Data Release Infographic Q4 2014

RAJAR DATA RELEASE | QUARTER 4, 2014
PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY FEBRUARY 5 TH 2015.
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 47.9 million adults or 89.4% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the fourth quarter of 2014.
This is up by approximately 237,000 adults on the last
Quarter (Q3, 2014). The total average number of weekly
hours listened to radio for this quarter is 1.02 Billion.
90.5
89%
of the population
tune in to radio
every week
Year on Year %
Dec-10
90.9
89.8
89.8
Dec-11
Dec-12
89.4
Dec-13
Dec-14
AVERAGE HOURS PER LISTENER
21.3
On average a listener
tunes into 21.3 hours of
live radio per week.
average hours of
radio listened to per
week
DIGITAL PLATFORMS
Listening to radio via a digital platform in terms of
weekly reach* exceeds over half of the UK (adults 15+)
population. With 27.8 million people now tuning in to
radio via a digitally enabled receiver (DAB, DTV, Online)
each week.
52%
of the population
tune in to digital
radio every week
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
average week during the quarter.
DIGITAL SHARE OF ALL RADIO LISTENING
The share of all radio listening via a digital platform now stands at 37.9%,
up from 36.1% for the corresponding period last year. The share of
listening to DAB has increased by 6% year on year to 25.2% of all listening
(24.5% in Q3, 2014).
Year on Year %
29.1
25
Dec-10
Dec-11
33
36.1
37.9
Dec-12
Dec-13
Dec-14
ACCESS TO A DAB RECEIVER
26 million adults
7%
have access to a DAB receiver,
up 7% Year on Year.
DIGITAL LISTENING HOURS
DIGITAL LISTENING HOURS
Year on Year
Digital listening hours remain high for Q4 2014 with 385
million hours being listened to in an average week.
DAB radio is still the most popular device when it comes
to listening digitally, accounting for 67% of all digital
hours (25% of Total Hours). Listening via DTV (Digital
Television) represents 12% (5% of Total Hours) and
listening Online 16% (6% of Total Hours) of all digital
listening hours.
-11%
6%
5%
385m
371m
241m
257m
4%
53m
Q4 2013
DAB
Q4 2014
62m
59m
48m
DTV
Online
RADIO LISTENING VIA MOBILE PHONE
22% of adults – claim to listen to the radio via a mobile phone or tablet at least once
per month. Up 38% Year on Year.
*38%
36% of 15-24 year olds – claim to listen to the radio via a mobile
phone or tablet at least once per month. Up 20% Year on Year
All Adults
15 - 24s
25+
36.4
36.2
28.7
10.7
25.4
22.3
21.6
8.7
Q1 2012
11.2
25.9
24.9
22.4
21.6
9.2 10.6
Q2 2012
12.2
8.6
Q3 2012
13.1
9.7
Q4 2012
32.7
32.3
30.0
14.9
11.0
Q1 2013
12.4
Q2 2013
14.8
12.8
Q3 2013
15.9
18.4
13.2
Q4 2013
19.9 21.3
19.3
21.8
15.9
Q1 2014
Q2 2014
Q3 2014
19.1
Q4 2014
*please note as of Q1 2014 this figure contains listening via a tablet
SOCIAL MEDIA
37% of
20% of
15-24’s
adults
currently receive
currently receive
updates about their
favourite Radio
Station/Presenter
updates about their
favourite Radio
Station/Presenter
For Publication Enquiries contact;
MORE INFORMATION
Lyndsay Ferrigan – Communications Manager
RAJAR
Tel: 020 7395 0636
Email: [email protected]
Any use of information in this news release must
acknowledge the source as "RAJAR/Ipsos MORI/RSMB.