AlabamaMediaGroup.com [email protected]
Transcription
AlabamaMediaGroup.com [email protected]
SolUTioNS GUiDe 2013 AlabamaMediaGroup.com [email protected] YOUR PARTNER IN SUCCESS Make our audience your audience With the 3 largest newspapers in Alabama1, the #1 news website in the state2, and a vast regional and national network of digital products, we offer Alabama’s most diverse portfolio of print and online products. We can help get your marketing message in front of your most relevant and valuable target audience and direct your message to consumers who are already looking for your products and services. Leverage the power of our experience As an advertiser, you need the ability to reach existing customers and target potential customers who are most likely to spend money with you. Whether you know your target demographic, or need guidance in helping you determine who you should target – AL.com and the Press-Register deliver highly-targeted advertising campaigns utilizing our comprehensive suite of print and digital products to craft a personalized message for your audience. Grow your business Before we make a recommendation, we strive to understand your business, and your unique challenges and opportunities in order to develop a customized package that fits your budget and goals that will grow your business. Realize a measurable ROI AL.com and the Press-Register deliver your target audience. When you advertise with us you can be confident knowing your money has been wisely invested, helping you generate more revenue to grow your business. 1. Scarborough, R1 2012 2. comScore Media Metrix, December 2012 01 AL.COM // PRESS-REGISTER EXPAND YOUR BUSINESS BY PARTNERING WITH THE STATE’S LARGEST MEDIA COMPANY. OUR AUDIENCE ALABAMA’S LARGEST ONLINE AUDIENCE 4.2 MILLION Monthly Unique Visitors 1 AND 64 MILLION Monthly Page Views 2 ALABAMA’S LARGEST PRINT AUDIENCE 900,000 Weekly Readership THE ALABAMA MEDIA GROUP REACHES AN AVERAGE OF 8 OUT OF EVERY 10 ALABAMA RESIDENTS EVERY MONTH3. 3 1. comScore Media Metrix, December 2012 2. Omniture (internal stats), December 2012 3. Source: Scarborough, R2 2012 AlabamaMediaGroup.com [email protected] 02 Mobile: Coastal Alabama’s Hub The Mobile metro area continues to grow, bolstered by Baldwin County, one of the fastest-growing counties in Alabama. Mobile showcases its economic diversity as a center for finance, healthcare, construction, distribution, retail trade and technology. 03 AL.COM // PRESS-REGISTER MOBILE DEMOGRAPHICS South Alabama: The coastal region The south region of Alabama shares borders with Mississippi, Florida and Georgia and has a population of over 1 million1 residents in its 16-county area, accounting for almost a quarter of Alabama’s population. Reaching the largest, local Mobile area audience1 Combined, Alabama Media Group’s Press-Register and AL.com reach 365,998 adults every month, 80.9% of the combined population of Mobile and Baldwin counties.1 Mobile is wired! 1 89% have cell phones, and smartphone usage has increased by 48% in the past year 76% of Mobile area adults have Internet access More than 70% of adults between the ages of 18 and 49 use social media 1. Mobile Scarborough, R2, 2012. 2. The Media Audit, June 2012. AlabamaMediaGroup.com [email protected] 04 DIGITAL ADVERTISING SOLUTIONS Number One Online AL.com is Alabama’s #1 news and information website, attracting over 4.2 million unique monthly visitors.1 AL.com is a results-driven online advertising platform, helping you reach your marketing goals and objectives; whether launching a new product or service, driving traffic to your store or website, or building brand awareness. AL.com is ranked in the Top 10 nationwide out of more than 200 newspaper websites across the nation.2 AUDIENCE PROFILE3 62,286 $ AUDIENCE MEDIAN HOUSEHOLD INCOME Delivering Measurable Results Through Digital Marketing Many businesses are unsure about how to track the effectiveness of their marketing campaigns, and spend thousands of dollars each year without a clear sense of what is working and what is not. 48% 52% WOMEN 62% With AL.com and our extended reach network, our digital team will help you develop a comprehensive digital marketing campaign that will give you clear visibility into your campaign’s effectiveness while delivering a clear ROI for your business. HOUSEHOLD INCOME $ 50,000+ 68% Nationwide Digital Network + Targeted Local Reach = Highly Engaged Customers We offer a comprehensive suite of online advertising solutions to help you reach your potential customer. We can create targeted programs that deliver your advertising message to a specific audience based on geography, demographics and behaviors across various online and mobile platforms. MEN BETWEEN AGES OF 25-54 68% SOME COLLEGE OR MORE 75% MARRIED 1. comScore Media Metrix, December 2012 2. The Media Audit, June 2012 3. Mobile Scarborough Research, R1, 2012, A18+ who have visited AL.com in the past 30 days. 05 AL.COM // PRESS-REGISTER ONLINE DISPLAY // BEHAVIORAL TARGETING // SEO PAID SEARCH // SOCIAL MEDIA // REPUTATION MOBILE // EXTENDED REACH // HIGH IMPACT Digital THE MOST COMPREHENSIVE SUITE OF Advertising Solutions REACHES YOUR TARGET CUSTOMERS WHEREVER THEY ARE Online Display & Mobile Behavioral Targeting SEO & Paid Search Reach key local markets on Alabama’s #1 site, AL.com and on our national network. Reach the online audience that has already shown interest in your business or services Reputation Monitoring Extended Reach Network Social Media Marketing Know what ratings your customers are giving you and how to respond. Place your marketing message on our network of over 250 national websites. Build your fan base and increase brand awareness on sites like Facebook, Twitter, Google, and YouTube. Optimize your website and tie advertising directly to customers searching for your products or services online. High Impact Dominate areas of AL.com with high impact ads like peelbacks, wallpaper and roadblocks. AlabamaMediaGroup.com [email protected] 06 PRINT ADVERTISING SOLUTIONS Mobile’s strongest print medium READER PROFILE1 The Press-Register is Alabama’s oldest and second largest newspaper and services Mobile as well as Baldwin County. Press-Register strives to be the common point of contact where all of the Mobile area’s counties, cultures and communities interact with each other. Readership1 Circulation2 252,086 91,167 176,577 71,826 Sunday Average Readership Wed/Fri Average Readership 46,000 $ 299,000 AUDIENCE MEDIAN HOUSEHOLD INCOME Average Sunday Circulation 54% 46% Average Wed/Fri Circulation WOMEN MEN 46% Weekly Average Readership HOUSEHOLD INCOME $ 50,000+ More than just newsprint In addition to in-paper advertising campaigns, you can reach our statewide audience of 900,000 weekly newspaper readers1 with an array of custom print solutions, including pre-printed inserts, sticky notes and polybags. We also offer affordable, targeted direct mail campaigns. 60% MARRIED 54% SOME COLLEGE OR MORE s Living art THIS WEEK Monday: the Southern ‘Beasts of cent Theatre. Wild’ at Cres Tuesday: of Oz’ at ‘The Wizard . in the Park Playhouse MARTIE’S M ster G ◗ Section Press-Regi st 12, 2012 Sunday, Augu Wednesday: icanes Hurr Henry & the rn at Blues Tave : Thursday at Anna & Troy ntown The Bar Dow ISSION: 1. Source: Scarborough, R1 2012 2. Alliance for Audited Media, March 2012. 07 AL.COM // PRESS-REGISTER STAND OUET FROM TH CROWD By Chanda Temple com ctemple@al. “Food Network Star” 16 started with s. competitor on, artie Daws tie Duncan y planner Mar ork Star’ Alabama part final four on ‘Food Netw the is now one of an Martie Dunc ated. ent expert stant was elimin Entertainmstar. a the final six’s likes her week, a conte wants to bethe voting public s looked at mar- Each n. one conan, of www. ht’s Tonight, judge promos to select three that happe on And if week,’’ Dunc just may see finals on tonig show’s proposed show enough, sheshe made it to the and three this every rties.com, said each of the testant from Tonight, rk Star,’’ where she tieknowspa IE, Page 6G votes from episode. ’’ See MART “Food Netwo get the most Star” ow in. I have to. We break news REAL ESTATE: 307 NEW FREEBIES ARE JUST A CLICK AWAY LIVING, 1G PRESS-REGISTER // PRE-PRINTS // DIRECT MAIL SUBSCRIBER PLUS // SUNDAY SELECT // FAST FIND AUTOS FOOTBALL U // BW MOBILE // SPECIAL SECTIONS 09.21.2012 AL.COM/BW ‘.. 9 . ju st Stau te nder BLUEPRINT slipth s to 11th in e FOR AIRBUS U.S. aid surface SUNDAY EADS HELICOPTER Research suggests the shellfish can be part of a strategy for managing nitrogen pollution SHED SAYS: Research suggests the shellfish can be part of a strategy for managing nitrogen pollution ‘THANK YOU’ with totally free Blues Fest Read more about the tropical weather developing in the Gulf of Mexico. Newspaper Advertising Reach hundreds of thousands of readers in Alabama’s 2nd largest newspaper, the Press-Register. that claimed 72 lives bonds beautyTragedyhealth home food survivors al.com son hasMontauk droppedperfume in the past Andy Warhol decade but for still50remains $220 for 100 ml; $145 ml | Bondwell above the national average. No. 9 | www.bondno9.com MAP IT [email protected] C OLUMBUS, Miss. — Less than a decade ago, EADS subsidiary American Eurocopter broke ground on a $100 million helicopter plant in the middle of a dove-hunting field here. The plant has since grown to 335 employees from 33. Once relegated to assembling helicopters built in Europe then disassembled for shipping overseas, it now manufactures them from the ground up— and much more efficiently than its European counterparts. The facility will serve as a model for the $600 million airplane assembly plant to be built in Mobile starting next year by Airbus, another EADS subsidiary, according to Fred Gerard, the Mississippi plant’s senior director of lightweight utility helicopter production. Project leaders have been visiting the small east Mississippi city, and are scheduled to do so again next month, for tips on starting operations in Mobile, he said. “I can tell you that we are working diligently and very close with the Mobile team, with the Airbus team,” Gerard said. “They are going to do something very comparable with what we have been doing.” American Eurocopter builds several types of helicopters in Mississippi, for military, law-enforcement, civilian COLUMBUS, MS PROPOSED AIRBUS PLANT Living Local Movies Opinion 1G 4A 10G 1H People Sports Travel Weddings 2A 1B 11G 4G By Pat Ammons 2012 SUBARU OUTBACK 2.5i MONDAY Mostly cloudy, thunderstorms, high 90. 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Actual mileage may vary.**2011 Top Safety Picks include the 2012 Subaru Forester, Legacy, Outback and Tribeca. ■ Ruffle-tiered sleeveless shirt for girls, $12 at Old Navy. $ • Symmetrical All-Wheel Drive • 2011 IIHS Top Safety Pick7 • 27 mpg hwy4 • 170-hp SUBARU BOXER engine $ $ $0,000 Total Due at Lease Signing $0,000 Total Due at Lease Signing High Low The first step toward a entertainment expertbrothe rly reunio n begins today when Matt Kimbr from Alabama, is on el reports to rookie camp in a mission to become Orlando. The Braves the next Food Networ signed the Lee High k product, brother of all-sta star. 1G r Craig Kimbrel, to a baseba Matt Kimbrel ll contract. 75 cents newsstand, 45 cents home delivery Contents © 2012, The Huntsville Times Forecast: Partly sunny Full report, A12 2.5i • Symmetrical All-Wh eel Drive • 29 mpg hwy* 2 Years Free • 2011 IIHS Top Safety Pick** Maintenance On • Built in our zero landfill plant Any New Subaru 22,714 0.9% Starting at $ • Symmetrical All-Wheel Drive • 29 mpg hwy3 • 2011 IIHS Top Safety Pick7 • Built in our zero landfill plant $ PER MONTH LEASE/ 00 MONTHS With Koby Subaru Financing Available 1431 East I-65 Service Rd. S. • Mobile, AL 36606 251-478-5000 • www.ko bysubaru.com *EPA-estimated hwy fuel vary.**2011 Top Safety Picks economy for Outback 2.5i CVT models. Actual mileage include the 2012 Subaru Forester, may Legacy, Outback and Tribeca. $ $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment $0,000 Total Due at Lease Signing CJA CDA • Symmetrical All-Wheel Drive • 31 mpg hwy2 • 170-hp SUBARU BOXER engine • 2011 IIHS Top Safety Pick7 CFA • Symmetrical All-Wheel Drive • 2011 IIHS Top Safety Pick7 • 27 mpg hwy 4 • 170-hp SUBARU BOXER engine ® $ ANYTOWN SUBARU ® $ PER MONTH LEASE/ 00 MONTHS 123 Anystreet, Anytown, AZ 12345 Sales: (XXX) XXX-XXXX www.anytownsubaru.com $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment $0,000 Total Due at Lease Signing PER MONTH LEASE/ 00 MONTHS $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment $0,000 Total Due at Lease Signing CAA Subaru, Forester, Outback, Tribeca, Legacy, Impreza, WRX, STI and SUBARU BOXER are registered trademarks. 2EPA-estimated fuel economy for Legacy 2.5i CVT models. Actual mileage may vary. 3EPA-estimated fuel economy for Outback 2.5i CVT models. Actual mileage may vary. EPA-estimated hwy fuel economy for Forester 2.5X models. Actual mileage may vary. 5EPA-estimated fuel economy for Impreza 2.0i CVT models. Actual mileage may vary. 72011 Top Safety Picks include the 2012 Subaru Forester, Legacy, Outback and Tribeca. 4 CFA ANYTOWN SUBA RU 123 Anystreet, Anytow n, AZ 12345 Sales: (XXX) XXX-XXXX www.anytownsubaru.c om Sports & Football U Fast Find Autos Bay Weekend Sports fans will find unparalleled coverage of college and high school sports in the Mobile area and across the state. Powered by AL.com, Fast Find Autos is published every Friday in the Press-Register and is the most comprehensive current source of used vehicle listings in Mobile. BW, Mobile’s weekend entertainment guide, is the place to unwind and plan your weekend. Look for it Fridays in the Press-Register Subscriber Plus Special Sections Sunday Select Reach non-subscribing households with this weekly home delivery product filled with lifestyle content and pre-print advertising. The Press-Register publishes more than 15 special sections each year. Each is designed to target a unique segment with relevant and compelling content. Sunday Select delivers your pre-print advertising to an opt-in audience in the targeted ZIP codes most valued by advertisers. Subaru, Forester, Outback, Tribeca, Legacy, Impreza, EPA-estimated hwy WRX, STI and SUBARU fuel economy for Forester BOXER are registered 2.5X models. Actual trademarks. 2EPA-estimated mileage may vary. 5 fuel economy for Legacy EPA-estimated fuel economy for Impreza 2.0i CVT models. Actual 2.5i CVT models. Actual mileage may vary. 3EPA-estimated mileage may vary. 7 fuel economy for Outback 2011 Top Safety Picks include the 2012 Subaru 2.5i Forester, Legacy, OutbackCVT models. Actual mileage may vary. and Tribeca. 4 By Pat Ammon As at any g dinner, Mark D track of all the go on his plate Su noon at the Chu ity, Episcopal. Dixon and his had gotten spo several of t casseroles, salad foods set out in t Ridley Hall. Mem Greene Street Ma of directors had the dishes using local farmers. $2 at newsstand Huntsville, Alabama Vol. 103, No. 116, 28 pages The Press-Register direct mail 000 00,000 services are completely turn-key. We will design, print and mail your direct marketing message to the 000 000 best demographic, behavioral and geographic target audience. PER MONTH LEASE/ 00 MONTHS $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment ■ There’s no need for a double knot with the Velcro on these Lacoste Camden retro sneakers. $28.57 to $51.95 at www.endless.com. • Symmetrical All-Wheel Drive ■ Plaid shorts for boys, • 36 mpg hwy 5 ■ Skechers D’Lites-Kickers sneaker, $12 to $13.99 at Old Navy. • Seven $49.95 standard at www.endless.com. airbags • Redesigned, inside and out ® PER MONTH LEASE/ 00 MONTHS $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment 94 72 Classifieds C5 Editorials A11 Comics B3 Lotteries A2 Crossword B2, C6 Movies B4 ■Deaths Puma HawaiiA5 XT Jr Television sneaker, $49.95 A12 at Nordstrom. Test-drive the all-new 2012 Subaru Impreza with Symmetrical All-Wheel and 36 mpg5. Experience Drive standard love that lasts. Love. It’s what makes a Subaru, a Subaru. ■ Embroidered flutter dress, $29.50; straw hat, $14.50; both at www.ae.com/77kids. CDA ® al.com/htphotos (The Huntsville Times/Glenn Baeske) 2012 SUBARU % ■ 77 motor head graphic T-shirt, $7.95; 77 skate shorts with zip pockets at front, $14.95; both at www.ae.com/77kids. $0,000 Down Payment $0 Security Deposit $0 First Month’s Lease Payment • Symmetrical All-Wheel Drive • 31 mpg hwy2 • 170-hp SUBARU BOXER engine • 2011 IIHS Top Safety Pick7 See FOOD on A6 What’s on students’ minds? $0,000 Total Due at Lease Signing CJA Airbus project leaders have been visiting the small east Mississippi city of Columbus, almost 250 miles and more than Din Initiative se improve opt low-income pat.ammons@htim Braves get another Kimbrel Martie Duncan, the Direct Mail OUTBACK Services The HT Page: B1 ■ 77 island palm shirt, $14.95; 77 surf graphic T-shirt, $10; 77 signature pants, $14.95; all at www.ae.com/77kids. Starting at The Press-Register can deliver 000 00,000 your pre-printed inserts to both subscribers and non-subscribers. 000 000 You can reach the entire market or target key ZIP codes for less than 5¢ per piece. • Symmetrical All-Wheel Drive • 36 mpg hwy5 • Seven airbags standard • Redesigned, inside and out track of all the goodies he had print Dixon and his wife, Debra, today when Matt Kimbrel had gotten spoonfuls from © in 2012 Press-Re several of the many gister casseroles, salads and other foods set out in the church’s signed the Lee High prodRidley Hall. Members of the the next Food Network Greene Street Market’s board uct, brother of all-star Craig of directors had concocted star. 1G Kimbrel, to a baseball the dishes using food from Matt Kimbrel contract. local farmers. Huntsville, Alabama Vol. 103, No. 116, 28 pages Contents © 2012, The Huntsville Times • Symmetrical All-Wheel Drive 2 Years Free • 29 mpg hwy* Maintenance On • 2011 IIHS Top Safety Pick** Any New Subaru • Built in our zero landfill plant CDA 01 [email protected] Food SPORTstar rises S /// C1 from Alabama MOBILE, AL We all need someth ing to depend on. ■ Mossimo Supply Co. is on ■ Drop-waist halter from Alabama, swim trunks, $9.99 at dress by Blushto by rookie camp reports Target. Us Angels, $89 at a mission to become Orlando. The Braves Nordstrom. TUESDAY Partly cloudy, chance of rain, high 92. nce PROPOSED AIRBUS PLANT a 4-hour enjoying a tasty plate of food, drive from Mobile, to gain however. They were at Nativtips on how to get See AIRBUS, Page 18A things started at the new ity to support the first comAirbus plant. munity-wide dinner held to ■ Iron Man packs a punch in these raise awareness of and sneakers from Brown Shoe Co. money for the Fresh Food Prices range from $9.99 to $24.99 INDEX Initiative, which hopes to at Famous Footwear. provide fresh food to lowincome families and proWEATH ER Business 1D mote local farmers in the Living 1G People Careers process. 2A 3D TODAY Local “It’s the very first dinner 4A MONDAY Sports Classfied s will 1E 1B of what we hope be TUESDAY Partly cloudy, Movies 10G Mostly cloudy, Travel Football many celebrations U of local 11G 1C Partly cloudy, chance of rain, Opinion food and farming,” said 1H thunderstorms, Weddings 4G Kathryn ■ Strickland, the chance of rain, high 93. Vans classic print slip-on for children, Find more Participants taste various dishes high 90. community food security $26.95 to $31.95 at Nordstrom. high 92. photos like director at the Food Bank of during a community dinner Sunday this at hosted by Greene Street Market. 116 noon at the Church of Nativ- TODAY Partly cloudy, chance of rain, high 93. Calhoun in 5-state allia Calhoun Comm unity College is among more than 30 community college INSIDE s to have formed anTODAY alliance within the five-state Tenne ssee Valley Science and Technology Corrid or region. Play time Dinner celebrates fresh food Braves get another Kimbrel BUSIN See SPENDIN ESS /G, //Page A1019A AMERICAN EUROCOPTER COLUMBUS, MS T ity, Episcopal. entertainment expertbrotherly reunion begins 128 pages in Test-drive the all-new 2012 Subaru Impreza with Symmetrical All-Wheel Drive standard and 36 mpg5. Experience love that lasts. Love. It’s what makes a Subaru, a Subaru. CAA Tragedy that claimed WASHIN GTON – Alabama’s ranking for how much money the federal governm spends in the state per ent son has dropped in the perdecade but still remains past NEW HOPE, Ga. – Ruby well above the national average. on her way to the mailbox Lamp was Alabama is 11th, accordin w of weeks ago and shuffled a couple to Census Bureau figures g w just a bit. The toe of her her feet 2010, down from 8th in for shoe c snagged something. a persistent reminder 2000, y of how Lamp instinctively knew much the people of Alabama H was. She knelt and freed what it depend on Washington, from the a ground a piece of metal D.C. the size of Total federal spendin h her hand. It was a fragmen Mark McCarter g in Alabama t from an — the big picture airplane that crashed Columnist there 35 years that includes salaries, w ago. tracts, Social Security, conve care and hundreds of Mediother direct payments to individua ls and institutions — averaged $11,819 per capita, above the national average of $10,459. The federal government almost $56.5 billion sent state, which was about to the evenly divided among four broad egories: defense, healthcacatSocial Security and all re, agencies combined. other Ten years ago, the spending These in Alabama photos was aboutwere shot by Emory Burkhalt er at the crash scene billion, or about $6,570$29.2 in N per person. Back then the national average was $5,739 per capita. GANNETT his plate Sunday afterMartie Duncan, the The first step toward aVol. 103, on No. Airbus project leaders have been visiting the small east Mississippi city of Columbus, almost 250 miles and more than a 4-hour drive from Mobile, to gain tips on how to get things started at the new Airbus plant. WEATHER 1D 3D 1E 1C C GANNETT Food star rises SPORTS /// C1 from Alabama MOBILE, AL Pre-printed Inserts Business Careers Classfieds Football U Vol. 103, No. 116 128 pages in print © 2012 Press-Register Ruby Lamp holds a recently By Mary discovered piece of a Orndorf Seventy f Troyan Southern -two died, but 22 survived morndorf [email protected] as Flight 242 attempt Air ed an MAP IT would go,” Ballard said. “I believe in the Marines. “Once a Marine, always a Marine,” he said. Microwave popcorn with Sadie Hurst used to own the house yard. 10 years of study, scientists with Auburn University and the Dauphin Sea Lab figured out a Island way to measure how much nitrogen an oyster can remove each as it pumps water throughday body. The scientists also its analyzed the isotopes present the oyster tissue to determinin e Valley Science clothes. These colors and and Technology Corridor region. patterns are sure to inspire. S AMERICAN EUROCOPTER See AIRBUS, Page 18A INDEX Charging valet NEW HOPE, Ga. – Ruby Lamp was After Sunshine gold The Columbus, Miss., plant displays one of the UH-72A Lakota Light Utility Helicopters that it built fromthe ground up for the U.S. Army. (EADS North America photo) By George R. Altman Stridex Naturally Clear acne pads canola oil $29.99 | Stafford | JC Penney on her way to the mailbox a couple where Lamp lives. She was there $5 for 24-pack “Everything about (the crash) is $5.49 to $6.49 | Blistex Inc. | Pop Weaver | Grocery of weeks ago and shuffled her feet ■ Charge whencell a Southern Airways DC-9 stores just under the surface,” she says. “It Mass retailers phones, PDAs or music just a bit. The toe of her shoe came to rest in the expansive front doesn’t take much to bring it back players. snagged something. yard, crashing en route from up.” ■ Contains triple ■ Can charge ■ New formulation lower in calories, instinctively knew what it threeHuntsville Much has in New Hope, doseLamp of antioxidants devices. to Atlanta on April 4, 1977, total fat, saturated fatchanged and sodium. after a small crossroads justand inside the inwas. whiteShe tea,knelt soy and freed from the ■ Front traybeing caught in a devastating■ Provides omega-3, omega-6 ground a piece of metal the size of openshailstorm. Paulding County line, not far from and pomegranate. for omega-9 fatty acids. her hand. It was a fragment from an Hurst is now standing not far from Dallas. It’s 34 miles northwest of ■ Larger than ■ Available in light extra airplane crashed there 35 yearsstorage. where Lamp found her latest “sou-butter, butter typical acnethat pads. See McCARTER on A6 ago. venir,” gazing solemnly across the and extra butter. OLUMBUS, Miss. — Less thanbya decade Surrounded family, ago, EADS subsidia friends, and localn and state ry America Eurocop ter broke ground on arepresentatives, Ballard was $100 million presented the Congressional helicopter plant in the middleGold by his fellow of aMedal dove-hu nting here. Marines. Joining him Satur-field The plant has since grownday were Huntsville Mayor Columnist Tommy Battle, Councilman to 335 that includes salaries, conemploye Once relegated to assembli Richard Showers, statees from 33. Rep. tracts, Social Security, MedingLaura helicopte Hall andrs Alabama built Vetthen disassembled for in Europe care and hundreds of other eransoverseas Affairs Commissioner direct payments to individuals , it now factures them from theshipping W. Clyde Marsh, among oth-manuand institutions institutions — averaged ground up— andfrom ers. Presentations the more much efficiently than its Europea $11,819 per capita, above the offices of Gov. Robert Bentnational average of $10,459. arts. The facility will serve n counterp See OYSTERS, Page ley, U.S. Sen. Richard Shelby The federal government sent as a model 17A and Sen.for Jeff the Sessions were $600 airplane million almost $56.5 billion billion to the assembl hese versatile tennis y plant to bealsobuilt shared. state, which was about evenly in Mobile starting next by your shoesyear will keep “It’s great for our generaAirbus, another EADS divided catdivided among four broad cattions ofsubsidiar the family toy,receive toon-the-go according Fred Gerard, child moving egories: defense, defense, healthcare, the Mississip this award, but even greater pi plant’s senior director Social Security and all other this summer. lightweig ht utility helicopt for the younger of generation,” agencies combined. said Ollye on. Ballard Conley, Project leaders have beener producti Ten years ago, the spending These photos in Alabama was aboutwere $29.2shot by Emory Burkhalter at the crash scene in New Hope, Ga., in 1977. small east sippi city, and are schedule visiting the MissisSee BALLARD on A6 billion, or about $6,570 per d for tips on starting operatio to do so again next month, person. Back then the national average colors was $5,739 per capita. ONLINE NOW “I can tell you that we ns in Mobile, he said. Bright put your child are working diligently close with the Mobile team, in aBUSINESS sunny frame of mind and very See SPENDING, ///Page A1019A Read more about with the Airbus team,” Gerard said. “They areflame going to do something ■ Converse One Star Oxfords, ummer isin the5-state alliance the tropical weather very comparable Calhoun with print, $24.99 at Target. what we have been doing. developing in the Gulf perfect time for ” American Eurocopter Calhoun Community College is among more Initiative seeks to “Everything is absolutely of Mexico. children to builds wonderful,” Debra Dixon ters in than 30express community colleges to have formed INSIDE improve options for Mississippi, for military, several types of helicopsaid. law-enforcement, civilian al.com/m anTODAY alliance within obile families low-income themselves through their the five-state Tennessee The Dixons weren’t just Alabama is 11th, according to Census Bureau Buforreau figures for ■ A summer fragrance down from 8th in 2000, men and2010, women. a persistent reminder of how ■ Fifth edition of the people of Alabama Bond No.much 9’s depend collectible Andy on Washington, Washington, D.C. Warhol eau de TotalMark federal spending in McCarter parfums.Alabama — the big picture We all need something to depend on. al.com/mobile TODAY Dollars are on the decline, but still far above national average AS THEY PLAN THEIR $600 MILLION AIRCR highest AFT ASSEMBLY PLANT IN MOBILE, AIRBUS EXEC civilian UTIVES LOOK WEST ACROSS THE STATE LINE TO SEE A honor SUCCESSFUL WORKING MODEL While oysters are known to be one of nature’s best natural filters, new research suggests there are limits to how pollution they can cleanmuch up. In fact, some of the nation’s Congressional Gold estuaries are so overwhe Medal awarded to one with excess fertilizer lmed of first black Marines would take more oystersthat it than the bays can hold in MONDAY order to By Sarah Cure purify the water. [email protected] JANUARY Adult oysters are known Standing above him, Floto filter about 50 gallons rence Love leaned over to SUNDAY of water kiss Melvin Ballard on his daily. But existing research A U G U S T 12 , 2 0 12 head as she whispered, “You had never fully address don’t know how special you ed how are.” much pollution was removed 2012 Humble and reserved, FEDERAL SPENDING from the water filtered Ballard glanced up and just smiled as his family reveled oyster, versus how muchby an in an honor that was recently pollution passed through bestowed upon the 86-yearthe old – the Congressional Gold mal’s body back into the aniwater. Medal. In particul ar, scientis On Saturday at Phillips ts CME Church, Ballard – a sought to understand Madison County native – was much nitrogen oysters how inside awarded the highest coninside remove gressional honor to a civilian page 5 from the water. Nitrogen page 3 for his military is one The right Small kitchen of the key nutrients responsib gadgets get pants make service as a the job done. working out le easy. Montford for the creation of the Gulf Point Marine of $32.90 Mexico’s dead zone off more than 60 The Columbus, Miss.,years ago. siana, and a similar deadLouiplant Because of his displays one of the health, that builds in Mobile Bay zone Dollars are on the UH-72ABalBallard Lakota was Light Utility Helicoptlard year. Sewage treatmen each decline, but still far ers thattoit t plants, built fromthe ground unable industries such as the Thyssenattend the official ceremony above national average up for theD.C, on June in Washington, U.S.she KruppAirways Army. steelDC-9 Ruby Lamp holds a recently discovered piece of a Southern that crashed in the yard of the home in which now lives. (EADS North America mill, and farm 27 that recognized ferphoto) the first Orndorff Troyan Sunday, June 13, 2010 Seventy-two died, but 22 survived as Flight 242 attempted emergency landing in New Hope, Ga. (The Huntsville Times/Mark McCarter) $10.99 By Mary $14.99 $13.99 tilizersanall African-American U.S. contribu te nitrogen [email protected] Marines based at Montford to waterwa ys. discoveries In the water,on page 2 great finds 12 more terrific Point Camp in New River, shopping WASHINGTON – Alabama’s nitrogen N.C., from 1942 to ’49. fuels the growth of ranking for how much money “I love the U.S. Marine By George R. Altman phytoplankton, which the federal government are tiny Corps; it’s the only outfit I spends in the state per pergaltman@ plants. The crash of Southern Airways Alabama: Tide dominates early, 1C Auburn: Tigers stun Gamecocks, 12C 242 Flight AS THEY PLAN THEIR $600 MILLION AIRCRAFT ASSEMBLY PLANT IN MOBILE, AIRBUS EXECUTIVES LOOK WEST ACROSS THE STATE LINE TO SEE A SUCCESSFUL WORKING MODEL By Ben Raines [email protected] ONLINE NOW Vet gets By Ben Raines [email protected] ROAD WARRIORS EADS HELICOPTER PLANT IN MISSISSIPPI Scientists examine oysters as filters See OYSTERS, Page 17A 2012 FEDERAL SPENDING PLANT IN MISSISSIPP I ‘... 9 just under State to BLUEPRINT slips 11ththe in U.S. aid FOR AIRBUS surface’ GULF ENVIRONMENT While oysters are known to be one of nature’s best natural filters, new research suggests there are limits to how much pollution they can clean up. In fact, some of the nation’s estuaries are so overwhelmed with excess fertilizer that it would take more oysters than the bays can hold in order to purify the water. Adult oysters are known to filter about 50 gallons of water daily. But existing research had never fully addressed how much pollution was removed from the water filtered by an oyster, versus how much pollution passed through the animal’s body back into the water. In particular, scientists sought to understand how much nitrogen oysters remove from the water. Nitrogen is one of the key nutrients responsible for the creation of the Gulf of Mexico’s dead zone off Louisiana, and a similar dead zone that builds in Mobile Bay each year. Sewage treatment plants, industries such as the ThyssenKrupp steel mill, and farm fertilizers all contribute nitrogen to waterways. In the water, nitrogen fuels the growth of phytoplankton, which are tiny plants. After 10 years of study, scientists with Auburn University and the Dauphin Island Sea Lab figured out a way to measure how much nitrogen an oyster can remove each day as it pumps water through its body. The scientists also analyzed the isotopes present in the oyster tissue to determine The crash of Alabama: Tide domin Sou1Cthern Airways ates early, Auburn: Tigers stun Game cocks Flig, 12C ht 242 A U G U S T 12 , 2 0 12 Monday, July 16, 2012 REAL ESTATE: 307 NEW LISTINGS, 1E ◗ COUPONS: $292 IN SAVINGS ◗ SAVE MONEY: IDEAS FOR SCHOOL, 7G KEEPSAKE EDITION SCHOOL, 7G JANUARY GULF ENVIRONMENT Motorists explain choices: Local ///Page A3 OUR 15 DEFINING MOMENTS 16A Monday, July 16, MONDAY Scientists exaBless God mine or Sweet Home? oysters as filters FREEBIES ARE JUST A CLICK AWAY LIVING, 1G online ROAD WARRIORS OUR 15 DEFINING MOM ENTS 16A KEEPSAKE EDITION We break news online LISTINGS, 1E ◗ COUPONS: $292 IN SAVINGS ◗ SAVE MONEY: IDEAS FOR AlabamaMediaGroup.com [email protected] 08 The HT Pag What’s on studen Coastal Alabama TM JAN/FEB 2013 special Mardi Gras issue Courts, Parades, History and More { PLUS } Fairhope Fun l The Gulf restaurant l Hot Air Ballooning l High Flying Gulf State Park Zipline COASTAL ALABAMA SHOWCASING THE FACES, PLACES, RESTAURANTS AND EVENTS THAT MAKE MOBILE AND BALDWIN COUNTIES DYNAMIC AND VIBRANT. Gulf Coast Lifestyle Publication Created to capture the one-of-a-kind lifestyle of the Gulf Coast, Coastal Alabama is maturing in to a magazine that reflects the rich diversity of people, food, arts, music, travel, sports and entertainment that make this small corner of the world so very special. DISTRIBUTION Our overall readership continues to grow as a result of our aggressive circulation and marketing efforts. Complimentary delivery to an ongoing selection of businesses and key waiting rooms in the area. In its sophomore year, Coastal Alabama magazine continues to gain readership and grow its subscriber base. Aggressive pricing and renewal opportunities mailed directly into homes—either with the publication itself or as independent messages. Two Tiered Distribution Plan Bulk subscriber lists including realtors, and local business groups. A Growing Subscriber Base Over 11,000 copies of Coastal Alabama magazine are printed each month with 5,300 hand delivered to affluent homes and the remaining copies placed in key retail and services locations throughout Mobile and Baldwin counties. Targeting Affluent Women Published monthly, Coastal Alabama magazine primarily targets women between the ages of 35 and 54 who live in homes with household incomes of $150,000 or higher. 5,000 complimentary copies handed out and special subscription rates offered at key magazine and magazinepartner events. Growing newsstand placement at over 350 retail outlets including select: Winn-Dixie Publix Bruno’s Rite-Aid Locations AlabamaMediaGroup.com [email protected] 10 SPECS PRINT PRESS-REGISTER Column Width Inches Picas 1 column 2 column 3 column 4 column 5 column 6 column Double Truck Page Depths 1.55” 3.22” 4.87” 6.52” 8.18” 9.85” 20.563” 1” to 20.13” 9p3.6 19p3.84 29p2.64 39p1.44 49p0.96 59p1.2 124p9 6p0 to 120p9.36 Size Inches Picas 1/96 Page 1/48 Page 1/24 Page Vertical 1/24 Page Horizontal 1/16 Page Horizontal 1/12 Page 1/8 Page Vertical 1/8 Page Square 1/5 Page 1/4 Page Vertical 2/5 Page 1/2 Page Vertical 1/2 Page Tall 1/2 Page Horizontal 3/4 Page Banner Full Pg. 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