1.76% - Weve

Fiat 500: Driving interiors awareness with a clever creative
Objective
To drive awareness of the
Fiat 500 range of interiors.
Strategy
Weve targeted a unique in
car market audience with a
geo-fence set up around
selected high impact
outdoor advertisement sites.
Both men and women were
targeted with different
picture messages that direct
consumers to a 360° view of
the Fiat 500’s interior
utilising the phones
gyroscope capabilities. Users
were able to customise the
interior further with colours
and features. In addition it
promoted consumers to
book a test drive their
selected Fiat 500 .
Campaign
Results
1.76%
CTR +43% uplift
from Automotive
benchmark