FIREHOSE FEED

FIREHOSE FEED
DESCRIPTION:
Madison Logic Data’s Firehose Feed is a first of its kind aggregated supply of company level
behavioral interactions mined from across the B2B Web. MLD monitors over 1 billion B2B
interactions on a monthly basis. Interaction types include users reading articles, downloading
white papers, performing searches, etc. Each interaction is associated with up to 10 granular
B2B topics, assigned from our 2,300+ level B2B taxonomy.
THE FIREHOSE DATA IS MODELED BY OUR
CUSTOMERS TO DISCOVER THE FOLLOWING:
• Topics surging across a specific company, or set of key accounts, industries, etc.
commonly
leveraged for content creation
• A list of companies that are surging on specific sets of topics, and in turn contact
discovery, ad targeting intelligence and call center efficiency
• Next generation website personalization and content ordering
• Massive efficiencies in Lead Scoring, Predictive Analytics
STATS:
The daily file has:
• 4MM – 30MM rows of data
• 1-12GB file size
Business
3.99%
Energy/Construction/
Manufacturing
3.45%
Over 1.9MM domains monitored
across 1,000+ B2B sites.
Government
2.46%
Automobile
1.04%
Fortune 500+
6.35%
Technology
30.90%
Healthcare
7.66%
Marketing
9.62%
Human Resources
12.65%
Finance
9.93%
Consumer Technology
11.94%
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