Express Factbook Oct 09 (new)

Media Pack 2009
Daily Express
“The Daily Express's front page emblem is The
Crusader, and we truly are a crusading
newspaper. We crusade on the issues that affect
our readers and the wider public, such as
inheritance tax; more than 350,000 of our readers
signed a petition calling for its abolition. The
Daily Express believes in traditional values:
decency, politeness, personal responsibility and
honesty. We are a progressive newspaper, we
believe there is a great future for the Daily
Express and we are investing in that belief. ”
Peter Hill, Editor
The Daily Express Heritage
1900
2009
Daily Express = Crusading Newspaper
Mid-market readership by age and social classes
Upmarket
Downmarket
Source: NRS Jan 09- June 09
Daily Express Circulation and Readership
725,284
Circulation
Solus National Daily Readership: 63%
1,655,000
Readership
Cover Price: 40p
ABC: April 09- September 09/ NRS Jan - June 09
Daily Express Reader Profile
52%
49%
Daily Express Readers are
more upmarket compared
to all GB adults
51%
48%
56%
58%
40%
Average Age: 59
16%
Male
Female
18%
16%
13%
5%
4%
15-24
25-34
35-44
Population
NRS: Jan 09- June 09
16%
19% 20%
18%
45-54
Daily Express
14%
55-64
65+
ABC1
Daily Express Profile
ABC1 Profile
Average Age
Solus Readership
59%
59
62%
Source: NRS Jan-June 2009
Advertising Rates
DISPLAY MONO
SCC
Firm Day
Run of Week
North (Including Scotland)
Scotland Only
South
£97.00
£85.00
£36.00
£19.00
£60.50
(Page size – 35cm x 7 columns = 245cm)
DISPLAY OTR COLOUR
PAGE
Page
£31,500
SCC
£128.00
FEATURES (MINIMUM 5 SCC’S)
Holidays & Travel, Gardening, Postal Bargains
Express Money
£85.00
£97.00
SPECIAL POSITIONS
Back Page Solus
Express Money Front Page Earpiece
£4,250
£500.00
HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
0207 908 2766
Daily Express Regular Features
MONDAY
Day & Night, Express yourself, City & Business, Sport
TUESDAY
Day & Night, Your Health, City & Business, Sport
WEDNESDAY
Day & Night, Your Money, Travel, City & Business, Sport
THURSDAY
Day & Night, Express Yourself, City & Business, Sport
FRIDAY
Day & Night, Be Happy, Weekend, Property, Sport
SATURDAY
Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
Your Health: Tuesdays
§ Health news
§ Medical advice by Dr
Rosemary Leonard
§ Diet
§ Fitness
§ Real life
BE HAPPY: Fridays
§ Shopping guide covering
fashion, gadgets and
decoration ideas
§ Morals & Mannersproblem solving
City & Business: Monday-Thursday
§ City & Business news
§ FTSE updates
§ Share prices
§ Market Reports by David Shand
Edited by PETER CUNLIFFE
Travel: Wednesdays and Saturdays
§ Great selection of holiday
ideas
§ City breaks
§ Cheap deals
§ Long haul flights
§ Beach and family holidays
§ Adventure holidays
§ Cruises around the world
Edited by JANE MEMMLER
Dream Gardens: Saturdays
§ Gardening
§ Food growing tips
§ Seasonal gardening guide
With ALAN TITCHMARSH
“A combination of an essential TV
guide, review and an inspirational
lifestyle supplement.”
Graham Bailey, Editor
Saturday Magazine Environment
§
Television focused interviews and
articles
§
Film spread, soap box
§
Celebrity interviews
§
Shopping advice and fashion features
§
Beauty and lifestyle
§
Travel
§
Food
§
Property and interiors
§
Gardening
§
TV guide
Edited by GRAHAM BAILEY
Saturday Magazine Circulation and Readership
725,284
Circulation
Solus Saturday Supplement: 69%
1,458,000
Readership
Free with Daily Express
ABC: April 09- September 09/ NRS Jan 09- June 09
Saturday Magazine Reader Profile
49% 49%
Saturday Magazine Readers are
more upmarket compared to
all GB adults
51% 51%
56%
58%
41%
Average Age: 59
16%
18%
16%
16%
21% 20%
18%
14%
10%
Male
Female
5%
5%
15-24
25-34
Population
NRS: Jan 09- June 09
35-44
45-54
55-64
Saturday Magazine
65+
ABC1
Saturday Magazine Profile
ABC1 Profile
Average Age
58%
59
Source: NRS Jan-June 2009
Advertising Rates
DISPLAY COLOUR
PAGE
Run of Magazine
£30,000
SPECIAL POSITIONS
Outside Back Cover
Inside Back/Front Cover
£35,000
£32,500
ADVERTISEMENT FEATURES
Page
Sponsorship Rates
£39,000
On application
INSERTS
Loose insert (sheet to 16 pages)
Loose insert (16+ pages)
£25.00
£30.00
Bound-in
Post-it
Tips On (+page cost)
£40.00
£50.00
£40.00
Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000
HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: James Dallow
0208 612 7015
Sunday Express
Sunday Express Circulation and Readership
637,071
Circulation
Solus National Sunday Readership: 55%
1,618,000
Readership
Cover Price: £1.30
ABC: April 09- September 09/ NRS Jan 09- June 09
Sunday Express Reader Profile
49% 49%
Sunday Express Readers are
more upmarket than the
average GB adult
51% 51%
59%
56%
35%
Average Age: 55
16%
16%
10%
Male
Female
18%
15-24
14%
20%
14%
8%
25-34
Population
NRS: Jan 09- June 09
16% 16%
18%
35-44
45-54
Sunday Express
55-64
65+
ABC1
Sunday Express Profile
ABC1 Profile
Average Age
Solus Readership
59%
55
56%
Source: NRS Jan-June 2009
Advertising Rates
DISPLAY MONO
SCC
Firm Day
£116.00
Run of Week
North (Including Scotland)
Scotland Only
£85.00
£36.00
£19.00
South
(Page size – 35cm x 7 columns = 245cm)
£60.50
DISPLAY OTR COLOUR
Firm Day
£166.00
Two Week Option
(Page Size – 35cm x 7 Columns = 245cm)
£105.00
SPECIAL POSITIONS
Back Page Solus (15cm x 2 columns)
Front page strip Finance (7cm x 7 columns)
Front page strip ‘Your Money ’ (7cm x 7 columns)
Express Money front Page Earpiece (3cm x 1 column)
£4,250
£9,800
£7,000
£500.00
(other special positions and North/South copy splits to 10% surcharges)
HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
0207 098 2766
Sunday Express Regular Features
FINANCIAL
Business News, Personal Finance, Enterprise, Markets Rates and Share
Prices
REVIEW
Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books,
TV and Radio
TRAVEL
Latest Travel Information, Holiday Hotspots, Travel Tips
SUNDAY
AFTERNOON
Weather, Motoring, The Cool Zone- Fun Facts and Things To Do,
Selection of Puzzles and Crosswords, Birdman with Stuart Winter
PROPERTY
Property in the UK, Overseas property, House of the week by Paul Vale
SPORT
Football, Racing, Rugby, Tennis, Comments from our chief sport
correspondent Jim Holden, Inside stories from Harry Harris
Sunday Express: Financial
§ 12 page supplement covering:
§
§
§
§
Business news
Personal Finance
Enterprise
Market rates and share prices
§ Edited by TRACEY BOLES
Sunday Express: Review
§ Supplement containing:
§
§
§
§
§
§
Lifestyle and fashion
Films
Music
Theatre, Opera and Dance
Books
TV and radio
Sunday Express: Property
§ Property in the UK
§ Overseas property
§ House of the Week by Paul
Vale
§ Edited by JANE SLADE
“S Magazine is a mid-market glossy
magazine aimed at women. It is
realistic for the reader with the aim
of being aspirational yet
affordable, fun not frumpy”
Louise Robinson, Editor
S Magazine Environment
§
Glossy magazine
§
Luxury and aspiration
§
Celebrity interviews
§
Modern life, parenting
§
Health and beauty pages
§
Fashion focus, latest trends, shopping
advice
§
Food and wine - recipes and
recommendations
§
Homes & interiors
§
Gardening
Edited by LOUISE ROBINSON
S Magazine Circulation and Readership
637,071
Circulation
Solus Sunday Supplement: 60%
1,251,000
Readership
Free with Sunday Express
ABC: April 09- September 09/ NRS Jan 09- June 09
S Magazine Reader Profile
62%
S Magazine Readers are more
upmarket compared to all GB
adults
54%
51%
49%
56%
46%
37%
Average Age: 57
16%
Male
Female
16%
14%
6%
7%
15-24
25-34
35-44
Population
NRS: Jan 09- June 09
20% 20%
18%
16% 17%
45-54
S Magazine
14%
55-64
65+
ABC1
S Magazine Profile
ABC1 Profile
62%
57
Average Age
Source: NRS Jan-June 2009
Advertising Rates
DISPLAY COLOUR
PAGE
Run of Magazine
£27,500
SPECIAL POSITIONS
Outside Back Cover
£33,000
Inside Back/Front Cover
£30,000
ADVERTISEMENT FEATURES
Page
Sponsorship Rates
£35,750
On application
INSERTS
Loose insert (sheet to 16 pages)
Loose insert (16+ pages)
Bound-in
Post-it
Tips On (+page cost)
£25.00
£30.00
£40.00
£50.00
£40.00
Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000
HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: James Dallow
0208 612 7015
www.express.co.uk
§ Up-to-date breaking news and information
§ Outstanding content provided internally and
via external partners that attracts a high
quality audience
UNIQUE VISITORS: 1,937,030
PAGE VIEWS: 5,523,454
Source: Google Analytics, October 09
N&S
Portfolio
WORLD HEADQUARTES
The Northern & Shell Building
Number 10 Lower Thames Street
London EC3R 6EN
Telephone: 0208 612 7000
+44 (0)208 612 7000 (outside UK)
ADVERTISING CONTACTS:
HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
0207 098 2766