Brochure - Banking Frontiers
Transcription
Brochure - Banking Frontiers
P R E S E N T E D BY An initiative of Glocal Infomart Pvt. Ltd. Mobility is the buzzword... Mobility is the key driver today of businesses across the world. It has gained the role of determining the effectiveness of the process of acquiring, retaining and upselling to the customer. Mobile, cloud, social media, and analytics are the tools in this environment of mobility. It is also a prime driver of market differentiation, business growth, innovation, adaptability, collaboration and profitability. In short, every business is now a digital business, and those who understand the relevance of mobility wins the end game. According to studies more than 70% of enterprises believe mobility is a top priority for their business and as much as 65% believe it to be the greatest factor in helping their organization gain a competitive advantage. So today, devices like smart phones, tablets and phablets are simply unavoidable in today’s business scenario. There are numerous case studies showing enterprises making great strides in customer engagement using mobility. While mobility unveils unlimited opportunities, the challenges it poses are manifold, right from infrastructure to uniformity of platforms to multiplicity of devices to security concerns to threat protection. It is a challenge for enterprises to frame and implement a mobility strategy that can encompass the entire ecosystem. It is in this context that Customer Click has conceptualized ‘Mobility Click’, an integrated approach to identify and understand the key factors that would constitute any strategy on mobility. Key Research Findings Priority for mobility solutions: A recent study by IDG Direct done for Unisys Corporation indicated that implementing mobilitybased programs has benefitted organizations. “53% of respondents say mobility has enabled them to create new customer channels and enhance customer interactions. Slightly more than half (51%) of respondents say that mobility has enabled their organizations to redefine business processes by allowing mobile access to information. In addition, 50% of respondents say that they have been able to enhance existing products with mobile capabilities. Bank transaction costs: According to studies by PNC Financial Services Group, the average cost of a transaction using an online or mobile device is 56 cents and 59 cents at an ATM, compared with $3.97 when a customer transacts with a bank teller. CEOs take initiative: An Accenture Mobility Insights Report 2014 titled ‘Mobility: Fueling the Digital Surge’ showed that in 87% of companies covered by the study, mobility initiatives have been guided by a formal mobility strategy - either one that spans the enterprise or strategies developed for specific business units or functions. “Importantly, mobility is close to the chief executive heart in 35% of companies, where the CEO plays a role in mobility strategy development,” it pointed out. In manufacturing sector: Gartner has said manufacturers will adopt mobility to gain 3 primary benefits: (1) to increase the productivity of their workforce via their employees’ mobile devices; (2) to influence consumer behavior in the marketplace for their goods via consumers’ mobile devices; and (3) to produce higher - value ‘smart’ products via embedded mobile computing and communications functions to capture governmentmandated and emerging commercial demands. Automotive market to mobility market: A Rapid Value research report on the impact of mobility on the automobile industry says: “The market might get transformed from an automotive market to a mobility one. Effective mobility services for the automobile industry will, definitely, help to shape tomorrow’s world. Future mobility concepts, functions and performance, for the vehicle, will, majorly, depend upon the technological, economical, ecological and political trends. The automotive industry is all set to provide its customers extensive and innovative mobility options for their vehicles, in the coming days.” Mobility and healthcare: A Booz Allen Hamilton report mentions that: “The explosion of new devices and applications focused on healthcare solutions is resulting in mHealth - a term used for the practice of medical and public health, supported by mobile devices.” Beneficial for health service providers: Enterprise Mobility Exchange predicts that with the number of people using healthcare apps forecast to reach up to 500 million in 2015, it is becoming clear that drivers such as time efficiency and patient engagement are very beneficial, and crucial components for wider adoption of mHealth. CONFERENCE SCHEDULE (TENTATIVE) 08:45 am- 09.00 am Registration & Morning Tea 09:00 am- 09:05 am Welcome Address by Babu Nair, Group Publisher, Customer Click 09:05 am- 09:35 am Plenary Session: Disruptive Innovations to power business with Mobility 09:35 am- 10:20 am Panel Session - Mobility and IOT - Best of both Worlds 10:20 am - 10:40 am Presentation - Mobility - Simplifying Complexities 10:40 am - 10:45 am Video Presentation- Marketing and Mobility - The Next Frontiers 10:45 am - 11:15 am Exclusive Interview with Editor- Moneyball Moment - A Data Driven Approach to Real time Mobile Marketing 11:15 am - 11:30 am Tea Break 11:30 am - 12:30 am Parallel Unconference Roundtables UNCONFERENCE TECHNOLOGY BUSINESS A B C A B C Ensuring User Centered Privacy Mobility led IOT Blending Mobility With Financial Viability Integrations Interactions with a Connected Customer Navigating Mobile Payment Landscape Delivering Contextual Experience to drive Loyalty spend 12:30 am - 12:45 pm Highlights of Unconference Discussions 12:45 pm - 01:00 pm Vote of Thanks 01:00 pm - 1:30 pm Lunch & Networking Why should one attend Who should attend? Tentative Hotels: • To Understand How widespread will smartphones and tablets become within the enterprise? ‘Mobility Click’ is an excellent platform for companies who would like to enhance their space in the market with the help of mobile communication system. The event will attempt to identify and explore more mobile opportunities for extending customer relations, enhancing market reach, etc. - Sahara Star, Mumbai - Grand Hyatt, Bangalore - JW Marriott, Delhi - Grand Hyatt, Chennai • To learn about the current trends in Mobility People who should attend across all verticals: • Meet, network and share with fellow practitioners • Network with your peers and practitioners from across the country • Explore innovative & business solutions and product • To know the Digitally integrated services to enhance your business • To learn what are the opportunities and the challenges presented by a “mobile-first” approach • Marketing Heads • Customer care Heads • CFOs • Payment Heads • New Business Heads • Retail Banking heads • Operations Heads • CXO’s from sectors • Mobile banking head Tentative Dates: April 2015 (Chennai) May 2015 (Bangalore) June 2015 (Delhi) For details contact: Durgesh +91 - 90044 46027 [email protected] Saaniya +91 - 77380 88612 [email protected] Ashish +91 - 77386 15499 [email protected] Naresh +91 - 887 942 2283 [email protected] Glocal Infomart Pvt. Ltd. D-312, Twin Arcade, Military Road, Marol, Andheri (E), Mumbai 400059, India Tel 91-22-2925 0166 / 2925 5569 / 2925 2911 Fax +91-22-2920 7563 www.bankingfrontiers.com www.customerclick.in