How To Get More Tra c: 5 Hacks To Make Your Content Contagious

How To Get More Traffic:
5 Hacks To Make Your Content Contagious
We all want more traffic. More traffic means more opportunities for your readers to
turn into subscribers, and from subscribers into paying customers. Here’s a checklist
of things Tim Soulo from BloggerJet does to increase his traffic. Now go and get
‘em, tiger!
Build Your Organic Search Traffic
Does your post include complementary content?
Video
Slide deck
Infographic
E-book
Checklist
Other
Have you shared that complementary content on
other sites?
Video on YouTube, Vimeo, Viddler, iTunes
(podcast)
Slide deck on SlideShare
Infographic on SlideShare, Pinterest, Google+,
Flickr, Daily Infographic, Cool Infographic,
Infographics Archive, Infographic Journal,
Infographics Showcase, Scribd
E-book on Scribd, Papyrus, PressBooks, Liber.io,
Kindle, iBook
Checklist on SlideShare, Scribd
Other
Build Your Audience
Have ways for people to subscribe to receive your
content with social media (LinkedIn, Twitter, Google+,
Tumblr, Facebook, etc.)
Set up your RSS.
Set up Web push.
Set up your email subscription service.
Build Your Content To Encourage Word Of Mouth Promotion
Enable social sharing icons.
Enable in-post, embedded sharing tools like Click To Tweet and TweetDis.
Make it easy to copy your URL (shorter is better).
Useful Content Is Shared
More Than Anything Else
g
n
i
s
i
r
rp
u
S
%
16%
g
34
in
t
s
e
r
e
t
In
i
t
c
ra
cal
ty
li
i
t
U
Data From Moz
P
1. Find A Contagious Idea And Build On Top Of It
Research your blog idea for at least 10 minutes to find other articles that cover the topic.
Find a unique angle that will make your post even better than any of those other articles.
Reference the articles you found in your article as social proof that your idea is important.
2. Add Some “Practical Utility” To Your Content
Give your readers detailed action steps that they need to take.
Provide them with lots of examples and case studies to prove your points.
Show them the exact numbers that they can achieve.
Provide examples of how others have achieved success using the term “For example…”
3. Make Your Content Visually Appealing
Write an introductory paragraph that will briefly tell people what’s in there.
Use meaningful sub-headings (not "clever" ones).
Use bulleted lists.
Use one idea per paragraph. Users will skip over any additional ideas if they are not caught by the
first few words in the paragraph.
Use a lot of high-quality graphics. This will instantly boost your credibility.
Use a lot of outbound links. This will show that you did a thorough research and know what you’re
talking about.
Use visuals to break up long areas of text to make your post super scannable.
4. Help Your Visitors Share Your Content
Make sure your social sharing buttons are easily accessible.
Use words like “Share With Friends” on your post buttons.
Include a social sharing call to action after your introduction.
In your last sentence in your post, ask for the favor of a share.
Include a social sharing button at the end of your post.
Add sharable sound bites like quotes and takeaways right in the post with tools like Click To Tweet
and TweetDis.
5. Optimize Your “Share Snippets”
Write a handful of irresistible headlines using CoSchedule’s headline analyzer.
A/B test your headline by sharing version A on Twitter immediately upon publish, and version B one
hour later. The one with the most click-throughs becomes your headline.
Include images in all of your social media shares.
Enable “Facebook Open Graph” and “Twitter card meta data” in your WordPress SEO plugin by Yoast.
Bonus: How To Turn Your Visitors Into Email Subscribers
Include opt-in forms on your home page, sidebar, popups, and in your posts themselves.
Trade an email address for a piece of relevant content—make sure what you’re trading is relevant to
the post they’re reading.
HEAR THE RAVES
You just created a fantastic piece of content.
Awesome.
Now, before you go ahead and share it with your audience, follow this social media plan
template to make sure you’re actually participating in the conversation.
First, the basics (you knew this was coming!)
“I use CoSchedule to promote
“I need to keep our editorial
every new blog post and to recalendar sharp, coordinate our
romosearch
te mya m
st pwrite
opu‘em
lar down
post(networks,
s
guest
and
Gopahead,
bit,oand
groups,contributors,
forums, lists, blogs,
etc.)make
on a regular basis. It is a one-stop
sure we are amplifying our blog
solution, since I can post to every
posts with social media. For
social media channel from within
me, CoSchedule does all that
WordPress. It is simple, elegant,
perfectly. It’s like magic for my
and an indispensable part of my
blog!”
toolbox.
Find out where your audience is actually hanging out on social media:
— Michael Hyatt , New York Times
Bestselling Author of Platform:
Get Noticed in a Noisy World
—Jay Baer, Convince & Convert
Bestselling Author of YouTility:
Why Smart Marketing Is About
Help Not Hype
Plan how you’ll share your content.
For every hour you write your content, spend 15 minutes sharing it.
Share what you already know will be successful.
Make sure your social media messages connect with at least one of these things:
This message supports a cause my audience can get behind.
This message helps my audience connect with others.
This message helps my audience feel involved in the industry.
This message entertains my audience.