Résumé - Arionne Alyssa
Transcription
Résumé - Arionne Alyssa
[email protected] www.ArionneAlyssa.com (Portfolio) Arionne Nettles MEDIA & MARKETING PROFESSIONAL (708) 714-6641 www.linkedin.com/in/arionnenettles @AriAlyssa Chicago, IL EDUCATION Florida A & M University, Tallahassee, FL Bachelor of Science & Master of Business Administration (Combined Program) Graduation: April 27, 2008, Cumulative Graduate GPA: 3.76/4.00 Aug. 2003–Apr. 2008 WORK EXPERIENCE MEDIA & ENTREPRENEURIAL Principal, Fourth Concept Media Group, Chicago, IL Nov. 2010–Present • Creates and executes overall marketing strategy and identifies content marketing opportunities and concepts for clients in multiple markets and industries • Serves as Editor-in-Chief of Urban Shake Magazine—developing and publishing content in the areas of entertainment, lifestyle, fashion, and community/politics on an online platform • Writes as a freelance journalist and contributor to local and national publications and blogs • Hires personnel and edits staff articles, interviews, and pitches Branding Director/Head of Operations, Pure DOPE Magazine, Hollywood, CA Mar. 2012–Present • Executes online marketing initiatives including website management, social media strategy, and online advertisement • Works with entertainment executives in music, television, and film to develop marketing techniques for cover stories and creatively directs photoshoots • Conducts in-depth interviews and writes corresponding articles as a journalist CORPORATE MARKETING Social Marketing Lead, Coyote Logistics, Chicago, IL Dec. 2011–Aug. 2014 • Worked as Coyote’s online voice in its social media strategy; monitored, analyzed, and reported activity on website, Facebook, Twitter, LinkedIn, YouTube, etc.—doubling the company’s following and interaction • Designed sales collateral (case studies, presentations, brochures, etc.) and customer updates (graphs, charts, spreadsheets, etc.) for Sales Representatives • Wrote internal and external documents for Sales Team initiatives and researched necessary market, competitor, and customer information for strategic decision-making SKILLS • Strong digital marketing acumen including Google and social analytics as well as campaign management • Extensive knowledge of Wordpress-based website building and CMS-based website editing • Experience with Adobe programs (Photoshop, InDesign, Illustrator, Acrobat X) • Basic knowledge of programming languages (Visual C++, Java, Visual Basics, HTML) • Proficient with some enterprise software (Salesforce, SAP, Oracle, PeopleSoft) HIGHLIGHTS & VOLUNTEERING • Contributor to JET Magazine—2013-2014 • Entertainment magazine cover stories for Dascha Polanco, Angela Yee, Lola Monroe, Kirko Bangz, Casey Veggies, Jasmine Villegas, Zulay Henao, Cymphonique Miller, and more—2011-2014 • Interviewed Spike Lee and assisted with the promotion of “Red Hook Summer”—2012 • Directed photoshoots for Epic/Sony artist Yo Gotti and Def Jam/Universal artist August Alsina—2013 • Guest blogger for The BOSS Network (on the 2013 Forbes list of the 10 Best Websites for Women)—2013 • Teaches writing workshops to local teens as Executive Director/Creator of Write Chicago—Present • Volunteers as a mentor for high school seniors as a part of Step Women’s Network—Present