Media Pack 2013

Media Pack 2013
11
Northern & Shell’s media
platforms now reach over
37.6 million adults:
a staggering 74% of the
population, and 73% of all
ABC1s
Source: TGI Oct 11 – Sep 12
2
A Joined Up Media Network
Daily
Express
Sunday
Express
Channel
5
OK!
Magazine
Daily
Star
New!
Magazine
Daily Star
Sunday
Star
Magazine
3
“The Daily Express stands for a brighter, better, fairer
Britain that supports decent people who work hard and
play by the rules.
Our front page emblem is The Crusader and we truly are
a crusading newspaper. We crusade on the issues that our
readers care about: from tackling the injustice of
inheritance tax to regaining control over our national
destiny by holding a referendum on leaving the EU. We
are crusading for a fairer deal on fuel duty and for
respect for the elderly too.
We stand for traditional British values of decency,
politeness, personal responsibility and honesty. We
believe in Britain and believe that the values of the Daily
Express are the values that make our nation great.”
Hugh Whittow, Editor
4
The Daily Express Heritage
1900
Daily Express =
2010
Crusading Newspaper
5
Daily Express
Circulation: 537,743
Readership: 1,192,000
Average age
59
ABC1 adults
57%
C1C2 adults
55%
Main shopper
73%
Female ratio
50%
Age profile
15 – 24
6%
25 – 34
8%
35 – 44
7%
45 – 54
15%
55+
64%
Cover Price: 50p
ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
Solus National Daily Readership: 62%
6
Daily Express Regular Features
MONDAY
Day & Night, City & Business, Sport, Express yourself
TUESDAY
Day & Night, City & Business, Sport, Your Health
WEDNESDAY
Day & Night, City & Business, Sport, Your Money, Travel
THURSDAY
Day & Night, City & Business, Sport, Express Yourself
FRIDAY
Day & Night, Sport, Be Happy, Weekend, Property
SATURDAY
Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
8
Your Health: Tuesdays
›
Health news
›
Medical advice by Dr Rosemary
Leonard
›
Diet
›
Fitness
›
Real life
9
Be Happy: Fridays
›
Shopping guide covering
fashion, gadgets and
decoration ideas
›
Morals & Manners- problem
solving
10
City & Business:
Monday-Thursday
›
City & Business news
›
FTSE updates
›
Share prices
›
Market Reports by David Shand
Edited by PETER CUNLIFFE
11
Travel:
Wednesdays & Saturdays
›
Great selection of holiday ideas
›
City breaks
›
Cheap deals
›
Long haul flights
›
Beach and family holidays
›
Adventure holidays
›
Cruises around the world
Edited by JANE MEMMLER
12
Dream Gardens: Saturdays
›
Gardening
›
Food growing tips
›
Seasonal gardening guide
With ALAN TITCHMARSH
13
“A combination of an
essential TV guide, review
and an inspirational
lifestyle supplement.”
Graham Bailey, Editor
14
Saturday Magazine Environment
›
Television focused interviews and articles
›
Film spread, soap box
›
Celebrity interviews
›
Shopping advice and fashion features
›
Beauty and lifestyle
›
Travel
›
Food
›
Property and interiors
›
Gardening
›
TV guide
Edited by GRAHAM BAILEY
15
SATURDAY magazine
Circulation:
537,743
Readership: 1,073,000
Average age
62
ABC1 adults
58%
C1C2 adults
57%
Main shopper
78%
Female ratio
56%
Age profile
Free with Daily Express
15 – 24
2%
25 – 34
5%
35 – 44
8%
45 – 54
15%
55+
70%
Solus Saturday Supplement: 69%
ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
16
Sunday Express
Circulation: 486,147
Readership: 1,226,000
Average age
58
ABC1 adults
59%
C1C2 adults
57%
Main shopper
76%
Female ratio
52%
Age profile
15 – 24
6%
25 – 34
9%
35 – 44
8%
45 – 54
17%
55+
60%
Cover Price: £1.35
ABC: Aug 12 – Jan 13 / NRS Jan 12 – Dec 12
Solus Sunday Readership: 54%
18
Sunday Express Regular Features
FINANCIAL
Business News, Personal Finance, Enterprise, Markets Rates and Share Prices
REVIEW
Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and
Radio
TRAVEL
Latest Travel Information, Holiday Hotspots, Travel Tips
SUNDAY AFTERNOON
Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of
Puzzles and Crosswords, Birdman with Stuart Winter
PROPERTY
Property in the UK, Overseas property, House of the week by Paul Vale
SPORT
Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent
Jim Holden, Inside stories from Harry Harris
20
Sunday Express: Financial
›
12 page supplement covering:
›
Business news
›
Personal Finance
›
Enterprise
›
Market rates and share prices
Edited by TRACEY BOLES
21
Sunday Express: Review
›
Supplement containing:
›
Lifestyle and fashion
›
Films
›
Music
›
Theatre, Opera and Dance
›
Books
›
TV and radio
22
Sunday Express: Property
›
Property in the UK
›
Overseas property
›
House of the Week by Paul Vale
Edited by JANE SLADE
23
“S Magazine is a mid-market glossy
magazine aimed at women. It is
realistic for the reader with the
aim of being aspirational yet
affordable, fun not frumpy”
Louise Robinson, Editor
24
S Magazine Re-launch
 S Magazine relaunched in May 2010:
– Improved print stock: 60gsm coated paper, with 130gsm
coated paper covers
– Increased pagination
– Improved editorial content: more fashion & beauty
features
“S Magazine is a bright, stylish, Sunday weekly packed with fabulous fashion and
beauty features on new, high-quality glossy paper. We’re aimed at women, but our
vibrant mix of heart warming interviews with aspirational yet affordable style
guides – plus fiction, celebrity columnists and the famous crossword – makes us an
entertaining and witty read for everyone.”
Louise Robinson, Editor
25
S Magazine Environment
›
›
Luxury and aspiration
Celebrity interviews
›
›
›
Modern life, parenting
Health and beauty pages
Fashion focus, latest trends,
shopping advice
›
Food and wine - recipes and
recommendations
Homes & interiors
Gardening
›
›
Edited by LOUISE ROBINSON
26
S magazine
Circulation:
486,147
Readership: 937,000
Average age
61
ABC1 adults
59%
C1C2 adults
56%
Main shopper
82%
Female ratio
55%
Age profile
Free with Sunday Express
15 – 24
2%
25 – 34
7%
35 – 44
8%
45 – 54
17%
55+
66%
Solus Sunday Supplement: 24%
ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
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www.express.co.uk
›
Up-to-date breaking news and information
›
Outstanding content provided internally
and via external partners that attracts a
high quality audience
UNIQUE VISITORS: 3,156,130
PAGE VIEWS: 9,532,835
Source: Google Analytics, January 2013
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WORLD HEADQUARTERS
The Northern & Shell Building
Number 10 Lower Thames Street
London EC3R 6EN
Telephone: 0208 612 7000
+44 (0)208 612 7000 (outside UK)
ADVERTISING CONTACTS:
ADVERTISEMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
PH: 0207 612 7015
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