
TRAINING ACADEMY
May 3-5
May 31-June 2
June 14-16
June 28-30
July 19-21
August 2-4
September 13-15
Master Styling and Finishing
Men’s Classic Barbering
Foundations Level 1 – Precision Core Technical Training
Advanced Color Artistry: Going Beyond the
Foundations of Color
The Versatile Innovative Architectural (VIA)
Haircutting System Level 1 – European
Architectural Cutting
Men’s Trend Haircutting
The Razor Cutting System
Master Styling and Finishing
Creative Expressions – Advanced Creative Cutting
Foundations Level 2 – Precision Core Technical Training
Advanced Color Artistry - Going Beyond the
Foundations of Color
The Versatile Innovative Architectural (VIA)
Haircutting System Level 2 – Advanced
Mastering the Art of Updo Styling
Please visit www.eufora.net for course descriptions and requirements.
*Dates subject to change. Please do not book travel until you are registered and
confirmed with Eufora HQ.
January 25-28
February 8-10
March 1-3
April 19-21
May 17-19
June 14-16
July 26-28
August 16-19
Advanced Color Training/Eufora HQ, Vista, CA –
Invite Only
Color Camp/Eufora HQ, Vista, CA
Advanced Educator Training/Eufora HQ, Vista, CA
Boot Camp/Eufora HQ, Vista, CA
Advanced Educator Training/Eufora HQ, Vista, CA
Boot Camp/Eufora HQ, Vista, CA
Advanced Educator Training/Long Island, NY
hosted by Paramount Beauty
Advanced Color Training/Eufora HQ, Vista, CA –
Invite Only
Color Camp/Eufora HQ, Vista, CA
LOCAL MEETINGS AND UPDATES
Elite Team Updates and Eufora Salon Owners Network Gatherings
January 12
Quarter 1:
April 13
Quarter 2:
July 13
Quarter 3:
October 19
Quarter 4:
*Confirm dates with your local Eufora Distributor Sales Consultant
MY PERSONAL
SALON PLANNER
EDUCATION & EVENTS
JANUARY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
1
2
3
Salon Team Meeting
What: ____________________________________________
4
5
6
7
8
9
10
12
13
14
15
16
17
20
21
22
23
24
27
28
29
30
31
_________________________________________________
11
Elite Team
& ESON
Gathering
When:____________________________________________
SPECIAL BUYING OPPORTUNITIES
HERO Thickening Elixir Stylist Choice
18
19
Advanced Color Training
Feature Month:____________________________________
CLIENT HOME CARE PLANNING
Thickening Refuel
Feature Month:____________________________________
Plan:_____________________________________________
Plan:_____________________________________________
_________________________________________________
_________________________________________________
HERO Basic Training Backbar Kit
Feature Month:____________________________________
Scalp Rejuvenation Ritual Package
Feature Month:____________________________________
Plan:_____________________________________________
Plan:_____________________________________________
_________________________________________________
Beautifying Serum Stylists Choice
Feature Month:____________________________________
Plan:_____________________________________________
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Elite Update
When: ____________________________________________
Advanced Educator Training
Eufora HQ, Vista, CA
_________________________________________________
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Where:____________________________________________
Master Styling and Finishing
Eufora HQ, Vista, CA
Feature Month:____________________________________
_________________________________________________
Plan:_____________________________________________
Where:____________________________________________
_________________________________________________
MARCH
SUNDAY
MONDAY
1
_________________________________________________
Eufora Global Team Activity
When: ____________________________________________
NEW PRODUCT INTRODUCTION
Feature Month:____________________________________
Launch Plan:______________________________________
_________________________________________________
FEBRUARY
SUNDAY
When: ____________________________________________
Aloetherapy-For gentle, soothing replenishment
_________________________________________________
When:____________________________________________
Damage Cure Ritual Package
Control Crème Stylists Choice
Plan:_____________________________________________
Eufora HQ, Vista, CA
Eufora Salon Owners Network
_________________________________________________
_________________________________________________
26
Color Camp
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
25
What: ____________________________________________
CLIENT SERVICE PLANNING
_________________________________________________
_________________________________________________
Eufora HQ, Vista, CA - Invite Only
Salon Team Education
_________________________________________________
_________________________________________________
_________________________________________________
TUESDAY
2
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
3
4
5
6
7
Boot Camp
Eufora HQ, Vista, CA
8
9
10
11
12
13
14
15
16
17
18
19
20
21
25
26
27
28
_________________________________________________
Where:____________________________________________
Men’s Classic Barbering
Eufora HQ, Vista, CA
22
23
24
29
30
31
Salon Guest Event
What: ____________________________________________
Foundations Level 1
Precision Core Technical Training
Eufora HQ, Vista, CA
_________________________________________________
When:____________________________________________
Eufora Educator Training
Local Meetings and Updates
Eufora’s Advanced Training Academy
TREAT HIM RIGHT HERO SALON BASIC TRAINING
This New Year make a resolution focus on the health and
wellness of your salon. Sharpen your service skills and schedule a
HERO Basic Training. Keeping top of mind the special needs of
your male guests ensures all your guys receive the extra TLC that
makes them look forward to their salon visits, and Eufora has
made it simple to get started. Just put a Hero Basic Training
Prepack on your shopping list.
Wondering where to start? It all begins at the back bar with a
long and luxurious shampoo experience. Guys love a great scalp
massage! Take it to the Euforalux level when you enhance your
Hero Scalp Rejuvenating Shampoo* with a Barber Wrap. Just
that little extra attention to the service you provide at the back
bar goes a long way in securing client loyalty, and also opens the
door to wonderful word of mouth advertising. Rest assured,
your guys will have great stories to share with friends when it
comes to who has the best stylist!
HERO TEAM
MEMBERS VOTE
THICKENING
ELIXIR A WINNER
Julie Cross, does double duty as Eufora HERO for Men™ and
Global Team Member, and Thickening Elixir is her “go to”
product for adding volume in the top of the hair to balance out
fullness in the sides. Julie reminds all her men that Thickening
Elixir is also an essential wet styling product, and provides the
perfect finish to their personal style.
JULIE’S HEROIC TIPS:
• Give your style maximum support. Longer styles may want to
lay flat. To prevent this, apply a liberal amount of Thickening
Elixir, then blow dry. Finish with your HERO styling product of
choice, selecting the level of hold that is right for you.
• Make fine hair more manageable. Whether it's cleanly parted,
or just out of bed messy, styling would be so much easier if
you just had a little more hair. So, simply apply Thickening
Elixir to damp hair, then blow dry to give the illusion of three
times more hair. Finish with one of the HERO styling products.
• Remember for maximum fullness you need heat, ideally from a
dryer, to help swell the tapioca starch in Thickening Elixir, but
you can realize some benefits from simply working into hair
with your hands!
• BTW: Less shine will help play into the illusion of fuller hair, so
you may want to choose a styling product with a matte finish!
STYLIST’S CHOICE PREPACK INCLUDES:
(5) Eufora HERO for Men™ Thickening Elixir 8.45 oz.
(1) Eufora HERO for Men™ Thickening Elixir 8.45 oz. Stylist Tester
(1) Stylist Choice Counter Card
A SAVINGS OF 17%
{ PROMOTIONAL PERIOD MARCH – APRIL }
SALON BASIC TRAINING PREPACK* INCLUDES:
• (1) 32 oz. Complete Shampoo
• (1) 32 oz. Revitalizing Treatment
• (2) 1.7 oz. Exceptional Shave Stylist Testers (FREE)
• (1) 8.45 oz. Thickening Elixir Stylist Tester (FREE)
• (2) 32 oz. Pumps (FREE)
A SAVINGS OF 34%
{ PROMOTIONAL PERIOD MARCH – APRIL }
Lastly, remember the importance of educating your guys on
optimal hair and scalp care at home if they want to keep that
healthy full head of hair. The Eufora ProAmino Peptide
Complex™, found in all HERO hair products, works above and
below the scalp to help reduce fallout and promote hair growth.
HERO Thickening Elixir leaves the hair looking and feeling thicker
and fuller and contains a small dose of the ProAmino Peptide
Complex™, so is an ideal styling product for anyone with thinning
hair concerns. Look at your men’s grooming retail space with
fresh eyes; make sure it is comfortable and inviting for your
clients to shop. Be ready to meet the needs of your guys. They
trust you, and will value your professional recommendations.
HOT TOWEL BARBER WRAP HOW TO:
Towel preparation: One towel will be dedicated for the Aroma Wrap.
• Fold a clean towel once lengthwise. Then fold it again the
short way bringing together both ends of the towel.
• Apply Eufora HERO for Men Exceptional Shave™ to the face.
• Run the towel under warm water or place in a steam cabinet
• Wring out the towel to remove excessive moisture, and apply
to the client’s face in Barber Wrap style.
THE BARBER WRAP:
• Bring the towel behind the client. Unfold it and hold it by the
ends. Place the center of the towel over the client’s mouth,
under the chin and the lower part of the neck. Carefully wrap
the towel around the face, leaving the nose exposed. Finally,
fold the ends over each other on the forehead covering the eyes.
For a complete step by step guide to scalp rejuvenation massage,
visit www.euforahero.com
EUFORA’S
NEWEST
HERO
SALONS!
At Last Hair
Charlottesville, VA
EUFORA GUYS
DITCH THE
RAZOR FOR A
GREAT CAUSE!
You’ve probably seen a few pictures of the Eufora men in facial
hair floating around social media, and maybe they caught your
attention because they rocked the house with some pretty
awesome moustaches this past November, and all in support of
a great cause…men’s health!
As salon professionals, we touch people every day in a very
trusting and caring way. Who better than us to work together to
bring attention to, and raise money for, combatting the health
risks that face men today? For this reason, Eufora decided to
show support and join the annual Movember campaign, an
international initiative that supports men’s health and well-being.
We challenged the men in our network to grow moustaches to
help raise awareness, and, of course, funding for men’s testicular
and prostate cancer as well as mental health.
THE HAIRY QUEST!
Our Eufora Movember Team
started the month of November
clean-shaven
Caljack’s Salon
Salisbury, MD
Chase Alexander
Design
Santa Fe, NM
David’s Beautiful
People
Rockville, MD
Devi Hair Studio
Park Ridge, IL
Four Seasons
Dulles, VA
Fox & Co
Floral Park, NY
Glam Vie
Brooklyn, NY
Haven Salon & Spa
Huntington, NY
When November 30th rolled
around, it was a mustache fiesta!
Maverick Studio
for Men
Mississauga, ON
Natural Elements
Chicago, IL
Orange Cup Corral
Salon & Spa
Eureka, CA
Pin Curls
Chicago, IL
Redline Hair Design
Whitby, ON
THE RESULTS: $5,325!
Salon Fusion
Potomac Falls, VA
With your help and support, The Eufora Nation raised $5,325
during our first annual Movember Campaign. Thank you to all
the Eufora MoBros that participated in Movember…we appreciate
your efforts!
Salon Trends
Plymouth, MI
We encourage the Eufora Network to research and participate in
causes like Movember. Together, we are a powerful network of
people that really can make a difference!
Lee at Sola Salon
Glen Ellen, VA
Sera Bella Salon
Okemos, MI
The Garage
New Milford, NJ
Tony Salon Studios
Bethesda, MD
Van Buren
Gentlemen’s Salon
Chicago, IL
Versed Salon
Plainfield, IL
Viva Salon
White Hall, WVA
Tyler Gadwah, Eufora DSC
Eric Milan Schweitzer,
Eufora Educator
Xanadu Hair
Chesapeake, VA
From left, John Aquilina, Don Bewley,
Paul-Anthony De Francesca, Fred Phillips
and Tony De Francesca
Blaine Rodenbaugh,
Eufora Educator
STYLIST
CORNER
Get the On-Trend Look with
Eufora Global Team Educator,
Steven De Caro!
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
STEP 8
THE MIRZA
INSPIRED
MAN BUN!
STEP 1 & STEP 2: Treat your guys right, and begin your “man service”
with an incredible shampoo and a Hot Towel Wrap. Check out the step
by step on page 20 for some helpful tips.
STEP 3: To begin the cut, section out hair at desired point, and use
clipper against head, moving up to part without "C" shaping. NOTE: You
want the length of hair to be the same at the part as on the hairline.
STEP 4: Carve in the perimeter. I've chosen to do a Euro neckline
because Mirza's growth pattern falls in naturally with this design line.
STEP 5: Next, work the edges of the neckline and around the ear with
clipper over comb to soften. You can use detachable blades or
attachments if you haven't perfected your C-over- C technique. Now
take your 40's and detail around the ears and neckline for your finish
work, making them soft and seamless.
STEP 6: Finish the cut using a razor to clean up the neck line and
remove neck hair.
STEP 7: Using Grooming Cream, rake the product into damp hair
toward the crown of the head.
STEP 8: Once the hair is in place, use an elastic to wrap around the
base of the bun. Once tight, fold the hair that's sticking out of the
ponytail in half; until a bun is formed and use the elastic to secure.
Stylist: Rico Sangiorgio
Photographer: Richard Dubois & Giancarlo Intini
JAN-MARCH 2015
Art Director: Giancarlo Intini
STYLIST’S
CHOICE
Wardrobe: Eusebia Olivera
WITH JULIE
CROSS
HERO SALON
BASIC TRAINING
MOVEMBER
RECAP
THE MAN BUN
GET THE LOOK!
Cover photo: Derek Hutcheson
Hair: Eufora HERO for Men™ Team