host city for the 2014 fifa world cup brazil

Transcription

HOST CITY FOR THE 2014 FIFA WORLD CUP BRAZIL™
RIO GRANDE DO SUL,
PORTO ALEGRE,
AND FIFA
WORLD CUP
2014
TM
Porto Alegre is the capital city of the southernmost state in Brazil. Both,
the city and the state are getting ready to host the planet’s biggest
sport-event: FIFA World CupTM. More than hosting football games, this
is an opportunity to generate sustainable development and benefits to
the population.
A global and complete metropolis. In Porto Alegre, tradition and
vanguard, knowledge and high tech, urban areas and natural beauties,
history and future, diversity and plurality, culture and sport, leisure and
work co-exist. The capital city is a center of excellence for consumption,
reference in services and logistics solutions, road and urban
infrastructure, medicine and health, communications and quality of life.
Above all, a hospitable multicultural city. A destination with multiple
attractions for all visitors.
2 - Porto Alegre - HOST CITY FOR THE 2014 FIFA WORLD CUP BRAZIL™
3
Strategic Location
Rio Grande
do Sul
Demonym: Gaúcho
Population: 10,693,929 (2010
Census)
Total area: 281,748,538 km2
Population density: 38/km²
(2010)
Cities and towns: 496
Climate: subtropical
Main ethnic groups: White
(84.7%), Black (5.2%), Brown/
Multiracial (10,4%), Asian and
Amerindian (0,4%)
Porto Alegre is Mercosur
strategic point, and geographical
center for the main routes in
the Southern Cone - equally
distant from the axis Buenos
Aires/Argentina (1,063 km),
Montevideo/Uruguay (890
km), São Paulo (1,109 km) and
Rio de Janeiro (1,558 km). The
city is linked to federal roads
which allow connection to
other states of Brazil as well
as to Uruguay and Argentina
(countries bordering the state
of Rio Grande do Sul). Salgado
Filho International Airport (in
expansion) is located just 15
minutes away from the city
center, serving a moving average
of above 600,000 passengers
per month. The main capital of
Southern Brazil is an economic,
financial, political, cultural,
and administrative center of 31
cities in the metropolitan area
of Porto Alegre with 4.1 million
inhabitants. Due to its industrial
and technological vocation, the
region has a strong export profile
and is base to important national
and international companies. The
quality of the local workforce is
an important factor in attracting
businesses.
5
Rio Grande do Sul
Social and Economic Statistics
Porto Alegre
Population: 1,409,351 (IBGE, 2010)
Literacy rate: 97.7% (IBGE, 2010)
Gross domestic product (GDP): R$ 228,288,657,000.00 (2010 estimate)
Total area: 476.7 km² (IBGE)
Basic sanitation: 87% of households
GDP per capita: R$ 23,606 (2010 estimate) - 5th in Brazil
Population density: 2,843 / km²
Human Development Index (HDI): 0.814 (UNDP - 2000)
Location: 30º South / 51º West
Garbage collection:100% of
households
Main economic activities: agriculture, industry, services and livestock
Elevation: 10m
Infant mortality (before 1 year of age): 11.2 per 1,000 (in 2010)
Climate: humid subtropical, with 4
well-defined seasons
Illiteracy rate: (15+): 4.53% (2010)
Life expectancy: 72.5 years (2000)
Temperatures: annual average
19,5°C
Winter (June to September): range
from 2°C to 20°C
Summer (December to March):range
from 25ºC to 35ºC
Autumn (April to June): range from
10ºC to 25ºC
Spring (September to December):
range from 15ºC to 30ºC
Recycling collection: all
neighborhoods
Water supply and delivery: 100% of
households
Electricity distribution: 99,9% of
households
Gross domestic product (GDP): R$
37.78 billion (2009)
Services represent 85.6% on the
economy, followed by industry’s
14.2%
GDP per capita: R$ 30,525.00 (2010)
HDI: 0.865 (ranked first among
Brazilian cities with a population over
1 million)
Life expectancy: 71.48 years
Population growth: 0.35% per year
(2010)
7
The Capital and
its People
Rio Grande do Sul and Porto Alegre have their names associated to
the country’s great writers, intellectuals, artists and politicians, besides
celebrities in sports and in fashion, namely Luiz Felipe Scolari and
Gisele Bündchen. It is also home to Brazilian and global companies. The
city also hosts national and international events in several areas.
In such global and complete metropolis tradition and innovation,
knowledge and high-technology, urban space and natural beauty,
history and future, diversity and plurality, culture and sport, leisure and
work co-exist: a city with a multicultural atmosphere, a destination with
attractions for all kinds of visitors, reference in services and logistics,
roads and urban infrastructure, quality of life and hospitality.
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Porto Alegre - HOST CITY FOR THE 2014 FIFA WORLD CUP BRAZIL™
9
Learn More About
Porto Alegre
4th most visited destination
of Brazilians and foreigners
on business trips, events and
conventions in the country
5th destination in the country to
host in international events
10th most popular destination
for Brazilians travelling in the
country
16th most desired destination
for domestic travelling
Venue for events such as the
World Social Forum (2001-2005),
the International Free Software
Forum, the World Tourism Forum,
and the World Conference on
Development of Cities.
Green City: about 1.3 million
trees on streets and avenues,
608 squares, 9 parks and 3
conservation units, plus a 72-km
waterfront.
Porto Alegre has recycling
collection in 100% of the
neighborhoods.
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Porto Alegre
and Football:
A History of Glory and Passion
The history of football in Porto Alegre is divided into two great passions, both
centennial: Grêmio Foot-Ball Porto Alegrense (Grêmio, for short), founded
September 15, 1903; and Sport Club Internacional (Inter, for short), April 4,
1909. Along over a century of rivalry and glory, both teams have brought
international titles and recognition to the city. Grêmio has been twice world
champion, two times champion of Libertadores da América, two times
champion of Brazil, four times champion of Brazil’s Cup, and champion of
South-American Recopa and other international tournaments. Internacional
has been world champion, twice champion of Copa Libertadores, champion
of South-American Cup, three times Brazilian champion - once undefeated
- champion of Brazil’s Cup as well as other international tournaments. Both,
Internacional and Grêmio have their own stadiums: Gigante da Beira-Rio - the
Riverside Giant (60,000 seats, founded 1969) - and Grêmio Arena (60,000
seats, founded 2012 as a substitute to the 1954 Olímpico Monumental
Stadium). Passion for both clubs is so great that together they have over
170,000 members. Besides Grêmio and Inter magnificent finals, Porto Alegre
12 -
has staged important football matches. The Brazilian National team has
already played 15 times in the state capital, in both stadiums, on matches
against Argentina, Germany, Paraguay, Peru, Bulgaria, Chile and Yugoslavia.
The former Inter stadium - Eucaliptus - hosted two matches of the 1950 FIFA
World Cup in Brazil - Mexico vs Yugoslavia, and Switzerland vs Mexico.
In 1972, for the Independence Cup, Porto Alegre hosted Argentina, Uruguay,
Scotland and Czechoslovakia’s, national teams. Football tradition in the City
is so big that it was a Gaúcho team, representing the Country, that won the
first title in Brazil wearing the famous yellow shirt - also known as canarinho
(little canary bird) - and the first title outside South America: the 1956 PanAmerican Championship, in Mexico.
In 2012, for the first time in Brazil, Porto Alegre hosted the ‘Match Against
Poverty’ - a United Nations Development Programme (UNDP) fundraiser - a
charity project designed by former players and football world stars Ronaldo
and Zidane.
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‘Gaúcho’ Idols
Stadiums
Not only is Porto Alegre known in the football world because of its clubs’
international titles and the matches in their stadiums, but also because of
the various idols revealed in the city and playing in FIFA World Cups such as
Ronaldinho and Alexandre Pato. Nowadays, many young players revealed
by Grêmio and by Internacional shine world-wide, like Lucas, who plays for
Liverpool, Nilmar for Al Rayyan and Anderson for Manchester United.
The passion for football in Porto Alegre is such that the city will probably
be the only Brazilian state capital city to have two stadiums according to
FIFA standards by 2014. Besides modernizing the official FIFA World CupTM
stadium - The Gigante da Beira-Rio (Sport Club Internacional) - the Grêmio
Arena (Grêmio Foot- Ball Porto Alegrense) was built.
Grêmio Arena
The new home for Grêmio (the Gaúcho Tricolor) is near BR-290 and BR-448.
With a capacity for 60,000 spectators, it is a multi-purpose area, meant for
sports activities as well as other events.
Designed according to the newest concepts in sports architecture, on the
second building phase the development will have a convention center,
a shopping mall, residential buildings, and a hotel. Besides the direct
importance for sports connected to the building of the Arena the new
Grêmio stadium has a significant social vocation because it will make possible
the renovation of Humaitá - a large area of the city.
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15
Gigante da Beira-Rio
The Gigante da Beira-Rio Stadium, home to Sport Club
Internacional, is venue to FIFA World CupTM in Porto Alegre.
Founded in 1969, the place has been through many
modernization processes. It is, undoubtedly, one of best
prepared stadiums for FIFA World CupTM, and one which offers
most comfort and safety to spectators, match officials and
stadium staff.
However, in order to fully comply with FIFA requirements
and to provide even better facilities to its more than 105,000
members, the stadium has been undergoing a number of
structural interventions.
Not only the terraces are being refurbished, but also the roof
cover for all spectators, VIPs, new media and entertaining areas.
The project is even more ambitious, forecasting the urban
renovation of the stadium surroundings with the construction
of a convention center, a five-star hotel, a sports medical
center, a business center, and a tourism center - besides the
recovering of part of Lake Guaíba’s edges. After the works done,
Beira-Rio will be able to host 62 spectators.
17
Porto Alegre
Culture, Events and
Multiple Experiences
Formed by a mix of European cultures - especially Portuguese, Italian,
German - African, and the Guarany indigenous bias, Porto Alegre is
located in an area of extensive plains that dominate the landscape
of Southern Brazil, part of Argentina and Uruguay. That’s the Pampas
(plains) scenery, traditionally pastoral, where the Gaúcho was born
- legendary and historic figure to whom bravery and fighting spirit
qualities are attributed due to battles, revolts and wars waged along
history to defend the territory against the Spanish as well as on the
battle for the independence of the Rio-Grandense Republic from the
Brazilian Empire in the early 19th century.
Porto Alegre is a hub to preservation and irradiation of history, folklore,
habits and beliefs of the Gaúchos. And it does it in a very peculiar way
which values tradition not losing dynamism or modernity - proper of a
cosmopolitan center.
Porto Alegre is the synonym of another Brazil, one that differs from the
well known tropical destinations of sun and sand - not only because
of the scenery, but also because it makes culture its specialty. Such
difference is expressed from music to poetry, from literature to arts, from
architecture to habits and lifestyle of its people.
18 -
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Walking Through the City Culture
Cultural and major events destination (as FIFA World Cup 2014 TM) Porto
Alegre is a multiple city. Therefore, not so obvious or predictable. It takes
a little while to get to know and understand the city. Thus, nothing could
be better than adopting a local habit: walking outdoors, a pleasant
choice in a city that has on its streets and avenues virtually one tree for
each of its 1.4 million people, besides 9 major parks that form a true oasis
amidst urban agitation.
The walking trail could start at the Historic Center, a renovated area,
where the city was born, 240 years ago, and which offers a tour to
important and busy cultural spaces, churches, palaces and monuments.
That’s where one can find 80% of the buildings which have been the
guardians of Rio Grande do Sul history, such as Rio Grande do Sul
Memorial, State Museum of Arts (with an attractive outdoor bistrot),
Santander Cultural (with a bar, a restaurant, a café, and a movie theater).
All of them at the historic Praça da Alfândega (Customs Square). Like an
outdoor museum, the Praça da Matriz area (Cathedral Square) is home
to the Metropolitan Cathedral and Piratini Palace (their frescoes are
worth seeing), the Solar dos Câmara (Câmara’s manor), and Theatro São
Pedro (São Pedro Theater) - ‘the apple of Gaúchos’ eyes’.
20 -
The magnificent icon of the Historic Center is the neoclassic Mercado
Público Central (Central Public Market), built in 1869 during slave period,
and which holds lots of stories and beliefs connected to the memory and
imagination of the city. Over 100,000 people walk by the 100 stalls and
stores on the two floors of this historical and cultural heritage of Porto
Alegre, where one can find typical and regional products, fruit, meat,
seasonings and international cuisine spices, yerba mate, coffee from
various places, and the freshest fish in town. African-Brazilian religious
items, crafts, wine shops and Cachaçaria with the best of domestic
production complement the variety.
The homemade ice-cream is also very traditional, the varied cuisine
offered in 26 bars, diners and restaurants - like centennial Gambrinuos
and Naval - are a must-try. On the outside, the lit bars and restaurants’
decks and garden umbrellas all along Largo Glênio Peres (Glênio Peres
Square) - another historic and cultural reference also home to charming
Bar-Restaurant Chalé da Praça XV.
21
The Outdoors
On weekends, especially on Sundays, at the traditional and popular
Parque da Redenção (Redenção Park: the most emblematic one) the city
shows its spirits. Lovers of the outdoors, thousands of porto-alegrenses
(demonym for residents of Porto Alegre) enjoy the 40-acre green area
outing, walking, jogging, meeting friends, lying in the sun, and having a
chimarrão. The genuinely native drink, prepared with yerba-mate (ervamate in Portuguese) in a calabash gourd bowl (‘cuia’), served through
a silver straw (‘bomba’), chimarrão is one of most the traditional and
unique cultural manifestations in southern Brazil.
On Sundays, Brique da Redenção, a popular outdoor craft and antiques
fair, is also stage to cultural and political activities. Notedly, in such plural
atmosphere, Porto Alegre shows there is room for all opinions and
preferences.
Urban Parks
Redenção • Moinhos de Vento • Harmonia • Marinha do Brasil • Germânia
Total: 134.82 acres of green area.
Rural Tourism near Downtown
Porto Alegre has the second biggest productive rural area among
Brazilian state capitals, just minutes away from the city center. This region
is Caminhos Rurais, a differentiated tourism product. Agroecological
smallholders produce grapes and wine, offer lodging, horseback
riding, hiking, colonial cuisine, entertainment areas, and many natural
attractions.
23
Guaíba Lake
City Tours from the Heights
Guaíba Lake is the strongest geographical feature in Porto Alegre.
The best way to check the view it gives the city and the islands of the
Jacuí Delta is navigating its waters aboard boat tours from Pier Usina do
Gasômetro, Pier Mauá and Ipanema beach. The 72-km waterfront, largely
urbanized, is used for leisure and entertainment by the population who
values outdoor living. The sunset colors by Lake Guaíba is a must-see - it is
also the citi’s best postcard.
For a first contact with the city, one can’t miss the Historic Center and
the pleasant scenery at Zona Sul (South Zone), the best way to do so is
boarding one of the double-decker buses of Linha Turismo (Tour Lines).
At 4-meter-high, the passengers have an overview of the streets, squares,
monuments, Lake Guaíba, and many other sights along each ride. On
the Historic Center route, the highlights are the historical, architectural
and cultural sights in the area where Porto Alegre was born. There
are five hop on/off stops so that visitors can get to know and try the
neighborhoods services and places along the way.
Speaking of lake shores in Porto Alegre, the renovation of Cais do Porto
(Shipping Pier) will turn that important area in an international standard
tourist attraction with the occupation of the old port warehouses by bars,
restaurants, stores, and cultural spaces.
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25
Contemporary Art
Technological Theme Park
In theater, music, or arts, many are the qualified local, national and
international productions on this land of important writers, artists and
celebrities. Porto Alegre is the first city in the South-American Continent
to host the avant-guarde work of Álvaro Siza Vieira. The bold concepts
of award-winning Portuguese architect are displayed at the Fundação
Iberê Camargo (FIC) museum which offers an incredible visual voyage
integrating the waters of Lake Guaíba. Besides the permanent exhibits
of the Gaúcho painter and printmaker Iberê Camargo (1914-1994), the
complex hosts important Brazilian and foreign artists exhibits.
A true theme park that stimulates the senses and scientific curiosity of
adults and children. That is the Museum of Science and Technology of
the Pontifical Catholic University of Rio Grande do Sul (PUCRS), one of the
most respected Universities in Brazil. Three floors of pure interaction with
over 800 scientific and technological experiments in a 17,500 sq m area.
The place is reference in Latin America.
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Gastronomy:
An Itinerary Apart
Porto Alegre also discloses multiply when the topic is gastronomy due
to the mix of the various ethnic cuisines that make up the city. There
are about 4,000 restaurants and fast-food restaurants, bars and cafés
in classical or innovating areas where the main feature is quality and
abundance associated to affordable prices.
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Starting with the legit juicy Churrasco (barbecue), the main dish in
the regional cuisine, prepared with various beef cuts, and served
abundantly in traditional Churrascarias (barbecue restaurants). For a
true local experience, a churrasco is mandatory. Not trying it would be
like going to Rome and not seeing the Pope!
Porto Alegre also offers a choice of exquisite international restaurants
serving ethnic cuisine such as Japanese, Thai, Italian, German, Spanish,
Portuguese, Uruguayan, Arabic, Chinese, and Brazilian specialties.
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Vibrating Nights
in Emblematic Neighborhoods
Cultural events, bars, beer houses, cafés, and concert halls contend for
Porto Alegre nightlife in various rhythms and styles.
The most exquisite and glamorous tour is to the ‘Walk of Fame’, in
Moinhos de Vento neighborhood - a Soho-like place. Sophisticated
shops, lots of bars and nightclubs, restaurants, and last century’s manors
make up the atmosphere of this pleasant green area.
At Cidade Baixa, nightlife belongs to bohemians that mix with a
significant number of renovated Portuguese architecture houses turned
into bars, restaurants and art studios.
Nightlife at Bom Fim, a traditional Jewish neighborhood, is preferred
by alternative people. And, in South Zone - where there are nautical
clubs and the residential neighborhood Ipanema - the highlight is the
waterfront bars and restaurants along Lake Guaíba.
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Comfort and Good Service in
Hotels
Strong business center and of major national and international events,
Porto Alegre is well served in hotels. The expanding hotel network counts
on national and international flags as Hilton, Accor (Ibis, Novotel, Mercure),
Blue Tree and InterContinental Hotels Group (Atlantic), as well as important
local hotels. There are more than 250 lodging facilities and 15,000 beds in
hotels that cater to all the requirements of quality, comfort, and service.
Until 2014 World Cup, Porto Alegre should reach at least 20,000 beds.
Mobility
In order to know the varied faces of the city, tourists will not get stressed.
Porto Alegre is an easy to move around city. Salgado Filho International
Airport is only 15 minutes away from the city center. It shouldn’t take
more than 30 minutes to travel from one point to another within the city,
even in rush hour. The city has a good taxi fleet at very reasonable prices.
If visitors want an even cheaper choice, Porto Alegre is a model city for bus
transportation in Brazil.
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Digital City
Porto Alegre was one of the first Brazilian state capitals to make public
wireless Internet connection (Wi-Fi Zones) available free-of-charge. The
fiber-optics network surpasses 500 km and can be permanently accessed
in various tourist sights: Parque Moinhos de Vento and Redenção, Praça da
Alfândega and Esplanada da Restinga, Mercado Público, Paço Municipal,
Centro Municipal de Cultura and Usina do Gasômetro.
Air connectivity to the world
Anyone using a mobile or a computer with wireless device can access the
system. The public wireless network is offered to the city dwellers as well
as to visitors in major events such as Bienal do Mercosul (Mercosur Visual
Arts Biennial), Carnaval, Acampamento Farroupilha (Farroupilha Camp),
Feira do Livro (Book Fair), Expointer and Salão Náutico do Mercosul (Mercosur
Nautical Fair). Besides being free-of-charge, there is no control over users,
nor data exchange.
Porto Alegre invites the world to know it thanks to connectivity with
Europe and the Americas. Air carriers TAP, Copa Airlines, and Taca
inbound direct flights with no stopovers or connections, from Lisbon
(Portugal), Panama City (Panama) and Lima (Peru) besides direct links to
Montevideo (Uruguay), Buenos Aires, Rosario and Córdoba (Argentina).
Copa Airlines of Panama offers connections to over 50 destinations in
South, Central and North Americas, and Caribbean. TAP operates
connections to several European countries and has its Mercosur hub in
Porto Alegre.
35
Secretaria Municipal de Turismo de Porto Alegre
Travessa do Carmo, 84, Porto Alegre
Rio Grande do Sul
Brasil - CEP 90050-210
www.portoalegre.travel
Prefeitura Municipal de Porto Alegre
Praça Montevidéo, 10 - Rio Grande do Sul
Brasil - CEP 90010-170
www.portoalegre.rs.gov.br
Photos: Alfonso Abraham, Andrea Aguiar, Carmem Gamba, Ivo Gonçalves,
Liane Azevedo, Cristine Rochol, Francielle Caetano, Leonid Straliaev, Ricardo Stricher, Mauricio Pimentel, Octacílio Dias, Henrique Amaral, Jonathan
Heckler e Arquivo PMPA.

host city for the 2014 fifa world cup brazil

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