Join the conversation… Giving a voice to all – from employees to

Power to the People
Our theme - Power to the People - is inspired by the 800th anniversary of Magna Carta the foundation of the freedom for the individual - the basis for legal and political systems
worldwide which still resonates across the centuries.
Join the conversation…
Giving a voice to all – from employees
to customers to community - is a
growing movement.
Now EuroComm 2015 gives you a
voice as part of the conversation
about the two most challenging
aspects of communication today people’s opportunity to be heard:
encouraging ideas, innovation and
best practice to create practical action.
So join us to learn, share and shape
ideas, best practice and ways to help
your communication contribute to your
business and organisational success.
Programme highlights:
We have two keynotes: Bjorn
Edlund, former Executive Vice
President Communications at Royal
Dutch Shell who supported 11 CEO’s
as head of communications for Shell,
Sandoz AG and ABB Ltd and Sir
Robert Worcester, founder of MORI,
the research firm renowned for
listening to and reporting public
opinion and now chair of the Magna
Carta 800th Anniversary.
Listening to the Voice of the
Employee is about how listening to
employees can change a whole
organisation with HSBC's senior
communications manager Ulrike
Felber who manages the HSBC
Exchange listening programme and
Katie Macaulay, managing director,
AB communications agency, author of
From Cascade to Conversation about
unlocking the collective wisdom of your
workforce."
The International Perspective: with
Dr Barbara Gibson, ABC, consultant
and lecturer on intercultural
communication and global business
and Dr Donna Lazidou, OmiliaHirst,
whose global study looked at
leadership communications. Chair is
Anisha Jhina, director of Internal
Communication, Mars Global Petcare.
Come prepared to test your own
international perspective with an
interactive exercise.
Social media – opportunities and
challenges with David Banks,
journalist and media consultant and
Neville Hobson, ABC, communicator,
blogger and podcaster who will debate
the opportunities for listening via social
media while recognising and
addressing potential legal issues and
the need for best practice.
Followed by a series of intriguing
and inspiring dynamic TED talks –
choose which ones you want to
join:
Chuck Gose, VP Stratacache joins us
from the US to explain how the physics of
employee engagement is a new way to
look at how you are, or aren’t, engaging
your workforce
Claudia Vaccarone, global market
research & customer experience director
at Eutelsat SA: discusses how
communicators have a key role to play to
improve the customer experience, and
truly customer centric businesses can only
truly thrive with excellent communications.
Ian Andersen, external communications
adviser to the European Commission’s
interpretation department tells us about a
project across the Commission with
participatory workshops to engage staff,
citizens, and stakeholders in
conversations that matter
Philip Weiss, founder of ZN, leading
digital consultancy in Brussels and author
of Hyperthinking showcases a video
about the European election May 2014
viewed over a million times, which helped
drive a conversation for candidates as part
of an overall narrative.
Charlie Irvine, founder and managing
director, Questions of Difference, will tell
the story of a process to empower an
employee workforce to create, innovate
and challenge “the way things are done
around here” which resulted in a
significant market share increase over
three years.
Jean Paul Chapon, head of Digital
Communication and e-reputation, Societe
Generale, talks about a mobile app launch
for employees as part of a programme to
change and digitalise communication both
internally and externally in the bank.
Mike Klein, senior editor at VimpelCom in
Amsterdam, introduces a case study of
how ideas, participation and best practice
can be shared within an organisation.
Bringing values alive in an organisation
can be a challenge. Here Newsweaver
CEO Andrew O'Shaugnessy explains
how their values were created
by employees, not directed from the top
down resulting in values which are truly
owned by them.
We’ll also hear from a Newsweaver client
about reaching and engaging a diverse
workforce and how one internal
communications team chose the right
channels to engage remote and
unconnected workers and measure the
impact of their communications.
Priyanka Rajkumar, Principal Consultant,
The Fifth Business will talk about the
People side of change – how to develop
agile employees who actively seek new
opportunities and thrive on change, by
enabling leaders to be “mentors” rather
than “managers”, developing
communication outcomes not outputs, and
ultimately creating an environment where
the employee is truly resilient.
Ezri Carlebach, communications
consultant, will be leading one of his now
famous Rapido sessions, where
conference delegates take to stage for
short and punchy presentations on the
Power to the People theme.
A distinctive approach will be two
interactive discussion sessions. We
will be asking you to consider:
back as a real benefit for your
organisation.
What is the future of the role of the
communicator?
There are still a few more sessions to
be finalised which will be announced
shortly in the full programme.
First to stimulate our thinking, we will hear
how Saskia Jones, head of internal
communications at Oxfam and IoIC’s
Communicator of the Year 2014, became
a trusted adviser to the top team and how
the Future Shapers initiative engaged the
global organisation in a conversation
about organisational change and
increased efficiency.
But there is one person still missing –
YOU.
Before we divide into discussion groups to
explore our potential future, Neil Griffiths,
ABC, internal communication manager at
ERM, will provide some insight into two
studies he co-authored with Deborah
Hinton looking at what individual
communication professionals are thinking
about their future. We’ll come together to
listen to each groups’ deliberations – and
– who knows? – possibly agreement but
certainly much to think about…
Come and join us for two days of great
conversation and to lend your voice to
EuroComm 2015. You will have much
contribute as well as learn – Register
now!
What practical action plans can I take
back? Have you ever been to an
informative and thought provoking
conference but once back in the busy
office the learning gets overlooked. Not
with EuroComm.
On our last afternoon you will feel the – a
session to debate and discuss the
learning from our speakers and also
move forward to develop individual action
plans for you to bring
Programme is organised by
Michael Nord, EuroComm Chair
Susan Walker, programming
Helen Jacobi, administration
And all of this in the vibrant environment
of the London College of Communication
(University of the Arts) at Elephant and
Castle, Southwark – our latest IABC
corporate members – who have promised
us some exciting, innovative ideas of their
own. You will receive a list of suggested
hotels when registering.
Please register here.
#EuroComm
@iabceme
http://europe.iabc.com
Fun! If all this sounds very serious – don’t worry – in true IABC tradition there will be
plenty of time for networking and a get together for those arriving Sunday at Bedales,
Borough Market from 5-7pm, a networking reception with fellow communicators in
collaboration with the PR Guild on Monday evening followed by a typical IABC London
Dine Around