Variation B: The Safe Bet You`ll Also Receive: Find Out
Transcription
Variation B: The Safe Bet You`ll Also Receive: Find Out
B Go ISS odU UE I D (# ATA 10 S ) S TO Variation B was our “safe bet” idea for “The Art of Teaching Grammar” e-book containing changes which AM RIE PL S we felt the most confident about. As far as layout was concerned, it ultimately was a longer page with E Variation B: The Safe Bet centered content and additional calls to action. It also exposed the ability to add the entire library to cart (a set of e-books) right from within the page. It contained a large set of changes described below. Anchoring +46% Purchases Price Illusions +195% Adds E-Book To Cart Reassurances Selling Benefits More Visible Call To Action Find Out Everything We Learned From The Full Variation And How We Raised Purchases By 46% Get This Complete Issue Online At www.goodui.org/datastories You’ll Also Receive: The Test Setup and process The Complete Variation and the highlighted UI changes The Results with key findings, analysis and all absolute conversion data The Decision and how/if we implemented it Key Process Learnings and our reflections on the testing strategy Future Testing Ideas and what else to test
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